Wed.Aug 14, 2024

article thumbnail

Email Sequences: How Many Emails Does it Take to Get a Meeting?

Aspiration Marketing

Have you ever crafted the perfect email, hit send, and.silence? You're not alone. In today's overflowing inboxes, securing meetings through email outreach can feel like a frustrating battle. Busy schedules and information overload often leave your message buried beneath the digital clutter. You can break through the noise by leveraging email sequences and improve your chances of landing a meeting.

article thumbnail

Email marketers sharpen deliverability tactics at MailCon

Martech

Left to right: Lilit Davtyan, CEO, Phonexa and Kristen Haines, CEO, MailCon kick off MailCon New York 2024. Image: MailCon. A year of changes requires a shift in tactics for email marketers. At the start of the year, Yahoo and Google issued new rules for bulk email senders. Now marketers have to decide what steps they need to take to avoid getting emails rejected in the “post-Yahoogle” era.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social Media Subscription: Is It Really Worth It?

Marketing Insider Group

Social media is a cornerstone for business growth and customer engagement, making it a vital tool for businesses of all sizes. Recently, social media platforms have begun offering subscription services, providing premium features for a fee. These services promise enhanced analytics, ad-free experiences, and exclusive content, enticing businesses to invest in their potential.

Analytics 127
article thumbnail

How to gear up email for a strong finish to 2024

Martech

I’m still buzzing from a call a few days ago with a marketer working for a well-known Western university. These calls are always energizing because we talk about people’s struggles, what kinds of success they’re looking for, and what we can do to help. After the call, I felt more optimistic than I had in weeks. I wasn’t just talking with someone who understands the advantages email can bring to their organization.

article thumbnail

How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

article thumbnail

Buffer vs. Hootsuite: Which Social Media Management Tool is Right For You?

Buffer Marketing

If you’re on the hunt for a social media management tool, chances are that Buffer and Hootsuite are some of the first names that pop up — with good reason. These two options are among the best, and both come packed with features that will help you make your social media workflows more efficient and, ultimately, grow your audience.  So, which one is best?

More Trending

article thumbnail

Lead gen advertising in the automation era: How any brand can succeed

Search Engine Land

Digital advertising has evolved quite a bit since I started working in paid media. PPC ad platforms work in a completely different way than they did just four or five years ago, with automation and AI featuring so heavily that you can’t work without them. Lead generation advertisers today have access to tools like broad match keywords and offline conversions – powerful when used right, but chaotic and expensive if left unchecked.

article thumbnail

Report: U.S. considering forcing a Google breakup

Martech

The U.S. Justice Department is reportedly considering forcing parent company Alphabet to shed at least one of its units. Among the possibilities being explored following a judge’s ruling that Google violated antitrust laws , according to Bloomberg : Chrome, Google’s web browser. This one seems highly unlikely – web browsers aren’t exactly a lucrative business model.

Law 119
article thumbnail

Q&A: What back-to-school season means for retailers, marketers

SmartBrief - Marketing

Even though the end of summer comes at the same time each year, the idea of back to school often catches consumers off guard. Some of us find ourselves asking: How did we get here so quickly? No matter the answer to this question, the excitement of back to school is upon us. So, how can retailers and marketers put themselves in the best position to succeed?

Retail 105
article thumbnail

Email return on investment (ROI) is the best there is—but that’s only part of the story

Litmus

I am the first to point out that ROI on email marketing is strong—the strongest, even compared to other marketing channels. And I think there is great value in tracking yours for a number of obvious reasons. Your finance team, for instance, will want to see that the activity and expenses you’re putting towards email are working. Your content and product teams will want to see what’s driving engagement and more importantly, conversions.

B2C 103
article thumbnail

AI In The Aisles: The Executives Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

article thumbnail

8 questions to ask your new PPC clients

Search Engine Land

Starting new client relationships can be stressful. You know very little about their business (since you just started working together), so it’s harder to apply your marketing knowledge. On the other hand, the PPC client’s trust in you is at an all-time low (because you just started working together), so it’s easy to feel a lot of pressure to perform.

article thumbnail

AI for Industrial Website Design: Revolutionizing User Experience and Lead Generation in Manufacturing

Tiecas

AI for industrial website design is garnering attention in the manufacturing sector. While it’s a relatively new area, it certainly merits exploration. As a seasoned expert in industrial website design for manufacturers, I’ve found that AI is an invaluable tool that enhances our capabilities.

article thumbnail

FTC finalizes rule to combat fake reviews, testimonials

Search Engine Land

The Federal Trade Commission (FTC) has announced a final rule aimed at cracking down on deceptive practices in online reviews and testimonials. Why we care. Fake reviews can mislead consumers, waste time and money, and unfairly disadvantage honest advertisers. This rule gives the FTC more power to enforce against violators and deter AI-generated fake reviews.

article thumbnail

State of the Nation: Brand Communities

Businesses Grow

Last year I published a book about brand communities — a comprehensive view of one of the hottest trends around. Even though the book is about a year old, SO MUCH has occurred and I thought it was time to reflect on the state of the nation of this vital trend. In a new Marketing Companion podcast episode, Sara Wilson and I tackle some fascinating issues, including the role of community momentum in the current U.S. political climate, the unifying role of TikTok, startup marketing strategist

article thumbnail

Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

article thumbnail

Hot take: Why SEO’s oldest tactic must evolve now by Edna Chavira

Search Engine Land

Staying up-to-speed with the latest in SEO is critical to continued success… but it doesn’t have to be a full-time job. Spend ten minutes with DemandJump’s Ryan Brock as he presents The People vs. The Editorial Calendar: Why SEO’s Oldest Tactic Needs to Evolve. In the time it takes you to finish that cup of coffee, you’ll hear a bulletproof case for ditching the outdated editorial calendar in favor of a better, faster, and more impactful path to SEO results.

SEO 88
article thumbnail

7 Ancient Archetypes That Give Your Content Fresh Relevance

Content Marketing Institute

Sequels, prequels, and reboots abound. Why? Storytelling around recognizable themes has built-in resonance. Explore the seven archetypes with inspiring B2C and B2B examples before you launch the next content marketing initiative.

B2C 128
article thumbnail

Power Up Your Content Lifecycle

Welcome Software

In today’s competitive landscape, marketers face the dual challenge of driving conversions and creating engaging content with limited resources. According to industry reports, 57% of marketers struggle to create the right content, while 41% face significant hurdles with workflows and approvals. Join this webinar to learn how to achieve more with less by leveraging powerful tools and automation.

Place 40
article thumbnail

Leveraging AI for SEO and Content Creation

Zumvu

In today’s era of digital marketing, several advancements are being made and specially, the use of Artificial Intelligence (AI) in SEO and content creation is increased.

SEO 105
article thumbnail

B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

article thumbnail

Dovetail Furniture bring home comforts online with Optimizely

Welcome Software

In an insightful conversation, Marco Mazzoni, Director of Technology and Digital Marketing at Dovetail Furniture sat down with Anthony Aiosa, VP of Product Marketing at Optimizely, to discuss Dovetail's innovative strategies, the use of Optimizely's CMS, Commerce Connect and PIM solutions, and their future goals. This first installment in the Customer Confidential series encapsulates Dovetail’s journey, digital strategy and transformation, and how Optimizely has been a critical partner in

article thumbnail

Founder-Led Content: Blitz-Scaling Social with doola’s Arjun Mahadevan

Animalz blog

When Arjun Mahadevan, CEO of doola , offered me just 15 minutes for an interview, I was skeptical. How could we possibly unpack his founder-led content approach in such a short time? Little did I know, I was about to experience ‘blitz-scaling’ firsthand — not just as a startup concept, but as an interview strategy. Arjun raced me through his highly structured strategy for doing social content, touching on everything from the content pillars he uses to dealing with self-doubt.

article thumbnail

Are DMs the new Cold Calls?

Duct Tape Marketing

Are DMs the new Cold Calls? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Sean Malone In this episode of the Duct Tape Marketing Podcast, I interviewed Sean Malone, a leading expert in the sales industry and a pioneer in leveraging direct messaging (DM) as a powerful tool for high-conversion sales. With the shift in consumer behavior and the increasing saturation of traditional sales channels, Sean Malone sheds light on why DMs are quickly becoming

article thumbnail

Founder-Led Content: How Christophe Pasquier Built Slite’s Brand Through Consistent Storytelling

Animalz blog

A year ago, Christophe Pasquier, CEO and founder of Slite , made a critical decision: to transform his sporadic social media presence into a consistent, personal narrative about building a knowledge base on autopilot. In this interview, Christophe reveals how he overcame initial reservations about posting regularly on LinkedIn, the impact it’s had on his business, and his process for generating ideas.

article thumbnail

A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

article thumbnail

11 Best Search Engines to Use Instead of Google

Backlinko

Google may be the king of search engines. But even kings have their flaws. Despite its immense popularity, Google isn’t perfect. Google’s dominance in the search engine market and data monopoly raises serious privacy concerns among users. And those frequent algorithm updates can wreak havoc on website rankings. Recently, Google’s AI Overviews even suggested adding glue to pizza as a solution to “cheese not sticking to pizza.” Crazy, right?