Hootsuite

NOVEMBER 14, 2022

Bust out your marketing plan and let’s go. Bonus: Download a free, fully customizable influencer media kit template to help you introduce your accounts to brands, land sponsorship deals, and make more money on social media. A Shop profile tab that auto-imports your ecommerce catalog. How do you work with creators?

Branding 131

Branding Affiliate Marketing eCommerce Social Media Marketing 131

Sprout Social

MARCH 31, 2022

Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. Popular among ecommerce brands, Reels are typically used to: Show off products in action. Highlight collaborators and influencers. Trying to decide between Instagram Reels vs. TikTok?

Gen Z 139

Gen Z Entertainment Law Fashion 139

Jeff Bullas

FEBRUARY 27, 2023

The founders of Original Grain, an innovative watch brand with a new technique, knew that Instagram could be an important part of their marketing plan. Engagement from real followers will make a big difference in your Instagram marketing strategy. Work with Influencers Influencer marketing is the real deal in 2023.

User-Generated 246

User-Generated Analytics Social Media Marketing Branding 246

Bannerflow

DECEMBER 16, 2021

To keep pace with competitors, you should make a robust social media advertising strategy an important aspect of your overall marketing plan. To help, earlier this year, Forbes highlighted research by influencer marketing agency Markerly. The findings were split between influencers/celebrities and brands.

Advertising 98

Advertising Advertisers Entertainment Influencer Marketing 98

Hubspot Marketing

SEPTEMBER 13, 2023

In fact, in 2018, we discovered that 17% of marketers planned to add podcasting to their strategy. While big brands like GE and Microsoft have already created their own shows, other marketers have focused on sponsoring podcasts that relate to their field or have a similar target audience.

Food 105

Food Fashion Advertising Advertisers 105

Neil Patel

APRIL 12, 2021

Marketing Plan. Your marketing plan should include your marketing budget, overall marketing strategy, and plan for tracking metrics. Whether it’s from organic customers or influencer marketing, reviews can help you build your brand.

Shipping 139

Shipping Price Logistics Customer Acquisition 139

Econsultancy

DECEMBER 6, 2021

Ecommerce brands spent the most on advertising across social platforms (24.8% This proves that, regardless of deep uncertainty from brands about advertising on TikTok, many are listening to their customers wants first and are planning to dive into the deep end. up on Q3 2020), reaching nearly double  spending seen in Q1 2020.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Power Digital Marketing

DECEMBER 10, 2022

Affiliate Instagram marketing – Affiliate marketing , or more commonly known as influencer marketing on Instagram, employs influential users to do the legwork of promoting your brand for you. Instagram Shopping – Instagram Shopping is an eCommerce engine built straight into the Instagram platform.

Affiliate Marketing 52

Affiliate Marketing Marketers Marketing User-Generated 52

Unbounce

OCTOBER 24, 2023

How to create an effective SaaS marketing strategy As with any business, your software as a service needs a marketing plan. Establish goals As with any business or marketing plan, it’s important to start by establishing your goals. Your marketing can serve many purposes, so what is your end objective?

Marketing Strategy 52

Marketing Strategy Product Marketers Marketing 52

Unbounce

OCTOBER 24, 2023

How to create an effective SaaS marketing strategy As with any business, your software as a service needs a marketing plan. Establish goals As with any business or marketing plan, it’s important to start by establishing your goals. Your marketing can serve many purposes, so what is your end objective?

Marketing Strategy 52

Marketing Strategy Product Marketers Marketing 52

Hootsuite

OCTOBER 25, 2021

Multiple studies confirm that when used alongside an integrated marketing strategy, social media directly influences purchasing decisions. The global ecommerce market grew 25% in 2020 compared to 2019, driven by necessity as stores and services had to close in most countries. You need a plan, man. Why/why not?

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Search Engine Land

JULY 1, 2024

Since TikTok is relatively new to the ecommerce game, customers often do more research on Google and may turn to where they feel safe making purchases, such as Amazon or a brand’s direct site. Influencer marketing can also be a game-changer for your SEO strategy. Get the daily newsletter search marketers rely on.

SEO 106

SEO PR User-Generated Shoppers 106