Martech
AUGUST 14, 2023
In the marketing industry, the debate between being a jack-of-all-trades or a master of one is perennial. This discussion is vital for anyone in the marketing industry, particularly those in leadership roles like CMOs. Often, in an era where people praise specialization as the key to success, many underestimate the value of being a generalist. But why is this so?
Aspiration Marketing
AUGUST 14, 2023
Does this sound familiar? "I know you are busy, but I just wanted to follow up if I can meet with you on Tuesday at 2 pm?" - Is your email spam box growing with each of these messages? And yet, you are thinking, "How do I get more sales meetings on my calendar? How do I improve my Sales skills? Should I send more emails?" "Write more content for inbound" isn't always the answer.
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Search Engine Land
AUGUST 14, 2023
People have long added external links to their blogs in hopes of being seen as relevant. Countless others are vying for these backlinks because they want their rankings to increase. “ What will happen if I external link to a popular website like Wikipedia? ” a Redditor asked. And Google’s John Mueller broke the floodgates open with his take: “Nothing happens.
Ariyh
AUGUST 14, 2023
New to Ariyh ? This is a 3min practical summary of a scientific study 🎓 Join 21,095 evidence-based marketers that grow using science, not opinions 📈 Subscribe here Today’s insight is brought to you by… Storyblok AI vs Humans: Who will create the best landing page? Watch a head-to-head with a professional marketer vs someone using AI to create a landing page from scratch.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Land
AUGUST 14, 2023
The Google Ads help guide has a new AI assistant. Currently in open beta, the new tool has been designed to help users find answers and solve account issues relating to Google Ads. Select users are currently being invited to test the AI and provide their feedback. Here’s a screenshot of the new tool in action, as shared by PPC expert Julie F Bacchini : Interestingly, the new AI assistant notably comes with a disclaimer, warning: “While I know a lot, I’m still learning and may m
Buffer Marketing
AUGUST 14, 2023
Earlier this year, our social media manager, Mitra, published a TikTok to the Buffer account that went viral, with over two million views and more than 100,000 likes at last count. This kind of virality is rare, and we haven’t seen anything similar since then. @bufferapp Mid day Target runs are worth the risk #CapCut #targetrunsarethebest #remotework #remoteworklife #wfh #wfhproblems #workfromhome #targettok #targetrunsbelike #targetruns ♬ original sound - Buffer In an ideal world,
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Businesses Grow
AUGUST 14, 2023
A ChatGPT Starter Pack I’m alarmed. As I meet people from around the world at events and my workshops, the conversation inevitably leads to ChatGPT (which has become the catch-all phrase for AI!). The response from friends is something like this: “Yeah I tried it, but I couldn’t really get it to do anything useful. I gave up.” Yikes.
Search Engine Land
AUGUST 14, 2023
Google Ads Shopping campaigns will no longer use Enhanced cost-per-click (eCPC) starting in October. Instead, Shopping campaigns using eCPC will behave as though they are using Manual CPC bidding, according to an email Google sent advertisers. Why we care. It’s important to stay up-to-date with changes Google is implementing, especially just ahead of Q4 and the holiday shopping season.
Social Media Examiner
AUGUST 14, 2023
Are you using Reels to reach new customers? Are you taking advantage of the latest options? In this article, you'll discover how to use the latest placements and creative tools for Reels ads on Facebook and Instagram. Why Advertisers Should Consider Reels Placements If you aren't using Reels ads yet, consider exploring this format before […] The post Ads on Reels: Updated Options for Marketers appeared first on Social Media Examiner.
Search Engine Land
AUGUST 14, 2023
Google has reportedly issued refunds to marketers amid claims it has been selling low-quality ads. A representative from the search engine confirmed the payments but insisted it was common practice. The payouts come after Google was accused of violating its own advertising standards approximately 80% of the time, according to an Adalytics study. Why we care.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Rock Content
AUGUST 14, 2023
As much as it is already a well-established tactic within a Digital Marketing strategy, there are still many people wondering what influencer marketing is. However, the question extends more to the concept and proposal of these actions, not exactly to what it is in itself. Influencers are already part of the daily lives of those on the web, especially in social media.
Search Engine Land
AUGUST 14, 2023
Amazon is testing highlighting product features and customer sentiment as part of a generative AI “customer review highlights” feature. This seems to be an expansion of the test we reported on in June. Why we care. If you sell products on Amazon, this feature could lead to more sales. Reviews remain critical as consumers decide whether to buy a product (Amazon highlighted that “customers contributed nearly 1.5 billion reviews and ratings to Amazon stores” in 2022).
Litmus
AUGUST 14, 2023
At Litmus, our passion lies in helping marketers efficiently create impactful emails. For over 15 years, we’ve collaborated with marketers worldwide, enabling them to craft incredible audience experiences. Email is at the core of any integrated marketing program, and the demands on marketing teams in terms of volume, quality, and outcomes have only increased.
Search Engine Land
AUGUST 14, 2023
Most online content feels like stale crackers. Sure, it hits the spot. If you’re starving, it might help you feel less weak in the knees for a while. But then you will use that cracker-induced burst of energy to get yourself to some good food. As fast as possible. When the only question we ask ourselves while planning and creating content is, “How do we rank for this search query over the articles already there?
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Rock Content
AUGUST 14, 2023
Whether you’re a content manager, SEO expert, or even a growth hacker, you likely need to craft content outlines from time to time (or often) in your marketing routine. Your content marketing team might have reached a level of maturity where creation processes are well-defined and functional. Or perhaps you’re just starting to structure a seamless content flow, and any help is welcome.
Hubspot Marketing
AUGUST 14, 2023
How you use Google will change as the search engine rolls out Google Search Generative Experience (SGE). SGE is Google's way of efficiently using AI to answer complex or multi-step searches. The feature could result in a better user experience, but how can SGE and other Google Search changes affect your website traffic? And how can marketers optimize their web strategy to keep up with this change?
Content Marketing Institute
AUGUST 14, 2023
Take a look around the Content Marketing Institute's refreshed website featuring simpler navigation, a streamlined reading experience, and better mobile performance.
Hubspot Marketing
AUGUST 14, 2023
At HubSpot, we are optimistic about the future of SEO — but we're also preparing for many major shifts over the next year. For one, Google's integration of generative AI into search will drastically change how users' find information, and will require companies to shift their entire end-to-end SEO strategy. For another, many web analysts, SEO strategists, and writers are learning how to leverage AI to create stronger websites and more effective content.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Sachs Marketing Group
AUGUST 14, 2023
For small businesses venturing into Facebook advertising, the top tips include defining your target audience, utilizing engaging visuals, crafting compelling ad copy, optimizing ads for mobile view, and regularly reviewing performance analytics to refine strategies. Additionally, employing Facebook Pixel for retargeting and tracking, setting realistic budgets, and actively engaging with audience comments can amplify ad effectiveness and ROI.
Hubspot Marketing
AUGUST 14, 2023
Since launching in July, Threads has accumulated 120 million users. Among those users are brands using the platform to connect with their audience and boost brand awareness. After just a month, some brands have gained hundreds of thousands — even a million — followers. So, what are the top brands on threads, and how did they grow their platform so quickly?
Search Engine Land
AUGUST 14, 2023
SEO decisions never happen in isolation. The factors that go into optimizing for search engines have to be weighed up with other commercial impacts. Good SEOs are always working to find that balance, to provide pragmatic solutions that consider search engines, users and corporate interests. Usually, it’s possible to find a middle ground – a solution that minimizes risk to organic traffic while meeting the needs of other stakeholders.
Tiecas
AUGUST 14, 2023
I recently downloaded the report Manufacturing Content Marketing – Insights for 2023. The results are from the survey done and published by the Content Marketing Insititute. They do this survey every year. I’m not going to rehash the entire report in this post. Instead, I’ll highlight some of the important findings and share my thoughts based on working with manufacturers every day.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Buffer Marketing
AUGUST 14, 2023
Earlier this year, our social media manager, Mitra, published a TikTok to the Buffer account that went viral, with over two million views and more than 100,000 likes at last count. This kind of virality is rare, and we haven’t seen anything similar since then. @bufferapp Mid day Target runs are worth the risk #CapCut #targetrunsarethebest #remotework #remoteworklife #wfh #wfhproblems #workfromhome #targettok #targetrunsbelike #targetruns ♬ original sound - Buffer In an ideal world,
SmartBrief - Marketing
AUGUST 14, 2023
As a lifelong agency guy, I have a profound bias about what activities and marketing disciplines are best outsourced. While it may seem surprising, it’s not that I believe that brands should outsource all marketing. That said, I do have a strong opinion regarding how best to leverage marketing agencies and consultants, as outlined in the following article.
Lynton Web
AUGUST 14, 2023
You’ve been there before: You’re stuck in the same routine — just another cog in the system, another member of the status quo. Sometimes you just need more out of life, right? The same can be said of your business operations software. It’s getting the job done, but you need more — more data, more reports, more workflows, more calculated properties. That’s where Operations Hub comes into play.
Set Up
AUGUST 14, 2023
Welcome to Set up Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. Read up on what’s being talked about this week! Trending Topics Testing The Waters Before brands jump to an AOR, Clients are more likely to first see how an agency performs on a project to assess how both parties collaborate and how they mesh before going "all in.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Traackr
AUGUST 14, 2023
This report, in partnership with the American Influencer Council (AIC), shares data on influencer pay, and discusses ways to close the influencer income gap.
Welcome Software
AUGUST 14, 2023
"Jeg synes de er irriterende, brukere sier de er irriterende så da er løsningen å ikke bruke det.". Vi har alle opplevd det, pop-ups som dekker hele skjermen på mobilen 2 sekunder etter at du har kommet til nettsiden. Krysset som skal brukes for å lukke pop-up'en er vanskelig å se og budskapet "Gi oss din e-postadresse og få 15% rabatt " kommer altså før du overhode har sett produktet og eller innholdet!
Hootsuite
AUGUST 14, 2023
How do YouTube Shorts say hi? They micro-wave! Kidding — actually, they use the YouTube Shorts algorithm to meet and greet you. When it comes to social media, there’s a lot of speculation on how one can manipulate different platforms’ tasty, tasty algorithms. In this blog, we’re going to shrink ourselves down and head into the mini-world of the YouTube Shorts algorithm.
Welcome Software
AUGUST 14, 2023
Vår kundedataplattform, Optimizely Data Platform (ODP), gir deg muligheten til å samle inn, segmentere og bruke kundedata på en effektiv, målrettet og verdifull måte. Tett integrert med vår CMS og Commerce (men ikke begrenset til det) gjør ODP det mulig for å deg å tilpasse innhold og kampanjer til målgrupper du selv definerer basert på adferd, hendelser og stamdata.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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