Aspiration Marketing
APRIL 10, 2023
Content marketing is a relatively new school of thought in the marketing world, albeit making waves. The idea appears simple—create engaging, informative content that delights your audience, and when they're ready, they'll convert to customers. Sounds great, right? But how do you know if it's working?
Marketing Insider Group
APRIL 10, 2023
Digital marketing is table stakes for companies that want to attract and convert new customers, but nearly half of all companies ( 45% ) don’t know the ROI of their marketing strategy. Why? Largely because they don’t track the source of their website’s traffic and leads sources. This leads to a misallocation of resources and a misunderstanding of how buyers navigate the web.
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Hubspot Marketing
APRIL 10, 2023
Are people still using Facebook? Is BeReal the next big thing? And is TikTok still just for Gen Z? If you’re looking for answers to those questions, we’ve got ‘em. We asked 600+ U.S. adults about the social media platforms they use in May 2022 and again in January 2023 to find out which apps are growing and which are slowing down. Here’s what we found out: Social Media Usage in 2022 vs. 2023 While 84% of US adults unsurprisingly use social media, where are they going when they use it?
Martech
APRIL 10, 2023
The advent of cloud-based data warehouses (DWHs) has brought simpler deployment, greater scale and better performance to a growing set of data-driven use cases. DWHs have become more prevalent in enterprise tech stacks, including martech stacks. Inevitably, this begs the question: should you employ your existing DWH as a customer data platform (CDP)?
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Marketing Insider Group
APRIL 10, 2023
A 2022 PYMNTS analysis found that Amazon and Walmart together take about 50% of the total U.S. ecommerce market. Amazon is by far the most dominant player, accounting for about 45% of all U.S. digital retail sales. Walmart accounts for 5%. Other big names, like Wayfair (1.5%) play a major role in U.S. ecommerce as well. Image source: PYMNTS As an independent ecommerce business, you spend a lot of time thinking about how to remain relevant in an industry dominated by these behemoths.
Businesses Grow
APRIL 10, 2023
I recently had a dream come true when I got to meet my marketing hero Philp Kotler. He was the author of my first marketing textbook that influenced me to get into marketing, and at 91, he remains an inspiration to me and countless others. Although it was largely a personal conversation — he told me he loved my Marketing Rebellion book! — we also had an interesting discussion about Peter Drucker, who was my teacher and mentor in the early 1990s.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hubspot Marketing
APRIL 10, 2023
When life gives you lemons, make lemonade. Right? In a recent Glimpse survey I ran for the HubSpot Blog, 78% of marketers said they were already facing one of the biggest lemons of 2023 -- recession. What's more, almost half were already seeing negative impacts. On top of that, one in three think a recession will have an even bigger impact on marketing than COVID-19.
Search Engine Journal
APRIL 10, 2023
Adobe PDF Embed WordPress plugin finally makes PDF files easy to use on websites The post New Adobe PDF WordPress Plugin Radically Improves User Experience appeared first on Search Engine Journal.
Hubspot Marketing
APRIL 10, 2023
Every year, consumers spend differently than the year before. This is because their preferences are evolving, their priorities are shifting, and their behaviors aren't quite how they were before. So how are marketers supposed to meet their expectations in the new year? By making data-informed predictions. To help marketers and business professionals prepare for the road ahead, we conducted a bi-annual survey of 600+ U.S. adults in January 2023 known as the State of Consumer Trends Report to lear
Search Engine Journal
APRIL 10, 2023
Get ready for major changes in Google Ads and Analytics attribution modeling starting in May 2023. The post Google Is Removing 4 Attribution Models For Advertisers appeared first on Search Engine Journal.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Social Media Examiner
APRIL 10, 2023
Do you wish you had a blue checkmark next to your Facebook and Instagram accounts? Wondering about the benefits and drawbacks? In this article, you’ll get a step-by-step guide to signing up for Meta Verified status. What Is Meta Verified? In a video post shared to Instagram, Instagram’s CEO Adam Mosseri stated the two comments […] The post Meta Verified: How to Verify Your Instagram and Facebook Accounts appeared first on Social Media Examiner.
Search Engine Journal
APRIL 10, 2023
SEO and online reputation management go hand in hand. Learn essential tips on using SEO to manage your online reputation. The post SEO & Reputation Management: An In-Depth Guide appeared first on Search Engine Journal.
Practical eCommerce - Marketing
APRIL 10, 2023
So-called "sniper links" appear instantly after submitting an email signup form and connect directly to the subscriber's email client. The post ‘Sniper Links’ Boost Email Subscriptions appeared first on Practical Ecommerce.
Martech
APRIL 10, 2023
Oracle EVP Rob Tarkoff “Best of breed has jumped the shark. The concept that a CMO has to buy 250 different technologies and try to figure out which is actually giving them the intent signal that they need — that ship has sailed.” Rob Tarkoff, Oracle EVP and general manager of CX, knew he was mixing his metaphors. The message was nonetheless clear.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Search Engine Land
APRIL 10, 2023
Google Bard is making it easier for people to explore more topics within Google Search by using the “Google it” button. Now when you ask Bard for help, clicking on the “Google it” button will give you a section named “search related topics” with one, two, three or more search phrases that you can click on to explore more in Google Search.
Traackr
APRIL 10, 2023
Finding top influencers can be time consuming — here is how an influencer marketing platform can help you do it more efficiently.
Search Engine Land
APRIL 10, 2023
Meta plans to monetize its proprietary generative AI technology by December, joining Google in exploring practical applications. The company has been investing in AI for over a decade and recently created a new generative AI team to focus on commercialization. Generative AI technology, which can instantly create sentences and graphics, has been commercialized by ChatGPT creator OpenAI.
Vertical Response
APRIL 10, 2023
Crafting an email campaign from scratch can be time-consuming and feels like an uphill battle. With the advent of chat GPT (generative-pre-trained prompt) technology, crafting great emails is now easier than ever! Chat GPT prompts provide helpful guidance to quickly and effectively create on-brand messaging so you can deliver effective email marketing campaigns.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
CMO Network
APRIL 10, 2023
While ChatGPT and Google Bard have received many of the headlines as it comes to generative AI tools, there are a whole bunch of other interesting off the shelf tools that users can try today. After a bit of digging, here are 10 of my favorites so far.
Search Engine Land
APRIL 10, 2023
The Google search experience “will evolve substantively over the next decade,” according to Google CEO Sundar Pichai in a wide-ranging interview with The Wall Street Journal. Why we care. AI has already changed Google search – and continues to do so. The question is how much Google search will change in the coming years and what it all means for the organic and paid channels.
Neil Patel
APRIL 10, 2023
Internal links are an important part of your overall content marketing strategy. Just think about it: Visitors pick your website because they believe in your authority over the other websites on SERPs. Internal links give you, the content marketer or website owner, the ability to further promote your own content in a natural and relevant way. So, what are internal links?
Search Engine Land
APRIL 10, 2023
What are your customers’ most frequently asked questions? What do prospective customers most want to know about your services, industry, brand or products? Compiling these questions on a FAQ page is a tried-and-tested way to provide a baseline level of customer service on your website. What is a FAQ page? FAQ stands for “frequently asked questions.” A FAQ page gathers the most common questions your audience and customers ask in one place and provides detailed answers.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Digital Marketer
APRIL 10, 2023
We’ve said it before and we’ll say it again: Conversions are your bottom line. You can have the best SEO, the best relationships, and more social shares than you’d ever thought possible, but it all won’t mean much if no one is converting. For many companies, conversions mean making a purchase, but the term can go far beyond just monetary value. The term “converting” to you may mean completing a form, becoming a lead, calling your team, and more.
Search Engine Land
APRIL 10, 2023
Vidmob has just released its comprehensive report on global LinkedIn advertising trends, providing invaluable insights into the most effective visual elements, text, and creative strategies for capturing audience engagement on this prominent B2B social platform. The report analyzes over 800 million ad impressions from brands executing paid video advertising campaigns on LinkedIn, spanning both the EMEA region and North America.
CMO Network
APRIL 10, 2023
CMOs are also increasingly under pressure to drive growth despite a volatile economic environment – however it also presents significant opportunities if they adopt the right approach. So how can a CMO take things to the next level in 2023?
yorCMO
APRIL 10, 2023
Learn expert tips for maximizing marketing ROI for professional services. Discover how to define your target audience, build a strong brand, develop a content marketing strategy, leverage social media, and measure results. Maximize your firm's marketing ROI today. The post Maximize Marketing ROI for Professional Services: Expert Tips appeared first on yorCMO.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
CMO Network
APRIL 10, 2023
The Shahidi brothes and the Nelk Boys have been taking the beverage industry by storm with their hard seltzer brand, Happy Dad.
Exposure Ninja
APRIL 10, 2023
Unless you’ve been hiding under the blankets for the last month or two (wouldn’t blame you, it’s cold out there), you’ll probably have noticed that Bing is being talked about a LOT. Some headlines have even been calling Bing Chat (what’s that? Read on to find out) the end of Google. Is it the end of Google? Maybe. Maybe not. But things are certainly hotting up in the world of search engines.
InTouch Marketing
APRIL 10, 2023
Achieving online success is easier said than done for many businesses. With so much competition out there, it can be challenging to stand out from the crowd and attract potential customers, even within your own community. That’s where Local SEO comes in.
Quikly
APRIL 10, 2023
Effectively serving consumers and meeting their needs can only be achieved by understanding what influences the customer lifecycle. Upon first glance, it can be easy to assume the best action for getting answers is asking consumers. But what if consumers don’t know why they make decisions?
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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