Mon.Feb 03, 2025

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How AI and Recruitment Marketing Tools Can Simplify Hiring Processes

Aspiration Marketing

At the moment, in a demanding job market, firms are making every effort to design and use innovative methods such as and more to hire, retain, and attract the best quality employees. Traditional recruitment methods are not only inefficient and ineffective but also insufficient and adequate to respond to the current demands of the recruitment process and thus result in an expensive, inefficient, slow, and cumbersome process.

Marketers 202
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Threads Drives 73.6% More Engagement Than X — Here’s What You Need to Know

Buffer Marketing

Social media platforms are becoming mirrors of each other, but their results are anything but identical. Threads is driving significant engagement. However, X still surpasses Threads in MAU, meaning you could reach more people there. So where should you focus your efforts? For creators and brands, understanding which platform delivers better results can be the difference between thriving and wasting resources.

Branding 137
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How to run DeepSeek locally on your computer

Martech

Ever wondered if your Mac mini M4 Pro could become an LLM powerhouse? The short answer: not exactly but it can run DeepSeek R1 models locally without relying on cloud-based AI servers. Here’s how to set it up using Docker and Open WebUI for a seamless, ChatGPT-like experience while keeping your data private and under your control. With the right configuration, your Mac mini can handle fine-tuning, text generation and retrieval tasks without needing a dedicated server.

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How to Build a Successful Blog Content Strategy from Scratch

Marketing Insider Group

A strong blog content strategy forms the backbone of effective online marketing. Starting from scratch requires thoughtful planning, clear goals, and actionable steps to connect with your audience while achieving your objectives. Quick Takeaways Set measurable goals to guide content creation. Understand your audience’s needs through research. Plan content with a structured editorial calendar.

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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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Has the Super Bowl always been this important to marketers?

Martech

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: Has the Super Bowl always been this important to marketers? A brief history of Super Bowl advertising Super Bowl advertising has evolved significantly since the first game in 1967.

Transform 114

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The hidden costs of martech sprawl and how to overcome them

Martech

Look at your marketing stack. That sprawling collection of tools tells a story of ambition, necessity and maybe a little FOMO. Some 14,106 martech solutions are competing for your attention, a staggering 27.8% jump from the prior year. They overlap. They collect dust. They refuse to play nice with each other. And every month, another vendor pitches you the next game-changing solution to a problem you’re not sure you have.

Transform 107
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McDonald's Secret Ingredients to Fan-Driven Marketing

Hubspot Marketing

When it comes to marketing, McDonald's reigns supreme. From its catchy jingle to its famous golden arches to iconic characters and mascots, the burger chain contains many branded elements that stand the test of time. But whats the secret ingredient to McDonalds continued marketing success? Director of Brand, Content, and Culture Marketing Anna Engel and Brand Marketing Manager Nathaniel Gaynor both say the secret sauce lies in its fan-driven strategy.

Gen Z 66
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How to optimize your content for AI search and agents

Martech

Want AI search engines and agents to find and use your content? Traditional SEO isnt enough. AI systems process information differently. This guide breaks down key optimizations to help your content stay visible and rank in the AI era. TL;DR: Quick AI optimization checklist To optimize for AI search and agents: Make content accessible with clean HTML/markdown and good structure.

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How to Build a Social Media Marketing Funnel that Converts?

SocialPilot

Social media is no longer just a place to be. It is a battlefield where brands thrive or vanish. And building a strategic social media marketing funnel is the thriving secret for brands that succeed. With over 5.22 billion social media users globally, your target audience is bigger than ever, but so is your competition. Just posting and hoping will not turn your followers into customers.

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AI In The Aisles: The Executive's Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

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How to Maximize the Marketing Impact of a Webinar

Marketing Insider Group

In the realm of content marketing, countless businesses have relied on webinars to generate new business. A webinar can be an incredibly powerful tool, costing little, yet making a big impact. However, if you want to maximize the impact of a webinar, you need to employ an adequate strategy. Create an Excellent Recording Strategy First and foremost, you need to have an excellent recording strategy in place.

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8 Examples of Emotional Appeals in Advertising (And Why They Work)

Spiralytics

Emotions factor into human decision-making, shaping how people perceive the world and interact with it. Advertisers recognize this truth by using advertisements that appeal to emotions that resonate deeply with audiences. Whether evoking joy, fear, or nostalgia, emotional appeal advertising is a key strategy for creating memorable connections and driving consumer behavior.

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Spot Fake Google Reviews Like a Pro: Tips for Local Business Owners

SocialPilot

Genuine reviews of the customers are a goldmine. They not only build trust, but also improve SEO, and provide valuable insights for businesses to enhance their products and services. In fact, positive reviews can boost customer spending by 31%. So, it is very natural that you work hard to earn more positive Google reviews. However, with the rise in fake Google reviews, your business will find it difficult to defend its online reputation.

Food 52
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Is it Real or AI? Test Your Detection Skills [Round 4]

Hubspot Marketing

Think you're good at spotting AI-generated content? Put it to the test. Between Midjourney, Lummi and the host of other AI image generators, it's getting harder to detect AI imagery. Take this quiz and find out how good you are at finding AI in everyday images, videos, and illustrations.

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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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The Power of Data-Driven Marketing: How Analytics Drive Smarter Business Decisions

yorCMO

Unlock the potential of data-driven marketing! Learn how to leverage insights to refine strategies, boost personalization, and drive growth. The post The Power of Data-Driven Marketing: How Analytics Drive Smarter Business Decisions appeared first on yorCMO.

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How to Re-engage Email Subscribers Right

Practical eCommerce - Marketing

Dormant subscribers are a reality for email marketers, but an active re-engagement strategy can minimize the loss. The post How to Re-engage Email Subscribers Right appeared first on Practical Ecommerce.

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Yext Pricing: Is It Worth the Cost?

SocialPilot

Is Yext pricing justified? And more importantly, is it the right tool for your business or marketing agency? If youve been grappling with these questions, youre not alone. While Yexts pricing and packages are publicly available, many businesses find it challenging to navigate and evaluate their true value. So, where does Yext stand in this equation?

Price 40
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Chubbies Co-founder Warns: Don’t Get Hooked on the Performance Marketing Drug

Hubspot Marketing

Any time an interviewee makes me ask my boss, Can we say that in a newsletter? you know its gonna be a good day. Today, weve got spicy takes and spicy language from a master of marketing who made his fortune selling spicy shorts. Lesson 1: Dont get hooked on the performance marketing drug. Preston Rutherford openly admits that he made every mistake in the book when co-founding the shorts company Chubbies.

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B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

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A handy guide to hating people on social media

Businesses Grow

I recently saw this post on my social media stream from a fellow in Australia: Dear Americans. You think everybody loves you. We don’t. We hate you. I give this man credit for his efficiency. Offending 330 million people in 12 words. But he inspired me to tell you a story about me and Russia. It changed my worldview and might provide some insight into hating people on social media … I meet the Russians About ten years ago, I was invited by a well-known European brand to provide a mar