Martech

MARCH 24, 2025

Gen Z is three times more likely than baby boomers to value exclusive experiences. Generation plays a key role in shaping habits, with 40% of Gen Z using TikTok for shopping discovery compared to just 4% of baby boomers. Other findings about loyalty programs include: Two-thirds of retailers offer a loyalty program.

Retail 110

Retail Gen Z Transform Shoppers 110

Hootsuite

APRIL 9, 2025

23% of Facebook users are Gen Z A total of 23% of Facebook users are between ages 18 and 24. 42% of Pinterests audience is Gen Z and theyre here to shop Gen Z makes up 42% of Pinterest users and theyre using the platform more than ever: searches by Gen Z users are up 30% year over year.

Gen Z 111

Gen Z Social Media Marketing Millennials User-Generated 111

Search Engine Land

AUGUST 19, 2024

One piece of advice I give to brands that have been around for 8-15 years, succeeding through the COVID ecommerce boom, is that trying new creative can help reach different generations in different ways. Gen Z and Alpha consume content differently from Millennials and older generations.

Advertisers 102

Advertisers Advertising Gen Z Transform 102

Martech

SEPTEMBER 24, 2024

Gainsight is likely to be of more interest in the B2B space while ChannelEngine offers opportunities for ecommerce businesses. The integration will offer ecommerce insights across first- and third-party channels. Gen Z values innovative marketing. The integrations are clearly aimed at enterprise-level SAP customers.

Gen Z 62

Gen Z eCommerce Customer loyalty Customer Journey 62

Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. Using AI for optimal tone and brand consistency Ecommerce brands can only approximate the human warmth experienced by a successful in-store purchase.

Retail 122

Retail eCommerce Gen Z Shoppers 122

Hubspot Marketing

NOVEMBER 1, 2024

D2C Marketing Strategy D2C Marketing Tips D2C Ecommerce Tips B2C vs D2C Marketing If you’re anything like me, D2C marketing probably sounds a lot like business-to-consumer (B2C) marketing. Many D2C brands are digital or ecommerce -focused, so they thrived in this climate. Table of Contents What is D2C marketing? Take Peloton , for one.)

Manufacturing 126

Manufacturing B2C Non-Profit eCommerce 126

Martech

JULY 24, 2024

Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In They may be buying gear, there’s a big ecommerce component to this. A recent example is Bose’s new campaign starring American tennis star Coco Gauff. Before winning her first grand slam at last year’s U.S.

Gen Z 117

Gen Z Fashion Entertainment Marketers 117

illumin

AUGUST 27, 2024

It found that 20% of Gen Z expected same-day delivery and that 60% of them were willing to pay extra for it. A recent survey suggests that shoppers want brick-and-mortar stores, with 61% of Gen Z respondents saying they are more likely to buy in-person than online.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Sprout Social

MAY 12, 2025

In Q4 2024 alone, TikTok generated 186 million downloads from users globally. Per Sprout data, nearly two-thirds (63%) of Gen Z users consume news on TikTok. According to Statista , TikTok is more popular with Gen Z than other social networks. TikTok is expected to reach 35 billion users by 2029.

Gen Z 71

Gen Z Transform Fashion Food 71

Martech

MAY 15, 2025

Inside youll find: Why Gen Z sees most brand messaging as performativeand what to do instead How micro-moments and immersive tech are reshaping the customer journey Why 86% of Americans say transparency matters more than everand how to deliver it Your brand loyalty strategy cant run on autopilot anymore.

Whitepaper 98

Whitepaper Gen Z Digital Marketing Branding 98

Hubspot Marketing

MARCH 26, 2025

In TikToks early days of mostly dance challenges and lip-syncing exchanges, Shola West , a Gen Z career advocate, speaker and educator, spotted a gap. Other forms of social media entrepreneurs might have businesses in sectors such as ecommerce, consulting, and beyond. Why is social media entrepreneurship so popular? In the U.S.

Gen Z 105

Gen Z User-Generated eCommerce Promotion 105

Hootsuite

OCTOBER 19, 2022

If you’ve got a product or service to sell, you need to start thinking about your TikTok ecommerce strategy. In case you haven’t noticed, TikTok is no longer just a place to learn trending dances or keep up with Gen Z. What is TikTok ecommerce and why is it important? Delight your customers and improve conversion rates.

eCommerce 120

eCommerce Gen Z User-Generated Retail 120

Buffer Marketing

APRIL 29, 2025

You can also use one of the certified third-party ecommerce platforms : Shopify , BigCommerce , WooCommerce , Squarespace , Wix , Adobe Commerce , or OpenCart. Those giveaways helped the company generate $25,000 in revenue, a reminder that word-of-mouth marketing can lead to real sales.

Gen Z 101

Gen Z Influencer Marketing Manufacturing User-Generated 101

Martech

JANUARY 22, 2025

94% lower cost per acquisition than traditional methods, confirming that Ben & Jerry’s reached its desired audience of Gen Z and millennials, who are known for their willingness to explore new flavors. The results were remarkable: 1.5x 26x greater return than Foodpanda’s typical audience ROAS.

Gen Z 109

Gen Z Retail Food Millennials 109

Hubspot Marketing

MARCH 8, 2024

Ecommerce is businesses selling products online, and people buying those products online. Below I’ve compiled a list of ecommerce statistics that will help you understand the potential impact of using the practice, as well as its growth potential throughout 2024 and beyond. McKinsey , 2023)The average cart abandonment rate is 70.19%.

eCommerce 120

eCommerce Gen Z B2C Shoppers 120

Backlinko

JUNE 4, 2024

Ecommerce has transformed the retail landscape. In fact, ecommerce is forecasted to capture 41% of retail sales worldwide by 2027, up from only 18% back in 2017. To help you learn about the dynamic landscape of online shopping, we’ve curated a list of recent ecommerce statistics to know in 2024. Let’s dive right in.

eCommerce 100

eCommerce Gen Z Shipping Retail 100

Hubspot Marketing

DECEMBER 10, 2024

Ahrefs has a great demonstration for an ecommerce website. Among social media users, 57% use the search function on social apps (79% for Gen Z and millennials). Website structure isnt just about URLs; its more about how your website hierarchy works, the use of folders and subfolders, and how they are linked together.

SEO 131

SEO Gen Z Finance Transform 131

Sprout Social

MARCH 13, 2025

Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: Gen Z: 10 hours and five minutes. Gen X: six hours and five minutes. At 42% , Gen Z is Pinterests fastest-growing user base in Australia.

Gen Z 60

Gen Z User-Generated Influencer Marketing Law 60

Search Engine Land

JULY 5, 2023

While TikTok intends to build a $20 billion ecommerce business , the U.S. After hitting a new high in 2022, CivicScience noted a “steep decline” for TikTok among younger generations this year: “Usage fell from 18% to 11% among Gen Z (18-24) and from 10% to 5% among young Millennials (25-34) from August 2022 to June 2023.”

eCommerce 88

eCommerce Gen Z Shoppers Millennials 88

Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. As of the third quarter of 2024, 59.8% of users identified as male and 39.1% In 2023, US users’ ethnicities were 21% White, 14% Black, 23% Hispanic and 36% Asian.

Branding 87

Branding Gen Z Pharmaceutical Health 87

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 127

Gen Z Millennials eCommerce Social Media Marketing 127

Digital Marketer

JUNE 7, 2023

But most businesses and even beginner marketers don’t fully understand how to use social media for ecommerce. Whether you’re new to social media or looking to enhance your existing social media strategy for ecommerce, this blog is here to help. What is Ecommerce Social Media Marketing? Let’s get started!

eCommerce 85

eCommerce Gen Z Millennials Social Media Marketing 85

Sprout Social

JULY 20, 2021

This opens up a world of opportunities for ecommerce and retail brands looking to attract new audiences and convert them from a single platform. Research from Sprout’s How to Reach Digital Natives report found that both Gen Z and Millennials want to see brands make more use of Instagram. What are Instagram Drops?

Gen Z 142

Gen Z Product Retail Millennials 142

Hubspot Marketing

MARCH 8, 2021

And, by July 2020, global retail ecommerce sites cumulatively saw a record 22 billion monthly visits. As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Hubspot Marketing

APRIL 13, 2020

In 2019, as mobile-first mindsets grew in millennial and Gen Z audiences, Tencent transformed the QQ website into a standalone app. but news outlets describe it as being even more advanced than TikTok -- particularly when it comes to ecommerce. QZone, a social media site and app, launched in 2005. Owner: Kuaishou Technologies.

Gen Z 145

Gen Z Millennials User-Generated eCommerce 145

Hubspot Marketing

NOVEMBER 6, 2023

Chance to Reach a Younger Audience If you‘re looking to attract a Gen-Z audience, Threads will help you toward your goal. of Gen-Zers who downloaded the app did so because it looks fun, according to Statista. This is especially troublesome if you rely on eCommerce tools like Instagram Shopping.

Gen Z 120

Gen Z Branding eCommerce Social Media Marketing 120

Search Engine Land

MAY 16, 2023

Amazon continues to be the most popular starting point for online shoppers with one exception – Gen Z, according to a new survey. For Generation Z, Google bested Amazon (38% vs. 36%, respectively). Gen Z was also the most likely group to start their shopping journey on social media (5%). Why we care.

Gen Z 83

Gen Z Product Millennials Shoppers 83

Sprout Social

SEPTEMBER 29, 2020

If your brand caters to Gen Z or younger millennials, then Snapchat can have a considerable impact on your business. These generations have billions of dollars of direct spending power as well as influence over household spending. These shoppable ads are ideal for ecommerce businesses. Collection ads. Image via Snapchat.

Gen Z 142

Gen Z Millennials User-Generated eCommerce 142

Hubspot Marketing

APRIL 8, 2025

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. With that in mind, before I go any further, here are a few stats to help you understand who is using Reddit: 101.7

Gen Z 104

Gen Z Copywriting Real Estate Marketers 104

Econsultancy

MAY 3, 2022

According to Kusumawardhani, “Gens Z and Y are very aware of climate issues and how everyday activities contribute to it. In China, against a backdrop of increasing ecommerce competition and regulatory scrutiny , the likes of Alibaba and JD.com are focusing more on sustainability.

eCommerce 83

eCommerce Gen Z Branding Retail 83

Hubspot Marketing

APRIL 8, 2025

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. With that in mind, before I go any further, here are a few stats to help you understand who is using Reddit: 101.7

Gen Z 103

Gen Z Copywriting Real Estate Marketers 103

Backlinko

MARCH 11, 2024

That’s more than product comparison charts (39%) or product videos (37%) – Salsify Among surveyed shoppers, 13% of respondents state they’d abandon an online purchase if there’s no user-generated content (UGC) – Salsify Around 13% of Gen Z shoppers who made a purchase directly from a social media platform say that user-generated content (..)

User-Generated 108

User-Generated Gen Z Shoppers eCommerce 108

Martech

APRIL 17, 2023

A majority of online beauty shoppers will wait for lower prices and risk items going out of stock, a new study from D2C ecommerce company ESW finds. This applied to younger consumers as well as older generations. Dig deeper: What is ecommerce and which trends are shaping its future? Why we care. Seeking lower prices.

Shoppers 104

Shoppers Price Gen Z eCommerce 104

Neil Patel

SEPTEMBER 21, 2021

What are the benefits of BNPL for ecommerce companies? Did you know Millennials and GenZ consumers are 28 percent more likely to shop with merchants that offer a buy now pay later option? Learn more about how PayPal’s Pay in 4 can drive eCommerce growth here. Learn more here. Buy Now, Pay Later Conclusion.

Gen Z 134

Gen Z Customer eCommerce Retail 134

Hubspot Marketing

JULY 18, 2022

In 2020, Facebook launched Facebook Shops , a free ecommerce tool designed to "create a mobile shopping experience for their audiences." It's equally important to note — There are plenty of other Instagram ecommerce opportunities if Reels doesn't seem like the best fit for your brand. TikTok and Abbott Lyon.

Gen Z 135

Gen Z eCommerce Fashion Retail 135

Search Engine Land

MARCH 12, 2024

If TikTok launches a rival to Instagram, it could offer marketers another chance to reach and connect with Gen Z, given TikTok’s popularity among this demographic. Xiaohongshu, China’s version of Instagram, is doing extremely well after introducing eCommerce features to the app. Why we care. Launching soon?

Gen Z 114

Gen Z eCommerce User-Generated Influencer Marketing 114

Hubspot Marketing

OCTOBER 11, 2023

Our Consumer Trends Report shows that 73% of Gen Z currently use TikTok. Social shopping is the new frontier for ecommerce. Consumers of all generations browse for products and make purchases within social media apps, with Millennials and Gen Z taking the generational lead. 2014 - Musical.ly

Gen Z 133

Gen Z User-Generated Transform Social Media Marketing 133