Aspiration Marketing
SEPTEMBER 14, 2023
In today's digital landscape, inclusivity is paramount. Imagine navigating the web without seeing images or hearing audio – this is the challenge that web accessibility aims to overcome. Let's uncover why web accessibility matters and how it shapes the future of the internet.
Search Engine Land
SEPTEMBER 14, 2023
Google has begun to push out an update to its helpful content system , the last helpful content system update was the December 2022 helpful content update. The update started on September 14 and should take about two weeks to fully roll out. What is new. Google said , “The September 2023 helpful content update is rolling out with an improved classifier.
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Sprout Social
SEPTEMBER 14, 2023
In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. But it’s all too easy to get so wrapped up in reaching and acquiring new customers that your current customer base gets left in the dust. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base.
Search Engine Land
SEPTEMBER 14, 2023
Google Search stopped showing How-to rich results on desktop yesterday. Google’s announcement. In an update to an Aug. 8 blog post about the reduction of visibility for HowTo and FAQ results , Google announced: “Continuing our efforts to simplify Google’s search results, we’re extending the How-to change to desktop as well. As of September 13, Google Search no longer shows How-to rich results on desktop, which means this result type is now deprecated.” “This c
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Social Media Examiner
SEPTEMBER 14, 2023
Want your brand to stand out on Instagram? Wondering how to create content that stays in people’s minds? In this article, you’ll discover how to be more creative with your Instagram content. Why Is Creativity So Important on Instagram? Think of classic ads you've seen. They stick in your mind because they're original, fresh, and […] The post How to Be More Creative With Your Instagram Content appeared first on Social Media Examiner.
Search Engine Land
SEPTEMBER 14, 2023
Amazon is rolling out enhanced AI capabilities to help advertisers create better product listings. The new technology simplifies how sellers create product descriptions, titles, and listing details by automatically generating content based on brief product descriptions. Previously, sellers were required to enter many pieces of information to create product listings, however, the process has now been streamlined into just one step.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Land
SEPTEMBER 14, 2023
Unlocking the power of prompts is key to supercharging your SEO content strategy. Well-crafted prompts helped yield remarkable results for SEO expert Shelly Fagin, with website traffic experiencing an impressive increase of up to 30%. This is why perfecting prompts is essential for ensuring generative AI tools like ChatGPT deliver the best output, she said.
Martech
SEPTEMBER 14, 2023
Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. I wanted to share some direct experiences in supporting marketing and GTM’s leader’s battles against these headwinds.
Search Engine Land
SEPTEMBER 14, 2023
Who loves your brand the most? No matter what you sell, you probably have customers who: Truly care about your company, products or services and content. Find your products valuable and also see your business as an extension of themselves. See their own sense of being reflected in your brand. Sounds great, doesn’t it? If you have fans who sincerely love your brand, they are a lot less likely to churn and leave you for a competitor.
Content Marketing Institute
SEPTEMBER 14, 2023
The social media landscape has changed. X, formerly known as Twitter, faces mercurial changes. TikTok bans are discussed. YouTube added Shorts to compete with TikTok. Meta added Threads. Should your social media strategy respond?
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Land
SEPTEMBER 14, 2023
E-E-A-T is the buzzword on the streets of SEO. We talk about it, repeat it, say it to clients. But even though we know what it is, do we really understand how to both diagnose and fix E-E-A-T issues? Let’s find out. Common E-E-A-T issues Where do you start to diagnose issues relating to experience, expertise, authoritativeness and trustworthiness?
Martech
SEPTEMBER 14, 2023
The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. The guidelines will be open for public comment through October 13. The guidelines will be welcomed by advertisers and agencies set to increase RMN ad spend, especially if the industry is more standardized. Nearly two-thirds of ad buyers (62%) cited the lack of measurement standards as a top challenge to continued growth, a new IAB study found.
Search Engine Land
SEPTEMBER 14, 2023
Whether we know it or not, we’re caught in a paradox. There is an industry-wide obsession among SEOs with scalability. More specifically, how we can use generative AI to help with scalability. With unprecedented advancements in AI as of late, it’s no surprise. On the one hand, efficiencies of scale are amazing and AI can help craft more content to grow organic visibility and rankings.
CMO Network
SEPTEMBER 14, 2023
It’s been a busy year in automotive technology and IAA Mobility 2023 proved more big advancements are on the way. A look at 5 standout announcements at IAA Mobility 2023.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Land
SEPTEMBER 14, 2023
Amazon is rolling out new features to improve its search capabilities on mobile. In a bid to rival search engines like Google and Pinterest, the retail giant is launching new search and discovery tools, including: Multimodal search (the ability to search using both text and images) Expanded AR features Find-on-Amazon (a new tool that identifies similar products to those in a photo you share directly with the Amazon app) Why we care.
Hootsuite
SEPTEMBER 14, 2023
Looking to gain a better understanding of your customer’s behavior and how to engage with them ? Social media intelligence could be the answer. By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them.
Search Engine Land
SEPTEMBER 14, 2023
TikTok now serves Wikipedia snippets in some of its search results. This is the first time that the platform has offered its users results from the wider web as historically, it exclusively featured its own content in SERPs. The Wikipedia snippets were first noticed in TikTok SERPs by The Verge , as shown here: A spokesperson for the social media app confirmed that the new feature has been live for several months, however, a formal announcement was never made.
Animalz blog
SEPTEMBER 14, 2023
Gareth Davies is the content lead at Parabol, an online Agile meeting tool. He explains how they’ve pioneered a unique approach to product development called “content-led product.” As a content marketer, you might think your job is crafting stories to attract customers to your product. But your skills, insights, and strategic perspective could shape the very core of your business by influencing what your product team builds next.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
AWeber
SEPTEMBER 14, 2023
I’m sure you’ve heard the saying “the early bird catches the worm”. This saying is never more true than when talking about your holiday email marketing, especially for the Christmas, Hanukkah, Kwanzaa shopping season. According to a recent consumer survey, 50% of people expect to begin holiday shopping before November. And once they start, consumers really open up their wallets.
Kuno Creative
SEPTEMBER 14, 2023
You can’t talk about revenue operations (RevOps) without talking about integration. After all, RevOps is centered around the strategic integration of sales, marketing and service teams to drive sustainable revenue growth. But achieving integration takes integration.
Scoop.it!
SEPTEMBER 14, 2023
You may have noticed that some of your competitors always seem to be one step ahead. They keep making better-informed decisions and attracting more customers. How do they do it? Market intelligence might just be the secret. Gathering and analyzing data about your industry helps you make better-informed decisions, stay afloat, and ultimately grow your business.
Duct Tape Marketing
SEPTEMBER 14, 2023
How to Translate Your Passion Into Your Purpose written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Liz Elting In this episode of the Duct Tape Marketing Podcast , I interview Liz Elting, the co-founder and CEO of the award-winning TransPerfect. TransPerfect is the world’s largest provider of language and business solutions, boasting over $1.1 billion in revenue and offices in over 100 cities around the globe.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Lynton Web
SEPTEMBER 14, 2023
AI is everywhere. Everyone is using it. It was the hot topic at INBOUND 2023 this year because everyone wants to know how to best use it. But like everything else, it comes with pitfalls. There have been stories in the news about lawyers using it in their defense cases , only to find out AI generated false information. In a 2020 soccer match, automated AI cameras were used instead of cameramen to shoot the game.
Rock Content
SEPTEMBER 14, 2023
In today’s fast-paced digital marketing realm, the skillful creation of content outlines is a cornerstone of success. Whether you’re a seasoned content manager, a savvy SEO expert, or a growth hacker on a mission, the importance of crafting content blueprints cannot be overstated. Now, with the expansion of Artificial Intelligence (AI), a new era of possibilities has dawned.
Set Up
SEPTEMBER 14, 2023
108.png 107.png 106.png The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with Joe De Sena , the founder and CEO of Spartan , to discuss the importance of sticking to your values, getting out of your comfort zone, and more. WATCH + READ THE RECAP BELOW (SCROLL TO THE END FOR THE FULL INTERVIEW) Q1| Is there any advice you’d like to share?
Sachs Marketing Group
SEPTEMBER 14, 2023
You can optimize Google Shopping Ads by meticulously working on your product feed, structuring your campaigns effectively, implementing bid adjustments, and conducting A/B tests. Focused optimizations like these can significantly improve your click-through rates (CTR), conversion rates, and ROI. If you run an ecommerce business, you already know the importance of online advertising and strategic PPC management.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
SMA Marketing
SEPTEMBER 14, 2023
At SMA Marketing, we develop and implement strategies that improve website SEO. Whether a website has lost visibility or a business owner wants to grow, the most common question is, “How do I reach more people?” Today, we’ll review ways to improve your website SEO, a proven strategy for increasing website visibility in organic search.
Sprout Social
SEPTEMBER 14, 2023
If you want to see success on TikTok, you need to learn how to get more eyes on your content. Part of your TikTok marketing strategy should focus on building a following, but the most important part should emphasize how to get more views on TikTok. More views mean more engagement; more engagement means building a solid social media following. Throughout this article, you’ll learn more about what a TikTok view is, why they matter, plus 12 ways to get more views for your TikTok videos.
Hootsuite
SEPTEMBER 14, 2023
We get it: no one likes to put labels on things. (Though… that is your girlfriend, right?) But it’s pretty important to define the important role of community manager on your marketing team. Community managers are the all-stars responsible for fostering engagement, building relationships, and maintaining the integrity of online communities. In the mile-a-minute world of social media, they are the crucial bridge between brands and audiences.
Martech
SEPTEMBER 14, 2023
Adobe finally moved Firefly out of beta and into its products, Salesforce added a chatbot to all of its apps and Amazon gave sellers a text generator. That’s just the top of this week’s roundup of AI-powered martech releases. Salesforce unveils Einstein Copilot, a chatbot for all its apps SAS embraces generative AI for marketing Amazon added generative AI to help sellers write product descriptions.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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