Customers.ai

DECEMBER 18, 2023

After all, the ability to identify attributes like who is visiting your site and where they live can go a long way toward better targeting and outreach. People are working remotely, company-level data isn’t as valuable as it once was, and when it comes to advertising, we want and need more than just location-based targeting.

User-Generated 114

User-Generated B2C Outbound Marketing Analytics 114

Hubspot Marketing

FEBRUARY 5, 2024

? FLAMING HOT TAKE ALERT: Marketing can drive business goals, but it can’t save a bad product. One financial company that understands this well is Wise , an international money transfer service I use. According to Nilan Peiris , Chief Product Officer at Wise, the company aimed to build a product that “blows user’s socks off.”

Marketing 97

Marketing Marketers User-Generated Influencer Marketing 97

AWeber

DECEMBER 6, 2023

This is where the best coaching platforms step in to ease your workload and improve your efficiency. The best coaching platforms can put your company on autopilot and enhance relationships with the people at the heart of your business -- your clients. If you’re nodding in agreement, you’re not alone.

Finance 102

Finance User-Generated Transform Communications 102

Martech

OCTOBER 3, 2023

Citizens Bank is a regional business with approximately 1,200 branches in major northeast markets. Meeting customers where they are and supporting ‘feet on the street’ Lori Dillion serves as head of enterprise marketing at Citizens Bank, with 30 years of experience at the company. Dig deeper: Does your organization need a DAM?

Transform 101

Transform Customer Education Management 101

Many Chat

JUNE 3, 2022

Digital advertising is an increasingly common part of doing business, and businesses feel forced to jump on board or be left behind. While this is a high number, many small businesses chose to spend far less than larger companies with elaborate budgets. How much does digital advertising cost?

Advertising 98

Advertising Advertisers SEO Entertainment 98

Marketing Insider Group

NOVEMBER 21, 2023

How does a playing card company end up becoming one of the world’s most enduringly popular video game makers ? Or how does an online bookseller evolve into the most popular global marketplace ? Nintendo and Amazon understood the ageless principle that your product is not what you sell.

Product 85

Product Real Estate Thought Leadership Entertainment 85

Martech

DECEMBER 13, 2022

These three steps will come in handy when navigating the complicated landscape of over 10,000 martech companies. But first, what does a bad stack look like? Or, you have several tools that are used for the same task, making your martech stack cluttered. “A So how does your organization get on the right path?

Transform 105

Transform Customer Journey CRM Marketing Automation Platform 105

Search Engine Land

OCTOBER 16, 2023

Guest posting is a volume business. It scales incredibly well, allowing any company offering the solution to sell a nearly unlimited amount. But it really does a disservice to their clients hoping to find success, embedding them into a network of blogs linking out to anyone with a few dollars to spare.

Non-Profit 121

Non-Profit Transform SEO PR 121

Customers.ai

JANUARY 3, 2024

ABM has been the hot buzzword over the past 5 years, with everyone from CEOs to sales teams to digital marketers hopping on the ABM bandwagon. Marketers and sales teams need more than just company names or job titles. Marketers and sales teams need more than just company names or job titles. Let’s dive in.

CRM 107

CRM Direct Mail Customer Journey Marketing 107

AWeber

DECEMBER 13, 2023

Landing pages also provide a smooth customer experience that guides people through the most critical part of your marketing funnel: making the sale. So why don’t more small companies use landing pages? If you’re a small business owner, you may struggle with the idea of creating your own design elements.

Product 102

Product Price Copywriting Shipping 102

Welcome Software

DECEMBER 19, 2022

Today’s successful businesses know they must anticipate their customers’ needs and surpass their expectations. For example, one-third of businesses lost customers last year because they couldn’t keep up with their buyers’ changing expectations. Better yet, read reviews on your competitors’ products.

Customer 75

Customer Millennials Communications Price 75

Search Engine Land

JULY 14, 2023

A brand SERP is the results Google serves when a user searches for your brand name. A digital strategy is how a brand positions itself across the online ecosystem. I’ve learned that a brand SERP isn’t just a “pretty Google Business Card.” I have been talking about brand SERPs since 2013.

Branding 96

Branding User-Generated SEO Entertainment 96

Buffer Marketing

MAY 2, 2024

In this guide, we’ll explore 6 video content monetization methods that you can use to turn your content into an income stream.  Identify a goal that would positively impact your life. Your “what” should be clear enough that you instantly can visualize what achieving it will look like.  

Affiliate Marketing 79

Affiliate Marketing Manufacturing User-Generated Promotion 79

Customers.ai

DECEMBER 12, 2023

To help you stay ahead of the game and build a best-in-class ecommerce stack, we have put together a list of ecommerce tools that will help ensure your business is ready to rock. Identify who is visiting your site with name, email and more. Your platform should grow with you. Get 500 contacts for free !

eCommerce 120

eCommerce PR User-Generated Marketing 120

Neil Patel

OCTOBER 19, 2021

As an entrepreneur, the move towards e-commerce and digital transformation shouldn’t pass you by. The good news is that as a brick-and-mortar business owner, you can promote your website to the foot traffic in and around your store to aid your online visibility and increase digital sales.

Shipping 140

Shipping Shoppers Retail Transform 140

Hubspot Marketing

AUGUST 18, 2022

Everyone has loyalties to their favorite brands, but there's a good chance your favorite products result from two separate brands working together. Co-branding can be an effective way to build business, boost awareness, and break into new markets, and for a partnership to truly work, it has to be a win-win for all players in the game.

Branding 145

Branding Fashion Shoppers Food 145

Martech

JULY 11, 2022

“Right now, marketing is failing more than it works,” said Matthew Camuso, product marketing manager for CRM software company Pegasystems, at The MarTech Conference. He cited an internal study of over 5,000 consumers that found that 68% of them don’t believe brands care about their needs. Read next: Why we care about AI in marketing.

Customer Journey 116

Customer Journey Customer CRM Management 116

Hubspot Marketing

AUGUST 21, 2023

What do your customers know about you? That’s not always enough to build a brand identity that resonates with buyers and establishes your brand as the right choice. People who find you online want to know about your company’s mission, vision, and, of course, how you can help them solve their problems.

Fashion 98

Fashion Real Estate Price Product 98

Neil Patel

JANUARY 2, 2023

When you integrate your own personal learnings and show your experience within your content it stands out. See if your content showcases that kind of experience, it makes it more unique and valuable. That’s what you need to do within your content to continually shine. So how do you showcase your experience?

Food 145

Food Product Marketing Marketers 145

Duct Tape Marketing

MAY 16, 2024

By embracing tools like Customers AI and prioritizing transparent data practices, businesses can navigate privacy concerns while driving effective remarketing campaigns. 01:28] When jumping ship did you have a business idea in mind or did you stumble on the opportunity? [02:05] 18:33] Does customer.ai integrate with any CRM? [19:09]

Transform 57

Transform Advertising Advertisers Analytics 57

Customers.ai

DECEMBER 27, 2023

Lead enrichment helps you refine and enhance the data you have on your leads, allowing you to personalize your outreach with precision, and build those personal connections. The more interactions you have with your customers, the more data you can extrapolate. What is Lead Enrichment?

Transform 113

Transform CRM User-Generated Management 113

Customers.ai

DECEMBER 6, 2023

For years, Meta Ads have been a mainstay in digital marketing strategies, with companies predicted to spend between $36.5 There is an urgent need for strategic solutions to navigate the shrinking terrain of Meta Ads retargeting audiences. See Who Is On Your Site Right Now! billion and $40 billion in Q4 2023 alone.

Outbound Marketing 114

Outbound Marketing CRM Advertising Advertisers 114

Hubspot Marketing

JANUARY 7, 2024

If you don't already know about marketing careers, scanning jobs online could convince you that this isn't your dream job. Marketing a company is essentially grabbing a bullhorn and saying, "Hey! We love this company, and here’s why you should, too." Marketing seems simple, but it gets more complex as you break it down.

Copywriting 100

Copywriting CMO PR Social Media Marketing 100

Businesses Grow

APRIL 3, 2023

” I thought it would be fun to give myself a report card and see how I did on the predictions. So as you read my marketing predictions, you’ll have to imagine a world where most companies didn’t even have a Twitter account yet! They would put social listening platforms out of business.

Marketing 134

Marketing Marketers Social Media Marketing Education 134

Martech

NOVEMBER 22, 2022

Part of the argument is that the martech stack does not adequately serve the marketing organization or the business due to its complexity. Search “digital maturity” (with or without quotes) and you’ll see what I mean. ” Your business and approach are an innovation. The maturity model trap.

CMO 117

CMO Product Customer Management 117

Search Engine Land

MAY 30, 2023

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. But first, you need to get some basic considerations nailed down. And you can also use this framework to figure out how to best use GA4 within your organization. Where do we need to customize our reports?

Digital Marketing 114

Digital Marketing Marketing Strategy Gen Z Food 114

Hubspot Marketing

FEBRUARY 14, 2019

There are plenty of studies that highlight the importance of customer retention -- oftentimes, customer retention has been found to be even more critical to your company's success than customer acquisition. Need further convincing? What is relationship marketing?

Food 144

Food Customer loyalty Marketing Marketers 144

Ariyh

DECEMBER 11, 2023

Zaplify is your dead-simple free AI sidekick. No credit card required. Research date : April 2023 📈 Recommendation Use just-below prices to make your product seem cheaper (e.g. Doing this won’t hurt how people perceive the quality of your product, and they will be more likely to buy. Want your brand here?

Price 62

Price B2C Food Promotion 62

Hubspot Marketing

FEBRUARY 14, 2024

I started in digital project management nine years ago, and AI project management tools were unheard of. Project managers were doing a lot of manual admin and repetitive tasks while keeping everything together and bringing those all-important soft skills to clients and internal teams who were busy getting the job done. It was a lot.

Management 110

Management Price User-Generated CRM 110

CXL

JULY 25, 2022

Companies that engage in strategic CTA testing continue to drive success metrics like CTR (click-through rate) up and to the right. CTA testing is paramount because it’s not always obvious what needs to happen for your business. In this article, we’ll explore seven powerful CTA examples from high-performing companies.

Copywriting 121

Copywriting eBook User-Generated Communications 121

Rock Content

OCTOBER 12, 2023

It’s also part of how consumers research important purchasing decisions and decide which service providers are ultimately right for them, so a robust social media presence is a must for any company looking to succeed in the digital age. This includes contracting businesses. Are you looking to connect with a younger clientele?

Social Media Marketing 77

Social Media Marketing Copywriting User-Generated Marketing 77

Backlinko

MAY 14, 2024

Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. It’s about putting your business in the spotlight, grabbing attention, and turning that into revenue. This guide will teach you how to market your small business using six best practices.

PR 74

PR Customer loyalty User-Generated Marketing 74

Buffer Marketing

APRIL 23, 2024

Landing paid partnerships as a creator doesn’t necessarily require a huge following — but it does require a professional influencer media kit.  It helps you show your value with data, highlight past work experience, and make a good first impression on a brand.”    What is an influencer media kit?

Influencer Marketing 99

Influencer Marketing Social Media Marketing Price Fashion 99

Jeff Bullas

DECEMBER 7, 2022

For arguably the first time since the ’60s, that transformation was both bottoms up – new businesses and even whole new sectors sprung up spurning new unicorns such as in fintech (Cellulant) and telecommunications (the MTN Group and Econet Global) sprung up and engulfed the continent. GDP growth across the continent slowed to 3.3%

Health 202

Health Non-Profit Food Energy 202

Backlinko

FEBRUARY 20, 2024

Affiliate marketing is a great way to monetize your site’s traffic – but with hundreds of affiliate programs to choose from, how do you decide which ones are worth your time? These companies offer competitive commission rates across major niches, including software, e-commerce, and more.

Affiliate Marketing 91

Affiliate Marketing CRM Price User-Generated 91

Search Engine Land

JUNE 23, 2023

Elizabeth Marsten , VP of commerce strategic services at marketing firm Tinuiti, shared her insights on the 2023 retail media landscape and all the need-to-know essentials in her session at SMX Advanced. Every business has some sort of paid search offering in which they are able to harvest existing demand. What is retail media?

Retail 98

Retail Advertising Advertisers Analytics 98

Neil Patel

MAY 10, 2021

More people see the value of investing in Bitcoin, and companies are warming up to the idea of using its technology in business. Here’s what you need to know about its effect on the digital marketing industry. Here’s what you need to know about its effect on the digital marketing industry.

User-Generated 122

User-Generated New Technology Marketing Marketers 122