Businesses Grow

NOVEMBER 25, 2024

by Mara Singer, {grow} Community Member Without authenticity, you cannot connect; without connection, you have no consumer relationship. Over the past year, my research on generational differences in perceived digital authenticity has found a few golden marketing nuggets. Grab your favorite caffeinated beverage and settle in, because I will share my findings concerning the four consumer generations, from Gen Z to Baby Boomers.

Gen Z 124

Gen Z Millennials Entertainment Market Research 124

Martech

NOVEMBER 25, 2024

Marketing technology budgets have declined by 18% over the past six years, with Gartner reporting a radical reprioritization of resources this year. Martech budgets experienced the steepest cuts , reflecting a shift in control from CMOs to other enterprise leaders like IT and CFOs. This highlights a deeper issue: a lack of trust in martech’s value. While IT and marketing departments have long implemented martech solutions with high expectations, proving their transformative impact remains challe

Transform 121

Transform Marketing Automation Platform CMO Management 121

Sprout Social

NOVEMBER 25, 2024

Social media marketers understand how pivotal influencers are to the success of their brand. At the same time, they don’t always know the perfect formula to succeed with influencer marketing. In The 2024 Influencer Marketing Benchmarks Report , we found over 80% of marketers agree that influencers are an essential part of their overall social media strategy.

Influencer Marketing 107

Influencer Marketing Marketing Marketers User-Generated 107

Martech

NOVEMBER 25, 2024

Last week, a marketing director messaged me about her team’s holiday gift exchange: “Half my team is remote, half is in office and all of them deserve something special.” It got me thinking about how our industry’s gift-giving needs have evolved along with our working arrangements. As marketing professionals, we’re expected to stay ahead of trends and keep our finger on the pulse of what’s next.

Transform 119

Transform Marketing Marketers Product 119

Advertisement

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Sprout Social

NOVEMBER 25, 2024

Instagram Reels get some of the best engagement on the platform. These short-form vertical videos generate more impressions and comments than any other format. For small businesses, Reels are the fastest way to grow on Instagram. But if you’re manually posting each Reel, especially multiple times a day, you’re doing more harm than good. Your team will end up spending hours each week on a repetitive task that can easily be automated with a social media scheduling tool.

User-Generated 105

User-Generated Analytics Management Place 105

Martech

NOVEMBER 25, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

Customer 116

Customer Food Communications Product 116

Customers.ai

NOVEMBER 25, 2024

Here’s a wild stat to kick things off: 91% of users won’t return to a website after a bad experience. That’s a LOT of missed opportunities, especially when you could be using tools to understand what went wrong and fix it before it happens again. Tools like…visitor tracking? Exactly! Visitor tracking tools have come a long way. They’re no longer limited to basic metrics like page views or bounce rates.

eCommerce 88

eCommerce Price Customer Journey CRM 88

Buffer Marketing

NOVEMBER 25, 2024

Link sharing on social media is always an adventure. Some social media platforms make it easier than others — Instagram allows you to link directly from your Stories and in your bio — but adding a link to your TikTok bio is still a fiddly process. In this article, I’ll walk you through exactly how to add a link to your TikTok bio step by step, why it might not be working for you (and what you’ll need to do to overcome that), plus a way to direct your followers to mult

Branding 56

Branding Product Customer Analytics 56

Bannerflow

NOVEMBER 25, 2024

Does the digital landscape ever stop evolving? What about the average marketer’s approach to display advertising ? In 2025, both of these areas are set for significant shifts, driven of course by advances in technology and ever-changing consumer behaviors. The rise of artificial intelligence (AI), augmented reality (AR), and virtual reality (VR) are undoubtedly changing the way we interact with consumers, not to mention the ever-evolving world of privacy and data protection.

Advertising 40

Advertising Advertisers 40

SocialPilot

NOVEMBER 25, 2024

Online competition is heating up, and customers are becoming increasingly savvy. With 81% of retail shoppers researching online before buying, managing your online reputation is crucial for boosting your social proof and online visibility. This is where Podium vs Birdeye comes in. These two powerful review management tools can help you elevate your online business reputation.

Non-Profit 87

Non-Profit Price Real Estate User-Generated 87

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

SMA Marketing

NOVEMBER 25, 2024

For over two decades, Google has been the undisputed leader in search, shaping how billions of people access information. But now, tools like ChatGPT and other large language models (LLMs) are rewriting the rules of search and SEO, offering new ways for users to find answers and for businesses to connect with their audiences. Could.

SEO 52

SEO 52

Tiecas

NOVEMBER 25, 2024

This Thanksgiving, I’m grateful for the trust and partnerships of my clients, the love and support of my family, and the friendships that enrich my life. Wishing you and your loved ones a joyous and bountiful holiday filled with warmth and gratitude. Happy Thanksgiving!

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Bannerflow

NOVEMBER 25, 2024

What if you could make sure your brand’s ads don’t just appear on social media, they actually resonate? That they reach the right people at the perfect moment, with messages that feel almost like personal conversations. This is the future of social media advertising in 2025 — a landscape where precision, personalization, and connection are key.

Advertising 40

Advertising Advertisers 40

Buffer Marketing

NOVEMBER 25, 2024

Looking to get into influencer marketing for the first time? It's become a core marketing channel for many brands — and for good reason: It helps your brand appear more authentic and relatable. It gives you access to creators' engaged audiences in your niche. It's accessible to businesses at any budget. That's why 69% of brands increased their influencer marketing budgets this year.

Influencer Marketing 115

Influencer Marketing Marketing Marketers Promotion 115

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Sprout Social

NOVEMBER 25, 2024

There are gift guides for every gifting occasion. For parents, partners and pals. From those who love FitTok to those who love BookTok. For home bodies, party animals and everyone in between. In fact, one of this author’s favorite holiday traditions is reading through the multitudes of gift guides that drop at the end of the year. But what about gifts for social media managers?

Management 91

Management Health Price Fashion 91

Hubspot Marketing

NOVEMBER 25, 2024

In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on the HubSpot Blog. We’ve run content audits in the past — but not like this. We ran the audit in three phases: Phase 1 addressed our oldest content. Phase 2 evaluated our lowest-performing content. Phase 3 assessed the value of our topic clusters.

SEO 112

SEO Education Thought Leadership Place 112

Hubspot Marketing

NOVEMBER 25, 2024

If you’re like me, you only open a small fraction of the (dozens? hundreds?) email newsletters you've subscribed to. So I set out to find what those really good newsletters, the ones you open on the regular, have in common. Email newsletters have been floating around in the zeitgeist for some time now, especially as more writers have left online publishers to make it on their own.

Promotion 91

Promotion Branding Thought Leadership Marketing 91