This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
What’s the key to B2B marketing success? Influencers. B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Whether you’re looking at big fish with millions of followers or investigating micro-influencers with fewer than a hundred thousand followers, the investment is worth it
In today's digital era, the speed and reliability of website performance play a pivotal role in engaging online audiences. Users expect seamless interactions, and any delay can lead to frustration and abandonment. Content Delivery Networks (CDN) are a powerful solution to revolutionize how web content is delivered.
Are you up to date on changes from Facebook? Wondering which recent Facebook updates are important to marketers and business owners? In this article, we explore Facebook changes that affect your marketing. #1: Facebook Advantage+, Shops, Collaborative Ads, and Promotion Codes Meta has announced several new artificial intelligence (AI)-powered tools and ad formats to help […] The post Facebook Updates: Ads, Promo Codes, Monetization, and More appeared first on Social Media Examiner.
Creating a productive workplace for yourself is tough enough, but doing it for the entire team? That's a whole different ball game. As a marketing team leader for many years, I learned firsthand the importance — and the challenges — of building a productive workplace. But wherever I worked, my goal was the same: to inspire my team and help them break through barriers to achieve their best.
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
The customer data platform (CDP) is one of the fastest-growing categories of business technology today. To understand why, you have to look at some of the underlying challenges across many industries related to data, AI and personalization. Customers want an experience that’s more tailored to them. They gravitate to companies that understand who they are and what they need.
I started dreaming of creating a tool for ice facials when I realized there was no easy and accessible tool out there. My mom and I were both obsessed with using cold temperatures to increase cellular turnover, reduce inflammation, and firm the skin, but I hated the experience of having to hold an ice cube in my hands for minutes at a time. I was shocked to find there were no solutions on the market, so asked my partner, Lewis Battersby, if we could use his 3D printer to test some ideas.
WYSIWYG. No, this isn't another one of those newfangled acronyms the kids are using these days -- it's actually been around for quite some time. "What You See Is What You Get," or WYSIWYG for short, refers to an HTML editor in which the content on a blog or web page appears as it would when it's live. In contrast to traditional editors, a WYSIWYG editor focuses on the end result, allowing you to get a clearer sense of what you're creating as you're creating it.
WYSIWYG. No, this isn't another one of those newfangled acronyms the kids are using these days -- it's actually been around for quite some time. "What You See Is What You Get," or WYSIWYG for short, refers to an HTML editor in which the content on a blog or web page appears as it would when it's live. In contrast to traditional editors, a WYSIWYG editor focuses on the end result, allowing you to get a clearer sense of what you're creating as you're creating it.
Premium Pricing for Professional Services written by Shawna Salinger read more at Duct Tape Marketing Are you tired of the race to the bottom in pricing your professional services? Pricing is tough and it pushes many to commoditization. There’s a better route: premium pricing. Charging a premium elevates your services above the price wars but also transforms the very nature of your client relationships.
This summer -- as countries reopened -- people who'd been stuck inside were finally breathing a cautious sigh of relief. At the same time, some company leaders were doing the opposite. Why? In past years, entire industries saw summer slumps -- or seasonal dips in sales or web traffic. This year, business leaders expected sharper dips as more consumers finally unplugged.
Microsoft extended Maximum Conversion Value to all shopping and search campaigns. This bid strategy, which was previously exclusive to smart shopping campaigns, automatically adjusts your bids in real-time to maximize total conversion value within your budget. If you have specific ROI goals, you can opt to include a Target ROAS (return on ad spend).
Just like every building needs a foundation, every business needs brand architecture. It's the structure that allows you to organize your offerings, develop a brand identity , and gain brand equity. The right brand architecture provides clarity around your products or services and influences how your brands and sub-brands relate to one another. Without this framework, there's no connection between your brand's offerings, messaging, and identity.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
A successful SaaS onboarding experience does two things: Quickly helps new users overcome a product’s learning curve. Demonstrates how well the product meets the user’s needs. A poor experience, on the other hand, is like a bad first date. You might have a great product, but if the initial encounter is unpleasant, you won’t get a second chance. This article explores how SaaS companies can improve customer onboarding to retain customers and achieve product-led growth.
It's no secret that more and more people are accessing the internet using their mobile devices in addition to or in place of desktop computers. In fact, there are almost 7 billion mobile users worldwide. (For reference, the world population is currently 7.8 billion. That’s a lot of mobile activity.) But what they're doing on those mobile devices is even more compelling for marketers like us. 40% of consumers use their mobile device to conduct research prior to making an in-person purchase.
Having a strong social media presence is essential for businesses of all sizes. Social media platforms offer a direct line of communication with customers, provide valuable insights into market trends, and help build brand loyalty. For business leaders looking to harness the power of social media, here's a comprehensive starter kit to get you started on platforms that truly matter.
Your pricing page is a prime opportunity to take control of the price conversation and make it even easier for people to buy. Searching for a product’s price is a natural part of a customer's buying decision. The majority of people who have made it down the funnel far enough to consider buying from you will likely look at your pricing page. What does a great pricing page look like?
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
The customer data platform (CDP) is one of the fastest-growing categories of business technology today. To understand why, you have to look at some of the underlying challenges across many industries related to data, AI and personalization. Customers want an experience that’s more tailored to them. They gravitate to companies that understand who they are and what they need.
You're out with friends, laughing, having a grand old time -- when someone asks the group a total brainteaser: "Why don't 'B' batteries exist?" You're stumped. Your friends are stumped. You whip out your smartphone and type the question into the Google machine. And boom: Up pops a battery company's blog post on the nationally uniform specifications for the size of battery cells.
Imagine your website is a sleek, high-performance sports car. Now, what good is all that speed and style if the engine’s not working right or it’s missing a wheel? That’s where technical SEO comes into play—think of it as the engine tune-up, the oil check, and the tire inflation ensuring your site races smoothly down the digital highway, catching the eyes of search engines and users alike.
The insights from this article came from the H ubSpot Academy's Free Website Optimization Course. Take the full course to learn more about responsive design and how to optimize your website's performance. Across the world, over 50% of total internet activity is done on mobile devices. Desktops follow behind with a little over 45% of total internet activity, and tablets make up the rest.
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Gemini’s integration with Google Workspace can improve SEO operations and align activities with management priorities. Key insights: Leverage Gemini integrated with Google Workspace for Sheets, Docs and Gmail to analyze documents and create content. Use Google Docs to identify leadership priorities and turn them into SEO action plans, aligning SEO with leadership goals.
Designing your company website can be a challenging proposition. You’ve got to juggle the expectations of many stakeholders, and you can often hit obstacles that prevent new ideas from emerging. I was the design manager for a large company website for nearly six years, and during that time, I found myself losing perspective of what our target audiences really needed.
As marketing matchmakers, Set up hosts a variety of virtual (#MarketingMixer and In This Dame and Age) and in-person events (such as the famous #MarketersBreakfast ) to educate and connect client-side and agency-side marketers. The purpose of these events is to build community. Every so often, in addition to building the community, we have an opportunity to showcase the brilliant marketing talents of our agency partners (in a pitch-free environment, of course).
If you want to curate others' content from social media or just make your own visual social media content work harder for your overall content strategy, you need to know how to embed HTML code onto your blog or website. But wait a second. before we get into the nitty-gritty of this tip, what the heck does "embed" mean? And what is HTML? If you don't know how to code at all, no worries — embedding external content is extremely easy.
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
I’ve worked in the field of marketing analytics for nearly two decades. Lately, more and more programs are investing in more complicated and arcane measurement strategies. This is ultimately a net positive for programs and the industry in general, but an incomplete understanding of analytics leads to ripe ground for getting deceived. Whether it’s auditing accounts run by other agencies or hearing marketing partners give poor advice on joint client calls, I’ve seen plenty of instances where plat
Instagram released a series of tips and tricks to help creators enhance engagement for their Stories. The latest guidance from Instagram doesn’t introduce any new features but does offer presentation tips, along with a couple of sharing notes to create more impactful Stories. Why we care. When you get more people engaged with your stories, you increase your chances of turning viewers into potential customers.
How do you know the number of likes, comments, and shares you’re getting is good enough? Your social media results don’t exist in a silo. To get the full picture, you need to compare your metrics to other businesses that look like yours. This article will delve into social media benchmarks for various industries and platforms. I’ve used data from the following reports: Buffer’s best times to post on social media — which analyzed one million posts sent through B
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Direct mail continues to hold its ground as a powerful tool for reaching and engaging target audiences. However, in order to truly maximize the effectiveness of direct mail campaigns, it’s crucial to explore innovative strategies that go beyond traditional mail delivery. One such strategy that has been gaining traction in recent years is harnessing the power of USPS Informed Delivery.
As consumer behaviors shift and technology continues to advance, the future of marketing is being shaped by a myriad of emerging technologies and trends.
Canva made a name for itself in the world of technology and digital design; with its new acquisition of Affinity, it may be unstoppable. The web-based platform known for its accessible features and easy-to-use design tools is bringing award-winning software producer Affinity under its helm. On March 26, 2024, the two companies announced the deal with significant excitement.
Ranking in local search results is crucial for driving online traffic to your website and foot traffic to your brick-and-mortar stores. However, optimising your SEO for multiple locations can be tricky. You essentially need to create a local SEO strategy for each location you want to target. Doing keyword research, creating content, and building links for 10, 20 or even 100+ locations can sound overwhelming.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
We organize all of the trending information in your field so you don't have to. Join 143,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
104 
Let's personalize your content