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How Ecommerce Transformed Marketing 

Digital Marketer

In retail, entertainment, and many other industries, ecommerce and digital services have long surpassed their high-street counterparts. So, how exactly has ecommerce changed the way we do business? And, in turn, how has that changed the way we market? First, let’s look at how ecommerce affected the balance of the economy.

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Huge opportunities for ecommerce brands brave enough to diversify: ShipBob’s Enda Breslin

Econsultancy

Enda Breslin is General Manager EMEA of ShipBob, a tech-enabled third-party logistics platform that fulfils orders for ecommerce businesses. Launched in 2014, the company gives brands the analytics to track and ship stock globally. What are the biggest challenges for ecommerce brands today, and how can they overcome them?

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Stats roundup: the impact of Covid-19 on ecommerce

Econsultancy

We’ve rounded up a selection of stats to try to illustrate how the pandemic has impacted, and continues to impact, the ecommerce industry. Ecommerce penetration. And for more on ecommerce, you can explore the following Econsultancy resources: Ecommerce Best Practice Guide. Ecommerce Microlearning.

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Stats: How fashion ecommerce has changed since Covid-19

Econsultancy

However, even in a sector that already had a relatively high degree of ecommerce penetration, post-pandemic the shift to online has been notable. This roundup includes studies and financial results that show how fashion ecommerce is evolving, including cross-border sales, fast fashion growth, and how inventory sizes have changed.

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Ana Mourão: Spotlight on the expert

Martech

Stanley Black & Decker is a truly iconic brand, around for more than 180 years, with a global market and its name practically synonymous with power tools. You’re selling to distributors or retailers, but that doesn’t mean you can’t have marketing initiatives directed at stimulating demand among consumers.

CRM 93
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The customer data platform market

Martech

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). Dig deeper: Does your company need a CDP? Annual spending on CDPs is predicted to grow from $2.13 billion in 2023 to $7.91 billion in 2028.

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An Inside Look at Google’s Future Plans

Neil Patel

They are doing this by integrating products everywhere. Because their mission is to spread the usage of all Google related products, it will eventually open up new ways for you to drive traffic and monetize. Change #3: Expect Google to buy someone big in the ecommerce space. When you think of ecommerce, what name comes to mind?

eCommerce 145