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How I Use Landing Page Split Testing to Find Untapped Marketing Potential [+ 12 Places to Start]

Hubspot Marketing

Landing page split testing helps you conduct an effective page rewrite by showing your pages performance among your audience to improve conversions and user experience. In a typical user flow, prospects arrive at landing pages via ads, and the landing page should convince them to take the next best action in the marketing journey.

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25 Best Blog Niche Ideas (Data Study)

Backlinko

Whether you’re launching your first blog or your fifth, these insights will help you make smarter decisions about where to invest your time and energy. They use display advertising and sell multiple machine learning ebooks and tutorials. While Close uses its blog to generate leads for its CRM, its not the only way they monetize.

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Aditya Vempaty (MoEngage) on Borrowed Authority: Partnerships That Multiply Reach

Animalz blog

His team interviews users, reviews recorded calls each Friday, and logs insights in a shared document. He drove content-led demand generation at Amplitude, fueling 400% revenue growth. Zuddl (41:41): New platform that auto-generates clips and transcripts, enabling same-day follow-up after webinars. We need to change the game.

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Heike Young (Microsoft) on Building Trust and Influence With Employee-Led Content

Animalz blog

Instead of making broad educational content, her team puts energy into strong opinions and thought leadership. At the enterprise level, you need content, creative, product marketing, and demand generation working together. Copilot : Microsofts generative AI experience, mentioned as a key part of their ad products and content strategy.

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How to optimize your content strategy across the customer journey

Martech

Engaged users are more likely to progress further along the customer journey. Example: For a sustainable energy company, a blog post titled “How to Reduce Your Home’s Energy Use” can provide practical tips and introduce the concept of sustainable energy solutions without a hard sell.

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Driving Conversions Throughout the Customer Lifecycle

Adobe Experience Cloud Blog

Solar cells generally convert 15% of solar energy to electricity. Every business wrestles with the same challenge: how to increase revenue (or users / customers) most efficiently. Forrester Research suggests that companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost.

Customer 134
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How to Create The Perfect Call-to-Action

Neil Patel

Don’t be afraid to offer a free trial or a free ebook. Shopify grew its revenue 10x within 3 years and now has over 175,000 users, thanks, in part, to its 14-day trial. That is the action button you should be focusing some energy on for quality lead generation. It’s because of Google’s users.

eBook 145