Social Media Examiner

MARCH 6, 2024

Are you an agency strategist? Do you also enjoy content creation? Wondering how to balance both roles effectively? In this article, you'll discover how to embrace a hybrid creator-strategist role and how to charge for your creative services. Defining the Modern Content Creator and Evolving Social Media Marketing Strategist Content creators and social media managers […] The post How Marketing Strategists Can Become In-House Content Creators appeared first on Social Media Examiner.

Social Media Marketing 99

Social Media Marketing Marketing Marketers Management 99

Aspiration Marketing

MARCH 6, 2024

Google's algorithm just got a significant upgrade! Their March 2024 core update and new spam policies mean one thing: it's time to ditch the shortcuts and focus on creating content that genuinely crushes it for your audience. We're breaking down the changes to allow you to future-proof your strategy and dominate those search results.

Content Marketing 263

Content Marketing SEO Marketing Marketers 263

Search Engine Land

MARCH 6, 2024

Crafting winning ads is crucial for attracting the right audience, enhancing brand visibility and driving business growth in today’s highly competitive paid search landscape. As we navigate an AI-driven world, we must adapt our strategies to create impactful ads that resonate with their target audience. This article explores top practices and insightful tips for creating successful paid search ads in 2024, leveraging historical data, incorporating engaging visuals and aligning messaging ac

User-Generated 121

User-Generated Transform Advertising Advertisers 121

Aspiration Marketing

MARCH 6, 2024

Understanding the buyer’s journey is critical for success when creating marketing-driven content. After all, if you give a first-time visitor content designed for someone ready to purchase, you could lose a customer before they even show interest. This is why crafting content targeted for each stage is so important , starting with awareness.

Customer 241

Customer Inbound Marketing Marketing Marketers 241

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Search Engine Land

MARCH 6, 2024

TikTok is encouraging creators to post more high-quality content by expanding its incentives, including: Allowing all creators to offer subscription packages. Bringing its Creativity Program out of beta. Upgrading its Creator Academy. Why we care. Encouraging creators to share lengthier videos not only expands advertising opportunities for brands but also enhances engagement.

Advertising 120

Advertising Advertisers Search Marketers Branding 120

Martech

MARCH 6, 2024

Marketers are ready to embrace AI in the retail media space. A majority (53%) of marketers believe AI will “significantly enhance” the way shoppers are targeted and served relevant ads, according to a survey of 200 CPG advertisers commissioned by in-store media technology company Cooler Screens. Another 37% of marketers said AI’s impact on the space will be “moderate, improving some aspects [of retail media], but not transformative.

Retail 114

Retail Shoppers Transform Advertising 114

Litmus

MARCH 6, 2024

Every email has a purpose. Whether it’s to inform users of a product update, an upcoming event, or the latest offers—every campaign should have a primary goal. In most cases, the goal is to get subscribers to do something. Enter: calls-to-action (CTAs). CTAs help guide your subscriber to the primary action you want them to take. In this blog, we’ll cover CTA best practices, including: Why is a call-to-action important?

Email Marketing 113

Email Marketing Marketing Marketers Entertainment 113

Search Engine Land

MARCH 6, 2024

Marketing channels and the teams managing them should be constantly collaborating and avoiding operating within silos. But it’s easier said than done sometimes. One partnership that commonly gets overlooked is between SEO and social media teams – both organic and paid – and how they can collaborate to maximize output, performance, ROI and, most importantly, customer connections.

SEO 114

SEO PR Branding Customer 114

Content Marketing Institute

MARCH 6, 2024

You’re busy enough doing marketing. You don’t have time to search for content that can help. So here are over 50 favorite blogs, newsletters, podcasts, and YouTube channels recommended by your content and marketing peers.

Marketing 110

Marketing Marketers 110

Search Engine Land

MARCH 6, 2024

Google has turned off some event rich results and changed the way some event rich results appear in the Google search results. As a result, you may see a drop in impressions and clicks reported in Google Search Console with that specific search appearance filter set to on. What Google said. Google posted this news in the data anomalies section of the Search Console help area.

SEO 114

SEO 114

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Martech

MARCH 6, 2024

Since February, Google and Yahoo’s new spam policy updates have shaken things up for businesses using cold email outreach. The aim is to make inboxes safer and less cluttered. For companies in the gray area, the time to adjust is now. With stricter rules, the stakes are undeniably high — the risk of company-wide email blocks looms large. Rather than see this as a setback, our agency views it as a call to action — a chance to hone our cold emails for precision and compliance.

Energy 108

Energy Non-Profit Real Estate Health 108

Search Engine Land

MARCH 6, 2024

Billions of users log into Meta technologies like Facebook and Instagram every day – an advertiser’s dream. But reaching these users with ads that are relevant to what they’re looking for is a challenge if you don’t have the right data, particularly in the era of third-party cookie deprecation and data privacy restrictions. To reach the right customers at the right time with the right message, you need a strong data strategy.

eBook 109

eBook Advertising Advertisers Customer 109

Martech

MARCH 6, 2024

If you could increase your revenue from email just by sending messages more often, you’d do it, right? So, what’s stopping you from communicating more often? To be fair, that’s a bit of a rhetorical question. I know why many email marketers hesitate to send more messages and it has nothing to do with revenue. It’s because, once upon a time, someone on the email team set up a test to determine what would happen if the brand increased email frequency from one campaign per w

Email Marketing 102

Email Marketing Management Customer Communications 102

Litmus

MARCH 6, 2024

Are your emails not converting as well as they should? While you’re switching up your copy or content to optimize the subscriber experience, you might be overlooking one very critical element: design. Design isn’t just about making things look pretty. And beautiful designs alone don’t automatically equate to high performance. If you want to create good looking emails that sell, you need conversion-centered design.

Price 97

Price Promotion Product Email Marketing 97

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Martech

MARCH 6, 2024

There’s a problem with the infusion of generative AI into marketing: finding people with the skills to use it. This isn’t just a problem for marketing, of course. Some 90% of businesses are facing a shortage of AI professionals, according to a study by IBM’s Institute for Business Value. This isn’t just because AI is suddenly showing up in all facets of business.

User-Generated 96

User-Generated Analytics Partner Marketing Place 96

Buffer Marketing

MARCH 6, 2024

Many people battle with imposter syndrome—mine was compounded by the fact that I dreamed of starting my own coaching company in my non-native language.  I was born and raised in Peru, and even though I attended a bilingual school from the age of five, the idea of taking the plunge of building a business in my non-native language filled me with fear and discomfort.

Product 92

Product Marketing Marketers 92

Martech

MARCH 6, 2024

Are you searching for the right marketing automation platform to help scale your marketing efforts? As strategies like ABM and personalization become critical for engaging today’s buyers, many companies find they’ve outgrown their current tools and need enhanced functionality. That’s why we’ve just published our fully updated guide to the top marketing automation platforms on the market.

Marketing Automation Platform 92

Marketing Automation Platform Marketing Marketers Analytics 92

Hubspot Marketing

MARCH 6, 2024

I recently had a pleasant experience at a local restaurant. Everyone I interacted with was friendly, the service was fast, and my food was excellent. Not long after I got home, I saw an email from the restaurant in the inbox. It was a request to take a survey to tell them about my experience. And I was more than thrilled to share my positive feedback.

Food 91

Food Finance User-Generated Customer 91

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Litmus

MARCH 6, 2024

We’ve all been there. You craft the perfect automated welcome email, test it thoroughly, review it with all of your key stakeholders, and start sending it out to your target audience. Subscribers are engaging and it’s performing well! But then a landing page goes down without you knowing, preventing your subscribers from taking action and crushing the opportunity for your email to foster positive brand experiences and drive revenue.

Email Marketing 91

Email Marketing Branding Customer Marketing 91

AWeber

MARCH 6, 2024

Less than three seconds. That’s the average amount of time you have to capture a subscriber’s attention in his or her crowded inbox. Talk about a short window. So what’s an easy way to make an impact and stand out? Include an email preheader in each message you send. What is an email preheader? When viewing a message in your inbox, an email preheader — also known as the Johnson Box or preview text — is a snippet of text shown next to or underneath the subject line.

Shipping 90

Shipping Promotion Email Marketing Customer 90

Search Engine Land

MARCH 6, 2024

TikTok is facing renewed calls for a potential ban in America by U.S. Senators. A bipartisan group of lawmakers is proposing a law that would force ByteDance, TikTok’s owner, to divest the app within the next six months. If not, TikTok risks losing its user base of 150 million people in the United States. The details. More than a dozen lawmakers have teamed up to propose the new legislation, which is expected to see an initial vote on March 7.

Gen Z 87

Gen Z Law Advertising Advertisers 87

Influence & Co

MARCH 6, 2024

In today's bustling digital marketplace, the allure of website accessibility extends far beyond the legal confines of Americans With Disabilities Act (ADA) compliance. It's a clarion call to innovate, embrace the diversity of our global community, and, quite unexpectedly, unlock a treasure trove of untapped return on investment. So if you've ever pondered, "Is ADA compliance mandatory for websites?

Content Marketing 78

Content Marketing Marketing Marketers 78

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Martech

MARCH 6, 2024

LinkedIn is back up and running after a global outage prevented users from accessing their accounts. The technical glitch was impacting users globally, including the U.S. and UK, with more than 48,000 reports of issues via Downdetector. Earlier this week, Meta reported an outage that impacted its Facebook, Instagram and WhatsApp platforms. Why we care.

Management 74

Management Social Media Marketing Marketing Marketers 74

Duct Tape Marketing

MARCH 6, 2024

Navigating Failure: The Science of Failing Well in Entrepreneurship written by Tosin Jerugba read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Amy Edmondson, the Novartis professor of leadership and management at the Harvard Business School. Renowned for her research on psychological safety and author of several acclaimed books, including The Fearless Organization, and the Science of Failing Well &

Management 73

Management Manufacturing Product Promotion 73

Customers.ai

MARCH 6, 2024

In the fast-paced world of digital marketing, businesses are constantly seeking innovative solutions to not only attract leads but to understand and nurture them through every step of the customer journey. The ability to transform anonymous website visitors into well-understood leads is not just an advantage; it’s a necessity for companies looking to thrive in a competitive online landscape.

Transform 60

Transform Customer Journey Outbound Marketing Shipping 60

Exposure Ninja

MARCH 6, 2024

Are you tired of juggling multiple PPC campaigns and optimisations to get results in your Google Ads campaigns? Then it’s time to master the art of Performance Max, Google’s latest all-in-one super campaign. Like a PPC Swiss army knife, Performance Max, also known as PMax, blends powerful automation with cross-channel reach. But simply creating one won’t make you a Performance Max ninja overnight.

eCommerce 52

eCommerce User-Generated Analytics Management 52

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Customers.ai

MARCH 6, 2024

In the fast-paced world of digital marketing, businesses are constantly seeking innovative solutions to not only attract leads but to understand and nurture them through every step of the customer journey. The ability to transform anonymous website visitors into well-understood leads is not just an advantage; it’s a necessity for companies looking to thrive in a competitive online landscape.

Transform 52

Transform Customer Journey Outbound Marketing Shipping 52

Exposure Ninja

MARCH 6, 2024

Are you tired of juggling multiple PPC campaigns and optimisations to get results in your Google Ads campaigns? Then it’s time to master the art of Performance Max, Google’s latest all-in-one super campaign. Like a PPC Swiss army knife, Performance Max, also known as PMax, blends powerful automation with cross-channel reach. But simply creating one won’t make you a Performance Max ninja overnight.

eCommerce 52

eCommerce User-Generated Analytics Management 52

Use Insider

MARCH 6, 2024

What is a real-time CDP? A CDP with real-time processing is a centralized system that instantaneously collects, integrates, and analyzes customer data from various sources. Unlike traditional CDPs, which may delay data processing, real-time CDPs provide instant insights into customer behavior, preferences, and interactions across connected channels.

Transform 52

Transform Marketing Marketers Market Trends 52

Zumvu

MARCH 6, 2024

Successful PR campaigns are often multifaceted. Creating a positive image and building relationships takes work. Here is what a typical PR campaign looks like.

PR 52

PR 52

Advertisement

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding