Ann Handley
AUGUST 10, 2022
‘E’ supply chain issues? A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. * * *. Above ^^ is a sign I read in a hospital waiting room a few days ago. It’s one of the top hospitals in the country, and they can’t afford Es?
Hubspot Marketing
AUGUST 10, 2022
Are cover letters necessary? I'm not in HR, but I've been approached by applicants who wondered whether their cover letter would actually be read. My answer is one not many of them wanted to hear: "sometimes." Sometimes it will be read. Other times, you can get away with just sending in your resume — like when you network your way into applying for a position.
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Sprout Social
AUGUST 10, 2022
Influencer marketing has grown from a $1.7 billion industry in 2016 to a projected $16.4 billion in 2022. It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. 1. Rebuilds trust in your brand.
Hubspot Marketing
AUGUST 10, 2022
Every day, we're on the receiving end of a direct marketing campaign. We just might not know it. In this article, you'll learn the benefits of a direct marketing strategy, how it works, and the benefits of leveraging it. The Benefits of Direct Marketing. There are several key benefits to implementing a direct marketing strategy: Personalized messaging : With direct marketing, you can send highly personalized messages to your target market, increasing the likelihood that they'll take action.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Buffer Marketing
AUGUST 10, 2022
In 2017, I was living in Malawi, a small landlocked country in South East Africa that—although geographically stunning and full of smiles—is also among the poorest countries in the world. After first visiting in 2012, I instantly fell in love with the people and decided to move here full time to learn from and invest in the local community.
Hootsuite
AUGUST 10, 2022
Unless you’re a plucky time-traveler from the 1800s, you probably already know what an influencer is. (If you do fall into that first category, welcome to 2022! Wait ‘till you hear about BeReal.) Influencing as a career has made a significant impact on social marketing, and on the media industry as a whole. But not all influencers are equal, and there’s a new community of prominent folks using ring lights to make a difference.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Roundtable
AUGUST 10, 2022
Google has made a couple of tweaks to the documentation for the Follow Feature in Google Search. Google added you should use (1) descriptive titles for your RSS feed and (2) a single feed even if you have multiple.
Martech
AUGUST 10, 2022
Having worked at several organizations and dealt with many more vendors, I’ve seen my share of client-vendor relationships and their associated “gotchas.” . Contracts are complex for a reason. That’s why martech practitioners are wise to lean on lawyers and buyers during the procurement process. They typically notice terms that could undoubtedly catch business stakeholders off guard.
CMO Network
AUGUST 10, 2022
With the traditional pharmacy leaders, Walgreen’s and CVS, expanding virtual and in-person care, while Amazon and Walmart leverage their footprints and subscription models—the frontline healthcare wars are about to get even more competitive.
Martech
AUGUST 10, 2022
Google blindsided the marketing and advertising industry last month by pushing back third-party cookie deprecation in Chrome until at least late 2025. The reason? Feedback on the Privacy Sandbox initiative suggested much more testing was needed. There’s no simple answer to why Google did this — but there are a number of possibilities we explored with Andrew Frank, distinguished VP analyst at Gartner covering marketing and advertising.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Search Engine Roundtable
AUGUST 10, 2022
Google is testing displaying all of the menu bar options under the Google Search bar. This is instead of showing the "more" button, to see more search options.
Martech
AUGUST 10, 2022
Online prices were down 2% in July compared to June and 1% compared to last year, according to the Adobe Digital Price Index. This is the first decrease since January 2020, just before the pandemic. This is the first decrease since January 2020, just before the pandemic and follows three consecutive months of slowing price increases. Most (14 of 18) categories tracked by the Index saw monthly price drops.
Hubspot Marketing
AUGUST 10, 2022
Last summer, as physical businesses began to reopen, analysts predicted one of the largest summer slumps we'd ever seen. And, when analyzing over 130,000 businesses, we certainly saw dips in engagement and conversion that affected some industries more than others. This year, we've seen a lot more of the economy open back up. But, unfortunately, businesses have still worried about which direction they're going due to the rising costs of inflation and continued economic uncertainties.
Search Engine Journal
AUGUST 10, 2022
It’s no longer a question of whether you should use retargeting; it’s how to use it to your maximum advantage. The post How Do Retargeting Ads Work, Anyway? appeared first on Search Engine Journal.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Content Marketing Institute
AUGUST 10, 2022
A small content marketing team can achieve mighty results – if you set yourselves up to succeed. Try this framework to help you wring every bit of juice out of the content you produce.
Search Engine Journal
AUGUST 10, 2022
Meta is rolling out new tools to help small business advertisers take advantage of advances in AI and automation. The post Meta Brings Automation To Small Business Advertising appeared first on Search Engine Journal.
Search Engine Roundtable
AUGUST 10, 2022
Google may be showing fewer reviews in the search result snippets, fewer review rich results, specifically when you filter by the shopping vertical. This seemed to happen right when Google released the Google Product Reviews update, there was a five percentage point drop in the number of review snippets for this category.
Search Engine Journal
AUGUST 10, 2022
Become an SEO PM rockstar by structuring your SEO plans into clear buy-in worthy actions that easily integrate into team workflows. The post SEO Project Management: A Guide To Organizational Nirvana appeared first on Search Engine Journal.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Search Engine Roundtable
AUGUST 10, 2022
As Google Lens becomes more and more popular, SEOs are asking, will we be able to see what traffic we get from Google Lens in Google Search Console? The answer is that Google Search Console currently does not support showing Google Lens traffic or data and likely won't in the foreseeable future.
Duct Tape Marketing
AUGUST 10, 2022
10 Critical Elements Your Website Must Employ Today written by John Jantsch read more at Duct Tape Marketing. Many people assume that a website's purpose is to get new clients. Just create high-quality product pages, write a little content, add a CTA button then sit back and see if it works. Yet the primary goal of a website isn’t only to obtain new clients.
Sales Force: CMO
AUGUST 10, 2022
Would you be surprised to learn that companies with a strong retail data strategy grow revenue up to 2.9 times faster than companies without one? Or that 73% of customers expect companies to understand their unique needs and expectations – a 7-point rise in just two years? Keep those numbers in mind this holiday, retailers, because they could affect your revenue and growth.
ConsumerTalk
AUGUST 10, 2022
When people reach for packaged snack foods between meals, they often want healthy choices consistent with their meals and deliver nutritional benefits. Some of these needs are generational. Baby boomers, for example, are being told by their doctors that healthier choices will help prolong their lives or improve their health. Millennials are eating snacks as meals because they're too busy to sit down for a full meal, and Gen X is trying to shake itself free from childhoods full of sweet and sugar
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Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Quikly
AUGUST 10, 2022
When brands create a sense of scarcity , their products and services seem more desirable, driving up demand and ultimately boosting sales. But how can you influence a fear of missing out in ethical ways that also benefit your customers? You’ll need clear-cut tactics that meet your customers where they are and feature honest, psychology-heavy content.
Search Engine Journal
AUGUST 10, 2022
What was the impact of the Google outage on the search community? We look at aftermath, which includes ranking and indexing problems. The post Aftermath Of August 8 Google Outage appeared first on Search Engine Journal.
Duct Tape Marketing
AUGUST 10, 2022
The 5 Stages Of Marketing Every Business Moves Their Customers Through written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch. In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show, and I’m gonna talk about something that I’ve been talking a lot about lately called the Customer Success Track.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
CMO Network
AUGUST 10, 2022
The Netflix deal is an endorsement of Microsoft’s rebound as high-tech competitor in the profitable digital ad world. Will this agreement give both companies the digital ad credibility boost they need—and could it really be about the next moves?
Duct Tape Marketing
AUGUST 10, 2022
How High-Performers Overcome Customer Indecision written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Matt Dixon. In this episode of the Duct Tape Marketing Podcast , I interview Matt Dixon. Matt is a Founding Partner of DCM Insights, the customer understanding lab. He’s also a frequent contributor to Harvard Business Review with more than 20 print and online articles to his credit.
Search Engine Roundtable
AUGUST 10, 2022
Google has updated its help documentation on dynamic rendering to say "dynamic rendering is a workaround and not a long-term solution for problems with JavaScript-generated content in search engines. "Instead, we recommend that you use server-side rendering, static rendering, or hydration as a solution," Google added.
Duct Tape Marketing
AUGUST 10, 2022
5 Keys To Transforming Your Business And Living The Life You Want written by Sara Nay read more at Duct Tape Marketing. About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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