Backlinko

MARCH 13, 2024

Market research is a growing multi-billion-dollar industry. Brands leverage market research insights to introduce customer-focused offerings and improve their experiences. From mobile-first surveys to social media analytics, researchers have access to a growing toolkit helping companies make data-driven business decisions. Here’s a breakdown of what you’ll find on this page: Market Research Industry Statistics Market Research Methods Statistics AI in Market Research Statistics Market Research St

Market Research 85

Market Research Non-Profit Transform Marketing 85

Aspiration Marketing

MARCH 13, 2024

As businesses strive to outshine competitors and secure a prominent online presence, understanding the pivotal role of SEO is non-negotiable. Hand-in-hand with SEO are XML sitemaps, instrumental tools for helping your website’s content rank on search engines.

SEO 208

SEO 208

Search Engine Land

MARCH 13, 2024

Performance Max campaigns have become incredibly popular among PPC advertisers due to their automation and simplicity. However, one consistent pain point has been the lack of visibility into search queries triggering ads. Without this data, optimizing Performance Max campaigns has been limited. Relief seemed at hand when, in February 2023, Google introduced the campaign_search_term_insight report, which includes a field with the search term.

Advertising 118

Advertising Advertisers User-Generated Search Marketers 118

Martech

MARCH 13, 2024

Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. However, they have major flaws like inherent biases, poor predictive power, high costs and responder fatigue. It’s time to move beyond these outdated tactics. Today, AI-powered tools like data mining and sentiment analysis offer a powerful way to augment and improve customer research.

Market Research 111

Market Research Customer Marketing Marketers 111

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Search Engine Land

MARCH 13, 2024

I noticed that an emphatic comment by Google’s VP of Search, Hyung-Jin Kim , at SMX Next in November 2022 passed without much discussion in the SEO community to this day. He said (my emphasis): “E-A-T is a template for how we rate an individual site. We do it to every single query and every single result. It’s pervasive throughout every single thing we do.

SEO 117

SEO Energy Place Product 117

Martech

MARCH 13, 2024

In the dynamic world of consumer-packaged goods (CPG), my curiosity has converged around brands, consumer behavior, behavioral economics and the intriguing domain of artificial intelligence. What excites me most about this landscape is AI’s ability to increase efficiency and drive creativity. AI: A driver of creativity and efficiency AI isn’t just a tool; it’s a transformative force for creativity, augmenting human ingenuity rather than replacing it.

Transform 110

Transform Copywriting Market Trends Analytics 110

Backlinko

MARCH 13, 2024

In the world of smartphones, the rivalry between Apple and Google has been ongoing for years. Apple offers iPhones with iOS, exclusively available to its smartphones. On the other hand, Android is available on a variety of smartphones from different brands, from budget to premium versions. There are now more than 1 billion active iPhones and over 3 billion active Android devices.

Branding 107

Branding Marketing Marketers 107

Search Engine Land

MARCH 13, 2024

YouTube announced a series of updates aimed at simplifying content management and monitoring for creators. These updates include: Notifying creators when issues prevent tagged products from being displayed. Making it easier for viewers to access subscribed content. Launching a Clips Library. Extending the “known issues” filter chip to Studio mobile.

Product 113

Product Management Search Marketers Marketing 113

AWeber

MARCH 13, 2024

Your Instagram profile is prime real estate, but have you ever wondered whether you’re making the most of the links in your bio? The link in bio on your Instagram profile has the power to skyrocket conversions, sales, and web traffic for your business. However, if you don’t use it to its full potential, your profits may fall short. And with all the hard work it takes to publish successful content on Instagram, your ROI is a big darn deal.

Real Estate 106

Real Estate CMO Promotion Marketing 106

Search Engine Land

MARCH 13, 2024

TikTok rolled out a new feature called Creator Search Insights, allowing creators to track trending search terms on the platform. Accessible through the app by searching “Creator Search Insights,” this tool aims to provide creators with valuable insights to inspire and enhance their content creation process. Why we care. Creating trending content has the potential to boost your visibility and reach on TikTok, as there’s active demand for it.

Analytics 111

Analytics Management Search Marketers Marketing 111

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Backlinko

MARCH 13, 2024

Smartphones have revolutionized the way we communicate and have boosted our productivity, allowing us to stay connected on the go. Back in 2014, there were 1 billion smartphone users. Now, the number is nearly 5 billion and forecasted to reach 6 billion by 2027. We’ll explore the latest statistics on smartphone usage, including smartphone habits across the world and in the US, how they’ve changed over the years.

Communications 102

Communications Product Marketing Marketers 102

Search Engine Land

MARCH 13, 2024

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers.

Real Estate 106

Real Estate SEO User-Generated Promotion 106

Buffer Marketing

MARCH 13, 2024

A thriving personal brand is a ticket to unparalleled opportunities: Get introduced to dream clients  Generate a consistent flow of inbound leads Establish your expertise and become known in your niche Stand out from the crowded job market through your work and network Attract like-minded people and get introduced to valuable opportunities But, the path to building a solid personal brand and unlocking all these opportunities comes with many challenges.

Branding 100

Branding Management Place Product Marketing 100

Search Engine Land

MARCH 13, 2024

One of the biggest mistakes I see time and time again with B2B content is that it misses the point that you are selling to a human. The naming conventions B2B and B2C have forced us to think that each need a completely different approach, but often they don’t. When we turn up to work, we aren’t able to put ourselves into robot corporate mode. We are still that human that was at home in the morning and has many different motivational drivers.

B2C 102

B2C Customer Journey SEO Place 102

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Content Marketing Institute

MARCH 13, 2024

Discover what enterprise content marketers expect in 2024, from budgets, generative AI, tech, social media use, and more. CMI's newly released research also finds out what sets top performers apart from their industry peers.

Marketing 97

Marketing Marketers Content Marketing 97

Chief Martec

MARCH 13, 2024

Tech stacks are large. The empirical stack data we recently shared from Zylo, a leading SaaS management platform, showed that even after a year of belt-tightening, the average SMB (500 employees or less) still has 162 SaaS apps. Mid-market companies (500 to 2,500 employees) have 245. And large enterprises have 650. This isn’t particularly surprising any more, is it?

Price 95

Price Fashion Management Product 95

Social Media Examiner

MARCH 13, 2024

Wondering how to divide your time between marketing your agency and serving clients? Looking for advice from someone who’s figured it out? In this article, you’ll discover how to allocate agency resources for ongoing content marketing, client qualification, service development, and more. Balancing Marketing and Sales Efforts for Agency Growth Running a successful business requires […] The post How to Balance Agency Marketing and Client Needs appeared first on Social Media Examiner.

Marketing 93

Marketing Marketers Content Marketing 93

Litmus

MARCH 13, 2024

In just 3 steps, we’ll help you say goodbye to send time anxiety with a bulletproof method to ensure your emails display beautifully in the email clients your subscribers use. In this blog post, you’ll learn how to QA and monitor your email with Litmus—using email client previews, spam testing, and more—to ensure your email looks and works as perfectly as you intended.

Marketing Automation Platform 93

Marketing Automation Platform Management Customer Marketing 93

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Search Engine Land

MARCH 13, 2024

The U.S. House of Representatives approved a bill requiring ByteDance, the owner of TikTok, to sell the platform or else face a total ban in America. Under the new legislation, ByteDance has a six-month ultimatum to divest its controlling stake in TikTok, or else it will lose its 150 million users in the States. Why we care. A U.S. ban on TikTok would significantly impact advertisers, especially those targeting Gen Z.

Gen Z 88

Gen Z Law Advertising Advertisers 88

Businesses Grow

MARCH 13, 2024

We are starting to move beyond the magic trick phase of AI and it’s time to start thinking about using AI without being overwhelmed. Paul Roetzer of the Marketing AI Institute and I generally agree on the path and we discuss it in detail on the new episode of The Marketing Companion. In this unmissable show, we cover: How to cut through the overwhelm and focus on practical applications now How to think about organizing around AI Gaining competitive advantage by pushing the edges of AI Over

Email Marketing 86

Email Marketing Customer Marketing Marketers 86

yorCMO

MARCH 13, 2024

Find out how to overcome common execution challenges that may be hindering your marketing strategy with actionable solutions. The post Why Your Marketing Strategy is Falling Short: Common Pitfalls in Execution appeared first on yorCMO.

Marketing Strategy 84

Marketing Strategy Marketing Marketers 84

David Meerman Scott

MARCH 13, 2024

As a unit, the combined sales and marketing team is charged with leading buyers along the sequence of interactions that lead to business success. But marketers and salespeople have different roles. By making certain we understand the difference, we can close the gap between marketing and sales and grow business faster.

Marketing 82

Marketing Marketers 82

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Martech

MARCH 13, 2024

Gaurav Kachhawa is the CPO of Gupshup, which builds advanced conversational messaging platforms. He knows AI both through his work and working with clients as they deploy it. He gave us a look at what he expects in the very near future with artificial intelligence. ( Interview edited for length and clarity.) Q: What do you see happening right now with business and AI?

New Technology 79

New Technology Education Management Customer 79

The Marketing Journal

MARCH 13, 2024

The Korean Wave, also known as Hallyu, represents a significant cultural phenomenon characterized by the global dissemination and popularity of various facets of South Korean culture, including music (K-pop), television dramas (K-dramas), films, fashion, cuisine, language, and beauty trends.

Fashion 81

Fashion Marketing Ethics B2C Customer 81

Martech

MARCH 13, 2024

Meta unveiled updates to its Advantage+ and Shopping Ads, designed to help brands improve engagement, drive conversions and deliver more personalized ads. The platform claims the updates will help give consumers “the confidence to make a purchase after seeing an ad.” Advantage+ creative optimizations. This feature automatically optimizes video ads to fit Reels or the mobile Facebook and Instagram apps with a 9:16 aspect ratio.

Shoppers 70

Shoppers Advertising Advertisers eCommerce 70

Spiralytics

MARCH 13, 2024

In recent years, content creation in the Philippines has undergone a remarkable transformation, with YouTube emerging as the quintessential platform for fame, fortune, and self-expression. What once began as a hobby for many now blossoms into a lucrative career path. It draws not only aspiring influencers but also established celebrities eager to connect with their audience on a more personal level.

Entertainment 52

Entertainment Health Energy Transform 52

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Customers.ai

MARCH 13, 2024

All successful businesses have one thing in common: they know how to reach potential customers in a way that convinces them to become actual customers. Because this is so fundamentally important, there are lots of platforms and tools that claim to be the best tool for the job. It can be difficult to tell from the outside what features are important and which tools are actually most effective.

User-Generated 52

User-Generated Outbound Marketing Communications Customer Journey 52

Use Insider

MARCH 13, 2024

What is cookieless marketing? The term cookieless marketing refers to using marketing strategies that don’t rely on third-party cookies. Instead, cookieless marketing relies on no user data or on zero- and first-party data provided by customers explicitly (e.g., via surveys) or collected directly by brands from their own channels (e.g., by tracking website activities).

Shoppers 52

Shoppers Customer Journey Marketing Marketers 52

Customers.ai

MARCH 13, 2024

All successful businesses have one thing in common: they know how to reach potential customers in a way that convinces them to become actual customers. Because this is so fundamentally important, there are lots of platforms and tools that claim to be the best tool for the job. It can be difficult to tell from the outside what features are important and which tools are actually most effective.

User-Generated 52

User-Generated Outbound Marketing Communications Customer 52

Sprout Social

MARCH 13, 2024

Part of growing your TikTok profile is increasing the amount of engagement you receive. TikTok engagement refers to actions that your viewers take on your posts, including likes, comments and shares. Reach and follower counts can be considered important metrics, but social media engagement shows how much your content actually resonates with your intended audience.

User-Generated 102

User-Generated Food Analytics SEO 102

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding