Search Engine Land

JULY 23, 2024

Video content : Producing videos to educate, entertain or inform your audience. Ebooks and whitepapers: Providing in-depth information on specific topics to capture leads. ebooks, whitepapers). Platform management: Promoting your brand on platforms like Facebook , X, Instagram, LinkedIn , Pinterest and others.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Adobe Experience Cloud Blog

JANUARY 22, 2020

It’s easy to overlook the middle of the funnel because it involves many different priorities, from quality to quantity to speed to customer experience, and it can be the most difficult stage to manage. What exactly is the middle of the funnel? In most B2B organizations, marketing focuses on facilitating a successful hand-off to sales.

Management 160

Management Whitepaper Marketing Automation Platform Thought Leadership 160

Jeff Bullas

JANUARY 3, 2023

Companies pay a higher commission on informational products like eBooks and a lower commission on physical products (like the ones you find on Amazon). . Searching for the keyword vegan on Clickbank shows me supplements and eBooks I can promote. You earn a commission every time someone purchases a product through your affiliate link.

Affiliate Marketing 290

Affiliate Marketing Non-Profit eBook Health 290

Hootsuite

OCTOBER 18, 2024

We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing. If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place. Amanda Wood Senior Manager, Social Marketing at Hootsuite Step 2. Psst: Need help getting started?

Social Media Marketing 112

Social Media Marketing Marketing Strategy Marketers Marketing 112

Adobe Experience Cloud Blog

OCTOBER 6, 2017

In this blog, I’ll cover tips for lead management to make sure your “first date” with a prospect isn’t your last. This top-of-funnel engagement should really be focused on educating the prospect on why you are “Mr./Mrs. Would you “swipe right” for those messages? Awareness & Attraction. Commitment & Acquisition.

Management 134

Management Thought Leadership eBook Education 134

Martech

FEBRUARY 27, 2025

Automation cuts costs by reducing the resources spent on lead management, enabling your team to allocate budgets more effectively. For example, leads who download an ebook about enterprise solutions enter a workflow that provides case studies and pricing plans for enterprise buyers.

Transform 94

Transform CRM Whitepaper eBook 94

AWeber

MARCH 20, 2025

Deliver a lead magnet (eBook, checklist, webinar, etc.) Send educational content that nurtures leads toward a purchase. This means more money in your pocket and less hassle managing your marketing tools. For example, you can: Send an instant welcome email thanking them for signing up. they requested.

eBook 72

eBook Education Promotion Email Marketing 72

Vertical Response

AUGUST 5, 2024

Selling Digital Products Selling digital products like ebooks, templates, and printables is a lucrative way to monetize content. Tools like Facebook’s Brand Collabs Manager help connect influencers with brands, making it easier to find monetization opportunities.

Affiliate Marketing 95

Affiliate Marketing User-Generated eBook Promotion 95

Litmus

FEBRUARY 7, 2025

GET THE EBOOK Accessibility best practices for email marketers In this section, we’ll cover the best practices and considerations for make email accessible. GET THE EBOOK Use larger font sizes Anything smaller than 14 pixels on a desktop or laptop screen requires some effort to read. Edit your copy to be direct and to the point.

eBook 99

eBook Education Email Marketing Place 99

Backlinko

MARCH 25, 2025

They use display advertising and sell multiple machine learning ebooks and tutorials. Like sleep, stress management, or mindfulness practices Balance science-backed information with relatable personal experiences. Debt Management Talk about the sleeper hit of blog niches. Debt management has an eye-popping $15.50

Real Estate 102

Real Estate Health Affiliate Marketing Non-Profit 102

Hubspot Marketing

OCTOBER 27, 2022

By the same token, your content coaches and educates your audience through this problem as they begin to identify and address it. How will you manage content creation and publication? Today's content strategies prevent clutter by managing content from a topic standpoint — as explained in the video above.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Adobe Experience Cloud Blog

AUGUST 4, 2014

As we discuss in our new ebook, Enrollment, Engagement, Donation: How Higher Education Can Improve its Grades with Marketing Automation , schools are now using marketing automation to attract and recruit new students, personally engage current students, and maintain the loyalty of alumni. Check out our ebook below!

Inbound Marketing 129

Inbound Marketing eBook Thought Leadership Education 129

Adobe Experience Cloud Blog

JULY 11, 2012

Less formally, lead nurturing is the art of maintaining permission to “keep in touch” with potential customers as they educate themselves, with the goal of being top of mind when they are ready to move into a buying phase. eBook] Email Marketing vs Marketing Automation in Complex Buying Processes. Webinar] The Email Marketing Check-up.

eBook 133

eBook Entertainment Education Promotion 133

Adobe Experience Cloud Blog

OCTOBER 9, 2013

It’s simple: the client wasn’t interested in educating its team members. What does education mean? Education is bigger than than the ability to “use” a marketing automation platform. Your company must have established a continuing education program, to accommodate new information/best practices as they emerge.

New Markets 134

New Markets Marketing Automation Platform Education Thought Leadership 134

Rock Content

JULY 11, 2024

Successfully managing every aspect of a growing ecommerce store can be challenging. 19 Essential Ecommerce Tools for Managing Your Online Store Don’t assume that all ecommerce tools are the same. 19 Essential Ecommerce Tools for Managing Your Online Store Don’t assume that all ecommerce tools are the same.

eCommerce 52

eCommerce Logistics Shipping eBook 52

Hubspot Marketing

MARCH 21, 2018

Whether you're running a personal blog as a hobby, or managing the official blog on your company's website, monetizing your work is entirely possible -- it just takes a good amount of time and effort. When these visitors read enough blog posts, you can entice them to download eBooks, tools, and calculators that will turn them into leads.

Affiliate Marketing 145

Affiliate Marketing Copywriting eBook eCommerce 145

SocialPilot

FEBRUARY 12, 2025

For instance, In the image below, we have multiple reviewers talking about the simple user interface of SocialPilot that makes it convenient for them to manage their social media platforms. Negative Feedback Management A negative review can severely hurt a business and drive potential customers away.

Transform 69

Transform Management User-Generated Education 69

Unbounce

JANUARY 6, 2025

Content downloads : Offering ebooks, whitepapers, and other resources. Stages of a marketing funnel (and where landing pages fit in) Understanding the stages of a marketing funnel is essential for effective customer journey management. Educate your audience with valuable information on common pain points.

Price 111

Price User-Generated Copywriting Analytics 111

Rock Content

OCTOBER 30, 2020

Attractive to users and full of advantages for managers, interactive content is already used by about 62% of digital marketers, according to a study by DemandGen. As you know, you need to educate the lead in order to drive it to the bottom of the funnel, and interactive materials are more effective than static ones in this regard.

User-Generated 131

User-Generated eBook Education Whitepaper 131

Calvyn Lee Blog

DECEMBER 3, 2023

So how do you get your offering in front of the right people and educate them on why you’re the best solution? Guide Customers with Educational Content Education content represents another powerful B2B digital marketing tactic. Not only that, but they didn’t even realize they had a problem that needed solving.

Content Marketing 130

Content Marketing Thought Leadership Marketers Marketing 130

Adobe Experience Cloud Blog

APRIL 22, 2013

Kathryn is a senior marketing manager at BrightTALK , a webinar and video solution for professionals and their communities. Instead, many lead nurture tracks include only ebooks or datasheets. For instance, maybe you recently hosted an event that had numerous educational sessions that were filmed.

Thought Leadership 134

Thought Leadership Event Marketing Education eBook 134

Unbounce

JULY 6, 2020

This means that any page with a form on it can be considered a type of lead capture page—including ebook download pages, demo request pages, or newsletter sign-up pages. Ebooks – An ebook or a comprehensive guide can help your leads and prospects learn more and take the step to become customers.

eBook 145

eBook Whitepaper CRM Place 145

Adobe Experience Cloud Blog

MARCH 6, 2019

There are two primary types of landing pages, and each has significant benefits: Hub-style landing pages: These pages contain multiple offers—infographics, ebooks , videos, whitepapers, and more. People arrive at them when they’re educating themselves about a topic. Collect data as you go—not all up front.

Whitepaper 134

Whitepaper Thought Leadership Shipping eBook 134

Adobe Experience Cloud Blog

JANUARY 3, 2018

In fact, whiteboard videos can also be a part of your broader education-based marketing strategy. The Whiteboard Friday video series by Rand Fishkin and the Moz Team is an excellent example of how to use video marketing to educate B2B target audience and increase brand awareness. Wrapping Up.

Whitepaper 134

Whitepaper Thought Leadership Education eBook 134

Adobe Experience Cloud Blog

JULY 28, 2014

Author: Phillip Chen As our recent ebook about marketing career paths proves, you don’t need an expensive MBA to become a great marketer. And, just as you would with a stock portfolio, be sure to diversify — if you can manage multiple investment, all the better. Take a Class. Who did Facebook acquire this time?

Thought Leadership 134

Thought Leadership CMO eBook Marketers 134

Buffer Marketing

OCTOBER 28, 2024

Buffer: Social media management for creators and small businesses A social media management tool is central to any social strategy. It helps you manage your online presence so you can post consistently and on a schedule you choose — which can help improve engagement. Pricing: Starts at $198/month.

Digital Marketing 105

Digital Marketing Price User-Generated Affiliate Marketing 105

Adobe Experience Cloud Blog

FEBRUARY 15, 2017

Higher education. These roles span different functions—segment marketing managers, solution consultants, and account executives—and they are tasked with different areas of market research to establish the breadth and depth of the segment—from perusing analyst reports to staying on top of emerging trends. Healthcare. Manufacturing.

Thought Leadership 132

Thought Leadership Manufacturing Marketers Marketing 132

Marketing Insider Group

JULY 27, 2015

EDUCATIONAL CONTENT: 84% of buyers want content that educates them and expect vendors to provide it. Content Marketing Manager, Amanda Nelson, explains : “We start with an ebook. We’ll read the eBook aloud and make it an audio book. We’ll create a presentation from the eBook with highlights.

Content Marketing 99

Content Marketing Whitepaper eBook Finance 99

Hubspot Marketing

JANUARY 20, 2023

Training can come in the form of ebooks, blog posts, or webinars. Compile an ebook of relevant information. Estimated cost: $500 An ebook is another content marketing idea for generating leads. Look at ebooks that are impressive and take notes of what’s inspiring about them.

eBook 143

eBook CRM User-Generated Marketers 143

Lusha

DECEMBER 9, 2024

Offer them something valuablethink ebooks, guides, or webinarsin exchange for their contact info. Whether it’s blog posts, ebooks, in-depth guides, or webinars, you’re giving people something they actually want, not just bombarding them with sales pitches. Landing pages with clear calls to action are key here.

CRM 52

CRM Whitepaper eBook User-Generated 52

Scoop.it!

APRIL 12, 2022

You can write newsletters , create podcasts, share videos, and write educational threads on Twitter and LinkedIn breaking down concepts and strategies that people can use to grow their business. These include: Demographic data — age, gender, income, education, race, occupation, marital status, parental status, etc.

Marketing Strategy 116

Marketing Strategy Content Marketing Branding eBook 116

Adobe Experience Cloud Blog

FEBRUARY 4, 2013

What should you do with all those recorded webinars, ebooks, guides, slideshares, infographics, third party content such as analyst reports, and so on? Instead of only hosting thought leadership content, they combine educational content for learning SEO with links to some of their actual software tools, as well as links to their community.

Whitepaper 134

Whitepaper eBook Thought Leadership SEO 134

Rock Content

MAY 12, 2023

Digital marketing jobs consist of various roles, from freelance writers to executive marketing managers. It involves: Email campaigns Social media posts and ads Commercial websites Blogs Newsletters Videos Ebooks What Is Remote Digital Marketing? You can enter this field without a college education, but it helps you to hold a degree.

Digital Marketing 97

Digital Marketing eBook Marketers Marketing 97

Neil Patel

SEPTEMBER 17, 2021

As Instagram puts it: “The Creator Account on Instagram gives you a set of tools that makes it easier to control your online presence, understand your growth and manage your messages.” Creator Studio comes with: Professional Dashboard : See your content performance and see educational content shared by Instagram.

Customer loyalty 145

Customer loyalty User-Generated Education Marketers 145

Hubspot Marketing

MAY 3, 2017

Given the frequency at which new technologies and software are developed, it can be overwhelming to try to keep up your knowledge by only reading blog posts and ebooks. These free guides and ebooks distill learnings and best practices for users with varying levels of expertise running pay-per-click (PPC) campaigns.

Inbound Marketing 145

Inbound Marketing eBook Copywriting Social Media Marketing 145

Sprout Social

JULY 25, 2016

For example, we know that Sprout Social is a social media management platform for businesses. We also know that marketers who use a social media management solution may also leverage a search engine optimization solution. However, creating the robust copy you need for an eBook and getting it designed nicely takes a lot of effort.

Branding 95

Branding eBook Marketers Marketing 95

Sprout Social

JANUARY 21, 2021

A three minute video based on an eBook may work well for YouTube, but is likely too long for Twitter. A little copy-paste work (and some copyediting) makes this option accessible to any social media manager. We turned it into an Instagram carousel with tips on how managers can broach the subject of burnout with their direct reports.

Whitepaper 145

Whitepaper eBook Health Industry Insights 145