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From Scrollers to Buyers: 5 Proven Tactics to Improve Meta Ads Engagement

Customers.ai

Tactic 1: Use User-Generated Content (UGC) to Build Trust How UGC Boosts Meta Ad Engagement People trust other people more than they trust brands. User-generated content adds a layer of authenticity to your Meta ads, making them feel less like marketing and more like a recommendation from a friend. Let’s take a look.

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Are You Ready to Be a Fractional CMO?

Duct Tape Marketing

A world where traditional lead generation tactics like SEO and social media advertising are frankly becoming more challenging. They need to generate new leads and maximize the value from existing customers through retention strategies and memorable customer experiences that lead to repeat business and referrals. [13:18]

CMO 84
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25 Best Blog Niche Ideas (Data Study)

Backlinko

Monetization Potential (35% of Total Score) We evaluated earning potential by combining: Search volume relative to top niches (40% weight) Average cost-per-click rates (40% weight) User intent (20% weight)with commercial intent receiving higher scores Higher scores (more filled circles) indicate stronger monetization opportunities.

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Social Media PR Playbook to Build Trust & Avoid Brand Disasters

SocialPilot

billion global social media users sharing and shaping opinions daily, social media is a crucial channel for PR. With the growing number of social media users, integrating social media platforms into your brand’s PR strategy is necessary. Community building: This is the heart of PR.

PR 40
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29 of My Favorite Visual Content Creation Tools

Hubspot Marketing

Fontjoy makes it easy for users to find great combinations of fonts. This directory of web fonts makes it easy for users to add a font to their website in seconds or download it to their computer to use later. What I love: All of the available fonts are open source, meaning users can customize, improve, and share them as they see fit.

eBook 111
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Aditya Vempaty (MoEngage) on Borrowed Authority: Partnerships That Multiply Reach

Animalz blog

His team interviews users, reviews recorded calls each Friday, and logs insights in a shared document. He drove content-led demand generation at Amplitude, fueling 400% revenue growth. Zuddl (41:41): New platform that auto-generates clips and transcripts, enabling same-day follow-up after webinars. We need to change the game.

B2C 62
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How to Conduct Affiliate Marketing Keyword Research

Jeff Bullas

Companies pay a higher commission on informational products like eBooks and a lower commission on physical products (like the ones you find on Amazon). . For example, users search for the best routers and want to learn the pros and cons of different wireless before buying. If I go to jail as a vegan, do I get served vegan food?