Aspiration Marketing

FEBRUARY 12, 2025

Imagine losing half your customers before they even walk through the door. That's the reality for businesses that neglect mobile optimization. In a world increasingly dominated by smartphones, mobile traffic has overtaken desktop, yet conversion rates lag significantly. But, by optimizing websites for mobile users, companies can unlock a wealth of untapped potential and drive significant business growth.

Customer 162

Customer SEO 162

Martech

FEBRUARY 12, 2025

Generative AI isn’t just transforming marketing it’s already embedded in how marketing teams work. From researchers using AI to analyze customer sentiment to designers automating routine tasks, marketing professionals across functions are finding practical, immediate applications for AI tools. Unlike traditional martech implementations, this transformation is happening from the ground up as individual marketers adopt AI assistants for their daily work.

Transform 126

Transform Logistics User-Generated Marketing 126

MarketingOps

FEBRUARY 12, 2025

As the founder of a generative enterprise AI company, I’ve had countless discussions with Marketing Operations leaders over the past 2 years. My company has worked with hundreds of organizations to build internal AI models for automating scoring, qualification, nurturing, and more, and we’re now running close to half a billion daily predictions for them.

CRM 147

CRM Whitepaper Health Analytics 147

SmartBrief - Marketing

FEBRUARY 12, 2025

Its one thing to drive traffic to your site, but its a completely different thing to turn that interest into sales. This is where intent data comes in. When you understand which prospects have the most intention to buy, you know who to target. You can also start to pattern the behaviors that indicate a high-intention buyer so you know where to channel your sales efforts.

CRM 88

CRM Customer Journey Education Marketing Strategy 88

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Businesses Grow

FEBRUARY 12, 2025

I want to talk about my wife for a moment. This is relevant to AI, trust me. In most marriages, there is a division of labor. For example, my wife does the taxes for our family. I used to do the taxes, but once we were married, this was something she wanted to do, so I happily off-loaded that duty. Today, if I had to do my own taxes, I would be lost.

Education 111

Education User-Generated Analytics Email Marketing 111

Martech

FEBRUARY 12, 2025

The five biggest challenges facing demand gen marketers include personalization, budget constraints and sales-marketing alignment. Thats according to the 2025 State of Demand Gen Report from The Marketing Geeks. Marketers also identified challenges around effectively scaling campaigns and data integration in the report. By now, were well aware of the issues marketing teams face when developing creative or personalized campaigns.

User-Generated 100

User-Generated Education Management Customer 100

Martech

FEBRUARY 12, 2025

Theres never a dull moment in influencer marketing, which faces a significant challenge this year with the law banning TikTok in the United States. Even without the platform that made it famous, influencer marketing is now a significant channel for marketers. Its also big business for both content creators and brands. But how did we get here? In this conversation with Natalie Silverstein, Chief Innovation Officer at Collectively, we cover the origins of influencer marketing, going back to long-f

Influencer Marketing 117

Influencer Marketing Law Marketing Marketers 117

Hubspot Marketing

FEBRUARY 12, 2025

The inbound methodology is really important here at HubSpot. I think you could go so far as to say that it's more or less our main thing like almost everything we push, preach, and practice as a brand hinges upon it. In the interest of keeping this post focused and practical, I won't go into a holistic, thorough, pay attention because I'm going to quiz you on this later exploration of inbound marketing.

Inbound Marketing 84

Inbound Marketing Place Management Branding 84

Martech

FEBRUARY 12, 2025

A PR crisis is one of the most daunting things an organization can face. Companies in industries like healthcare, AI and commercial aviation all faced recent public disasters. In general, public trust in companies across the board simply isnt very strong. While 90% of business executives believe customers highly trust their companies, only 30% of consumers actually do.

PR 77

PR Health Price Food 77

Duct Tape Marketing

FEBRUARY 12, 2025

Storytelling Converts Better Than Sales Tactics Every Time written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Garfinkel In this episode of the Duct Tape Marketing Podcast , I interviewed David Garfinkel, a copywriting expert and author of The Persuasion Story Code. David is widely regarded as one of the top authorities on persuasive communication, storytelling in marketing, and direct response marketing.

Copywriting 73

Copywriting Communications Marketing Strategy Customer 73

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

SocialPilot

FEBRUARY 12, 2025

Google recently released the top-ranking factors for local SEO, which mentions reviews as a critical ranking factor. This literally translates to this: What your customers say about your business is more important than what your marketing messages convey. Yes, we live in an era where the ultimate authority lies with the customer, and their reviews can largely influence how well or not your business ranks.

Transform 69

Transform Management User-Generated Education 69

illumin

FEBRUARY 12, 2025

Social responsibility in marketing requires brands to adopt more sustainable and ethical business practices and incorporate them into their marketing strategies. This marketing approach is on the rise, and brands that leverage socially responsible business practices will win in 2025. Brands looking to leverage social responsibility need to contemplate the societal, political, and environmental effects of their products and processes.

Customer loyalty 59

Customer loyalty Communications Advertising Advertisers 59

Marketing Insider Group

FEBRUARY 12, 2025

Paid media advertising, including platforms like Google Ads and social media campaigns, is a useful way to increase your brand’s visibility and drive traffic to your website. Statista estimates that 80% of total ad spending will be from digital sources by 2029, so focusing on your website makes a lot of sense. However, creating and managing these advertising campaigns comes with challenges, especially for teams with limited time, expertise, or resources.

Advertisers 52

Advertisers Advertising Key Performance Indicator Transform 52

SocialPilot

FEBRUARY 12, 2025

Did you know that 73% of marketers believe social media marketing has become ‘somewhat effective’ or ‘very effective’ for their business growth? Yet, many struggle to craft messages that genuinely connect with their audience. That’s where engaging and encouraging social media copywriting comes into play. By mastering this art, you can transform your brand into a genuine hero for your customers, addressing their needs and building lasting relationships.

Copywriting 47

Copywriting Transform User-Generated Gen Z 47

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing

Welcome Software

FEBRUARY 12, 2025

Optimizely has emerged as a trusted e-commerce software partner for AD, making long-lasting ecommerce success for the AD community the top priority. Recognized as a leader in Forrester's 2024 Commerce Solutions for B2B report , Optimizely helps AD members understand, invest in, and execute their e-commerce strategies. Optimizely and AD, through their extensive network of independent distributors, are betting big on content, personalization, and purchasing experiences as primary revenue drivers f

eCommerce 52

eCommerce Shipping Price Product 52

SocialPilot

FEBRUARY 12, 2025

Facebook reviews play a huge role in shaping a brands reputation and influencing potential customers. With so much at stake, some businesses may be tempted to take shortcuts and buy Facebook reviews to boost credibility and visibility quickly. But is it worth the risk? While fake reviews might seem like a shortcut to success but they come with serious consequences from losing customer trust to facing penalties or even being banned from Facebook.

User-Generated 52

User-Generated Price Management Customer loyalty 52

yorCMO

FEBRUARY 12, 2025

The post Transparent Leadership Series: Unfiltered CMO Strategic Insights on Buyer Interview Objections appeared first on yorCMO.

CMO 64

CMO 64

Zumvu

FEBRUARY 12, 2025

ClickUp has emerged as one of the favorite tools in project management in recent times for teams wanting to make the workflow smooth, collaborate effectively, and manage tasks efficiently.

Management 52

Management 52

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketing

SMA Marketing

FEBRUARY 12, 2025

Welcome to the inaugural episode of the Growth Nexus podcast! My name is Ryan Shelley, and I’ve been in search marketing for over 15 years, working with businesses ranging from small SMEs to Fortune 100 companies. This podcast will explore the intersection of creativity, technology, and data and how we can leverage these tools to.

Search Marketers 52

Search Marketers Marketing Marketers 52

DirectMail2.0

FEBRUARY 12, 2025

This engaging webinar explores how cutting-edge technology is transforming the world of direct mail. Beyond the Envelope dives deep into the latest advancements and feature enhancements that are making direct mail campaigns more dynamic, measurable, and impactful than ever before. Featuring: Brad Kugler, DirectMail2.0 & Whos Mailing What! Morgan DiGiorgio, DirectMail2.0 & Whos Mailing What!

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Direct Mail Product Education Promotion 52