Martech
OCTOBER 28, 2024
Recently, I shared an example of a work email on LinkedIn, sparking a flood of opinions on whether images belong in B2B emails. It turns out, the question of “to image or not to image” is a surprisingly divisive topic in B2B. Here’s the email in question for reference. While the names have been hidden to protect privacy, the situation still reflects a poor experience for everyone involved.
Marketing Insider Group
OCTOBER 28, 2024
Optimizing paid media campaigns is one of the best ways to achieve a better return on investment (ROI). Simply running ads and hoping for results is,unfortunately, no longer a strategy that provides enough value. With the right optimization techniques, you can refine your targeting, improve ad performance, and increase the efficiency of your marketing budget.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
OCTOBER 28, 2024
Much like an old engine that’s past its prime, some AI marketing strategies are sputtering as technology speeds ahead. What once seemed like cutting-edge solutions have now lost their edge. Let’s take a look at which artificial intelligence trends have fallen behind and why they’re no longer delivering the results you need. 6 AI trends in marketing you need to let go of 1.
Hubspot Marketing
OCTOBER 28, 2024
HubSpot recently conducted a video marketing survey and found that 73% of respondents agreed that video marketing has been effective in reaching their marketing goals. However, over a third of respondents (34%) say the most challenging aspect of video marketing is the lack of content ideas. Fortunately, I‘ve got 15 video content ideas to help you achieve your business goals.
Advertisement
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Sprout Social
OCTOBER 28, 2024
Brand mentions on social media are the new word of mouth. They give more visibility into opportunities for brand amplification, but also reveal potential risks and crises, making them a key aspect of social media listening. Businesses use social listening to keep their ear to the ground so they can better understand their audience, monitor brand reputation, trendspot, stay atop of conversations and conduct competitor analysis.
Hubspot Marketing
OCTOBER 28, 2024
If you’ve followed the news or opened X this fall, you’ve probably seen Polymarket. It’s that prediction market for politics (and more) that’s been all over the place lately. I’ve been following their rise for the past year from a no-name niche betting market to over $1B assets under management — with the CEO on the cover of Forbes and presidential candidates mentioning them in speeches.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hubspot Marketing
OCTOBER 28, 2024
Being a marketer is hard — I feel it’s always been this way, but now the pressure to deliver results is even higher. Companies are cutting their marketing budgets and watching every penny before deciding what to spend it on. Fortunately, we now have access to many tools, including AI, which can make our work a little bit easier. While some of these tools can take over routine, time-consuming tasks, others provide valuable insights that can aid us in decision-making.
Duct Tape Marketing
OCTOBER 28, 2024
Small Business Owners: Who Should You Hire for Marketing? written by Jordan E read more at Duct Tape Marketing When it comes to marketing, small business owners have a big decision to make: who should you hire to get the job done? The options are varied, each with its own set of benefits and challenges. Let’s break it down. Table of Contents 1 In-House Marketing Team 2 Outsourced Marketing 3 The Hybrid Approach: Best of Both Worlds 4 Making Your Decision 5 Choose Your Adventure In-House Marketin
Exposure Ninja
OCTOBER 28, 2024
October 2024 Update – Searches in AI-generated chatbots like ChatGPT, Claude, Perplexity, and Google Gemini are becoming more common. Generative Engine Optimisation (GEO) has emerged as the name for strategies to optimise website content so it’s referenced and prioritised by AI-driven search engines. You can learn about GEO in this post: What Is Generative Engine Optimisation?
Welcome Software
OCTOBER 28, 2024
On one hand, defining personalization is pretty easy. You can just read about how to build a badass personalization strategy. You can check out our glossary where we define personalization. You can even head to our personalization product page. Not interested in us self-promoting? Just Google “define personalization” and there you have it.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
The Marketing Operations Leader
OCTOBER 28, 2024
In this edition: 8 Practical Marketing Ops Improvements Marketing Ops Versus Technology Teams POLL - How Big Should a Marketing Ops Team be at a Mid-Sized Firm? For Paid Subscribers: Real Advice and Wisdom About Leadership and Teamwork Less than 10 days till the marketing ops conference of the year! It’s not too late to sign up for MOps-Apalooza 2024.
Six & Flow
OCTOBER 28, 2024
From sales to marketing to customer service, AI-driven productivity has changed how many businesses operate. The decision-making process is now smarter and faster, consequently saving time and maximising output. When integrated seamlessly, AI can significantly complement existing workflows and centralise data for seamless access. Breeze Copilot, HubSpot AI , makes this possible by improving productivity across the HubSpot platform, simplifying tasks, providing insights on demand, and supporting
SMA Marketing
OCTOBER 28, 2024
Search is evolving, and it’s more complex than ever. AI-powered search engines are changing the game, forcing businesses and digital marketers to rethink their strategies. If you’re not prepared to adapt, you risk falling behind. Let’s explore how AI and multi-platform strategies are revolutionizing SEO. The Evolution of Search and AI Let’s start by looking.
The CMO Survey
OCTOBER 28, 2024
The post How To Become A Successful Social Media Marketer appeared first on The CMO Survey.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Animalz blog
OCTOBER 28, 2024
Rather than drowning in data, marketing teams should focus on asking precise questions that drive business growth. That’s the core philosophy of Keith Perhac, founder of SegMetrics, a marketing analytics platform specializing in tracking complex, multi-touch customer journeys. Key insights from this interview: Most teams track too many metrics (aim for 3-5 KPIs max per department).
Martech
OCTOBER 28, 2024
I have chimed in about martech job descriptions in the past. It’s time to revisit the topic. Job descriptions typically range from specific to vague and reasonable to aspirational. (For example, an entry-level position requiring a graduate degree and several years of experience.) Many are understandably specific to an organization’s circumstances.
Businesses Grow
OCTOBER 28, 2024
Some brands seem to be making a U-turn away from the safe and reliable marketing practices into something bizarre and even … horrifying. The trade press began to characterize the new wave of unhinged brands as DGAF (for Don’t Give a F*ck). But nothing could be further from the truth. These brands care deeply about their products and customers but realize that their enemy is indifference.
Martech
OCTOBER 28, 2024
Today, we’re pondering many important questions: Are search engines still at the core of consumer search, or is TikTok becoming the reigning platform? Have technologies like ChatGPT gone mainstream yet, or are we in an industry echo chamber about its adoption curve? Ultimately, how should marketers future-proof their strategies to remain relevant in the consumer buying process over the next 12-36 months?
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Hootsuite
OCTOBER 28, 2024
Here at Hootsuite, we’re experts on social media trends and conversations. And right now, one of the most prevalent conversations in every corner of the internet (and at almost every dinner table) is the upcoming 2024 US presidential election. Today, we’re pulling back the curtain. With the help of Hootsuite Listening powered by Talkwalker, we’re taking a close look at how the two candidates, former President Donald Trump and Vice President Kamala Harris, are performing on social media — and wha
Martech
OCTOBER 28, 2024
Last week, in an unprecedented move, the IAB filed a lawsuit to prevent the FTC from enforcing its new “Click to Cancel” rule requiring companies to make it easy to cancel subscriptions. The suit, filed with trade groups the NCTA (The Internet and Television Association) and the Electronic Security Association (ESA), marks the first time the IAB has sued the government.
Expert insights. Personalized for you.
134 
Let's personalize your content