Content Marketing Institute
JANUARY 30, 2024
Your brand strives for perfection, whether it’s the company’s public image, a seamless campaign message, or flawless email distribution. But your brand has flaws, and that’s a lesson every brand storyteller must learn.
Aspiration Marketing
JANUARY 30, 2024
Are you feeling frustrated by the limitations of default HubSpot data? Are you yearning for deeper insights and more targeted interactions with your audience? Well, prepare to meet your secret weapon: custom properties.
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Martech
JANUARY 30, 2024
Artificial intelligence (AI) has emerged as a game-changing force for revolutionizing customer experience (CX). With the ability to process vast amounts of data and drive automation at scale, AI empowers brands to deliver personalized, seamless CX journeys that foster loyalty and satisfaction. This article explores how leading companies leverage AI across three key areas — clear messaging, frictionless interactions and tailored experiences — to shape customer experience. 1.
Search Engine Land
JANUARY 30, 2024
Alphabet Inc., Google’s parent company, reported record-breaking advertising revenue of $65.52 billion in the fourth quarter of 2023, year on year. A 12.7% gain in search revenue was accompanied by a strong increase in revenue for YouTube ads by 15.5%. Google’s advertising network was slightly down 2.1%, however, this was an improvement on the 2.6% loss reported in the third quarter of 2023. “We ended 2023 with very strong fourth quarter financial results, with Q4 consolidated revenues of
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Martech
JANUARY 30, 2024
How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies. Sentry.io got rid of all advertising and tracking cookies last July.
Search Engine Land
JANUARY 30, 2024
You’ve optimized your website for search. You’re getting lots of high-quality traffic. But despite the uptick in visitors, your sales and leads remain lackluster. It’s a frustrating situation. The good news? There are strategies you can implement to convert that traffic into paying customers. This article explores nine proven methods to help you turn SEO traffic into sales and leads. 1.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Land
JANUARY 30, 2024
Google Analytics 4 introduced new instant support features to assist users in navigating the platform more effectively. Additionally, a set of new GA4 video tutorials was launched on YouTube, offering detailed guidance on extracting more meaningful insights from your website’s data. The additional support and guidance for navigating GA4 will prove particularly valuable for those still grappling with the platform, especially after the forced migration from Universal Analytics last summer.
Martech
JANUARY 30, 2024
“Email marketing is continually changing — not because the technology is changing, but because of consumers, their expectations, and how they use email changes. As marketers, we need to adapt to that.” That’s the message Kath Pay will be hammering home, alongside fellow MarTech contributor Ryan Phelan , in the upcoming two-day master class, “Excelling in email marketing.” The master class is aimed at email marketers with one or two year’s experience under thei
Search Engine Land
JANUARY 30, 2024
Microsoft reported its strongest financial quarter to date after becoming a $3 trillion company. Search and news advertising revenue increased 8% year on year, excluding traffic acquisition costs that Microsoft pays to publishers. However, despite the rise in search and news advertising revenue marks a slowdown in growth in comparison to the previous quarter’s 10% increase.
SmartBrief - Marketing
JANUARY 30, 2024
Multicultural marketing in the US is expected to grow 8% in 2024, per PQ Media , though it’ll still account for less than 6% of total marketing spending this year. While 8% growth is definitely not bad, it’s still underwhelming, considering the US Census Bureau expects the country to be “minority white” in about 20 years. And, you don’t have to wait that long for some age groups.
Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2
Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data! Instead of searching for ways to showcase your products, reach out to the customers that are searching for your solutions — then build your messaging around their needs to set you apart from the competition. 🚀 With
Search Engine Land
JANUARY 30, 2024
Yelp is rolling out scheduled support consultations for advertisers to ensure their questions are answered in a “timely manner” While options like online FAQs, email and chat are effective for many queries, some advertisers prefer the value of speaking with a live representative for more personalized assistance, the platform told Search Engine Land.
Set Up
JANUARY 30, 2024
At Set up , we regularly interview marketing leaders from different industries ranging from Tourism to Packaging to Entertainment and Healthcare. Having periodic conversations with marketing leaders not only helps us keep a pulse on every industry, but reveals common trends and challenges that all marketers are facing. This Industry blog explores the ins and outs of the Professional Service industry.
Search Engine Land
JANUARY 30, 2024
Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers.
Hubspot Marketing
JANUARY 30, 2024
I’m fortunate to live in a city that has a thriving restaurant scene (it’s most known for its barbecue and Tex-Mex, if that gives you any hint). And while I don’t consider myself a food connoisseur by any means, I was a food journalist in a past life, so I continue to stay on top of the latest stories and trends surrounding the restaurant industry. To do this, I follow a lot of restaurants on social media.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Martech
JANUARY 30, 2024
Integrate, the B2B demand gen and management platform, today announced the launch of a new Performance Center. The center is intended to accelerate and optimize marketing decision-making. The driver behind the innovation is the finding that 50% of U.S. and U.K. B2B marketers identify budget constraints as their main challenge. Brands are adapting to fewer resources by consolidating teams and job responsibilities (79%), cutting travel budgets (33%), and relying on agencies (33%).
Search Engine Land
JANUARY 30, 2024
In this webinar, set aside the complexities of SEO and link building as experts reveal the secrets that catapulted Page One Power into a $10 million SEO business. This session is not just for SEO specialists but anyone seeking to unlock the secrets to substantial business growth in the dynamic SEO space. Key takeaways: Transform your SEO strategies by embracing foundational business principles that can turn your agency into a $10 million powerhouse.
Martech
JANUARY 30, 2024
Advancements in data and technology are meant to make our lives easier. Martech promises task automation, optimized workflows and improved digital experiences, but it also creates opportunities for bad actors and cybercriminals. Safeguarding consumer data is crucial for your business’s success and reputation in 2024. Data security is essential for building and preserving customer trust.
Search Engine Land
JANUARY 30, 2024
Google AdMob is introducing Technical ad delivery to help publishers ensure that displayed ads adhere to regulations in the European Economic Area (EEA) and the United Kingdom (UK). Technical ad delivery will be available by the end of March (an exact date was not confirmed). Why we care. Publishers that don’t fully comply with EU regulations could be blocked or suspended from the IAB Europe Transparency & Consent Framework (TCF).
Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions
Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of automation to revolutionize outdated call review processes!
Social Media Examiner
JANUARY 30, 2024
Are you up to date on changes from Instagram? Wondering which recent Instagram updates are important to marketers and business owners? In this article, we explore Instagram changes that affect your marketing. #1: Instagram Stories Instagram Friends Story Sharing Instagram is testing a new collaborative Stories feature that allows users to create Stories for their […] The post Instagram Updates: Stories, Cutouts, Future Features, and More appeared first on Social Media Examiner.
Hubspot Marketing
JANUARY 30, 2024
Excel can do more than just simple math. That's thanks to its bevy of built-in functions and min-formulas that simplify the creation of more complex formulas. In my decade-long experience with Excel, I’ve found that one of the more useful functions is the COUNTIF function. You can use COUNTIF to count the number of cells that contain a specific value or range of values.
illumin
JANUARY 30, 2024
Google and Yahoo will update their email policies in February 2024 to reduce spam and improve customers’ experience. But how will this impact email marketers? Will these changes add blockades to your email marketing strategy in 2024? The short answer is no, as long as you’ve followed email marketing best practices. The organizations the policies impact are the ones who’ve irresponsibly collected or bought email lists, and whose strategies rely on mass emailing rather than strategic, targeted co
Marketing Insider Group
JANUARY 30, 2024
There’s something interesting you should know about B2B companies and their content strategies. Most of them are doing it at a basic, functional level. They’re focusing on what each part of their business needs, tailoring their content to these specific areas. But here’s the catch – not many have a strategy that covers the whole business.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
SmartBrief - Marketing
JANUARY 30, 2024
Developments in IPTV standards from region to region Customers stereotypically change channels all the time, but TV channels have done a lot of changing themselves in the last few years. As streaming and linear programming converge, viewers want better audio and video quality, technology improves and climate change makes alert systems crucial, nations around the world have pursued upgrades to their digital TV standards.
InTouch Marketing
JANUARY 30, 2024
Here are some of the simple ways that you can upgrade your website when your business is on a budget. First you will want to start blogging regularly and.
Duct Tape Marketing
JANUARY 30, 2024
Strategic Fitness: Elevate Your Acumen, Allocation and Action written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Rich Howarth, a renowned business strategist, and CEO, known for his groundbreaking work in strategic thinking and leadership.
Six & Flow
JANUARY 30, 2024
AI has been a hot topic for a while now, and it's about time we shared our take on it. At some point we've all wondered at the possibility of AI taking over our jobs, and we're right to be scared with the profound impact it has had, especially within digital and content marketing. In this blog we'll look back upon the rise of AI, what the future of AI and search looks like, and how Six & Flow plans to tackle the challenges being posed by AI.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Buffer Marketing
JANUARY 30, 2024
While there’s no official number from YouTube, there are a reported 113 million active channels on the platform. That might seem like a staggering number of YouTubers to compete with. But the good news: YouTube has more than two billion monthly active users — so there are plenty of subscribers to go around. The trick is reaching them — and then creating high-quality content that resonates so much with them that they hit subscribe.
Search Engine Land
JANUARY 30, 2024
Click-through rate (CTR) is a cornerstone metric of PPC marketing. Calculated as the percentage of people who click on an ad after seeing it, CTR is often treated as a key performance indicator (KPI), commanding disproportionate attention and optimization efforts. Google search interest in the topic of CTR far exceeds that of conversion rate (CVR), even though conversions more directly align with the health and success of a business.
AWeber
JANUARY 30, 2024
If you run an ecommerce business, you’re probably investing a lot of time trying to keep up with a never-ending list of responsibilities. From managing inventory to fulfilling and shipping orders, dealing with refunds and returns, directly communicating with customers, or optimizing your content for SEO, there’s a lot to juggle. Fortunately, the right ecommerce tools can help you get it all done with ease.
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