Wed.Feb 12, 2025

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CRO for Mobile: Optimize Your Website for On-the-Go Conversions

Aspiration Marketing

Imagine losing half your customers before they even walk through the door. That's the reality for businesses that neglect mobile optimization. In a world increasingly dominated by smartphones, mobile traffic has overtaken desktop, yet conversion rates lag significantly. But, by optimizing websites for mobile users, companies can unlock a wealth of untapped potential and drive significant business growth.

Customer 161
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4 marketing ‘jobs to be done’ being transformed by genAI

Martech

Generative AI isn’t just transforming marketing it’s already embedded in how marketing teams work. From researchers using AI to analyze customer sentiment to designers automating routine tasks, marketing professionals across functions are finding practical, immediate applications for AI tools. Unlike traditional martech implementations, this transformation is happening from the ground up as individual marketers adopt AI assistants for their daily work.

Transform 127
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2025: The Year of AI-Ready Data!

MarketingOps

As the founder of a generative enterprise AI company, I’ve had countless discussions with Marketing Operations leaders over the past 2 years. My company has worked with hundreds of organizations to build internal AI models for automating scoring, qualification, nurturing, and more, and we’re now running close to half a billion daily predictions for them.

CRM 147
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How frequent AI usage is leading to cognitive decline

Businesses Grow

I want to talk about my wife for a moment. This is relevant to AI, trust me. In most marriages, there is a division of labor. For example, my wife does the taxes for our family. I used to do the taxes, but once we were married, this was something she wanted to do, so I happily off-loaded that duty. Today, if I had to do my own taxes, I would be lost.

Education 112
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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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How to Use Social Media as a B2B Company

Buffer Marketing

Social media marketing has become a necessity in most businesses' toolkits today. And B2B companies are no different. If you’re saying, “But we sell to other businesses, not individuals, why do we need to practice social media marketing?” remember there’s still a human behind every B2B purchase, too. Numbers tell the same story: 75 percent of B2B buyers use social media to make buying decisions 60 percent of B2B marketers say social media is the most effective ch

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How to use intent data to find and convert B2B leads

SmartBrief - Marketing

Its one thing to drive traffic to your site, but its a completely different thing to turn that interest into sales. This is where intent data comes in. When you understand which prospects have the most intention to buy, you know who to target. You can also start to pattern the behaviors that indicate a high-intention buyer so you know where to channel your sales efforts.

CRM 88
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How influencer marketing became an essential marketing channel

Martech

Theres never a dull moment in influencer marketing, which faces a significant challenge this year with the law banning TikTok in the United States. Even without the platform that made it famous, influencer marketing is now a significant channel for marketers. Its also big business for both content creators and brands. But how did we get here? In this conversation with Natalie Silverstein, Chief Innovation Officer at Collectively, we cover the origins of influencer marketing, going back to long-f

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The HubSpot Sales Blog's Data-Driven Play That Earned 250k+ Non-Organic Views

Hubspot Marketing

The inbound methodology is really important here at HubSpot. I think you could go so far as to say that it's more or less our main thing like almost everything we push, preach, and practice as a brand hinges upon it. In the interest of keeping this post focused and practical, I won't go into a holistic, thorough, pay attention because I'm going to quiz you on this later exploration of inbound marketing.

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How a human-centric approach could fix reputational disasters in 2025

Martech

A PR crisis is one of the most daunting things an organization can face. Companies in industries like healthcare, AI and commercial aviation all faced recent public disasters. In general, public trust in companies across the board simply isnt very strong. While 90% of business executives believe customers highly trust their companies, only 30% of consumers actually do.

PR 78
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AI In The Aisles: The Executive's Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

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Strategies for Local Businesses to Get More 5-Star Google Reviews

SocialPilot

Google recently released the top-ranking factors for local SEO, which mentions reviews as a critical ranking factor. This literally translates to this: What your customers say about your business is more important than what your marketing messages convey. Yes, we live in an era where the ultimate authority lies with the customer, and their reviews can largely influence how well or not your business ranks.

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From greenwashing to genuine change – a 2025 marketer’s guide to authentic social responsibility

illumin

Social responsibility in marketing requires brands to adopt more sustainable and ethical business practices and incorporate them into their marketing strategies. This marketing approach is on the rise, and brands that leverage socially responsible business practices will win in 2025. Brands looking to leverage social responsibility need to contemplate the societal, political, and environmental effects of their products and processes.

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Storytelling Converts Better Than Sales Tactics Every Time

Duct Tape Marketing

Storytelling Converts Better Than Sales Tactics Every Time written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Garfinkel In this episode of the Duct Tape Marketing Podcast , I interviewed David Garfinkel, a copywriting expert and author of The Persuasion Story Code. David is widely regarded as one of the top authorities on persuasive communication, storytelling in marketing, and direct response marketing.

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How Outsourcing Can Enhance Your Paid Media Advertising Campaigns

Marketing Insider Group

Paid media advertising, including platforms like Google Ads and social media campaigns, is a useful way to increase your brand’s visibility and drive traffic to your website. Statista estimates that 80% of total ad spending will be from digital sources by 2029, so focusing on your website makes a lot of sense. However, creating and managing these advertising campaigns comes with challenges, especially for teams with limited time, expertise, or resources.

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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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Social Media Copywriting: Best Practices & Practical Tips

SocialPilot

Did you know that 73% of marketers believe social media marketing has become ‘somewhat effective’ or ‘very effective’ for their business growth? Yet, many struggle to craft messages that genuinely connect with their audience. That’s where engaging and encouraging social media copywriting comes into play. By mastering this art, you can transform your brand into a genuine hero for your customers, addressing their needs and building lasting relationships.

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Optimizely & AD identify 3 e-commerce investments for distributor

Welcome Software

Optimizely has emerged as a trusted e-commerce software partner for AD, making long-lasting ecommerce success for the AD community the top priority. Recognized as a leader in Forrester's 2024 Commerce Solutions for B2B report , Optimizely helps AD members understand, invest in, and execute their e-commerce strategies. Optimizely and AD, through their extensive network of independent distributors, are betting big on content, personalization, and purchasing experiences as primary revenue drivers f

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Should You Buy Facebook Reviews? Risks, Ethical Options & Best Practices

SocialPilot

Facebook reviews play a huge role in shaping a brands reputation and influencing potential customers. With so much at stake, some businesses may be tempted to take shortcuts and buy Facebook reviews to boost credibility and visibility quickly. But is it worth the risk? While fake reviews might seem like a shortcut to success but they come with serious consequences from losing customer trust to facing penalties or even being banned from Facebook.

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Transparent Leadership Series: Unfiltered CMO Strategic Insights on Buyer Interview Objections

yorCMO

The post Transparent Leadership Series: Unfiltered CMO Strategic Insights on Buyer Interview Objections appeared first on yorCMO.

CMO 64
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B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

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Top ClickUp Alternatives for Project Management in 2025

Zumvu

ClickUp has emerged as one of the favorite tools in project management in recent times for teams wanting to make the workflow smooth, collaborate effectively, and manage tasks efficiently.

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Welcome To the Growth Nexus Podcast

SMA Marketing

Welcome to the inaugural episode of the Growth Nexus podcast! My name is Ryan Shelley, and I’ve been in search marketing for over 15 years, working with businesses ranging from small SMEs to Fortune 100 companies. This podcast will explore the intersection of creativity, technology, and data and how we can leverage these tools to.

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Beyond the Envelope: Tech-Driven Direct Mail Success

DirectMail2.0

This engaging webinar explores how cutting-edge technology is transforming the world of direct mail. Beyond the Envelope dives deep into the latest advancements and feature enhancements that are making direct mail campaigns more dynamic, measurable, and impactful than ever before. Featuring: Brad Kugler, DirectMail2.0 & Whos Mailing What! Morgan DiGiorgio, DirectMail2.0 & Whos Mailing What!