Martech
AUGUST 9, 2023
Want to work with the best marketers in the world? Can you imagine what you would be able to accomplish with their skills? Good news. You don’t have to imagine. The best marketers in the world are available and eager to work with you. I’m talking about creators. Creators are the most proficient, passionate and productive marketers, bar none. They’re strategic thinkers who execute quickly with unmatched quality.
Aspiration Marketing
AUGUST 9, 2023
The HubSpot Service Hub is a powerful facilitator of customer service based on one of the industry-leading CRM solutions , offering a meaningful way for businesses to deliver exceptional customer service experiences. How can it help your customer service efforts?
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Search Engine Land
AUGUST 9, 2023
Gizmodo published an article “exposing” CNET for deleting thousands of pages, as they put it to “game Google Search.” What CNET did. “Thousands of articles” were deleted in recent weeks (CNET declined to provide an exact number), according to Gizmodo. CNET confirmed the content culling. CNET decided which pages to “redirect, repurpose or remove (deprecate)” by looking at metrics such as: Pageviews.
Aspiration Marketing
AUGUST 9, 2023
In our increasingly digital world, safeguarding personal and sensitive information is paramount. As technology evolves, so do the challenges associated with data privacy. From data breaches to stringent regulations, understanding these challenges is essential. Enter HubSpot Academy, a game-changing e-learning platform that empowers individuals to enhance their data privacy expertise.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Land
AUGUST 9, 2023
For nearly a decade, Google Ads scripts have been the unsung heroes for advertisers aiming to automate their accounts. Initially created to empower users with JavaScript-driven automation capabilities, these scripts can now use the Google Ads API’s “mutate” function. This means advertisers can directly integrate with the myriad capabilities in the Ads API.
Aspiration Marketing
AUGUST 9, 2023
In today's dynamic business landscape, mastering revenue operations is crucial for sustained growth. As businesses face challenges like data fragmentation and process inefficiencies, professionals must equip themselves with the right skills. Enter HubSpot Academy – a beacon of learning that empowers individuals to enhance their revenue operations expertise.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Unbounce
AUGUST 9, 2023
As marketers, we want to make sure everyone who engages with our campaigns has a positive experience. I mean, no doy , right? And with all the marketing content out there—some markedly better than others—we need to make sure anyone who arrives on one of our landing pages finds the exact info they need to accept our call to action, whether that’s downloading an ebook or signing up for a webinar.
Exposure Ninja
AUGUST 9, 2023
A go-to-market strategy (GTM strategy) is a detailed plan that outlines how a company or organisation will introduce and promote its products or services to the target market and customers. It’s a strategic approach that covers all aspects of bringing a product or service from development to market launch and beyond. The main goal of a go-to-market strategy is to ensure a successful product launch and a successful lifespan for the product.
Businesses Grow
AUGUST 9, 2023
Many of you have noticed a dramatic difference in how my blog posts are being delivered to you. In fact, some people have asked me … “where’s your blog?” Today, I will expose a flaw in my business and why a new focus on subscribers instead of web traffic resulted in the new blog delivery system you’re seeing today. This is my story (and maybe it’s your story too?).
Lynton Web
AUGUST 9, 2023
You've heard it a thousand times: content is king. And it's true — creating engaging, high-quality content is crucial to any successful marketing strategy. But who should be responsible for crafting that content? With the rise of artificial intelligence tools (AI), you might be tempted to turn to AI solutions for help. However, while AI can't outright replace a human writer, the industry is trending toward using it, so a skilled copywriter can find ways to leverage it from time to time.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Martech
AUGUST 9, 2023
Google Ads is rolling out several new features ahead of the holiday season. The platform has made the changes in a bid to improve insights, expand access to the Search top slot, reduce onboarding time for local inventory ads, and enable marketers to quantify the impact of online-only bidding vs. Smart Bidding for store visits. Why we care. It’s important to stay up-to-date with Google’s latest features, and test them so that you can gain early learnings to help shape your campaigns and bidding
Search Engine Land
AUGUST 9, 2023
There’s an overlooked problem in many of today’s companies and their marketing departments: a lack of education and leadership in search marketing. It’s something that could be improved and has caused me a bit of angst when working at a new company for the first time. Addressing this issue can improve search marketers’ job satisfaction and career growth for search marketers and drive growth in marketing teams, ultimately benefiting the company’s or clients’ success.
Martech
AUGUST 9, 2023
Artificial intelligence remains a big draw with SMB martech buyers: 70% say they’d pay more for a marketing platform that gave them access to AI or automation tools, according to a new study. SMBs are a target-rich environment for vendors as only 26% have AI and/or automation technology, according to a study of nearly 500 SMBs conducted by online marketing and sales company Constant Contact and research firm Ascend2.
Search Engine Land
AUGUST 9, 2023
X, formerly known as Twitter, has launched two new features to improve brand safety and control for advertisers. Sensitivity Settings and Enhanced Blocklist will be rolled out for all customers over the next few weeks in the X Ads Manager. Managing Director of X, Linda Yaccarino, said: “This announcement completely reinforces our commitment to brand safety.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Hubspot Marketing
AUGUST 9, 2023
Snapchat created an immersive experience for fans watching the 2023 Women’s World Cup. When the games kicked off last month, Snapchat launched a suite of augmented reality (AR) features and exclusive content to connect soccer fans with National Teams across the globe. The content package includes: An AR “Team Tracker” Lens that allows fans to create team-oriented content Up-to-date stats and highlights A feature that lets users dress their Bitmoji characters in their favorite team’s Adidas unifo
Search Engine Land
AUGUST 9, 2023
Google wants AI to be able to mine all digital content unless publishers opt out. The search engine has put forward this proposal in a submission to the Australian government, calling on policymakers to change current copyright laws. Why we care. If copyright laws do change, the onus will be on brands and publishers to stop AI from mining their content.
Content Marketing Institute
AUGUST 9, 2023
A failed attempt to find buyer intent prompted an unexpected lesson in how to use LinkedIn profiles. They provide a wealth of details to inform helpful personas and create more effective content marketing.
Search Engine Land
AUGUST 9, 2023
Newegg, an American online retailer, now summarizes customer reviews using ChatGPT, the company announced. The AI-generated summaries of customer reviews – called Review Bytes – appear on product pages, highlighting pros and cons. Why we care. This is innovative and smart use of AI in ecommerce that could potentially drive more sales for the company.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Hubspot Marketing
AUGUST 9, 2023
Cooking is easy. The puzzle is figuring out what to eat. As soon as you know that, you can get started. The same holds for presentations. The sooner you can whip up a good, informative, and catchy topic, the easier the rest of the process becomes. Pick a good topic that resonates with you and your audience to set a strong foundation. But select the wrong topic, and it becomes difficult to connect with your audience, find mutual interests, or hold their attention.
Search Engine Land
AUGUST 9, 2023
A well-crafted content strategy is a fundamental element for businesses to engage and expand their audiences. With so much being published, how can you decode the art of winning audiences through content? Learn how to define your audience using personas and conversion data and create a tailored content strategy for new audience groups. This isn’t just about content creation; it’s about delivering experiences that convert.
Hootsuite
AUGUST 9, 2023
At this point, you’ve heard it all about AI. AI can help you write better. AI can help you create faster. But can it help your social captions perform better? As a busy social media marketer, anything that promises to make the content creation process easier and faster is appealing. And with tools like ChatGPT making AI accessible and user-friendly, it’s worth checking out for writing captions.
Search Engine Land
AUGUST 9, 2023
Whether you’re new to local search or a veteran who remembers the 7-pack, Local SEO for Good contains a wealth of expert insight to help you level up your local search game and get results for local businesses. Join 23 expert speakers and presenters like Greg Gifford, Aleyda Solis, Joy Hawkins, Mike Blumenthal, Crystal Carter and Ben Fisher for two days of virtual talks, panels and interactive Q&As on August 30-31.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Martech
AUGUST 9, 2023
Account-based marketing (ABM) is a powerful strategy helping B2B marketers target and engage with high-value accounts, deliver personalized experiences and drive revenue growth. But how do you learn more about ABM and how to implement it successfully in your business? Here, in alphabetical order, is MarTech’s list of ABM experts to follow. Hillary Carpio Hillary is head of ABM at Snowflake and spearheaded its ABM function through its record-breaking IPO.
Sprout Social
AUGUST 9, 2023
As a CEO you rely on metrics like stock price, profit margins and revenue growth to monitor the health of your business. But if you aren’t factoring in meaningful social media data, you will miss crucial insights. There is a massive amount of social media data available today, and businesses are eager to tap into it. Almost nine in 10 business leaders expect to use social data more to inform their decision making in the next three years, and 95% agree they must rely more heavily on social data t
Influence & Co
AUGUST 9, 2023
You’re taking your blog seriously, and that’s a good thing. Regular blogging is a great way to engage with your audience. As noted by Deloitte , three-quarters of B2B buyers put tremendous importance on being seamlessly connected with brands through tailored, relevant experiences. Kudos to you for fostering engagement through your blog content.
Hubspot Marketing
AUGUST 9, 2023
Securing an internship is a crucial stepping stone towards launching a successful career — and it starts with this daunting task: writing a resume. Although you're just starting out and likely applying to several positions, it’s crucial to think about how you can stand out from the crowd. Your resume serves as a gateway to opportunities, allowing potential employers to gauge your skills, qualifications, and potential.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Digital Marketer
AUGUST 9, 2023
Want to grow your business faster?…without paying crazy amounts on paid advertising? Organic marketing is the answer. (Keep reading for my secrets). My name is Connor Gillivan. I’ve been an Entrepreneur for 12+ years scaling multiple businesses to 6, 7, and 8 figures w/ an exit in 2019. Today, I run marketing for my portfolio of 4 businesses. The majority of my success in business has been through organic marketing.
Hubspot Marketing
AUGUST 9, 2023
Navigating an Excel file can sometimes get confusing. Drop-down menus, also called drop-down lists, are an effective way of helping users navigate a spreadsheet more efficiently. Using drop-down menus in your Excel file lets you keep things more organized, improving your productivity. Thus, whether you’re a business owner, a salesperson, or just need to manage and schedule things using Microsoft Excel , you’ll benefit from knowing about drop-down menus.
CopyBlogger
AUGUST 9, 2023
There are plenty of copywriting courses available, but it can be tricky to figure out which one will give you. Continue Reading The post 8 Best Copywriting Courses To Add More Zeros To Your Income appeared first on Copyblogger.
Buffer Marketing
AUGUST 9, 2023
At Buffer, we are very fortunate to receive hundreds of feature requests every month. Our community is eager to help us improve, and it’s an absolute blessing. We’ve experimented with different processes for incorporating user feedback and ideas into our product and keeping our community informed of real-time updates, but it can be challenging to do that well.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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