Martech

JULY 31, 2024

Dig deeper: How marketers are leveraging the Olympics’ focus on women’s sports to drive engagement In the second quarter, Instagram’s advertising spend growth rate cooled to 24% year-over-year, placing it second behind YouTube. This marks a shift from Q1, where Instagram led the pack, according to the report.

Advertisers

Hubspot Marketing

JULY 16, 2024

Everyone knows that ChatGPT can generate content on nearly any topic you can imagine (some information might be made up, but that’s a story for a different article). Categorize them into informational, navigational, transactional, general, and commercial categories. What I like about ChatGPT is that it’s a good idea generator.

SEO

Hootsuite

MARCH 21, 2025

users will buy via Instagram in 2025. High-quality images, curated collections, and user-generated content (UGC) build trust and drive sales. Instagram Shopping is a feature that allows eCommerce brands of any size to create a shareable, shoppable catalog of their products right on Instagram. spend $200+), and 37.3%

eCommerce

Backlinko

AUGUST 19, 2024

Google’s AI Overviews are a search feature that uses generative AI to provide quick answers directly in search results. AI Overviews are AI-generated summaries of results for your search query. This overview includes link cards—clickable links to websites used to generate the AI-generated summary. What Are AI Overviews?

User-Generated

Search Engine Land

SEPTEMBER 27, 2024

From generating unique images to optimizing content, AI platforms like Grok, ChatGPT and Midjourney offer endless possibilities. You and your team can collaborate together within Canva while using AI tools to: Generate copy with Magic Write. WordLift offers solutions for ecommerce brands and enterprises alike.

SEO

Martech

JANUARY 13, 2025

Images help to build engaging online content, from stunning visuals on a homepage to detailed product shots in an ecommerce store. When done right, they improve site speed, enhance the user experience, and influence search engine ranking. Optimized images reduce load times, helping you keep users engaged.

User-Generated

Use Insider

JANUARY 23, 2025

Its also growing in popularity as more eCommerce marketers are realizing its potential. However, most eCommerce brands are still only scratching the surface of WhatsApps capabilities. What is WhatsApp eCommerce ? billion users. For example, one of our customers saw a 97% open rate and nearly 30% CTR on WhatsApp.

eCommerce

Backlinko

JULY 22, 2024

This turns your site from an afterthought into an asset that generates leads and sales. Now it generates over 680K monthly sessions, with 74% coming from organic searches. Now it generates over 680K monthly sessions, with 74% coming from organic searches. And make your site more user-friendly.

SEO

Hubspot Marketing

NOVEMBER 4, 2024

The platform has gone from a simple feed of blurry photos for our friends to a powerhouse for businesses looking to build awareness, generate leads, and sell. As we discussed, Instagram is the third most popular social media platform and welcomes around 2 billion monthly active users. But is it really worth the hype?

Product

Rock Content

JULY 11, 2024

Most modern consumers consider it essential, making ecommerce a huge opportunity for brands to exceed customer expectations. Successfully managing every aspect of a growing ecommerce store can be challenging. Here, we’ll introduce you to some of today’s best ecommerce tools.

eCommerce

Hubspot Marketing

DECEMBER 10, 2024

SEO should get you to the top of Google for your most desired keywords, including money-generating keywords. The great content, steered by SEO, means theyre featured in four places right at the top of Google. AI overviews are not that significant yet; users are scrolling to the organic listing. Heres an example.

SEO

Backlinko

SEPTEMBER 6, 2024

But we don’t always get what we want—especially as a Google Analytics 4 (GA4) user. European laws require compliance with the General Data Protection Regulation (GDPR), a strict information privacy law. While improved, Google Analytics 4 still collects user data, which raises privacy concerns.

Analytics

Customers.ai

DECEMBER 24, 2024

Remarketing tools let you run campaigns across Meta, Google Ads, TikTok, and more, all from one place. Dynamic Ad Creation What it does : Automatically generate ads personalized to user actions, like featuring products they browsed or abandoned. A Trustpilot user shared, The AI takes the guesswork out of campaign setup.

eCommerce

Hubspot Marketing

APRIL 30, 2025

Early in my SEO career, I generated two million clicks for an ecommerce store. I had no idea how to generate a keyword strategy for buyers. Ive placed an image of one below. The smallest section is at the bottom, as users at this point in the buyer journey reduce. The client and I were thrilled. The problem?

SEO

Sprout Social

APRIL 28, 2025

But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value. Key demographic details include: 44% of Reddit users fall into the 18-29 age group. of users identified as male and 39.1%

Branding

Litmus

SEPTEMBER 25, 2024

This is where you keep things fresh and remind them why they stuck around in the first place. Metrics to watch: Net Promoter Score (NPS), referral rate, user-generated content volume, social media mentions 8. Quick tip: Keep it fresh and relevant, and remind them why they fell in love with your brand in the first place.

Management

Martech

JUNE 11, 2025

The limits of MQLs in an AI-first world Traditional, MQL-focused lead generation isn’t doing well. Brands that don’t stand for something relevant or dissolve into generic messaging will not increase share or retain customers. And that kind of experience-led growth relies heavily on strong product marketing.

Branding

Martech

JULY 24, 2024

Think beyond national boundaries: Paris sponsors are The brand sponsorship landscape is drastically different from the 2020 Tokyo Games (which took place in 2021 because of COVID-19). P&G brands will be leveraging social media to generate organic content by athletes and their fans throughout the Olympics, according to SponsorUnited.

Gen Z

SocialPilot

JULY 17, 2025

User Generated Content User-generated content (UGC) is emerging as one of the most trusted forms of social proof, with 79% of consumers stating that UGC influences their purchasing decisions significantly. You can put these endorsements to use by featuring influencer-generated content directly on your website.

Transform

Customers.ai

DECEMBER 31, 2024

Capturing even a small portion of these anonymous users can transform your ROI. Heres how: Lost Lead Generation Opportunities : Without capturing anonymous visitors, youre effectively ignoring a massive chunk of your top-of-funnel audience. Every anonymous visitor represents a missed chance to connect, convert, and grow your business.

Key Performance Indicator

Customers.ai

JANUARY 2, 2025

In this playbook, were breaking it all down – the must-have triggers for ecommerce, how to build email workflows that actually convert, and the tools to make it all happen. higher open rates and 152% higher click-through rates compared to generic emails. For ecommerce brands, the possibilities are endless. Lets do it.

Email Marketing

Martech

APRIL 10, 2025

When users get a complete answer directly from an AI tool, they often stop searching AI effectively intercepts that traffic. But if the AI response cites your website (or, on occasion, includes a direct link), there’s a chance users will click through, creating AI-driven traffic. AI has simply become a lead generator for you.

Transform

Orbit Media Studios

JUNE 24, 2025

Many locations The signup form is all over the place, starting with the top of the blog main page. At Orbit Media, we’ve never used them because we prioritize user experience and we can meet our goals without them. Is it placed in a high-visibility area? Notice the sticky footer on this page. Of course, 0% of visitors like them.

Law

Hubspot Marketing

OCTOBER 28, 2024

If they spot any disturbing, recurring user behavior, it can send you an alert straight away. A great example is one of VWO’s free tools, i.e., their AI-powered heatmap generator. Yi told me he found out that certain CTAs and buttons were placed too low on the layout. Imagine you run an ecommerce store selling electronics.

Customer Acquisition

AWeber

JUNE 18, 2025

💼 Meet Sellvia Sellvia is an all-in-one ecommerce platform designed to help entrepreneurs start and grow their online businesses. From building a storefront to handling payments, logistics, and marketing—Sellvia gives users everything they need to succeed.

Logistics

Customers.ai

OCTOBER 21, 2024

By digging into order metrics, you can generate detailed reports, set up personalized flows, and even identify returning visitors that might otherwise go unnoticed. For example: Condition 1: Placed Order at least once over all time. Condition 2: Placed Order at least twice over all time. With Customers.ai Name the segment (e.g.,

Shoppers

Buffer Marketing

APRIL 29, 2025

You can also use one of the certified third-party ecommerce platforms : Shopify , BigCommerce , WooCommerce , Squarespace , Wix , Adobe Commerce , or OpenCart. If you’re using an Instagram business account, you can use Buffer’s engagement features to keep all your comments in one place. Buffer can help.

Gen Z

Litmus

DECEMBER 24, 2024

Email touchpoints: Tutorials and user guides. Litmus Personalize users have seen a 52% increase in conversions with dynamic content personalization. Heres where to place your attention. Test out AI design tools to see if they speed up your workflow, like generating variants of layouts, colors, styles, or images.

B2C

Search Engine Land

AUGUST 14, 2024

Lead generation advertisers today have access to tools like broad match keywords and offline conversions – powerful when used right, but chaotic and expensive if left unchecked. CRM or other database Everything you do in lead gen revolves around generating inbound queries. I love the challenge of learning something new.

Advertising

Unbounce

JANUARY 6, 2025

The primary use cases for landing page funnels are: Lead generation : Capturing email addresses and contact information. Sales conversion : Turning leads, trial users, or freemium users into paying customers. At this stage, the goal is to attract a wide audience and generate interest in your products or services.

User-Generated

Hootsuite

APRIL 9, 2025

With nearly 139 million Instagram Reels watched every minute and TikTok turning almost half its users into buyers, short videos arent just populartheyre powerful. TikTok and Pinterest are especially strong here, with younger users more likely to shop based on recommendations. of users into buyers in 2024. Source: Statista 6.

Gen Z

Buffer Marketing

JULY 10, 2025

Instagram is the third most popular social media network with over 2 billion ( 🤯) monthly active users. And more than half of Instagram users are aged 34 years or younger. of Instagram users (aged 16+) use Instagram to follow or research brands and products. A personal account is the regular Instagram account type.

User-Generated

Hubspot Marketing

JANUARY 28, 2025

They cost $20,000 but only generate $15,000. Google ads cost $1 per click and generate $8,000. HubSpots Marketing Analytics & Dashboard Software lets you measure performance, track customer journeys, and analyze all your campaigns in one place. Emails pull in $30,000 for just $5,000. Influencers? So, what will they do?

Non-Profit

Backlinko

MARCH 26, 2025

These talented folks help Backlinko generate almost 800,000 sessions per month. The best place for unfiltered thoughts? Instead of reading through 19,000 words of transcript, I had Claude analyze the conversation with this prompt: “I’m writing about ecommerce growth strategies. AI can save time here.

eCommerce

Backlinko

JULY 1, 2025

Create Helpful Website and Blog Content Effort Impact Budget Moderate to high High Free to high Attract your ideal customer with content on your website and blog that answers users’ questions. ChatGPT, Gemini, Claude, and other tools can generate briefs, outlines, and content of all kinds. Ask your customers to share their experience.

Marketing

Customers.ai

NOVEMBER 20, 2024

This simple step ensured they wouldn’t miss out on the surge of interest generated by their appearance. Generate 500 qualified leads in two months. For example, if your goal is to generate leads, KPIs like form submissions or email sign-ups will give you a clear picture of success. Running an ecommerce campaign?

PR

Hootsuite

MAY 1, 2025

A flood of content, complete with giant Lego sculptures, that helped generate serious hype before the product even hit the shelves. Affiliate marketing is a smart alternative for brands, especially in the ecommerce space, looking to drive results with low upfront cost. Collaborations dont need to stay online. The takeaway?

Influencer Marketing