Hubspot Marketing

NOVEMBER 1, 2024

D2C Marketing Strategy D2C Marketing Tips D2C Ecommerce Tips B2C vs D2C Marketing If you’re anything like me, D2C marketing probably sounds a lot like business-to-consumer (B2C) marketing. Many D2C brands are digital or ecommerce -focused, so they thrived in this climate. Table of Contents What is D2C marketing? Take Peloton , for one.)

Manufacturing 130

Manufacturing B2C Non-Profit eCommerce 130

Hubspot Marketing

MARCH 26, 2025

In TikToks early days of mostly dance challenges and lip-syncing exchanges, Shola West , a Gen Z career advocate, speaker and educator, spotted a gap. Other forms of social media entrepreneurs might have businesses in sectors such as ecommerce, consulting, and beyond. Why is social media entrepreneurship so popular? In the U.S.

Gen Z 112

Gen Z User-Generated eCommerce Promotion 112

Martech

DECEMBER 18, 2024

Gen Z consumers are 52% more likely to value QR codes and links for more information, according to the Samsung Ads study. For ecommerce, shoppable can mean clicking on an ad, or an influencer-posted video , and being taken directly to a product you can add to your cart. Mobile Wallets.

Gen Z 103

Gen Z Shoppers eCommerce Advertisers 103

Hubspot Marketing

DECEMBER 10, 2024

Ahrefs has a great demonstration for an ecommerce website. Among social media users, 57% use the search function on social apps (79% for Gen Z and millennials). Website structure isnt just about URLs; its more about how your website hierarchy works, the use of folders and subfolders, and how they are linked together.

SEO 135

SEO Gen Z Finance User-Generated 135

Martech

JULY 22, 2025

A Gen Z shopper might expect real-time replies and same-day delivery. Walmart Through investments in ecommerce, mobile app capabilities and store-level fulfillment innovations like curbside pickup, Walmart continues to create frictionless shopping experiences across all channels. sales reaching $2.7 billion in 2023.

Gen Z 64

Gen Z Branding Whitepaper Shoppers 64

Martech

JULY 24, 2024

Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In They may be buying gear, there’s a big ecommerce component to this. A recent example is Bose’s new campaign starring American tennis star Coco Gauff. Before winning her first grand slam at last year’s U.S.

Gen Z 120

Gen Z Fashion Entertainment Marketing 120

Buffer Marketing

APRIL 29, 2025

You can also use one of the certified third-party ecommerce platforms : Shopify , BigCommerce , WooCommerce , Squarespace , Wix , Adobe Commerce , or OpenCart. Those giveaways helped the company generate $25,000 in revenue, a reminder that word-of-mouth marketing can lead to real sales.

Gen Z 115

Gen Z Influencer Marketing Manufacturing User-Generated 115

Martech

SEPTEMBER 24, 2024

Gainsight is likely to be of more interest in the B2B space while ChannelEngine offers opportunities for ecommerce businesses. The integration will offer ecommerce insights across first- and third-party channels. Gen Z values innovative marketing. The integrations are clearly aimed at enterprise-level SAP customers.

Gen Z 64

Gen Z eCommerce Customer loyalty Customer Journey 64

Martech

JANUARY 22, 2025

94% lower cost per acquisition than traditional methods, confirming that Ben & Jerry’s reached its desired audience of Gen Z and millennials, who are known for their willingness to explore new flavors. The results were remarkable: 1.5x 26x greater return than Foodpanda’s typical audience ROAS.

Gen Z 111

Gen Z Retail Food Millennials 111

Sprout Social

MARCH 13, 2025

Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: Gen Z: 10 hours and five minutes. Gen X: six hours and five minutes. At 42% , Gen Z is Pinterests fastest-growing user base in Australia.

Gen Z 57

Gen Z User-Generated Influencer Marketing Law 57

Hubspot Marketing

APRIL 8, 2025

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. With that in mind, before I go any further, here are a few stats to help you understand who is using Reddit: 101.7

Gen Z 109

Gen Z Copywriting Real Estate Marketing 109

Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. As of the third quarter of 2024, 59.8% of users identified as male and 39.1% In 2023, US users’ ethnicities were 21% White, 14% Black, 23% Hispanic and 36% Asian.

Branding 79

Branding Gen Z Pharmaceutical Health 79

SocialPilot

JULY 21, 2025

Audience Vibe Threads feels like a tight-knit community— Gen Z, early adopters, Instagram-first users who value authenticity over trend-chasing. X users clock in nearly 34 minutes and 6 seconds per day , especially during trending events, live news, or viral waves.

Gen Z 90

Gen Z Thought Leadership Marketers Marketing 90

illumin

AUGUST 27, 2024

It found that 20% of Gen Z expected same-day delivery and that 60% of them were willing to pay extra for it. A recent survey suggests that shoppers want brick-and-mortar stores, with 61% of Gen Z respondents saying they are more likely to buy in-person than online.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Power Digital Marketing

JUNE 3, 2025

Why TikTok Matters for Modern Marketing TikTok now boasts more than 1 billion monthly active users, with influence stretching from Gen Z to Millennials and increasingly, Gen X. Expect: Greater ecommerce integration via TikTok Shops. This is your guide to building one. Long-form video adoption.

Marketing Strategy 52

Marketing Strategy Gen Z Entertainment Millennials 52

Customers.ai

NOVEMBER 20, 2024

If your audience is Gen Z, you might focus on bold visuals and short-form videos on platforms like TikTok or Instagram. For example: If you’re targeting Gen Z, prioritize TikTok and Instagram Reels, where short-form video dominates. Running an ecommerce campaign? The right mix depends on your audience and goals.

PR 78

PR Gen Z User-Generated Analytics 78

Hubspot Marketing

APRIL 8, 2025

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. With that in mind, before I go any further, here are a few stats to help you understand who is using Reddit: 101.7

Gen Z 105

Gen Z Copywriting Real Estate Marketing 105

Power Digital Marketing

JUNE 8, 2025

Ecommerce product listings. Want Gen Z? Best use cases: Capturing high-intent leads. If someone searches “best tax software 2025,” they’re ready to click and convert. Solving urgent problems. Local services (HVAC, law firms, dentists) thrive here. Driving traffic for niche or B2B services. Lifestyle-driven brands.

Gen Z 52

Gen Z Millennials Law Fashion 52

Sprout Social

MAY 12, 2025

In Q4 2024 alone, TikTok generated 186 million downloads from users globally. Per Sprout data, nearly two-thirds (63%) of Gen Z users consume news on TikTok. According to Statista , TikTok is more popular with Gen Z than other social networks. TikTok is expected to reach 35 billion users by 2029.

Gen Z 65

Gen Z Transform Fashion Food 65

Traackr

JUNE 24, 2025

It’s led by women creators (with highly skewed Gen Z audiences) who are turning golf into an aesthetic. Gap’s Spring 2025 collaboration with Malbon Golf reimagined classic prep for a Gen Z audience and wrapped the launch in a creator-led invitational. Engagements surged past 53 million, up from 42 million last year.

Gen Z 52

Gen Z Branding Fashion Food 52

Martech

JULY 3, 2025

Given its perceived authenticity (especially by Gen Z), U.S. We’re already seeing a rise in influencer-produced content on Meta and TikTok, commissioned by Amazon sellers and brands (often via the Amazon Influencer Program) to feature a product or exclusive deal linking to their Amazon PDP, deal or brand store. This isn’t a surprise.

Retail 75

Retail Gen Z Shoppers Advertisers 75

SocialPilot

JUNE 26, 2025

It has a dominant hold on Gen Z and millennial audiences globally. It’s especially strong for eCommerce, lifestyle brands, creators, bloggers, travel businesses, and service providers in niches like health, food, decor, and fashion. TikTok TikTok is the fastest-growing social media site in the world, with over 1.5

Gen Z 40

Gen Z Thought Leadership User-Generated Education 40

Martech

MAY 15, 2025

Inside youll find: Why Gen Z sees most brand messaging as performativeand what to do instead How micro-moments and immersive tech are reshaping the customer journey Why 86% of Americans say transparency matters more than everand how to deliver it Your brand loyalty strategy cant run on autopilot anymore.

Whitepaper 102

Whitepaper Gen Z Digital Marketing Branding 102

Digital Marketer

NOVEMBER 20, 2024

It allows smaller companies to implement predictive and personalized customer journeys, especially in the retail and eCommerce space, and I believe that will be an important trend to jump on in 2025. Monique Morrison We’re doubling down on our loyalty systems and predictive AI strategies for our retail and eCommerce clients.

Digital Marketing 94

Digital Marketing Transform eCommerce Customer Journey 94

Martech

MAY 27, 2025

That’s even more pronounced among younger consumers, with 42% of Millennials and 37% of Gen Z in the “very likely” category.

Branding 114

Branding Gen Z Price Retail 114

Neil Patel

AUGUST 30, 2021

Gen Z’ers, which includes those born between 1996 and 2012, now make up 20 percent of the US population and account for $143 billion in direct spending. If you are still focused on millennials, it’s time to start paying attention to a new generation of consumers. Here are five ways to attract and keep Gen Z customers.

Gen Z 145

Gen Z Millennials Shoppers User-Generated 145

Aspiration Marketing

OCTOBER 18, 2022

Millennials and Gen Z are taking over the workforce, and this younger generation prefers B2B purchases to flow more like B2C eCommerce. There are many things a B2B marketer can learn from a good eCommerce marketing strategy; the eCommerce business model has just evolved.

eCommerce 246

eCommerce Gen Z Transform Millennials 246

Hubspot Marketing

DECEMBER 11, 2019

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

Gen Z 145

Gen Z Millennials Finance Education 145

Practical eCommerce - Marketing

MAY 21, 2023

The post Pinterest Shuffles Attracts Gen Z Females appeared first on Practical Ecommerce. Pinterest Shuffles is a collage-making app launched in 2022 and popular among younger females, especially when synced to music on TikTok.

Gen Z 116

Gen Z eCommerce 116

Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. Using AI for optimal tone and brand consistency Ecommerce brands can only approximate the human warmth experienced by a successful in-store purchase.

Retail 124

Retail eCommerce Gen Z Shoppers 124

Hootsuite

OCTOBER 19, 2022

If you’ve got a product or service to sell, you need to start thinking about your TikTok ecommerce strategy. In case you haven’t noticed, TikTok is no longer just a place to learn trending dances or keep up with Gen Z. What is TikTok ecommerce and why is it important? Delight your customers and improve conversion rates.

eCommerce 121

eCommerce Gen Z User-Generated Retail 121

Hubspot Marketing

MARCH 8, 2024

Ecommerce is businesses selling products online, and people buying those products online. Below I’ve compiled a list of ecommerce statistics that will help you understand the potential impact of using the practice, as well as its growth potential throughout 2024 and beyond. McKinsey , 2023)The average cart abandonment rate is 70.19%.

eCommerce 125

eCommerce Gen Z B2C Shoppers 125

Backlinko

JUNE 4, 2024

Ecommerce has transformed the retail landscape. In fact, ecommerce is forecasted to capture 41% of retail sales worldwide by 2027, up from only 18% back in 2017. To help you learn about the dynamic landscape of online shopping, we’ve curated a list of recent ecommerce statistics to know in 2024. Let’s dive right in.

eCommerce 103

eCommerce Gen Z Shipping Retail 103

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 131

Gen Z Millennials eCommerce Social Media Marketing 131

Search Engine Land

JULY 5, 2023

While TikTok intends to build a $20 billion ecommerce business , the U.S. After hitting a new high in 2022, CivicScience noted a “steep decline” for TikTok among younger generations this year: “Usage fell from 18% to 11% among Gen Z (18-24) and from 10% to 5% among young Millennials (25-34) from August 2022 to June 2023.”

eCommerce 88

eCommerce Gen Z Shoppers Millennials 88

Digital Marketer

JUNE 7, 2023

But most businesses and even beginner marketers don’t fully understand how to use social media for ecommerce. Whether you’re new to social media or looking to enhance your existing social media strategy for ecommerce, this blog is here to help. What is Ecommerce Social Media Marketing? Let’s get started!

eCommerce 85

eCommerce Gen Z Millennials Social Media Marketing 85

Sprout Social

JULY 20, 2021

This opens up a world of opportunities for ecommerce and retail brands looking to attract new audiences and convert them from a single platform. Research from Sprout’s How to Reach Digital Natives report found that both Gen Z and Millennials want to see brands make more use of Instagram. What are Instagram Drops?

Gen Z 140

Gen Z Product Retail Millennials 140