Jeff Bullas
DECEMBER 13, 2022
Generating leads is the lifeblood of any company. Leads are the backbone of a SaaS startup because the number and quality of leads influence all key metrics like revenue, churn and retention rates, cost per customer acquisition, etc. All SaaS companies understand this. An idea of how important lead generation is runs through their DNA. It is ingrained in their brains.
Aspiration Marketing
DECEMBER 13, 2022
When you first launched your business, you may have focused more on the nuts and bolts of tasks such as team member onboarding, production, distribution, and other essential elements that keep the business going. But, while marketing certainly is part of your business plan, you may need to devote more time to develop a solid marketing campaign. But you should also recognize that no matter how great your products or services are, you can't expect many people to buy what you have to sell if you fa
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Neil Patel
DECEMBER 13, 2022
With the economy up in the air due to inflation kicking into high gear, war, interest rates rising, and other factors that we can’t control we decided it would be great to see how other marketers are reacting. And we didn’t want to know how marketers were reacting just in the U.S., we wanted to know on a global scale what businesses of all sizes in all major industries (and for both B2B and B2C) are doing.
Content Marketing Institute
DECEMBER 13, 2022
B2B buyers don’t want to talk to sales until they’re ready – or ever, in some cases, even for expensive services. Yet they have more people to convince before they buy. And that means they need more of the right content at their fingertips. Here’s how to figure out what “the right content” means.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Buffer Marketing
DECEMBER 13, 2022
We recently launched a new feature at Buffer, called Ideas. With Ideas, you can store all your best ideas, tweak them until they’re ready, and drop them straight into your Buffer queue. Now that Ideas has launched in our web and mobile apps, we have some time to share some learnings from the development of this feature. In this blog post, we’ll dive into how we added support for URL highlighting to the Ideas Composer on Android, using Jetpack Compose.
Hubspot Marketing
DECEMBER 13, 2022
If you're a marketer, it's likely been a very – odd – Q4! On top of racing to the finish with end-of-year reports, campaigns, and project memos, you're also in the thick of annual planning for the new year. And, to add one more complicated layer to the mix, many marketing teams are waiting in the balance to see how our uncertain economy and the continuance of unprecedented global events will impact their work.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Buffer Marketing
DECEMBER 13, 2022
For today’s Ask Buffer , we’re covering a great question we received from one of our followers about growing on Twitter. At Buffer, we’ve found our largest audience on Twitter and love that the platform makes interacting with all of our followers so easy. And that’s the very reason why Twitter is an ideal site for marketing – it's the perfect place for brands and content creators to engage and converse with their consumers.
Sprout Social
DECEMBER 13, 2022
As a social media professional, I know the landscape of social media is prone to change, along with the functionality of individual platforms. When I first came to work at MIT, Google+, Periscope and Storify were all a part of a social media manager’s vernacular. And as I look at Pod, Hive and Post, I wonder if I’ll be creating MIT Official accounts for any of them in the near future.
Hootsuite
DECEMBER 13, 2022
Video may be the first thing you focus on when creating content for TikTok, but even the best video isn’t complete without a good caption. What can the best TikTok captions do? Well, several things. A great caption can educate, entertain, inspire, or compel someone to do something (such as follow you, visit your link in bio, or decide to purchase something from you).
Practical eCommerce - Marketing
DECEMBER 13, 2022
WhatsApp offers ecommerce merchants an excellent engagement and sales channel. Here's how to get started. The post Using WhatsApp for Ecommerce appeared first on Practical Ecommerce.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Search Engine Roundtable
DECEMBER 13, 2022
Google is once again testing showing the featured snippet, aka position zero, not in the first or position zero slot but rather under position one or even further down the page.
Practical eCommerce - Marketing
DECEMBER 13, 2022
Based on popularity in 2022 and trends in the past few years, we can anticipate Google Ads' focus in 2023. Here are four themes to expect. The post What to Expect from Google Ads in 2023 appeared first on Practical Ecommerce.
Hubspot Marketing
DECEMBER 13, 2022
As a writer for HubSpot, the most I thought I would use our product was creating marketing blog posts and measuring their performance over time. I never envisioned myself actually using a CMS to, well, you know, build a website. But, that quickly changed in the Fall of 2022 when I created a blog that cataloged my journey down the Great Divide, a mountain bike trail that stretches from Canada to Mexico.
Search Engine Journal
DECEMBER 13, 2022
Google's new guide to search features visualizes and defines the various elements that appear on a search results page. The post Google Launches Visual Guide To Search Elements appeared first on Search Engine Journal.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Martech
DECEMBER 13, 2022
Marketers don’t have to be overwhelmed by technology if they stick to basic principles when assembling their marketing technology stack. These three steps will come in handy when navigating the complicated landscape of over 10,000 martech companies. Bad stack features to avoid. But first, what does a bad stack look like? “Number one, an ineffective martech stack is incomplete,” said Darrell Alfonso, global marketing operations for Amazon Web Services at The MarTech Conference. ”You don’t h
Sprout Social
DECEMBER 13, 2022
The link between social media and mental health is well-documented. We know there are pros and cons of social media use, but it’s important to remember there is a human working hard on the social accounts of your favorite brands. For every wholesome piece of social content we see, there’s drama and depressing news to offset it. Food for thought: daily social media usage has peaked at an average of 147 minutes per day.
Search Engine Roundtable
DECEMBER 13, 2022
Google's John Mueller said there is no score or threshold for the Google helpful content update. He said on Mastodon "There is no "HCS score" or threshold at which HCS [helpful content score] would switch from unhelpful to helpful for SEO.
Hubspot Marketing
DECEMBER 13, 2022
As a business, you likely run marketing campaigns all year round. There are specific occasions, though, where you might spend more time and money on your efforts to maximize exposure and inspire the most sales. Holidays are a great example of this, where events like Black Friday can bring in significant sales and revenue compared to other days of the year.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Search Engine Journal
DECEMBER 13, 2022
What is voice search, and how can you leverage it for your business's SEO? Get all the basics in this beginner's guide to voice search. The post How Can Voice Search Benefit Your SEO? appeared first on Search Engine Journal.
Hubspot Marketing
DECEMBER 13, 2022
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.
Martech
DECEMBER 13, 2022
On December 8, streaming service Disney+ launched a new ad-supported tier. Previously, the streamer for all things Marvel, Star Wars and Disney charged $8 per month for ad-free viewing. Now, they’ve upped the ad-free tier to $11. Subscribers can pay $8, but they get ads, while brands get exposure next to C3PO and Doctor Strange. Why we care. In the early days of streaming, a lot of premium content was ad free.
Hubspot Marketing
DECEMBER 13, 2022
Which generation do you think is the hardest to reach with marketing content? Is it Gen Z , hiding out on TikTok and exploring virtual worlds like Roblox? Or Millennials who many other generations think are busy with "quiet quitting?". While the two generations above are incredibly unique, it's neither. The data we recently found might just surprise you.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
CopyBlogger
DECEMBER 13, 2022
True confession: I built my online business in the most backward way possible. And I’m here to share my sordid. Continue Reading. The post True Meaning of Minimum Viable Product: How Doing Less Leads to More appeared first on Copyblogger.
Martech
DECEMBER 13, 2022
This is the first of a three part series on the ROI of personalization. The second and third parts will look at content and process measurements. Recent statistics support the need for brands to create more personalized customer experiences. 80% of consumers are more likely to purchase from brands that provide tailored experiences. 70% of consumers say their loyalty is impacted by how well a brand understands their individual needs. 71% of customers get frustrated when they don’t have personaliz
CXL
DECEMBER 13, 2022
A/B testing splits traffic 50/50 between a control and a variation. A/B split testing is a new term for an old technique — controlled experimentation. Yet for all the content out there about it, people still test the wrong things and run A/B tests incorrectly. This guide will help you understand everything you need to get started with A/B testing. You’ll see the best ways to run tests, prioritize hypotheses, analyze results, and the best tools to experiment through A/B testing.
Martech
DECEMBER 13, 2022
Demand accelerator Integrate and pipeline-to-revenue platform 6Sense have announced a new partnership aimed at boosting B2B marketers’ ABM strategies. The partnership includes Target Account List integration, allowing joint customers to automatically import account list updates direct from 6Sense to Integrate via API, eliminating the manual task of keeping the lists up-to-date. 6Sense offers AI-driven insights into account behavior, identifying accounts to target and generating buying-stag
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Scoop.it!
DECEMBER 13, 2022
It takes a lot of work to generate ideas, then draft, conceptualize, and edit content to fit the new market environment. The deadlines are intimidating, which only makes it worse. But if you’re well-organized, you can easily overcome these difficulties, save time, and avoid stress. This article will provide seven recommendations to help you get through the grind as a content marketer.
Six & Flow
DECEMBER 13, 2022
Welcome to our exciting new blog series! We've been working hard in the background to bring ideas for growing your KPIs. This blog series isn't a "get-rich-quick" scheme; instead, it's a way to optimise and focus on critical areas that matter.
Many Chat
DECEMBER 13, 2022
If you’re one of the world’s most recognizable athletic brands, how do you reach as many football-loving teenagers as possible and encourage them to get active? Create a digital version of one of the world’s biggest football (soccer) superstars, Kylian Mbappé.Nike Football partnered with advertising agency Wieden+Kennedy Amsterdam and production company UNIT9 to build a custom-made, fully programmed Instagram DM Automation chatbot called Lil Mbappé, a digital avatar of French football star, Ky
Lynton Web
DECEMBER 13, 2022
For companies with multiple departments spanning different regions — whether nationally or internationally — maintaining an organized HubSpot portal that prevents disrupted data may seem impossible. However, using teams and user roles in HubSpot can create the structure needed to ensure your business data is preserving its quality while every team member gets the access they need.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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