This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
The saying may be “content is king,” but marketers are realizing that data has become the true king, especially first-party data and zero-party data collection. Data creates new growth opportunities if companies can collect and use it efficiently while respecting consumers’ privacy. The importance of first-party data was thrust into the spotlight when Google first announced its intention to phase third-party cookies out in January 2020.
Instagram hashtags are often a forgotten part of the humongous Instagram strategy. But when done right, they can provide an additional push to your overall Instagram reach with minimal effort. Here’s a no-frills guide to Instagram hashtags and how to use them. Are Instagram hashtags still useful? Yes! Despite the overwhelming number of new features ( broadcast channels , notes , and more), Instagram hashtags should be a part of your overall strategy.
The hype around artificial intelligence may be heading into the “trough of disillusionment,” as Gartner calls it, but the technology continues to progress in big, disruptive ways — especially for martech. That is the nutshell version of the “Martech for 2025” report from Scott Brinker, editor of chiefmartec.com, and marketing technologist Frans Riemersma , released today. “AI is reshaping marketing and martech,” they write.
Return on ad spend (ROAS) has become the default metric for many marketing teams. It's clean, precise, and makes CFOs happy. Spend X dollars, get Y dollars back. Simple … right? Not quite. Here's the issue: The more exact a marketing metric is, the easier it is to manipulate. Want a 2x ROAS? You can get it. Want a 20x ROAS? That’s possible, too. Just toggle a few levers — increase retargeting, run more discounts, reduce spend — and watch that ROAS number climb.
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Media mix modeling (MMM) helps brands understand how marketing investments affect the bottom line. It originally focused on high-reach channels such as network television, print and radio to assess brand impact and audience reach. Valued for being reliable and easy to measure, these legacy channels were key drivers for brand awareness and conversions.
One tiny little layout change netted us an almost 20% increase in on-page conversions. They say a butterfly flapping its wings can cause a rainstorm on the other side of the Earth. Well, today’s story makes me think that maybe that’s true. Conjurer of conversion, Rebecca Hinton, is back with another test you can try for yourself. This time it’s all about social proof and where it belongs on your page.
In this edition: How to Map Marketing & Ops Workflows on a Canvas The Subjects That Should Be Taught in Marketing School POLL - What is The Biggest Bottleneck in Campaign Operations For Paid Subscribers: 6 Ways to Make the Most Out of Additional Martech Investment Imagine gaining 5 hours back each week. UTM.io makes tracking UTMs simple and efficient, so you can spend less time on admin tasks and more time optimizing campaigns.
In this edition: How to Map Marketing & Ops Workflows on a Canvas The Subjects That Should Be Taught in Marketing School POLL - What is The Biggest Bottleneck in Campaign Operations For Paid Subscribers: 6 Ways to Make the Most Out of Additional Martech Investment Imagine gaining 5 hours back each week. UTM.io makes tracking UTMs simple and efficient, so you can spend less time on admin tasks and more time optimizing campaigns.
Ecommerce is experiencing the best holiday season ever, keeping pace with a record-breaking forecast from Adobe Analytics. Cyber Week, the period just concluded from Thanksgiving to Monday, brought in $41.1 billion in U.S. online sales, up 8.2% year-over-year. Last year, the five-day period saw a 7.8% YoY increase , with $38 billion in U.S. ecommerce sales, according to Adobe.
Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. No matter what fills your schedule every week (work, parenting, school, or everything in between), here’s a truth we all feel: our time is valuable. The way we build a business for long-term success is by caring about how we spend our time.
“The state of B2B advertising” is the name of a recent report from ABM advertising, customer intelligence and data platform Demandbase. But what about the state of B2B marketing itself? People don’t seem to be sure about what works any more. “That’s our new reality, that’s for sure,” said Demandbase CMO Kelly Hopping. “It’s definitely a moving target in terms of what works today versus what worked six months ago.” In particular, there’s a gro
In this episode of The B2B Sales & Marketing Hotline, Maryanne and Emily explore practical ways to leverage AI for B2B sales and marketing success. Together, they break down: The importance of testing different AI tools to see what works best for your business How AI can enhance sales enablement, streamline email communications, and improve lead scoring.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Are you tired of creating social media content that falls flat? Want to know how AI can help you optimize your posts for maximum impact? In this article, you'll discover a data-driven AI approach for crafting social content that resonates with your audience and drives conversions. The Evolution of AI in Content Creation Before diving […] The post Using AI to Create Engaging Social Posts appeared first on Social Media Examiner.
Growing your audience organically on social media is all about building genuine connections and lasting engagement without the need for paid ads. The goal is to attract followers naturally by sharing content that inspires or informs rather than relying on promoted posts or paid campaigns. Unlike paid growth, which can quickly boost numbers, organic growth develops a loyal and genuinely interested audience.
Social media measurement is all about using data to make informed decisions that support and align with business goals. In this post, we’ll explore how social measurement can drive real results for your business. Key takeaways Social media measurement involves tracking social metrics using analytics tools to assess the success of your social strategy and how it aligns with broader business goals.
Slow loading times are the silent killer of website engagement. If your web pages take too long to load, visitors won't hesitate to leave your site. Fortunately, lazy loading can be the solution to this common problem, ensuring visitors have a seamless experience.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
In an age where data privacy laws are rapidly evolving, businesses are in search of more than just the standard cookie banner solution. They need a comprehensive approach to navigate this intricate landscape and build stronger, trust-based relationships with their customers. Join us for this session in which we’ll explore the pivotal shift from traditional cookie consent to the dynamic world of Universal Consent and Preference Management (UCPM).
Black Friday might be over, but the party doesn’t have to stop. This year, Black Friday brought in a jaw-dropping $74.4 billion globally – a 5% increase year over year! While you might have cashed in on some of that, there’s a good chance a lot of that traffic just browsed, hesitated, or abandoned their carts. The good news? They’re still out there and they’re still interested.
When Wicked debuted in theaters in 2024, it didn’t just break records—it created a cultural moment (some would say it defied expectations). With a jaw-dropping $164 million opening weekend surpassing other notable Broadway film adaptations like Les Miserable and Mean Girls, the beloved story featuring some of the world’s biggest stars was immediately a box office triumph and a marketing masterpiece.
It’s been a challenging year in content and marketing. But tiny tweaks to how you view your work can help you feel grateful rather than burdened. (Spoiler: This column’s called Rose-Colored Glasses for more than one reason.
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
My friend Peggy Sullivan delivered a fabulous talk at TEDx Walden Pond last month titled “Eliminating time poverty by doing less”. Her message is a simple yet powerful one - “Eat, work, sleep, repeat” - busyness is the silent addiction that keeps individuals and organizations from reaching peak performance.
Whether it be business, education, or doing a personal project, an effective presentation is needed to get ideas across. It takes a lot of time and effort to create an interesting slide presentation.
Technology has transformed every industry, and real estate is no exception. With countless contacts to manage, leads to nurture, and deals to close, adopting the right tools can make or break your business. A good customer relationship management (CRM) system helps you organise your contact database, track leads, automate tasks, and close deals faster.
In many important ways, great B2B healthcare marketing has the same bones as any other successful B2B marketing strategy. A healthy understanding of your audience, the ability to clearly explain what you do and why it matters and, most importantly, a commitment to providing real value.
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
If you're using AI to create content , summarise loads of information, and email drafts - your AI strategy could use a refresh. because there's so much more that you can do with AI!
The digital space has never been more cutthroat or dynamic. Today, as businesses and individuals interact with audiences through the internet, the necessity to control URLs cannot be overstated.
Taylor Swift is the music industry’s most prolific singer-songwriter and pop star. Everything she touches seems to go to number one on the charts, and the superstar’s ongoing Eras Tour brings hundreds of millions of dollars to each city she performs in. The boost from the Eras Tour isn’t just in ticket sales, either. Whether she’s photographed dining at a particular establishment, wearing an article of clothing, or visiting the Melbourne Zoo — where Swift’s Eras Tour goes, economic impact
Previously, I listed six core competencies for marketers working with marketing, including: generalized system understanding , tool management , architecture vision , capability assessment and tool procurement. This article covers the last core competency, organization management and what it means. Understanding organization management Organization management in martech involves building and maintaining a team capable of supporting the current martech stack while continually evaluating how the o
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
As the world increasingly embraces sustainable practices, industries across the board are rethinking how they operate, and digital marketing is no exception. Programmatic advertising , which automates the buying and selling of digital ad inventory in real-time, has revolutionized the advertising landscape. However, with great power comes great responsibility.
Happy holiday season, ye merry marketing maestros! Here’s a marvelous way to get prepped and psyched for the New Year that’s right around the corner. Frans Riemersma and I just released our latest report, Martech for 2025. It’s 108 pages of our latest research and analysis of what’s actually happening with marketing technology in the maelstrom of AI madness.
If you’ve spent any time crafting email flows in Klaviyo, you’ve inevitably dealt with the dreaded low open rates. Don’t worry, you’re not alone. A quick Google search pulls up hundreds of threads, forums, and comments from frustrated marketers asking the same thing. Why are my flow open rates so low in Klaviyo? Low open rates are a total vibe killer.
We organize all of the trending information in your field so you don't have to. Join 143,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
126 
Let's personalize your content