Hubspot Marketing
JANUARY 23, 2025
I've worked in a lot of different industries as a freelancer, as a manager of freelancers, as a marketer, as a writer and you know what never changes? The need for content creators to be crystal clear on their assignments. One of the simplest ways to achieve this is to write content briefs. Don't be deceived, though: Even though a content brief is simple, it's still important to get it right.
Backlinko
JANUARY 23, 2025
Pay-per-click (PPC) advertising is one of the most effective paid channels helping businesses increase visibility and build awareness. If youd like to learn about the state of PPC in 2025, find the latest data on PPC usage, most used ad platforms, and PPC benchmarks, weve curated a list of 24 essential PPC statistics to help you answer these questions.
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Martech
JANUARY 23, 2025
What insights is your company missing because your teams dont fully understand the data they rely on? In a world where data-driven strategies are key, brands must enable more team members to access, comprehend and use the data that fuels success. Heres how to foster a culture of data literacy and accessibility that drives meaningful marketing results.
Hubspot Marketing
JANUARY 23, 2025
"This whole entire generation is about to turn all of our business models on its head." I'm a consumer who falls somewhere between baby millennial and geriatric Gen Zer, and after hearing Hootsuite CEO Irina Novoselsky talk about my generation she gets it. Im sure her being a millennial, thus closer to Gen Z than the average CEO, helps her keep in step with younger consumers, but I also think how intentional she is as a marketer sets her apart.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Martech
JANUARY 23, 2025
Its not easy to describe the Savannah Bananas to someone who hasnt witnessed them in action. They are part baseball team, part traveling circus and 100% entertainment. The Bananas play a game they call Banana Ball, which resembles baseball in many ways, but with shorter games, 11 rules you won’t find in baseball and more than a hint of vaudeville thrown in for good measure.
Buffer Marketing
JANUARY 23, 2025
With all the uncertainty surrounding the TikTok ban (which is on pause as of writing this article), creators who have built massive followings on the platform are understandably concerned about what the future holds. TikTok has been a game-changer for short-form video content, helping countless creators reach new heights in their careers, connect with global audiences, and even turn their passion into a full-time income.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Social Media Examiner
JANUARY 23, 2025
Feeling overwhelmed by traditional analytics tools? Looking for a more intuitive way to understand your website visitors? In this article, you'll explore how Microsoft Clarity offers a user-friendly alternative to complex analytics platforms, providing valuable insights for marketers of all skill levels Why Microsoft Clarity Matters for Marketers in 2024 Microsoft Clarity has emerged as […] The post How to Use Microsoft Clarity: A Powerful Analytics Alternative appeared first on Social Med
illumin
JANUARY 23, 2025
In todays digital and physical retail world, marketers seek an understanding of how different marketing activities influence in-store visits. Forrester predicts that $28.7 trillion USD of global retail sales will still occur offline in 2028. Footfall attribution is the method used to track and analyze the relationship between online ads, digital campaigns, and the number of people visiting physical stores, helping businesses figure out how their marketing efforts drive customers into their locat
Aspiration Marketing
JANUARY 23, 2025
Think CRO and SEO are locked in a battle for your marketing budget? Think again. While they might seem like separate strategies, they're actually the dynamic duo of the digital world. In this blog, we'll explain the key differences between CRO and SEO and show you why using both is the secret weapon your business needs to conquer the online world.
Backlinko
JANUARY 23, 2025
Want more buyers and sellers from Google without relying on Zillow or Redfin? Or more leads for listings that support your cold-calling and door-knocking efforts? Then, become skilled at real estate SEO. SEO is about ranking your site in search engine results pages (SERPs). This will attract qualified buyers and sellers to your agency. Just look at Campion & Company, a small real estate agency in Boston.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Martech
JANUARY 23, 2025
B2B intent data platform Bombora has announced integrations with Audigent’s private marketplaces (PMPs). Audigent, a part of Experian, is a data activation, curation and identity platform. Audigent’s Smart, Contextual and Cognitive PMP products package privacy-safe first-party data and match audiences to premium advertising inventory across channels.
Backlinko
JANUARY 23, 2025
Travel SEO is about turning strangers into guests. But its no small task competing with major sites like Booking.com, TripAdvisor, and Expedia. With so many players in the market, standing out in search engine results can feel impossible. Yet, small players can still succeed. Live Oak Lake, a boutique resort in Texas built a strong direct booking website that ranks No. 1 for search terms like waco cabins.
Use Insider
JANUARY 23, 2025
WhatsApp is a fantastic channel for online stores looking to deliver timely and engaging messages to their customers. Its also growing in popularity as more eCommerce marketers are realizing its potential. However, most eCommerce brands are still only scratching the surface of WhatsApps capabilities. At the same time, Metas recent developments have dramatically expanded the apps potential for use cases like: Collecting first-party data from leads and customers.
SMA Marketing
JANUARY 23, 2025
The e-commerce platform you choose is crucial in determining your online store’s visibility and success through search engine optimization. Your e-commerce platform choice should align with specific needs, such as ease of use. However, you must also consider what opportunities for SEO are accessible. Evaluating E-Commerce Platforms for SEO There are many variables to consider.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Use Insider
JANUARY 23, 2025
SMS remains among the most popular marketing channels due to its simplicity, high open rates, and massive potential reach. Tons of online and physical businesses use SMS tactics at different journey lifecycle stages like welcome messages, cart recovery prompts, or appointment reminders. While effective, these tactics shouldnt be used in isolation. Instead, brands that truly maximize their SMS efforts and spending have a data-driven strategy that underpins their efforts.
Spiralytics
JANUARY 23, 2025
Whenever you’re free(and sometimes when you aren’t!)it feels like second nature to pull up a video or stream from your favorite content creator. Maybe it’s a travel vlogger taking you somewhere scenic, a gamer pulling off epic wins, or a lifestyle influencer sharing everyday tips. Over the past few years, content creators like these have woven themselves into everyone’s routines, shaping how people relax, learn, and even shop.
Use Insider
JANUARY 23, 2025
SMS automation can help you generate more revenue, improve customer satisfaction, and maximize your marketing budget. Setting up automated messages that are effective in achieving these goals requires: Choosing the right SMS marketing platform that fits your business needs. Using proven SMS templates and automation strategies that are easily customizable to your workflows.
Duct Tape Marketing
JANUARY 23, 2025
The Framework That Transformed My Business (And Can Transform Yours Too) written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Nick Sonnenberg In this episode of the Duct Tape Marketing Podcast , I interviewed Nick Sonnenberg, founder of Leverage, a leading operational efficiency consultancy, and author of the bestselling book Come Up for Air.
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Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Content Marketing Institute
JANUARY 23, 2025
Find the treasures in your marketing data with the help of Google Analytics 4 and AI tools. Input this data and ask these questions to gain highly valuable knowledge.
Six & Flow
JANUARY 23, 2025
If you're searching for the best CRM for email campaigns , you're likely looking for a solution that doesn't just send emails but also integrates seamlessly with your sales and marketing strategies. Precisely, why we love HubSpota platform designed to do just that and so much more! Let's break down why HubSpot is a top contender for managing CRM and email marketing together and how it can drive your campaigns towards exceptional results.
Practical eCommerce - Marketing
JANUARY 23, 2025
Magazines and catalogs can provide valuable brand advertising, an often overlooked approach by marketers. The post Print Ads Are an Ecommerce Opportunity appeared first on Practical Ecommerce.
Six & Flow
JANUARY 23, 2025
If youre considering HubSpot implementation services, youre already on the right track to transform your business operations. But finding the right partner to guide you through HubSpot CRM implementation and onboarding is critical. Thats where Six & Flow comes in. As a HubSpot Partner , we dont just offer serviceswe deliver tailored, seamless solutions designed to maximise your ROI and drive business growth.
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Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Unbounce
JANUARY 23, 2025
/ A/B Testing 12 benefits of A/B testing: Why you need to test in 2025 By Josh Gallant. Updated on January 23, 2025. 9 min read A/B testing is one of the best ways to level up your marketing efforts. And its not hard to see whyA/B testing is all about data. Marketing without reliable data is like stumbling back to bed in the middle of the night with your arms stretched out.
Scoop.it!
JANUARY 23, 2025
Online learning platforms have become indispensable tools for individuals seeking knowledge and skill development. A recent study projects the global online education market to grow by a CAGR of 12.9% in the next few years. This is driven by the demand for flexible and accessible learning opportunities. As online learning evolves, integrating curated content has become crucial for delivering personalized, high-quality learning experiences tailored to learners’ specific needs.
Unbounce
JANUARY 23, 2025
/ A/B Testing 12 benefits of A/B testing: Why you need to test in 2025 By Josh Gallant. Updated on January 23, 2025. 9 min read A/B testing is one of the best ways to level up your marketing efforts. And its not hard to see whyA/B testing is all about data. Marketing without reliable data is like stumbling back to bed in the middle of the night with your arms stretched out.
Martech
JANUARY 23, 2025
Every year, the martech world is flooded with bold predictions about whats next. But lets face it: some of those predictions are never going to happen. Here are 10 martech trends you wont see in 2025, and the reasons why theyre just not realistic. 1. Martech becomes less expensive In most areas of technology, devices get smaller and cheaper every day, but martech software keeps getting more cumbersome and expensive.
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Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Martech
JANUARY 23, 2025
Elon Musk may be right about the funding for Stargate. If you havent heard of Stargate (likely because you pay attention to things that matter), its a company that intends to invest $500 billion over the next four years building new AI infrastructure [data centers] for OpenAI in the United States. It was launched Tuesday with a press event at the White House, leading the press to call it Trump’s ambitious AI infrastructure venture.
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