Tue.Apr 02, 2024

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Why influencer marketing is critical in B2B

Martech

What’s the key to B2B marketing success? Influencers. B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Whether you’re looking at big fish with millions of followers or investigating micro-influencers with fewer than a hundred thousand followers, the investment is worth it

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What is a Content Delivery Network (CDN), and How Does it Work?

Aspiration Marketing

In today's digital era, the speed and reliability of website performance play a pivotal role in engaging online audiences. Users expect seamless interactions, and any delay can lead to frustration and abandonment. Content Delivery Networks (CDN) are a powerful solution to revolutionize how web content is delivered.

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Facebook Updates: Ads, Promo Codes, Monetization, and More

Social Media Examiner

Are you up to date on changes from Facebook? Wondering which recent Facebook updates are important to marketers and business owners? In this article, we explore Facebook changes that affect your marketing. #1: Facebook Advantage+, Shops, Collaborative Ads, and Promotion Codes Meta has announced several new artificial intelligence (AI)-powered tools and ad formats to help […] The post Facebook Updates: Ads, Promo Codes, Monetization, and More appeared first on Social Media Examiner.

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A Deep Dive into Building a Productive Workplace

Hubspot Marketing

Creating a productive workplace for yourself is tough enough, but doing it for the entire team? That's a whole different ball game. As a marketing team leader for many years, I learned firsthand the importance — and the challenges — of building a productive workplace. But wherever I worked, my goal was the same: to inspire my team and help them break through barriers to achieve their best.

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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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A CDP Is a Powerful Tool — Here’s How To Make It Work for You by Salesforce

Martech

The customer data platform (CDP) is one of the fastest-growing categories of business technology today. To understand why, you have to look at some of the underlying challenges across many industries related to data, AI and personalization. Customers want an experience that’s more tailored to them. They gravitate to companies that understand who they are and what they need.

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Did Companies See Summer Slumps in 2021? We Analyzed 103,000 Businesses to Find Out

Hubspot Marketing

This summer -- as countries reopened -- people who'd been stuck inside were finally breathing a cautious sigh of relief. At the same time, some company leaders were doing the opposite. Why? In past years, entire industries saw summer slumps -- or seasonal dips in sales or web traffic. This year, business leaders expected sharper dips as more consumers finally unplugged.

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Microsoft expands Maximum Conversion Value to more campaign types

Search Engine Land

Microsoft extended Maximum Conversion Value to all shopping and search campaigns. This bid strategy, which was previously exclusive to smart shopping campaigns, automatically adjusts your bids in real-time to maximize total conversion value within your budget. If you have specific ROI goals, you can opt to include a Target ROAS (return on ad spend).

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How to Develop Brand Architecture

Hubspot Marketing

Just like every building needs a foundation, every business needs brand architecture. It's the structure that allows you to organize your offerings, develop a brand identity , and gain brand equity. The right brand architecture provides clarity around your products or services and influences how your brands and sub-brands relate to one another. Without this framework, there's no connection between your brand's offerings, messaging, and identity.

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Premium Pricing for Professional Services

Duct Tape Marketing

Premium Pricing for Professional Services written by Shawna Salinger read more at Duct Tape Marketing Are you tired of the race to the bottom in pricing your professional services? Pricing is tough and it pushes many to commoditization. There’s a better route: premium pricing. Charging a premium elevates your services above the price wars but also transforms the very nature of your client relationships.

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AI In The Aisles: The Executives Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

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What's WYSIWYG? How Today's Online Editor Came to Be

Hubspot Marketing

WYSIWYG. No, this isn't another one of those newfangled acronyms the kids are using these days -- it's actually been around for quite some time. "What You See Is What You Get," or WYSIWYG for short, refers to an HTML editor in which the content on a blog or web page appears as it would when it's live. In contrast to traditional editors, a WYSIWYG editor focuses on the end result, allowing you to get a clearer sense of what you're creating as you're creating it.

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Social Media Starter Kit for Business Leaders: Building Your Business Presence on Platforms That Matter

The LeadG2 Blog

Having a strong social media presence is essential for businesses of all sizes. Social media platforms offer a direct line of communication with customers, provide valuable insights into market trends, and help build brand loyalty. For business leaders looking to harness the power of social media, here's a comprehensive starter kit to get you started on platforms that truly matter.

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How Responsive Web Design Works

Hubspot Marketing

It's no secret that more and more people are accessing the internet using their mobile devices in addition to or in place of desktop computers. In fact, there are almost 7 billion mobile users worldwide. (For reference, the world population is currently 7.8 billion. That’s a lot of mobile activity.) But what they're doing on those mobile devices is even more compelling for marketers like us. 40% of consumers use their mobile device to conduct research prior to making an in-person purchase.

Shoppers 101
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How to improve your SaaS onboarding experience to retain more customers

Search Engine Land

A successful SaaS onboarding experience does two things: Quickly helps new users overcome a product’s learning curve. Demonstrates how well the product meets the user’s needs. A poor experience, on the other hand, is like a bad first date. You might have a great product, but if the initial encounter is unpleasant, you won’t get a second chance. This article explores how SaaS companies can improve customer onboarding to retain customers and achieve product-led growth.

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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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12 Best Pricing Page Examples To Inspire Your Own Design

Hubspot Marketing

Your pricing page is a prime opportunity to take control of the price conversation and make it even easier for people to buy. Searching for a product’s price is a natural part of a customer's buying decision. The majority of people who have made it down the funnel far enough to consider buying from you will likely look at your pricing page. What does a great pricing page look like?

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A CDP Is a Powerful Tool — Here’s How To Make It Work for You by Salesforce

Search Engine Land

The customer data platform (CDP) is one of the fastest-growing categories of business technology today. To understand why, you have to look at some of the underlying challenges across many industries related to data, AI and personalization. Customers want an experience that’s more tailored to them. They gravitate to companies that understand who they are and what they need.

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Is Your Website's Viewport Configured for Mobile Users? Here's How to Do It

Hubspot Marketing

You're out with friends, laughing, having a grand old time -- when someone asks the group a total brainteaser: "Why don't 'B' batteries exist?" You're stumped. Your friends are stumped. You whip out your smartphone and type the question into the Google machine. And boom: Up pops a battery company's blog post on the nationally uniform specifications for the size of battery cells.

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The Only Technical SEO Checklist You’ll Ever Need

Marketing Insider Group

Imagine your website is a sleek, high-performance sports car. Now, what good is all that speed and style if the engine’s not working right or it’s missing a wheel? That’s where technical SEO comes into play—think of it as the engine tune-up, the oil check, and the tire inflation ensuring your site races smoothly down the digital highway, catching the eyes of search engines and users alike.

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B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

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Why You Need a Responsive Web Design and How to Do It [+ Examples]

Hubspot Marketing

The insights from this article came from the H ubSpot Academy's Free Website Optimization Course. Take the full course to learn more about responsive design and how to optimize your website's performance. Across the world, over 50% of total internet activity is done on mobile devices. Desktops follow behind with a little over 45% of total internet activity, and tablets make up the rest.

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How to use Google Gemini to improve SEO operational efficiency

Search Engine Land

Gemini’s integration with Google Workspace can improve SEO operations and align activities with management priorities. Key insights: Leverage Gemini integrated with Google Workspace for Sheets, Docs and Gmail to analyze documents and create content. Use Google Docs to identify leadership priorities and turn them into SEO action plans, aligning SEO with leadership goals.

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13 Quick Tips to Improve Your Web Design Skills

Hubspot Marketing

Designing your company website can be a challenging proposition. You’ve got to juggle the expectations of many stakeholders, and you can often hit obstacles that prevent new ideas from emerging. I was the design manager for a large company website for nearly six years, and during that time, I found myself losing perspective of what our target audiences really needed.

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#MarketingMixer | Capability Showcase Recap - 10 Case Studies in 90 Minutes

Set Up

As marketing matchmakers, Set up hosts a variety of virtual (#MarketingMixer and In This Dame and Age) and in-person events (such as the famous #MarketersBreakfast ) to educate and connect client-side and agency-side marketers. The purpose of these events is to build community. Every so often, in addition to building the community, we have an opportunity to showcase the brilliant marketing talents of our agency partners (in a pitch-free environment, of course).

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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How to Add HTML Embed Codes to Your Website [Quick Tip]

Hubspot Marketing

If you want to curate others' content from social media or just make your own visual social media content work harder for your overall content strategy, you need to know how to embed HTML code onto your blog or website. But wait a second. before we get into the nitty-gritty of this tip, what the heck does "embed" mean? And what is HTML? If you don't know how to code at all, no worries — embedding external content is extremely easy.

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7 must-know marketing attribution definitions to avoid getting gamed

Search Engine Land

I’ve worked in the field of marketing analytics for nearly two decades. Lately, more and more programs are investing in more complicated and arcane measurement strategies. This is ultimately a net positive for programs and the industry in general, but an incomplete understanding of analytics leads to ripe ground for getting deceived. Whether it’s auditing accounts run by other agencies or hearing marketing partners give poor advice on joint client calls, I’ve seen plenty of instances where plat

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Unveiling the Future of Consumer Packaged Goods: Insights from Natural Products Expo West 2024

ConsumerTalk

Unlock the future of consumer goods with insights from Natural Products Expo West 2024: trends, innovation, and sustainability efforts.

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Instagram Stories: 6 tips to boost engagement

Search Engine Land

Instagram released a series of tips and tricks to help creators enhance engagement for their Stories. The latest guidance from Instagram doesn’t introduce any new features but does offer presentation tips, along with a couple of sharing notes to create more impactful Stories. Why we care. When you get more people engaged with your stories, you increase your chances of turning viewers into potential customers.

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Aligning Sales & Marketing to Drive Demand & Build Pipeline

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

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2024 Social Media Benchmarks You Should Use to Guide Your Strategy

Buffer Marketing

How do you know the number of likes, comments, and shares you’re getting is good enough? Your social media results don’t exist in a silo. To get the full picture, you need to compare your metrics to other businesses that look like yours. This article will delve into social media benchmarks for various industries and platforms. I’ve used data from the following reports: Buffer’s best times to post on social media — which analyzed one million posts sent through B

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How Informed Delivery Improves Direct Mail

DirectMail2.0

Direct mail continues to hold its ground as a powerful tool for reaching and engaging target audiences. However, in order to truly maximize the effectiveness of direct mail campaigns, it’s crucial to explore innovative strategies that go beyond traditional mail delivery. One such strategy that has been gaining traction in recent years is harnessing the power of USPS Informed Delivery.

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The Future of Marketing: Emerging Technologies and Trends to Watch

Zumvu

As consumer behaviors shift and technology continues to advance, the future of marketing is being shaped by a myriad of emerging technologies and trends.