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With audiences increasingly influenced by social content, having a social media content creator on your team isnt just helpful, its essential. Weve observed that customers form opinions about brands long before purchasing, primarily based on what they see on social media channels. The reality is, most teams are stretched thin, juggling marketing, sales support, and more, making consistent, high-quality content a real challenge.
After more than a year of trying , Salesforce announced today it is buying data management company Informatica for $8 billion. The purchase will bolster the CRM giant’s push into AI. It will also boost Salesforce’s portfolio in data management and governance, aiming to “deploy powerful and responsible agentic AI.” “Truly autonomous, trustworthy AI agents need the most comprehensive understanding of their data,” Salesforce president and CTO Steve Fisher said in
If your blog feels like it’s shouting into the void, it’s time to give it a megaphone. Webinars and podcasts can be that megaphone, turning your written words into engaging conversations and live events. They don’t just add flair; they breathe new life into your content, making it more accessible and shareable. Quick Takeaways: Webinars and podcasts can transform your blog posts into dynamic, engaging content.
There are two key reasons CTV is likely to be among 2025s fastest-growing advertising channels : Its big-screen storytelling capability. Its digital targeting functionality. CTV isnt yet a stand-alone revenue driver. Where it shines and where its important to assess impact is the lift it creates for your other active marketing channels. Used strategically, CTV can support and amplify your performance marketing efforts.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
One of the most powerful tools in your arsenal is content not just as marketing collateral , but as a strategic asset for your sales team. The right content has the ability to signal buyer intent, uncover pain points, and spark meaningful conversations. It does more than attract visitorsit activates prospects and helps your sales team engage them at the right time, with the right message.
We notice the current most when we’re headed against it. It’s easy to take our advantage for granted when we’re headed the other way and it’s helping us. Related: When I’m on my bike, I generally hope that drivers will cut me some slack–a lesson that’s easy to forget when I’m the one who’s driving.
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We notice the current most when we’re headed against it. It’s easy to take our advantage for granted when we’re headed the other way and it’s helping us. Related: When I’m on my bike, I generally hope that drivers will cut me some slack–a lesson that’s easy to forget when I’m the one who’s driving.
If you lead a consumer packaged goods brand or work with one, you already know that breaking through the noise isnt the challenge anymore being believed is. In 2025, consumers arent just cautious theyre emotionally spent. Inflation is lingering and prices have climbed more than 23% since before the pandemic started. Even after interest rate cuts in 2024 , price pressures will likely stay sticky, driven by trade dynamics and consumer fatigue.
Most social media networks want to draw users onto the platform and keep them there. But, once again, Bluesky is taking the path less travelled. The decentralized social platform loves subverting the norm, and their latest announcement is the perfect example. Bluesky is testing a new livestreaming feature , starting with a small group of accounts and a few high-profile partners.
Whats the one thing your audience should remember after reading your content? If you cant answer that, dont ship it. Thats the new standard Kay-Kay Clapp sets for enterprise content teams, and its a challenge to everything you think you know about how content works at scale. Typeforms Kay-Kay Clapp brings a rare mix of operational discipline and creative empathy to the enterprise content conversation.
Unlocking the Future of Enterprise AI: Insights from the ServiceNow AI Maturity Index At ServiceNow Knowledge 2025 in Las Vegas, I had the privilege of joining Chief Innovation Officer Dave Wright, my boss, and Tom Smith, Editor in Chief, analyst, at Cloud Wars , to discuss a pivotal development in the AI landscape: the ServiceNow AI Maturity Index.
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Drowning in documents, meeting notes, and scattered data? Wondering how to extract meaningful insights without wasting hours sorting through files? In this article, you'll discover how to use NotebookLM to turn your content into an intelligent, searchable resource so you can streamline your workflows, surface key insights, and make smarter decisions faster.
Every founder, marketing director, or head of growth has heard the same pitch a dozen times: paid ads are the fastest way to grow. Launch your campaign, set your budget, and watch the sales roll in. But for many businesses, that promise turns into a familiar storysky-high impressions, mediocre CTRs, and a ROAD that never quite justifies the spend. According to data from WordStream, the average Google Ads conversion rate across all industries is just 4.4%.
Webinars have long been a go-to asset in a marketer’s toolkit. However, over the past four years, registration and attendance numbers have steadily declined.If that’s the case for you, then you’re doing them wrong. In 2024, 25% of organizations ran 50+ webinars per year. Meanwhile, attendance dipped to under 30% down from ~50% in previous years.
The college marketing experience isnt limited to textbooks and exams. For students majoring in marketing or communications, real growth often comes through writing, whether its campaign reports, case studies, presentations, or academic essays. Yet, mastering the art of editing, revising, and proofreading isnt just about grammar; its about persuasion, professionalism, and positioning.
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
By Andy Crestodina Some marketers are podcasters and YouTubers. Naturally, their desks are mini-studios. But even if you produce video, you probably talk to a camera for 3-4 hours each day just in meetings. With this much camera time, were all in mini-studios now. So what are we using? How did we set it up? We reached out to 21 marketers and friends and asked them to share pictures of their desks.
Is your website truly working for you, or is it just another digital placeholder? The reality is, effective website content has become a powerhouse for lead generation. We've moved beyond interruptive outbound tactics to inbound marketing, where valuable content draws in your ideal customer. Did you know that companies that blog regularly see a 67% boost in monthly leads ?
Ever send out a perfectly timed email and wonder how you could make that magic happen again and againwithout living in your inbox? It's possible with the right marketing automation workflow. Not only does a good workflow save you time, it also helps you build real relationships with your audience. The best news? You dont need to be a tech wiz to get started.
At Set up , we work with some of the finest marketing agencies across the nationeach with a unique set of capabilities. Our most recent virtual event gave our partners a platform to share an exclusive behind-the-scenes look into their process, strategy, and campaign results in under two hours. Ten case studies in 90 minutes and a little friendly competition.
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
You're putting hours of effort into your YouTube videosbut your subscriber count just isn't growing the way you'd hoped. It's a common frustration, faced by new creators and seasoned channels alike. If you're asking yourself, how do I promote my YouTube channel without spending a fortune?you're in the right place. To give you the quick answer: the best ways to promote your YouTube channel are to optimize your content for search, engage with your audience, strategically share your videos across m
No shade, the traditional funnel really did have a good run. It helped us make sense of a chaotic world where leads dropped in at the top and, if we were lucky, emerged as customers at the bottom. But that was before recurring revenue, customer advocacy, and post-sale relationships became non-negotiable for sustainable growth.
Most businesses spend between 5,000 and 10,000 per month on Search Engine Optimisation (SEO). At that level of spend, you need more than just rising rankings you need proof that it’s driving real revenue. That’s where measuring SEO ROI (return on investment) comes in. But while it sounds simple enough, calculating ROI from SEO is often tricky, especially for lead-generation businesses where the path from click to cash isn’t always clear.
Acquisitions can open doors for innovation, market expansion, and brand evolution. But for marketing teams, they often bring more questions than answers: Who owns what campaign? What tools should we use? Are we still speaking with one brand voice? The reality is, most mergers don’t unfold overnight. In fact, according to a McKinsey study, 75% of M&A transitions occur gradually , requiring careful coordination—not only for customers, but for internal teams navigating the change.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Content marketers in 2025 are ramping up the interactivity of their content. It’s not because interactive content is fun or looks flashy; they’re doing it because it delivers results. This type of content gets more clicks, earns trust faster, and converts curious visitors into qualified leads. Whether it’s a mortgage calculator that simplifies decision-making or a quiz that guides users to a personalised product, interactivity makes your content more useful and your brand more
Instead of using separate and potentially costly tools, GoHighLevel provides a comprehensive platform by integrating essential marketing and sales functionalities. This all-in-one approach aims to increase efficiency.
Search Engine Optimisation (SEO) isn’t just about ranking higher on search engines like Google. It’s about driving targeted traffic that grows your leads and scales your sales. It’s one of the best ways to build long-term revenue growth without relying solely on paid ads. But how much do you need to spend to get these benefits? 1,000 a month?
Consumer confidence has been increasingly volatile since the presidential election. The new administration’s higher tariffs, lower government spending and radical tax changes have unnerved many people. The University of Michigan’s Consumer Sentiment Index has fallen from 74 in December to 50.8 in April. After five months of declines, The Conference Board Consumer Confidence Survey surged in May, but remains below where it was in 2021.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
It feels like not that long ago, companies were just starting to talk about AI in their operations. You had highly specific use cases or industry needs, but the sweeping proclamations of artificial intelligence will upend business as we know it are only now feeling especially urgent. I blinked, and everything was ChatGPT. Blink again, and its agentic AI.
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