Social Media Examiner

DECEMBER 20, 2023

Are you charging by the hour for your services? Looking for inspiration to move to a retainer or project fee model? In this article, you’ll discover how an agency evolved its pricing structure. From Hourly-Rate Scramble to Premium Positioning: An Agency Owner's Pricing Evolution Running a profitable marketing agency requires mastering two fundamental abilities: pricing […] The post Choosing Pricing Models for Your Marketing Agency appeared first on Social Media Examiner.

Price 102

Price Marketing Marketers Social Media Marketing 102

Aspiration Marketing

DECEMBER 20, 2023

In modern marketing, efficiency and precision are paramount. As a HubSpot user, you've likely harnessed the platform's capabilities to enhance your marketing efforts. But have you considered the untapped potential of integrating your calendar and email within HubSpot? We'll show you how it can streamline communication, improve lead management, and provide data-driven insights.

Communications 206

Communications Management Marketing Marketers 206

Search Engine Land

DECEMBER 20, 2023

Google is reportedly planning a major reshuffle of its 30,000-person ad sales unit. Sean Downey, who is in charge of ad sales to big customers in the Americas, announced plans to restructure the ad sales teams during a department-wide meeting last week, according to The Information. Downey did not comment on whether the reorganization would include layoffs during the meeting.

Law 118

Law Advertising Advertisers Search Marketers 118

Martech

DECEMBER 20, 2023

In the world of digital asset management (DAM), there’s a general set of best practices recommended for both set-up and ongoing maintenance of a DAM system. They are guidelines to make sure you both start on the right foot and stay on the correct path. These lessons from those who’ve done this before can help you avoid some of their struggles. 1. Audit your assets.

Management 109

Management Transform User-Generated Analytics 109

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Search Engine Land

DECEMBER 20, 2023

Google Ads has confirmed that support is not being phased out. With the introduction of a paid support service in August, concerns arose among advertisers about the potential withdrawal of the free feature. The perceived decline in customer experience further fuelled the belief that the free support might no longer be a priority. However, Google Ads has now revealed that big changes are on the horizon with AI expected to play a major role moving forward.

Advertising 111

Advertising Advertisers Search Marketers Customer 111

Buffer Marketing

DECEMBER 20, 2023

As the year winds down, it's time to stroll down memory lane and revisit the moments that defined 2023 on social media. From groundbreaking technological advancements to glitzy entertainment releases, this year had it all. But not every trend was a welcome one. This year Forekast , in partnership with Something Great Marketing , explored the events that shook social media to its core, captivated our feeds, and reminded us that you never know what trend is just around the corner.

Gen Z 107

Gen Z 2023 Trends User-Generated Social Media Marketing 107

Content Marketing Institute

DECEMBER 20, 2023

AI tools generated a nauseating amount of attention this year. But now’s not the time to get sick of it. Instead, consider these seven helpful prompts to make generative AI work for your content and marketing.

Content Marketing 107

Content Marketing Marketing Marketers 107

Martech

DECEMBER 20, 2023

There are a lot of marketing podcasts out there, so how do you know which ones to listen to? We’re here to help. Here are 10 — listed in alphabetical order — that cover everything from content from AI to marketing ethics and more. They range from 10-minute daily mini-lessons to deep-dive interviews and case studies. We guarantee you’ll find at least one, and likely more, that can help you.

Marketing Ethics 104

Marketing Ethics Transform Copywriting CMO 104

Hubspot Marketing

DECEMBER 20, 2023

It was an interesting year to be a marketer. Expectations were high, budgets were low, content moved at the speed of light, and marketers had to make magic happen through it all. As 2023 comes to a close, I polled the HubSpot Media Team to see what their favorite marketing campaigns of the year were. Check out the full run-down below. HubSpot Media’s Favorite Marketing Campaigns of 2023 The Barbie Movie Let’s start with the obvious: Barbie owned the first half of 2023.

Millennials 100

Millennials Shoppers User-Generated Marketing 100

Search Engine Land

DECEMBER 20, 2023

Campaign management software helps you automate the manual tasks of planning, launching and measuring the impact of your marketing campaigns. Modern marketing campaigns often have many moving parts. Campaigns may involve multiple: Internal departments (e.g., creative, media, brand, legal). External partners (e.g., agencies, media, co-marketing). Campaign management software helps keep stakeholders organized.

Management 102

Management User-Generated Analytics Personalized Marketing 102

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Buffer Marketing

DECEMBER 20, 2023

Buffer changed a lot in the last year. In total, we released 26 fantastic features. We worked on 100s of small improvements and bug fixes. And wrote over 10,000 lines of code. To round up the year, we thought we'd run through the 11 most popular launches we released in 2023. New features AI Assistant 🤖 This was a big one. We integrated ChatGPT's AI straight into Buffer, helping you generate new posts for your Buffer schedule, repurpose existing posts, and come up with endless n

User-Generated 101

User-Generated Management Analytics Place 101

Search Engine Land

DECEMBER 20, 2023

Data storytelling helps marketers present complex information in a relatable and compelling format – which plays a heavy hand in engaging consumers, influencing decisions and creating brand loyalty. Join experts from Marigold for a 20-minute data storytelling masterclass and learn how to increase your conversions using data storytelling. Register and attend “Data Storytelling Masterclass,” presented by Marigold.

Whitepaper 97

Whitepaper Branding Marketing Marketers 97

Businesses Grow

DECEMBER 20, 2023

This has been a tough couple of weeks with a heavy dose of international travel followed by my third bout of COVID. It was time to produce a new episode of The Marketing Companion. What was I going to do? I was sick. I had no energy. I had no voice from the violent coughing. But I did have AI. What you are about to hear is my first entirely voice-synthesized podcast episode.

Energy 97

Energy Email Marketing Customer Communications 97

Martech

DECEMBER 20, 2023

Influencer marketing is booming across social channels, with the value of the industry expected to surpass $20 billion in 2023 and over 80% of marketers attesting to its effectiveness. Those statistics come from an Influencer Marketing Hub report. An alternative perspective is provided by new research from Storyblok, the headless CMS platform. By the numbers.

Shoppers 97

Shoppers Influencer Marketing Branding Customer 97

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Influence & Co

DECEMBER 20, 2023

When you know how to pitch for link building and understand link building outreach, you can achieve SEO success, higher organic traffic, and better ROI.

SEO 85

SEO Content Marketing Marketing Marketers 85

Martech

DECEMBER 20, 2023

Data storytelling helps marketers present complex information in a relatable and compelling format – which plays a heavy hand in engaging consumers, influencing decisions and creating brand loyalty. Join experts from Marigold for a 20-minute data storytelling masterclass and learn how to increase your conversions using data storytelling. Register and attend “Data Storytelling Masterclass,” presented by Marigold.

Branding 82

Branding Marketing Marketers Analytics 82

Hubspot Marketing

DECEMBER 20, 2023

The alleged existence of a Google Sandbox is one of the more debated topics amongst web and SEO experts. The presiding theory is that the sandbox effect is when “Google temporarily reduces the page rank of new domains, placing them into what is referred to as its sandbox, in an effort to counter the ways that SEOs attempt to manipulate Google's page ranking by creating lots of inbound links to a new web site from other web sites that they own.

PR 73

PR SEO Finance Price 73

yorCMO

DECEMBER 20, 2023

Unlock the potential of your digital landscape with expert guidance – schedule a free consultation with yorCMO today.

86

86

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Duct Tape Marketing

DECEMBER 20, 2023

Service Revolution: The Art of Turning Expertise into Scalable Products written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I unravel the intricacies of service marketing and dive into a groundbreaking approach that transforms expertise into scalable products.

Product 72

Product Fashion Transform Price 72

Unbounce

DECEMBER 20, 2023

/ AI marketing AI in review: 10 brands that embraced AI in 2023 By Banafshe Salehi. Updated on December 22, 2023. 22 min read 2023 saw brands flocking to AI like bees to the honeycomb, buzzing with digital innovation. From creative powerhouses to organizational wizards, these brands harnessed AI to revolutionize how we work, play, and create. Let’s dive into 10 standout examples of companies using AI, featuring the likes of Canva, Notion, and Wistia.

Branding 52

Branding Transform User-Generated Analytics 52

illumin

DECEMBER 20, 2023

The holiday season is cherished as a time to gather with friends and family and celebrate many religious and secular festivals, capped off with the ringing in of the new year. Now that the season is upon us, it’s time to take a look at some of the best holiday ads of 2023. Not only is retail expected to garner their most profitable month of the year, but so is advertising, making this evergreen time of year not just important socially, but financially as well.

Retail 52

Retail Price Advertising Advertisers 52

Unbounce

DECEMBER 20, 2023

/ AI marketing AI in review: 10 brands that embraced AI in 2023 By Banafshe Salehi. Updated on December 21, 2023. 20 min read 2023 saw brands flocking to AI like bees to the honeycomb, buzzing with digital innovation. From creative powerhouses to organizational wizards, these brands harnessed AI to revolutionize how we work, play, and create. Let’s dive into 10 standout examples of companies using AI, featuring the likes of Canva, Notion, and Wistia.

Branding 52

Branding User-Generated Transform Email Marketing 52

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Rock Content

DECEMBER 20, 2023

Do you also feel like you blinked, and the year is over? Still, at the same time, we must admit that a lot happened in 2023. Artificial Intelligence exploded, dominating marketing and business discussions – sparking both celebration and skepticism. Another topic that surfaced more than usual in 2023 was “rebranding.” Some we loved, marveling at the genius behind reshaping a brand, while others left us unsure if we truly grasped the concept.

Transform 52

Transform Pharmaceutical Branding Communications 52

Unbounce

DECEMBER 20, 2023

/ Conversion optimization How to create stellar product landing pages, with 8 examples to follow By Alan O’Sullivan. Updated on December 20, 2023. 42 min read Ever had that feeling of stumbling across a product online and quickly getting completely swept off your feet by it? One minute you didn’t know this thingamajig even existed, and the next you’re racing to add it to your cart.

Product 52

Product eCommerce User-Generated Price 52

Welcome Software

DECEMBER 20, 2023

New to Feature Experimentation, Rule Scheduling lets you plan ahead of time and achieve faster experimentation velocity with confidence in scheduled changes. So if you’d like to release a feature at midnight, previously you would have to stay up until midnight to turn on the feature, and now you can simply schedule it to happen. Users can schedule changes to flags, experiments and targeted delivery rules: Turn an entire flag on or off.

Management 40

Management Customer Product 40

Sprout Social

DECEMBER 20, 2023

As social media becomes more influential, impactful and involved, having robust tools with the latest and greatest features is becoming increasingly important. Take the introduction of new AI tools recently. According to The Sprout Social Index™ , 81% of marketers already say AI has had a positive impact on their work. The takeaway? Teams who don’t have tools with up-to-speed AI features are already falling behind.

Branding 110

Branding Price Influencer Marketing Transform 110

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Welcome Software

DECEMBER 20, 2023

Optimizely's automatic Sample Ratio Mismatch (SRM) detection delivers peace of mind to experimenters. It reduces a user’s exposure time to bad experiences by rapidly detecting any experiment deterioration. This deterioration is caused by unexpected imbalances of visitors to a variation in an experiment. Most importantly, this auto SRM detection empowers product managers, marketers, engineers, and experimentation teams to confidently launch more experiments.

Health 40

Health Shipping Energy Succession Management 40

Martech

DECEMBER 20, 2023

Marketing analytics stands out as an ideal starting point for businesses to integrate machine learning and artificial intelligence. This is due to a confluence of complementary factors. First and most importantly, marketing analytics has immediate impact on revenue generation and the ability to build stronger customer relationships. This not only delivers tangible, high-value ROI, but it directly addresses the strategic issues that C-suite executives are most concerned with in their digital tran

Analytics 104

Analytics Transform Marketing Marketers 104

Litmus

DECEMBER 20, 2023

What’s the one metric your email team obsesses over? Opens. You can’t get a conversion without an open. Here we are, writing the punniest subject lines, using every emoji, experimenting with send times and from names and days of the week, just to get that open. What if… instead of fighting for a single open, you could get subscribers to repeatedly come back to a single email campaign?

Place 85

Place Branding Product 85