Martech

JANUARY 9, 2025

Dig deeper: 7 marketing strategies to conquer decision paralysis How AI is helping to narrow choices AI is helping ecommerce brands simplify and personalize shopping. With the rise of generative AI, businesses are using innovative strategies to attract and retain customers. Feeling less happy with purchases. Processing.

Customer 117

Customer Transform Shoppers eCommerce 117

Hubspot Marketing

DECEMBER 30, 2024

You can then use the performance data to improve your content marketing strategy. Below, some incredible SEO specialists and I share the key benefits of adding this process into your content marketing strategy. To stay competitive within your industry, you need to develop a strong content marketing strategy.

eCommerce 126

eCommerce SEO User-Generated Key Performance Indicator 126

Hubspot Marketing

OCTOBER 11, 2024

In this post, I’ll guide you through what B2B2C marketing is and how it works, as well as provide a few examples of popular and effective B2B2C marketing strategies. Table of Contents What is B2B2C marketing? For one, it engages in different B2B2C strategies related to both hardware and digital services.

Manufacturing 134

Manufacturing B2C eCommerce Marketing 134

Power Digital Marketing

JUNE 3, 2025

In the fashion eCommerce world, ranking in search results isnt just a nice-to-haveits a must for staying visible and driving sales. With a market flooded by both industry giants and up-and-coming brands, a strong SEO strategy is the key to cutting through the noise. What is SEO for Fashion Ecommerce?

Fashion 52

Fashion eCommerce SEO Shoppers 52

Hubspot Marketing

NOVEMBER 1, 2024

With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it. Table of Contents What is D2C marketing? Many D2C brands are digital or ecommerce -focused, so they thrived in this climate. D2C Marketing Tips 1. Take Peloton , for one.)

Manufacturing 132

Manufacturing B2C Non-Profit eCommerce 132

Customers.ai

JANUARY 3, 2025

For ecommerce brands, this kind of research gives you true insights into how to improve your messaging, refine your marketing, and create a smoother, more personalized shopping experience that converts. Recent studies and reports highlight just how complex and dynamic the buying journey has become, especially in ecommerce.

Customer 89

Customer eCommerce Shipping Customer Journey 89

Rock Content

JULY 11, 2024

Most modern consumers consider it essential, making ecommerce a huge opportunity for brands to exceed customer expectations. Successfully managing every aspect of a growing ecommerce store can be challenging. Here, we’ll introduce you to some of today’s best ecommerce tools. Here are a few key options: 7.

eCommerce 52

eCommerce Logistics Shipping eBook 52

Backlinko

NOVEMBER 8, 2024

What are the 4 Ps of marketing? For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. Well, they’re the backbone of every successful marketing strategy. If you’re running a small ecommerce business , AI can track your customers’ browsing and purchase history.

Price 114

Price Real Estate Promotion Food 114

Use Insider

JANUARY 23, 2025

Its also growing in popularity as more eCommerce marketers are realizing its potential. However, most eCommerce brands are still only scratching the surface of WhatsApps capabilities. What is WhatsApp eCommerce ? billion users. BSPs are companies that Meta has certified as WhatsApp experts.

eCommerce 52

eCommerce Non-Profit Shipping Price 52

Martech

JULY 29, 2024

Volume of digital assets: If your brand produces a large number of digital assets (like product images, videos, and marketing materials), a DAM is essential for efficient organization and retrieval. Ecommerce platforms: For a jewelry brand, an ecommerce platform (like Shopify or Magento) is essential for managing online sales and inventory.

Management 121

Management eCommerce CRM User-Generated 121

Power Digital Marketing

JUNE 3, 2025

For brand leaders and enterprise marketing teams, this isn’t a platform to experiment on—it’s a platform to scale on. They’re executing with strategy. A strong TikTok marketing strategy doesn’t just drive visibility—it fuels engagement, new customer acquisition, and measurable business growth. Long-form video adoption.

Marketing Strategy 52

Marketing Strategy Gen Z Entertainment Millennials 52

Customers.ai

DECEMBER 4, 2024

Guessing is so last year and winging it isn’t a strategy – it’s a cry for help! Ecommerce is too competitive to rely on “spray and pray” marketing tactics that leave your ROI up to chance and broad campaigns and generic messaging aren’t just outdated, they’re wasted money. The truth is, your audience isn’t a monolith.

eCommerce 76

eCommerce Shoppers Price Customer Journey 76

Martech

AUGUST 12, 2024

Feedback loops: Incorporate customer feedback mechanisms to gather insights on their experiences, which can be analyzed through the CDP to refine marketing strategies. This data can inform future marketing strategies and optimizations. Now it’s your turn to give MarTechBot a try.

Customer 118

Customer B2C CMO Customer Journey 118

Martech

AUGUST 8, 2024

Dig deeper: Navigating the future of marketing with data Integrate data for a unified view With this greater understanding, start building a robust data ecosystem. Dig deeper: Why your marketing strategy should still be cookie-less despite Google’s shift Email: Business email address Sign me up! Processing.

Transform 128

Transform Analytics eCommerce User-Generated 128

Power Digital Marketing

JUNE 3, 2025

In this guide, well explore how UGC marketing strategies can help your brand enhance trust, improve engagement, and drive conversions. What is User-Generated Content (UGC) in Marketing? Why UGC Matters: The Key Benefits for Brands The importance of UGC in digital marketing cannot be overstated.

Marketing Strategy 52

Marketing Strategy User-Generated Transform Marketing 52

Litmus

OCTOBER 17, 2024

For instance, an eCommerce clothing retailer might recommend matching accessories or similar styles to previous purchases, making it easier for customers to find what they love. Ready to take your email marketing strategy to the next level? Start refining your funnel today and watch your results soar!

Email Marketing 110

Email Marketing Customer Journey Customer loyalty eCommerce 110

Litmus

SEPTEMBER 25, 2024

By matching your marketing to each customer journey stage, you can build trust, increase customer lifetime value, and turn buyers into brand advocates. As Dan Oshinsky from Inbox Collective shares, “I would love to see more organizations build newsletters into their overall strategy because it is such a powerful relationship-building tool.

Management 99

Management Marketing Marketers CRM 99

Martech

DECEMBER 18, 2024

Marketers know something valuable lies in those signals, but often the sheer volume of noise drowns out clarity. For example, an ecommerce company might get data from its website analytics, CRM, ecommerce platform and social and PPC campaigns, among others. Its about making the right decisions with the data we already have.

Transform 105

Transform CRM Analytics eCommerce 105

Litmus

AUGUST 1, 2024

5 email personalization best practices for a winning strategy Email personalization takes effort, but it pays off big time for your email marketing strategy. Giving emails a personal touch isn’t just a nice way to do email marketing or make emails look pretty.

Email Marketing 106

Email Marketing Customer Journey Marketing Marketers 106

Customers.ai

JANUARY 8, 2025

For ecommerce marketers, this isnt just a minor inconvenience. Try it Free, No Credit Card Required Start Your Free Trial Why Website Demographics Matter: The Foundation of Marketing Website demographics are more than just numbers. Theyre the key to great marketing strategies and happy customers. The good news?

eCommerce 86

eCommerce Outbound Marketing Analytics Shoppers 86

Customers.ai

DECEMBER 20, 2024

The truth is, to win at relationship marketing, you need both working together. Ecommerce Webinar Beyond Abandoned Cart to Abandoned Product View Revenue with Email Deliverability Hacks & AI Tools Watch The Webinar What Is Relationship Marketing? What industries benefit most from relationship marketing?

eCommerce 87

eCommerce Shipping Customer loyalty Marketing 87

Search Engine Land

SEPTEMBER 27, 2024

WordLift offers solutions for ecommerce brands and enterprises alike. You can leverage these insights to improve your content strategy and SEO campaign. You can get started for free to see if this tool will enhance your marketing strategy. Type in a question and ChatGPT will give you the answer. The best part?

SEO 119

SEO Transform User-Generated Analytics 119

Customers.ai

JANUARY 2, 2025

In this playbook, were breaking it all down – the must-have triggers for ecommerce, how to build email workflows that actually convert, and the tools to make it all happen. For ecommerce brands, the possibilities are endless. Abandoned Cart Emails In our opinion, this ones the MVP of ecommerce emails. Lets do it.

Email Marketing 81

Email Marketing eCommerce Shoppers Marketing 81

Use Insider

JANUARY 23, 2025

Instead, brands that truly maximize their SMS efforts and spending have a data-driven strategy that underpins their efforts. A SMS marketing strategy ensures that your messages are serving your business goals, while also being based on your customers needs, interests, and preferences. What is an SMS marketing strategy ?

Marketing Strategy 52

Marketing Strategy Customer Journey Marketing Marketers 52

Martech

OCTOBER 2, 2024

Anticipating customer behavior to drive personalization Predictive analytics helps you analyze past customer behaviors to forecast future actions, allowing for personalized marketing campaigns that align with individual preferences. Dig deeper: What do marketing attribution and predictive analytics tools do?

Analytics 94

Analytics Transform Customer Acquisition Customer loyalty 94

Customers.ai

NOVEMBER 25, 2024

Whether you’re optimizing an ecommerce store, generating B2B leads, or driving traffic to your latest campaign, these tools help you take control of your site’s performance. Free Webinar: Watch Now Integrating Visitor Tracking with Your Marketing Stack: Where the Magic Happens No tool works in a vacuum, especially when it comes to ecommerce.

eCommerce 89

eCommerce Price Customer Journey CRM 89

Customers.ai

NOVEMBER 14, 2024

How Klaviyo Benefits Different Types of Businesses Criteria for Selecting the Best Klaviyo Tools 20 Klaviyo Tools to Add to Your Tech Stack Right Now How to Integrate Klaviyo Tools into Your Marketing Strategy Your Klaviyo Tools Questions Answered See Who Is On Your Site Right Now! Get names, emails, phone numbers & more.

Email Marketing 85

Email Marketing eCommerce Shipping Analytics 85

Martech

MARCH 24, 2025

Is AI truly revolutionizing email marketing, or is it just another overhyped technology? If youve been wondering how AI can (or should) fit into your email marketing strategy, youre not alone. Seamless integration Can it easily sync with your CRM, ecommerce platform and other marketing tools?

Email Marketing 115

Email Marketing Transform User-Generated eCommerce 115

Vertical Response

NOVEMBER 10, 2024

Conversely, an ecommerce store saw a 30% drop in revenue after adding a weekly email newsletter, highlighting the importance of finding the right balance. Remember, the right frequency can make a significant difference in your email marketing outcomes, leading to improved engagement and sales.

B2C 99

B2C Marketing Automation Platform Email Marketing Communications 99

Martech

OCTOBER 1, 2024

This is good news for retailers with a solid digital marketing strategy. Dig deeper: Top ecommerce trends from record-breaking Amazon Prime Day 2024 Klaviyo’s 2024 Consumer Spending Report can be downloaded here (registration required). This represents a 8.4% year-over-year growth. Why we care.

Gen Z 122

Gen Z Shoppers Retail Price 122

Martech

NOVEMBER 4, 2024

Tap into models to unlock ever-increasing customer insights With a solid data collection strategy, you can build models and transformations to address important gaps in your marketing strategy. Dig deeper: Why Dollar Shave Club cut its homegrown ecommerce system Email: Business email address Sign me up! Processing.

Transform 122

Transform Retail Manufacturing eCommerce 122

Customers.ai

DECEMBER 11, 2024

Without real-time data, youre stuck playing catch-up, and in ecommerce, later is often too late. stands out for its accuracy, ability to deliver actionable insights, sync with platforms like Klaviyo for personalized email campaigns, and support ecommerce brands with targeted, data-driven strategies. A tool like Customers.ai

Shipping 79

Shipping Shoppers Law eCommerce 79

Martech

OCTOBER 7, 2024

In the context of ecommerce, a study highlighted that site speed affects not only user satisfaction but also revenue generation. Therefore, prioritizing site speed is essential for any marketing strategy aimed at maximizing conversions and achieving business objectives.

User-Generated 67

User-Generated eCommerce Management Branding 67

Buffer Marketing

JULY 10, 2025

We’ll cover: Why Instagram is (still) a goldmine for creators and businesses today How to master the various (old and new) Instagram features for growth How to build your Instagram marketing strategy in five actionable steps Best practices to create scroll-stopping content on Instagram Grab your favorite beverage and start reading!

User-Generated 98

User-Generated Marketing Marketers Analytics 98

Martech

SEPTEMBER 18, 2024

Let’s explore what micro-moments are, why they matter for your marketing strategy and how to capture them effectively. Make micro-moments a core part of your marketing strategy to capture intent and guide customers smoothly to the next step. What are micro-moments? They’re brief, constant and decisive.

Customer 70

Customer Key Performance Indicator CRM Management 70

Customers.ai

DECEMBER 30, 2024

Here are the three main reasons website demographic tools are necessary for marketers: 1. Smarter Marketing Strategies When you know your audience, you stop wasting time and money guessing what they want. Fantastic for media companies, but not as flexible for ecommerce, mentioned a Capterra user. Rating: (4.4/5)

Price 82

Price Analytics eCommerce User-Generated 82

Backlinko

OCTOBER 16, 2024

And there will always be marketing strategies and tactics that help you capture that demand. You’ll handle everything from SEO strategy to finding new clients. And more searches are happening on YouTube and TikTok every day. Who knows what SEO will look like in the future.

SEO 110

SEO Search Marketers CMO Marketing 110