Thu.Jan 23, 2025

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How to Write a Content Brief [Template + Examples]

Hubspot Marketing

I've worked in a lot of different industries as a freelancer, as a manager of freelancers, as a marketer, as a writer and you know what never changes? The need for content creators to be crystal clear on their assignments. One of the simplest ways to achieve this is to write content briefs. Don't be deceived, though: Even though a content brief is simple, it's still important to get it right.

Logistics 116
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24 Up-To-Date PPC Statistics to Know

Backlinko

Pay-per-click (PPC) advertising is one of the most effective paid channels helping businesses increase visibility and build awareness. If youd like to learn about the state of PPC in 2025, find the latest data on PPC usage, most used ad platforms, and PPC benchmarks, weve curated a list of 24 essential PPC statistics to help you answer these questions.

B2C 119
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How to promote data literacy in your marketing team

Martech

What insights is your company missing because your teams dont fully understand the data they rely on? In a world where data-driven strategies are key, brands must enable more team members to access, comprehend and use the data that fuels success. Heres how to foster a culture of data literacy and accessibility that drives meaningful marketing results.

Promotion 122
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4 TikTok Alternatives to Consider

Buffer Marketing

With all the uncertainty surrounding the TikTok ban (which is on pause as of writing this article), creators who have built massive followings on the platform are understandably concerned about what the future holds. TikTok has been a game-changer for short-form video content, helping countless creators reach new heights in their careers, connect with global audiences, and even turn their passion into a full-time income.

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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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What can marketers learn from the Savannah Bananas?

Martech

Its not easy to describe the Savannah Bananas to someone who hasnt witnessed them in action. They are part baseball team, part traveling circus and 100% entertainment. The Bananas play a game they call Banana Ball, which resembles baseball in many ways, but with shorter games, 11 rules you won’t find in baseball and more than a hint of vaudeville thrown in for good measure.

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HubSpot’s SEO collapse: What went wrong and why?

Martech

Hubspots SEO strategy is the talk of the SEO world today. Why? Just look at this image: Organic traffic appears to have declined sharply, dropping from 13.5 million in November to 8.6 million in December, according to Semrush ( disclosure: Search Engine Land is a Semrush company ). HubSpots blog seems to have taken most of the impact. It may be that Google wants to stop rewarding websites that publish content outside their area of expertise that lack depth and topical authority on.

SEO 115
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Gen Z is turning this CEO's business model upside down

Hubspot Marketing

"This whole entire generation is about to turn all of our business models on its head." I'm a consumer who falls somewhere between baby millennial and geriatric Gen Zer, and after hearing Hootsuite CEO Irina Novoselsky talk about my generation she gets it. Im sure her being a millennial, thus closer to Gen Z than the average CEO, helps her keep in step with younger consumers, but I also think how intentional she is as a marketer sets her apart.

Gen Z 95
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6 Steps to Win at Real Estate SEO

Backlinko

Want more buyers and sellers from Google without relying on Zillow or Redfin? Or more leads for listings that support your cold-calling and door-knocking efforts? Then, become skilled at real estate SEO. SEO is about ranking your site in search engine results pages (SERPs). This will attract qualified buyers and sellers to your agency. Just look at Campion & Company, a small real estate agency in Boston.

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A beginner’s guide to footfall attribution: the basics

illumin

In todays digital and physical retail world, marketers seek an understanding of how different marketing activities influence in-store visits. Forrester predicts that $28.7 trillion USD of global retail sales will still occur offline in 2028. Footfall attribution is the method used to track and analyze the relationship between online ads, digital campaigns, and the number of people visiting physical stores, helping businesses figure out how their marketing efforts drive customers into their locat

Retail 94
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AI In The Aisles: The Executive's Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

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How To Improve Your Travel SEO In 10 Steps

Backlinko

Travel SEO is about turning strangers into guests. But its no small task competing with major sites like Booking.com, TripAdvisor, and Expedia. With so many players in the market, standing out in search engine results can feel impossible. Yet, small players can still succeed. Live Oak Lake, a boutique resort in Texas built a strong direct booking website that ranks No. 1 for search terms like waco cabins.

SEO 94
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CRO vs. SEO: What's the Difference and Why You Need Both

Aspiration Marketing

Think CRO and SEO are locked in a battle for your marketing budget? Think again. While they might seem like separate strategies, they're actually the dynamic duo of the digital world. In this blog, we'll explain the key differences between CRO and SEO and show you why using both is the secret weapon your business needs to conquer the online world.

SEO 257
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Bombora integrates with Audigent’s PMPs

Martech

B2B intent data platform Bombora has announced integrations with Audigent’s private marketplaces (PMPs). Audigent, a part of Experian, is a data activation, curation and identity platform. Audigent’s Smart, Contextual and Cognitive PMP products package privacy-safe first-party data and match audiences to premium advertising inventory across channels.

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ZonBase Review – The Helium 10 Killer?

Dreamgrow

Welcome to my ZonBase review. I wish I were you right now. You’re so lucky. Read more The post ZonBase Review – The Helium 10 Killer? appeared first on Dreamgrow.

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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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How to use WhatsApp eCommerce: Benefits, examples & templates

Use Insider

WhatsApp is a fantastic channel for online stores looking to deliver timely and engaging messages to their customers. Its also growing in popularity as more eCommerce marketers are realizing its potential. However, most eCommerce brands are still only scratching the surface of WhatsApps capabilities. At the same time, Metas recent developments have dramatically expanded the apps potential for use cases like: Collecting first-party data from leads and customers.

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The Best E-Commerce Platform for SEO

SMA Marketing

The e-commerce platform you choose is crucial in determining your online store’s visibility and success through search engine optimization. Your e-commerce platform choice should align with specific needs, such as ease of use. However, you must also consider what opportunities for SEO are accessible. Evaluating E-Commerce Platforms for SEO There are many variables to consider.

SEO 52
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How to build an effective SMS marketing strategy (Tools & templates)

Use Insider

SMS remains among the most popular marketing channels due to its simplicity, high open rates, and massive potential reach. Tons of online and physical businesses use SMS tactics at different journey lifecycle stages like welcome messages, cart recovery prompts, or appointment reminders. While effective, these tactics shouldnt be used in isolation. Instead, brands that truly maximize their SMS efforts and spending have a data-driven strategy that underpins their efforts.

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71 Content Creators Statistics: Key Insights (2025)

Spiralytics

Whenever you’re free(and sometimes when you aren’t!)it feels like second nature to pull up a video or stream from your favorite content creator. Maybe it’s a travel vlogger taking you somewhere scenic, a gamer pulling off epic wins, or a lifestyle influencer sharing everyday tips. Over the past few years, content creators like these have woven themselves into everyone’s routines, shaping how people relax, learn, and even shop.

Gen Z 52
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B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

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SMS automation: Strategies, examples, and 5 best tools in 2025

Use Insider

SMS automation can help you generate more revenue, improve customer satisfaction, and maximize your marketing budget. Setting up automated messages that are effective in achieving these goals requires: Choosing the right SMS marketing platform that fits your business needs. Using proven SMS templates and automation strategies that are easily customizable to your workflows.

Price 52
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MasterClass Review: Is It Worth It? [70+ Courses Watched]

Dreamgrow

Tired of seeing MasterClass ads everywhere and want a complete MasterClass review before paying $180? I’ve. Read more The post MasterClass Review: Is It Worth It? [70+ Courses Watched] appeared first on Dreamgrow.

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How To Use GA4 and AI To Find the Gold In Your Marketing Analytics Data

Content Marketing Institute

Find the treasures in your marketing data with the help of Google Analytics 4 and AI tools. Input this data and ask these questions to gain highly valuable knowledge.

Analytics 119
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The Framework That Transformed My Business (And Can Transform Yours Too)

Duct Tape Marketing

The Framework That Transformed My Business (And Can Transform Yours Too) written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Nick Sonnenberg In this episode of the Duct Tape Marketing Podcast , I interviewed Nick Sonnenberg, founder of Leverage, a leading operational efficiency consultancy, and author of the bestselling book Come Up for Air.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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Print Ads Are an Ecommerce Opportunity

Practical eCommerce - Marketing

Magazines and catalogs can provide valuable brand advertising, an often overlooked approach by marketers. The post Print Ads Are an Ecommerce Opportunity appeared first on Practical Ecommerce.

eCommerce 108
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Is HubSpot the Best CRM for Email Campaigns

Six & Flow

If you're searching for the best CRM for email campaigns , you're likely looking for a solution that doesn't just send emails but also integrates seamlessly with your sales and marketing strategies. Precisely, why we love HubSpota platform designed to do just that and so much more! Let's break down why HubSpot is a top contender for managing CRM and email marketing together and how it can drive your campaigns towards exceptional results.

CRM 52
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12 benefits of A/B testing: Why you need to test in 2025

Unbounce

/ A/B Testing 12 benefits of A/B testing: Why you need to test in 2025 By Josh Gallant. Updated on January 23, 2025. 9 min read A/B testing is one of the best ways to level up your marketing efforts. And its not hard to see whyA/B testing is all about data. Marketing without reliable data is like stumbling back to bed in the middle of the night with your arms stretched out.

Price 52
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Looking for HubSpot Implementation Services? Elite Partner Here

Six & Flow

If youre considering HubSpot implementation services, youre already on the right track to transform your business operations. But finding the right partner to guide you through HubSpot CRM implementation and onboarding is critical. Thats where Six & Flow comes in. As a HubSpot Partner , we dont just offer serviceswe deliver tailored, seamless solutions designed to maximise your ROI and drive business growth.

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Aligning Sales & Marketing to Drive Demand & Build Pipeline

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

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12 benefits of A/B testing: Why you need to test in 2025

Unbounce

/ A/B Testing 12 benefits of A/B testing: Why you need to test in 2025 By Josh Gallant. Updated on January 23, 2025. 9 min read A/B testing is one of the best ways to level up your marketing efforts. And its not hard to see whyA/B testing is all about data. Marketing without reliable data is like stumbling back to bed in the middle of the night with your arms stretched out.

Price 52
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The Benefits of Curated Content in Enhancing Online Learning Platforms

Scoop.it!

Online learning platforms have become indispensable tools for individuals seeking knowledge and skill development. A recent study projects the global online education market to grow by a CAGR of 12.9% in the next few years. This is driven by the demand for flexible and accessible learning opportunities. As online learning evolves, integrating curated content has become crucial for delivering personalized, high-quality learning experiences tailored to learners’ specific needs.

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10 martech predictions of what won’t happen in 2025

Martech

Every year, the martech world is flooded with bold predictions about whats next. But lets face it: some of those predictions are never going to happen. Here are 10 martech trends you wont see in 2025, and the reasons why theyre just not realistic. 1. Martech becomes less expensive In most areas of technology, devices get smaller and cheaper every day, but martech software keeps getting more cumbersome and expensive.

PR 114