Hubspot Marketing

NOVEMBER 1, 2024

D2C Marketing Strategy D2C Marketing Tips D2C Ecommerce Tips B2C vs D2C Marketing If you’re anything like me, D2C marketing probably sounds a lot like business-to-consumer (B2C) marketing. Many D2C brands are digital or ecommerce -focused, so they thrived in this climate. online shoppers. Table of Contents What is D2C marketing?

Manufacturing 131

Manufacturing B2C Non-Profit eCommerce 131

Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. The data will be connected, enabling brands to offer more ways for shoppers to discover and purchase, either digitally or in physical stores. “If

Retail 123

Retail eCommerce Gen Z Shoppers 123

Martech

APRIL 17, 2023

A majority of online beauty shoppers will wait for lower prices and risk items going out of stock, a new study from D2C ecommerce company ESW finds. But there is also a sizeable number of “super shoppers” who will pay full price to get exclusive items. This applied to younger consumers as well as older generations.

Shoppers 105

Shoppers Price Gen Z eCommerce 105

Martech

MAY 15, 2025

Shoppers are scrutinizing your brands ethics, your data practices, and your follow-through. If your loyalty strategy still revolves around points and perks, its time for an update. Consumer allegiance is no longer built on convenience aloneits driven by alignment. And younger audiences arent shy about walking away if you miss the mark.

Whitepaper 100

Whitepaper Gen Z Digital Marketing Branding 100

Hubspot Marketing

MARCH 8, 2024

Ecommerce is businesses selling products online, and people buying those products online. Below I’ve compiled a list of ecommerce statistics that will help you understand the potential impact of using the practice, as well as its growth potential throughout 2024 and beyond. McKinsey , 2023)The average cart abandonment rate is 70.19%.

eCommerce 126

eCommerce Gen Z B2C Shoppers 126

Buffer Marketing

APRIL 29, 2025

You can also use one of the certified third-party ecommerce platforms : Shopify , BigCommerce , WooCommerce , Squarespace , Wix , Adobe Commerce , or OpenCart. Those giveaways helped the company generate $25,000 in revenue, a reminder that word-of-mouth marketing can lead to real sales.

Gen Z 115

Gen Z Influencer Marketing Manufacturing User-Generated 115

Sprout Social

MAY 12, 2025

In Q4 2024 alone, TikTok generated 186 million downloads from users globally. Per Sprout data, nearly two-thirds (63%) of Gen Z users consume news on TikTok. Given that young people are Australias most active social shoppers, TikTok is an ideal platform for brands to connect with and sell to these users.

Gen Z 65

Gen Z Transform Fashion Food 65

Hootsuite

OCTOBER 19, 2022

If you’ve got a product or service to sell, you need to start thinking about your TikTok ecommerce strategy. In case you haven’t noticed, TikTok is no longer just a place to learn trending dances or keep up with Gen Z. What is TikTok ecommerce and why is it important? Delight your customers and improve conversion rates.

eCommerce 119

eCommerce Gen Z User-Generated Retail 119

Martech

JULY 3, 2025

Retailers like Amazon, Home Depot, Walgreens and Macy’s have years of shopper data and behavioral insights, offering an unparalleled picture of consumer preferences, habits and life events. For example, shoppers won’t browse Amazon for a new financial advisor. Given its perceived authenticity (especially by Gen Z), U.S.

Retail 73

Retail Gen Z Shoppers Advertisers 73

Backlinko

JUNE 4, 2024

Ecommerce has transformed the retail landscape. In fact, ecommerce is forecasted to capture 41% of retail sales worldwide by 2027, up from only 18% back in 2017. To help you learn about the dynamic landscape of online shopping, we’ve curated a list of recent ecommerce statistics to know in 2024. Let’s dive right in.

eCommerce 103

eCommerce Gen Z Shipping Retail 103

Search Engine Land

JULY 5, 2023

While TikTok intends to build a $20 billion ecommerce business , the U.S. Overall, the starting point for product searches among online shoppers is Amazon (49%, up from 46% in 2022), followed by Google (34%, down from 35% in 2022). won’t be a big factor yet – and may never be. Amazon and Google reign. TikTok’s YoY decline.

eCommerce 88

eCommerce Gen Z Shoppers Millennials 88

Sprout Social

JULY 20, 2021

This opens up a world of opportunities for ecommerce and retail brands looking to attract new audiences and convert them from a single platform. Research from Sprout’s How to Reach Digital Natives report found that both Gen Z and Millennials want to see brands make more use of Instagram. What are Instagram Drops?

Gen Z 140

Gen Z Product Retail Millennials 140

Backlinko

MARCH 11, 2024

Around 40% of shoppers say that user-generated content (UGC) is “extremely” or “very” important when making a purchase decision. Continue reading as we’ll cover answers to these questions with these recent UGC statistics.

User-Generated 112

User-Generated Gen Z Shoppers eCommerce 112

Hubspot Marketing

MARCH 8, 2021

And, by July 2020, global retail ecommerce sites cumulatively saw a record 22 billion monthly visits. As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Sprout Social

MARCH 13, 2025

Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: Gen Z: 10 hours and five minutes. Gen X: six hours and five minutes. At 42% , Gen Z is Pinterests fastest-growing user base in Australia.

Gen Z 56

Gen Z User-Generated Influencer Marketing Law 56

Search Engine Land

MAY 16, 2023

Amazon continues to be the most popular starting point for online shoppers with one exception – Gen Z, according to a new survey. So it remains absolutely critical to be visible on any relevant platforms at moments when shoppers are researching and purchasing products. Why we care. By the numbers. Reviews and ratings.

Gen Z 83

Gen Z Product Millennials Shoppers 83

Martech

OCTOBER 31, 2023

Shoppers intend to keep the holidays going after the season, at least those on TikTok. More than half of TikTok shoppers will be interested in technology and games. It’s worth noting that 80% of Gen Z consumers and 71% of U.S. Why we care. TikTok’s U.S. audience continues to grow and is now over 102 million users.

Gen Z 119

Gen Z Shoppers Food Marketing Plan 119

Sprout Social

SEPTEMBER 30, 2021

And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. In this guide, we break down the best practices of how to sell on Instagram and how to capture the attention of eager shoppers. Influence marketing works especially when targeting Gen Z buyers.

Gen Z 127

Gen Z User-Generated Shoppers Real Estate 127

Sprout Social

OCTOBER 28, 2021

Social media ecommerce, or social commerce , is the direct buying and selling of goods or services on a social media platform. For brands interested in extending their ecommerce storefront to social media, much can be learned from companies already using these platforms to drive sales. Clearly, there’s opportunity in selling on social.

Gen Z 137

Gen Z eCommerce Transform User-Generated 137

Search Engine Land

MAY 23, 2024

Some interesting findings from Botify’s survey: 44% of respondents were familiar with generative search – 58% of Millennials and 58% of Gen Z were most familiar; 74% of Baby Boomers were unfamiliar with it. By the numbers. 37% of respondents tried an AI-driven search engine and found the results more satisfying.

Shoppers 79

Shoppers Gen Z Product Millennials 79

Hootsuite

NOVEMBER 3, 2020

Consumers can easily consult with their friends on purchases, show off those hip new hightops, comment on Aunt Jackie’s new “I Love My Niece” tee, review comments from other savvy shampoo shoppers, and interact directly with the kombucha brands they love. It’s where Millennials and Gen Z like to shop. Source: Facebook.

Branding 145

Branding Gen Z Shoppers Price 145

Hootsuite

OCTOBER 27, 2020

Roughly 9 in 10 Gen Z respondents say that they use messaging platforms like WhatsApp and Slack to communicate with their colleagues each week, but barely half of respondents aged 55 to 64 have integrated these platforms into their regular repertoires. But these ‘bargain prices’ may not last.

eCommerce 145

eCommerce Gen Z Shoppers Communications 145

Econsultancy

DECEMBER 3, 2021

However, even in a sector that already had a relatively high degree of ecommerce penetration, post-pandemic the shift to online has been notable. This roundup includes studies and financial results that show how fashion ecommerce is evolving, including cross-border sales, fast fashion growth, and how inventory sizes have changed.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 60% of TikTok’s audience comprises Gen Z users. Ruler Analytics) B2B Ecommerce has the lowest conversion rate at 1.8%. Salesforce Research) Image Source: HubSpot 3 in 4 American shoppers say customer experience is the deciding factor when choosing between competing brands. trillion in sales in 2023.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Martech

JUNE 22, 2023

For example, brands like Balenciaga and Adidas have been investing in digital products that are becoming increasingly popular among the youngest generation of consumers. The Obsessar study – “The Metaverse Mindset: Consumer Shopping Insights” – showed that nearly 75% of Gen-Z shoppers had purchased a digital item within a videogame.

Gen Z 110

Gen Z Customer loyalty Transform Shoppers 110

Neil Patel

FEBRUARY 11, 2021

For example, a popular e-commerce brand might create a physical pop-up shop from October to December to attract holiday shoppers. In just two and a half months, the store welcomed over 100,000 shoppers and showed just how effective a physical presence could be for a mostly online brand. Virtual Pop-Up Shops. Tupperware.

Fashion 137

Fashion Gen Z Retail Shoppers 137

Econsultancy

NOVEMBER 22, 2021

The Asia-Pacific (APAC) region boasts some of the most dynamic, innovative and fast-moving ecommerce markets: from the largest ecommerce market in the world, China; to markets with near-total internet connectivity, like South Korea, to markets with high ecommerce penetration and immense potential for growth, like Indonesia.

eCommerce 52

eCommerce Gen Z Fashion Retail 52

Use Insider

JANUARY 17, 2024

Strategy 1: Increase product discovery Gen-Z are used to TikTok, Reels, and Instagram Stories—and InStory is Insider’s answer to all three. Clarins achieves 30X ROI in 12 weeks and a 4% increase in conversions with Insider Clarins’ rapid ecommerce growth outpaced its tech stack. But these don’t build relationships.

Shoppers 52

Shoppers Gen Z eBook eCommerce 52

Backlinko

JUNE 15, 2024

Source: Bloomberg Temu Sales Worldwide According to recent estimates, ecommerce sales worldwide on Temu reached $15.33 Among UK and US shoppers, Temu is most popular among millennials (ages 25-42) with a 21% adoption rate, followed by Gen X (43-55) with a 20% rate. billion in 2023. billion Q3 2023 $5.16 billion Q4 2023 $6.62

Gen Z 78

Gen Z Millennials Retail Fashion 78

Econsultancy

FEBRUARY 18, 2022

Generation Z also identify as highly values-driven, with 51% of consumers aged 18 to 23 saying they will always research a company to make sure it aligns with their views on corporate social responsibility (CSR) before making a purchase.

Gen Z 54

Gen Z Millennials Shoppers Retail 54

Spiralytics

MARCH 7, 2023

Read on, as this infographic lists everything aspiring and veteran online retailers need to know about ecommerce in the Philippines. An Overview of the Philippine Ecommerce Market Achieving success in ecommerce starts with understanding where the market is currently. Millennials are the main drivers of ecommerce.

eCommerce 52

eCommerce Shoppers Gen Z Retail 52

Litmus

SEPTEMBER 24, 2024

Source: Really Good Emails Source: Really Good Emails Shoppers, especially during the holiday season, prefer buying from brands that give back. According to Deloitte: 63% of Gen Zs and millennials believe businesses have the power to influence social equality. After all, isn’t Thanksgiving about being grateful for what we already have?

Shoppers 94

Shoppers Millennials Retail Email Marketing 94

Use Insider

APRIL 12, 2023

Complex omnichannel customer journeys ‘Customer journey’ refers to the path that takes a shopper from: Not knowing a product > Purchasing > Becoming a loyal customer It lays out all touchpoints that your customer may have with your brand before, during, and after the experience of that product.

Customer Journey 52

Customer Journey Customer Gen Z Shoppers 52

Search Engine Land

OCTOBER 4, 2022

Compare that to the measly 36 words per minute the average mobile phone user can type into a search bar and it stands to reason that 62% of Gen Z and Millennial consumers want visual search capabilities, more than any other new technology. Online shopping and ecommerce search engines. Other retailer search engines (e.g.,

Shoppers 107

Shoppers Retail Finance User-Generated 107

Power Digital Marketing

NOVEMBER 29, 2022

1 Since then, retailers have been squeezed by thinning margins, increased eCommerce competition and ballooning SG&A (selling, general and administrative expenses). As a nod to one of the strategies listed above, BOPIS is a perfect example of the new world of retail shoppers. They’re two halves of a cohesive retail business.

Retail 52

Retail Gen Z Shoppers eCommerce 52

Customers.ai

OCTOBER 24, 2024

Marketers may also use terms like digital audience insights or customer demographics when discussing ecommerce visitors or website traffic demographics when analyzing traffic sources. You can also update your lead capture settings to align with peak visitor activity, ensuring you don’t miss high-intent shoppers. So, why stop here?

Gen Z 79

Gen Z eCommerce Analytics Direct Mail 79

Search Engine Land

DECEMBER 28, 2023

GA4 updates Given the forced migration from UA, Google spent 2023 focusing on improving its product and rolled out numerous updates to GA4, including: 12 new GA4 ecommerce dimensions and metrics on Jan. 33 new ecommerce dimensions and metrics for the GA4 customer report builder on July 24. GA4 search bar updates on Jan. For $US10.50

User-Generated 116

User-Generated Retail Non-Profit Advertisers 116