Wed.Aug 14, 2024

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Email Sequences: How Many Emails Does it Take to Get a Meeting?

Aspiration Marketing

Have you ever crafted the perfect email, hit send, and.silence? You're not alone. In today's overflowing inboxes, securing meetings through email outreach can feel like a frustrating battle. Busy schedules and information overload often leave your message buried beneath the digital clutter. You can break through the noise by leveraging email sequences and improve your chances of landing a meeting.

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Email marketers sharpen deliverability tactics at MailCon

Martech

Left to right: Lilit Davtyan, CEO, Phonexa and Kristen Haines, CEO, MailCon kick off MailCon New York 2024. Image: MailCon. A year of changes requires a shift in tactics for email marketers. At the start of the year, Yahoo and Google issued new rules for bulk email senders. Now marketers have to decide what steps they need to take to avoid getting emails rejected in the “post-Yahoogle” era.

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Social Media Subscription: Is It Really Worth It?

Marketing Insider Group

Social media is a cornerstone for business growth and customer engagement, making it a vital tool for businesses of all sizes. Recently, social media platforms have begun offering subscription services, providing premium features for a fee. These services promise enhanced analytics, ad-free experiences, and exclusive content, enticing businesses to invest in their potential.

Analytics 128
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How to gear up email for a strong finish to 2024

Martech

I’m still buzzing from a call a few days ago with a marketer working for a well-known Western university. These calls are always energizing because we talk about people’s struggles, what kinds of success they’re looking for, and what we can do to help. After the call, I felt more optimistic than I had in weeks. I wasn’t just talking with someone who understands the advantages email can bring to their organization.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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Buffer vs. Hootsuite: Which Social Media Management Tool is Right For You?

Buffer Marketing

If you’re on the hunt for a social media management tool, chances are that Buffer and Hootsuite are some of the first names that pop up — with good reason. These two options are among the best, and both come packed with features that will help you make your social media workflows more efficient and, ultimately, grow your audience.  So, which one is best?

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7 strategies for getting the most from your martech stack

Martech

This is the second part of a series on using the 80%/20% rule to get the most from your martech stack. The first part is here. The Pareto Principle states that roughly 80% of outcomes come from 20% of causes. In martech terms, that means 20% of your tools drive 80% of your results. But how do you determine which tools are in that group? Here are seven strategies to do that. 1.

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Report: U.S. considering forcing a Google breakup

Martech

The U.S. Justice Department is reportedly considering forcing parent company Alphabet to shed at least one of its units. Among the possibilities being explored following a judge’s ruling that Google violated antitrust laws , according to Bloomberg : Chrome, Google’s web browser. This one seems highly unlikely – web browsers aren’t exactly a lucrative business model.

Law 117
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Q&A: What back-to-school season means for retailers, marketers

SmartBrief - Marketing

Even though the end of summer comes at the same time each year, the idea of back to school often catches consumers off guard. Some of us find ourselves asking: How did we get here so quickly? No matter the answer to this question, the excitement of back to school is upon us. So, how can retailers and marketers put themselves in the best position to succeed?

Retail 105
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Email return on investment (ROI) is the best there is—but that’s only part of the story

Litmus

I am the first to point out that ROI on email marketing is strong—the strongest, even compared to other marketing channels. And I think there is great value in tracking yours for a number of obvious reasons. Your finance team, for instance, will want to see that the activity and expenses you’re putting towards email are working. Your content and product teams will want to see what’s driving engagement and more importantly, conversions.

B2C 99
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8 questions to ask your new PPC clients

Search Engine Land

Starting new client relationships can be stressful. You know very little about their business (since you just started working together), so it’s harder to apply your marketing knowledge. On the other hand, the PPC client’s trust in you is at an all-time low (because you just started working together), so it’s easy to feel a lot of pressure to perform.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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AI for Industrial Website Design: Revolutionizing User Experience and Lead Generation in Manufacturing

Tiecas

AI for industrial website design is garnering attention in the manufacturing sector. While it’s a relatively new area, it certainly merits exploration. As a seasoned expert in industrial website design for manufacturers, I’ve found that AI is an invaluable tool that enhances our capabilities.

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FTC finalizes rule to combat fake reviews, testimonials

Search Engine Land

The Federal Trade Commission (FTC) has announced a final rule aimed at cracking down on deceptive practices in online reviews and testimonials. Why we care. Fake reviews can mislead consumers, waste time and money, and unfairly disadvantage honest advertisers. This rule gives the FTC more power to enforce against violators and deter AI-generated fake reviews.

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State of the Nation: Brand Communities

Businesses Grow

Last year I published a book about brand communities — a comprehensive view of one of the hottest trends around. Even though the book is about a year old, SO MUCH has occurred and I thought it was time to reflect on the state of the nation of this vital trend. In a new Marketing Companion podcast episode, Sara Wilson and I tackle some fascinating issues, including the role of community momentum in the current U.S. political climate, the unifying role of TikTok, startup marketing strategist

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Hot take: Why SEO’s oldest tactic must evolve now by Edna Chavira

Search Engine Land

Staying up-to-speed with the latest in SEO is critical to continued success… but it doesn’t have to be a full-time job. Spend ten minutes with DemandJump’s Ryan Brock as he presents The People vs. The Editorial Calendar: Why SEO’s Oldest Tactic Needs to Evolve. In the time it takes you to finish that cup of coffee, you’ll hear a bulletproof case for ditching the outdated editorial calendar in favor of a better, faster, and more impactful path to SEO results.

SEO 88
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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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7 Ancient Archetypes That Give Your Content Fresh Relevance

Content Marketing Institute

Sequels, prequels, and reboots abound. Why? Storytelling around recognizable themes has built-in resonance. Explore the seven archetypes with inspiring B2C and B2B examples before you launch the next content marketing initiative.

B2C 128
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Power Up Your Content Lifecycle

Welcome Software

In today’s competitive landscape, marketers face the dual challenge of driving conversions and creating engaging content with limited resources. According to industry reports, 57% of marketers struggle to create the right content, while 41% face significant hurdles with workflows and approvals. Join this webinar to learn how to achieve more with less by leveraging powerful tools and automation.

Place 40
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Leveraging AI for SEO and Content Creation

Zumvu

In today’s era of digital marketing, several advancements are being made and specially, the use of Artificial Intelligence (AI) in SEO and content creation is increased.

SEO 105
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Dovetail Furniture bring home comforts online with Optimizely

Welcome Software

In an insightful conversation, Marco Mazzoni, Director of Technology and Digital Marketing at Dovetail Furniture sat down with Anthony Aiosa, VP of Product Marketing at Optimizely, to discuss Dovetail's innovative strategies, the use of Optimizely's CMS, Commerce Connect and PIM solutions, and their future goals. This first installment in the Customer Confidential series encapsulates Dovetail’s journey, digital strategy and transformation, and how Optimizely has been a critical partner in

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Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

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Founder-Led Content: Blitz-Scaling Social with doola’s Arjun Mahadevan

Animalz blog

When Arjun Mahadevan, CEO of doola , offered me just 15 minutes for an interview, I was skeptical. How could we possibly unpack his founder-led content approach in such a short time? Little did I know, I was about to experience ‘blitz-scaling’ firsthand — not just as a startup concept, but as an interview strategy. Arjun raced me through his highly structured strategy for doing social content, touching on everything from the content pillars he uses to dealing with self-doubt.

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Are DMs the new Cold Calls?

Duct Tape Marketing

Are DMs the new Cold Calls? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Sean Malone In this episode of the Duct Tape Marketing Podcast, I interviewed Sean Malone, a leading expert in the sales industry and a pioneer in leveraging direct messaging (DM) as a powerful tool for high-conversion sales. With the shift in consumer behavior and the increasing saturation of traditional sales channels, Sean Malone sheds light on why DMs are quickly becoming

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11 Best Search Engines to Use Instead of Google

Backlinko

Google may be the king of search engines. But even kings have their flaws. Despite its immense popularity, Google isn’t perfect. Google’s dominance in the search engine market and data monopoly raises serious privacy concerns among users. And those frequent algorithm updates can wreak havoc on website rankings. Recently, Google’s AI Overviews even suggested adding glue to pizza as a solution to “cheese not sticking to pizza.” Crazy, right?

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Founder-Led Content: How Christophe Pasquier Built Slite’s Brand Through Consistent Storytelling

Animalz blog

A year ago, Christophe Pasquier, CEO and founder of Slite , made a critical decision: to transform his sporadic social media presence into a consistent, personal narrative about building a knowledge base on autopilot. In this interview, Christophe reveals how he overcame initial reservations about posting regularly on LinkedIn, the impact it’s had on his business, and his process for generating ideas.

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Unlocking the Power of Martech for the Non-Technical Marketing Leader

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.