Set Up
OCTOBER 1, 2024
Although data is easier to track and numbers are more accessible across the board for marketers, not all leads leave a neat breadcrumb trail. When it comes to vanity metrics, marketers already struggle to attribute marketing’s effectiveness. Now add Dark Social to the mix - the sharing of content through private channels like messaging apps, emails, and direct messages - and you’re in trouble.
Aspiration Marketing
OCTOBER 1, 2024
Imagine this: You're a sales rep on the brink of closing a major deal. You've spent countless hours building rapport, understanding the client's needs, and crafting a compelling pitch. But when it comes time to present, something feels off. You fumble for the right data, can't find that crucial case study, and the competitor's messaging is sharper than a tack.
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Hubspot Marketing
OCTOBER 1, 2024
April Sunshine Hawkins is a StoryBrand workshop facilitator, keynote speaker, and co-host of the Marketing Made Simple podcast (which has 2M downloads). She helps businesses streamline their messaging, and loves teaching business leaders to leverage the StoryBrand framework to simplify what they're trying to say. Keep reading to learn her three tips when it comes to storytelling, selling what you love, and making the customer the hero. 1.
Martech
OCTOBER 1, 2024
This is my inaugural column for MarTech, and it’s great to be here. From T-shaped marketer to translator of business languages For more than 30 years, I was a marketer and communicator in large companies and agencies. In my quest to be seen as significant, I became what HR teams call “T-shaped.” I gained more understanding about other functions and how the business worked.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Buffer Marketing
OCTOBER 1, 2024
This is probably going to age me, but remember when adding a link to an Instagram Story required you to have at least 10,000 followers? Thankfully these days, it's a whole lot easier with Instagram's link sticker — and you can use it no matter how many followers you have. It's well worth doing, too, particularly if you want to monetize your work on Instagram.
Martech
OCTOBER 1, 2024
In recent years, tech giants like Meta, Google and Amazon tightened their grip on digital media while facing increased scrutiny from consumers and regulators. Beneath the headlines, a key shift is reshaping how brands interact with ad platforms: the growing tension between consolidation and transparency. How consolidation and transparency are redefining digital advertising Consolidation is growing due to several factors.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
OCTOBER 1, 2024
My two previous articles on personalized customer experiences focused on the need to embrace AI and the goal of AI that truly understands customer data. I’m going to continue to explore the framework I introduced in those articles here, moving to the lower-right quadrant: Agency. I’m not talking about AI’s impact on marketing and advertising agencies , though that’s a topic getting attention in many circles.
The LeadG2 Blog
OCTOBER 1, 2024
We've all heard it—content is queen, but data is king. However, the value of your data is only as good as its quality. Managing your HubSpot database efficiently is crucial for maximizing the effectiveness of your marketing and sales efforts. Clean and organized data allows for more accurate targeting, better customer insights, and, ultimately, higher conversion rates.
Martech
OCTOBER 1, 2024
U.S. online holiday shoppers are expected to spend $240.8 billion in November and December this year, according to a forecast by Adobe. This represents a 8.4% increase over last year’s holiday season, significantly higher than last year’s 4.9% year-over-year growth. Why we care. This is good news for retailers with a solid digital marketing strategy.
Marketing Insider Group
OCTOBER 1, 2024
Customer relationship management (CRM) systems are everywhere, as the industry could be worth about $55 billion by the end of 2024. These systems help manage customer interactions and provide useful data that drives success, making them incredibly valuable for organizations of all sizes. Most modern CRM systems have reporting and analytics features that help businesses extract meaningful insights from their data.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Martech
OCTOBER 1, 2024
Salesforce suffered an outage across a number of instances Tuesday, making some features of its platform unavailable to users, while others reported they could not log into Salesforce at all. Salesforce referred to the incident as a “degradation of service” and issued a number of updates throughout the day on Tuesday. As is often the case with SaaS outages (and crises in general), the initial communications to the public weren’t always accurate.
Search Engine Land
OCTOBER 1, 2024
Phase two of Google’s mobile-first indexing – rendering – is Chrome and has been since 2018, according to SEO expert Cindy Krum. In a newly released video presentation, Krum said: “What I believe is happening here is that Google failed to tell us at this time in 2018, when it launched, that what they were using for the second phase of indexing was not a bot, per se.
Marketing Insider Group
OCTOBER 1, 2024
In 2013, I spoke with Velocidi CMO Margaret Molloy, who had just attended the CMO Club Summit in Naples, Florida. This event had some of the industry’s brightest minds in attendance, including over 100 CMOs from some of the country’s most successful firms. Following this event, I asked Molloy to share what she discovered during some of the Summit’s lectures.
Search Engine Land
OCTOBER 1, 2024
Microsoft announced a number of updates to Copilot today, specific to Bing Search, its generative search experience and Deep Search features are expanding more with this news. Generative search. Bing said it is now expanding its Bing generative search experience for “informational queries”, such as how-to queries. Some examples include “ how to effectively run a one on one ” and “ how can I remove background noise from my podcast recordings. ” “Whether you’re looking for a det
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Martech
OCTOBER 1, 2024
Movable Ink, the multi-channel personalized engagement platform, has announced a new integration between Movable Ink Da Vinci and Adobe Journey Optimizer. Da Vinci represents Movable Ink’s original dynamic email offering, curating content for individual recipients, including after the email has been sent. Journey Optimizer is Adobe’s application for orchestrating personalized customer journeys across channels and devices.
Search Engine Land
OCTOBER 1, 2024
With third-party cookies on their way out, organizations need to start mapping out what a first-party data strategy looks like for their business. Use this checklist from OneTrust as your roadmap to cultivate trust, ensure compliance, and build stronger, data-driven relationships with your customers. The Marketers First-Party Data Checklist covers seven essential steps: conducting a website audit, managing trackers, setting data goals, incorporating zero-party data, streamlining data collection,
Sachs Marketing Group
OCTOBER 1, 2024
SEO problems are the stuff of legend. They make for great campfire tales but can damage the real world. SEO horror stories often arise when a business is trying to optimize its website and makes a mistake that costs it dearly in terms of traffic and visibility. One common SEO horror story is the accidental cloaking of a website. Cloaking is the process of showing one version of a web page to human visitors and another version to search engine crawlers.
Martech
OCTOBER 1, 2024
Optimizely has signed a definitive agreement to acquire data warehouse-native analytics platform NetSpring. It has also unveiled Optimizely Personalization, aimed at enhancing digital experiences. The latter announcement came today at the Opticon London event. What NetSpring brings. As a digital experience platform , Optimizely’s leading offerings are a set of tools to create those experiences, including a CMS , as well as product and content recommendation engines.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Lusha
OCTOBER 1, 2024
Fall is here, bringing with it two things: pumpkin-spiced lattes and the start of Q4. For many of us, that means crunch time – the perfect opportunity to refresh your strategy and gear up for the year’s final push. At Lusha, we’re super excited to bring you our latest feature updates, designed to help you work faster and more effectively.
The Marketing Operations Leader
OCTOBER 1, 2024
In this edition: All the Martech red flags you need to check for How to switch careers into a marketing ops role POLL - The most overrated marketing channel today For Paid Subscribers: Why CRM is no longer the single source of truth BIG EVENT: My talk at the greatest marketing ops conference is entitled “The Future of Marketing Operations.” Make sure to register to attend Mopsa-palooza.
Backlinko
OCTOBER 1, 2024
Software-as-a-service (SaaS) continues to revolutionize the software market and the way businesses approach their operations. From flexibility to cost savings, the SaaS software model has risen in popularity. Organizations now use an average of 112 SaaS applications, up from 16 in 2017. SaaS has become the dominant software model, representing over 50% of the market.
Zumvu
OCTOBER 1, 2024
Email signatures are probably among the first impressions we make with clients and colleagues. A correctly designed email signature speaks professional but can subtly serve as a marketing tool. Whether you're an entrepreneur, marketer, or business owner, an email signature generator can assist you in creating a visually appealing and brand-consistent signature to enhance communication.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
David Meerman Scott
OCTOBER 1, 2024
For the first time since graduating from university, I took a month off. For my sabbatical during the month of September, I thru-hiked (and climbed) the entire 273-mile Long Trail in Vermont, the oldest long distance hiking trail in the US and widely considered the most difficult with 68,000 feet of elevation gain (twice Mt. Everest)!
Kuno Creative
OCTOBER 1, 2024
Over a hundred years ago, Henry Ford created the assembly line to manufacture his Model T automobile, one of the first mass-produced vehicles in the world. He understood that manually performing repetitive tasks consumes precious time and slows down production. By moving the vehicle to the worker, rather than the worker moving around the factory, conveying automated the product through the phases of manufacturing.
verse.ai
OCTOBER 1, 2024
Content marketing has risen in importance for B2C brands. Benefits of B2C content marketing include boosting customer lifetime value by up to 70% and conversion rates by 6x. For B2C companies, content nurtures prospect relationships and drives sales, improving lead generation, conversion rates, web traffic, and brand trust. Ultimately, this is because content marketing focuses on helping, not selling.
Customers.ai
OCTOBER 1, 2024
When most people think of advertising, they think of massive campaigns by brands like Nike, Microsoft, or Starbucks. Those campaigns are very creative, emotional, and larger than life. Most of all, those brands pull customers in and leave a lasting impression. If that’s your idea of marketing, as a small business, it can be a bit overwhelming. So, instead of trying to take on the big brands, you need a different approach.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Use Insider
OCTOBER 1, 2024
Conversational AI is built to have two-way communication with people using human-like interactions. It’s most often built into virtual assistants (e.g., Alexa, Siri, and Google Assistant) or chatbots to ensure fast, high-quality responses to customer support queries at scale. Generative AI produces original content — like text, images, videos, music, and code — based on text prompts.
Search Engine Land
OCTOBER 1, 2024
We all know there have been many changes in the search results during the last year. AI Overviews. Reddit increases in visibility. Google’s site reputation abuse policy. And the list goes on and on. However, one key topic has been overlooked: Google’s major updates to ecommerce search results, which deserve more attention. March 2022 : They launched product grids that show products directly.
Backlinko
OCTOBER 1, 2024
Market analysis is the process of collecting and analyzing information about your specific market. It involves speaking to your customers, analyzing competitors, and identifying industry trends. The result? You’re able to: Make better business decisions Save time (and money) Create a better experience for your customers In this article, we’ll go through the exact steps to perform your market analysis.
Search Engine Land
OCTOBER 1, 2024
Creating a roadmap is one of the most impactful initiatives we undertake for our clients. This comprehensive project offers significant benefits, regardless of the business’s growth stage. Whether we’re working with a seed-stage startup or managing an enterprise-level PPC account, the primary goal is to outline strategic steps that drive marketing and broader business outcomes.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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