Unbounce
JANUARY 31, 2019
Does beauty matter? Well, when it comes to landing page design, it can definitely influence how your offer is perceived. Ultimately, if your landing pages don’t look good—or follow some best-practices—your conversions can suffer. Landing pages that are well designed often convert better than those that aren’t, and the difference can be dramatic.
Hubspot Marketing
JANUARY 28, 2019
We can all agree there's more than one way of doing something. For example, some people default to the "loop, swoop, and pull" method when they tie their shoes, while others swear by the "bunny ears" technique. Either way you swing it, your shoes get tied, right? The trouble is, in some areas of life, different approaches don't always return the same results.
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Adobe Experience Cloud Blog
JANUARY 30, 2019
B2B marketers are in a pickle when it comes to data. Data insights are critical to boosting marketing and sales performance. Yet the marketer’s trust in data has plunged to a new low that’s putting a damper on strategic marketing initiatives, according to Dun & Bradstreet’s (D&B) recently released Sixth Annual B2B Marketing Data Report. Just 50% of D&B survey respondents expressed confidence in the quality of their data—down from 75% in 2017.
Adams & Knight Marketing
JANUARY 29, 2019
The statistics are staggering: • Only two in 10 American adults who have dangerous medications lock them up. • Nearly 60,000 kids under the age of five accidentally swallow prescription drugs and end up in ERs every year. • Pharmaceutical drugs contaminate the water supply for more than 40 million Americans. • Almost half of teens who abuse drugs get them from a family member. without their knowledge.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Sprout Social
JANUARY 31, 2019
Dozens of new features are released on Instagram every year. Not everything is perfect and that’s why these hacks are there for you. Some are workarounds to current issues while others are features that are tucked away in your profiles. These Instagram hacks are arranged by type. They include customizations for your profile page, Instagram Stories and even ways to make managing your presence easier.
Marketing Insider Group
JANUARY 31, 2019
The beginning of the year always signals a reevaluation of old strategies and the hunt for newer ones to stay competitive in your industry. We’ll be ringing in 2019 no differently with a new set of B2B lead generation strategies you should watch out for. The digital marketing landscape is constantly changing, which means B2B […]. The post 10 B2B Lead Generation Strategies for 2019 appeared first on Marketing Insider Group.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hubspot Marketing
JANUARY 28, 2019
We all know about the infamous rivalry between Dunkin' Donuts and Starbucks. At the end of the day, they both sell coffee -- but they've each cultivated strong, unique brands, and have attracted very different audiences as a result. You can often overhear heated arguments regarding the topic, with people vehemently claiming one coffee chain to be better than the other.
Adobe Experience Cloud Blog
JANUARY 18, 2019
Building a website is easier than ever. It is the foundation of your digital strategy and is one of the most effective means of advertising your products. Lead Generation. A website helps you generate leads while you are asleep. More than 80% of customers research a product online before purchasing it. This means that they visit Google and type the keywords related to the product, such as the ‘Best Casual Trousers.’.
Neil Patel
JANUARY 29, 2019
In 2018, I promised you I would release a better version of Ubersuggest for free, and I did that. But there was one big issue: Ubersuggest only worked on a keyword level. When you put in a keyword, you get a list of more keyword ideas and content ideas. And then when you put in a URL, nothing happened. Well, that was before. You can now get domain level metrics!!!!
Sprout Social
JANUARY 30, 2019
Do you have your social media marketing strategy squared away for 2019? If not, we don’t blame you. Because 2018 was a whirlwind year for social marketing to say the least. Facebook was shrouded in controversy due to its algorithm changes and privacy concerns. Instagram finally came into its own by rolling out a whole slew of business features while also passing the one-billion user mark.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Marketing Insider Group
JANUARY 28, 2019
SEO. Social media. Websites. Blogs. Developing an effective content marketing strategy can feel daunting with so many options and strategies available. At Marketing Insider Group, we meet with brands on all points of the content marketing journey. From those who are still learning what content marketing is and why it’s important to those who are […].
Content Marketing Institute
JANUARY 25, 2019
You know you have amazing content, but how do you drive traffic to it? How do you amplify its reach? I interviewed several top B2B marketers to see how they’re doing it, and learned it starts before the content is created and doesn’t end when you hit “publish.”. HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs. 3 New Content Distribution Tech Trends to Embrace Now [Tools]. 1.
Hubspot Marketing
JANUARY 23, 2019
With over 800 million active users , Instagram is undoubtedly one of the most far-reaching social media networks you can use for marketing purposes. Instagram has proven a viable advertising option for businesses today, and shows no signs of slowing down -- in fact, eMarketer estimates worldwide Instagram ad revenues will exceed $10 billion by 2019 , an exponential increase from 1.86 billion in 2016.
Adobe Experience Cloud Blog
JANUARY 23, 2019
If improving the health of your database is a priority in the new year, skip the traditional means of data cleansing and take a look at your email inbox first. That’s right, email replies (like Out-Of-Office and Left-The-Company) contain valuable sales intelligence about your leads. Think about it. Many of those auto-replies contain real-time updates to phone numbers, titles, and even emails — straight from the leads you’re actively engaging.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Neil Patel
JANUARY 15, 2019
Digital marketing is going to change drastically in 2019. And sadly, you aren’t going to like a lot of the changes. And no, I don’t mean change from a competition standpoint. You already know that each year marketing gets more expensive and more competitive. That’s just a given. Just look at the graph above: that’s Google’s annual revenue. As you can see, during the last recession, Google made more and more money.
Sprout Social
JANUARY 10, 2019
Instagram used to be a black hole in terms of third-party marketing tools. Fast forward to 2019 and times have changed. From social listening to engagement metrics, businesses on Instagram are spoiled for choice when it comes to Instagram analytics. Zeroing in on the right Instagram analytics tools can be tricky, though. Why? Tools come and go. The platform’s recent surge in popularity coupled with frequent changes to its API makes it difficult to find a reliable, long-term solution.
Marketing Insider Group
JANUARY 22, 2019
As we head into the New Year, it’s a great time to review your website and your online marketing strategy. Take some time to analyze what worked and what didn’t work over the last year, and think about your goals in terms of traffic generation and business growth over the next 12 months. Just as […]. The post SEO Ranking Factors for 2019 appeared first on Marketing Insider Group.
Content Marketing Institute
JANUARY 22, 2019
? ?. People learn by creating connections between the familiar and the possible. So it should come as no surprise that, as content marketers, we often approach the task of developing new ideas and initiatives by referencing, analyzing, and iterating on the creative experiences we know and love – standing on the shoulders of giants , so to speak. Of course, discovering the essence of what makes some campaigns rise above so many others is no small feat.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Hubspot Marketing
JANUARY 21, 2019
Guess what? Global marketing is no longer reserved for brands with deep pockets, nor is it a huge hassle for already over-burdened marketing managers. In fact, a global presence is possible for any business with a creative strategy and an understanding of world markets. What Is Good Global Marketing? Global marketing is the act of focusing a product on the needs of potential buyers in other countries.
Adobe Experience Cloud Blog
JANUARY 16, 2019
Picture John. He’s just become a customer of your B2B software company and agreed to buy your product, which comes with a year of support and maintenance. After 12 months, John will have to renew his contract to keep his licenses active. Now it’s time to record the sale and move on to acquiring the next customer, right? Not quite. You’ll record John’s initial transaction value, of course, but that’s just the beginning of John’s customer lifetime value (CLV).
Neil Patel
JANUARY 22, 2019
When I started my journey as an entrepreneur, I made a huge mistake. And sadly, it took me years to figure out what I was doing wrong. The issue with this mistake is that it isn’t obvious. Not just entrepreneurs, but people, in general, make it for the majority of their lives. Can you guess what that mistake is? I was a people pleaser. I kept saying “yes.” Especially when it came to business.
Sprout Social
JANUARY 2, 2019
Welcome to planning season! For social marketers, this is the most exciting time of the year. Oftentimes it’s the most stressful, too. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Marketing Insider Group
JANUARY 21, 2019
Physical assets of your business might include stock, equipment, and buildings. If you have any sort of presence online you’ll also have digital assets – your website, social media profiles, and most importantly your content. Content is a valuable digital asset for several reasons. High-quality content can help to build your brand and reputation, increase […].
Content Marketing Institute
JANUARY 8, 2019
Creating visuals for a landing page is kind of like dressing for a job interview. Job candidates want the interviewers to see them as well prepared and a good fit for the company. You want the visuals on your landing pages to communicate to visitors that you’re delivering what they want in a manner that reflects your overall brand. Another similarity between dressing for a job interview and finding the best visuals for your landing page?
Hubspot Marketing
JANUARY 31, 2019
If digital and traditional marketers faced off in a debate about whose promotional philosophy is superior (which would probably get more heated than an NSYNC versus Backstreet Boys dispute), one of the points digital marketers could hang over traditional marketers’ heads is their ability to measure a campaign’s performance -- and their opponent’s inability to do the same.
Adobe Experience Cloud Blog
JANUARY 14, 2019
In the marketing world, content marketing is crucial for businesses to scale, or even get discovered. We all know that; so, what we are NOT going to discuss in this post is the importance of content marketing. Instead, we’ll talk about how to avoid six pitfalls in your B2B content strategy. Let’s proceed with two eye-popping quotes regarding content marketing investment: “Content creation is the area of content marketing where there has been the most reported increase in spending over the last
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Neil Patel
JANUARY 2, 2019
I know what you are going through. You were excited to launch your brand-new site until you realized no one is coming to it. So, you head to all of the marketing blogs to learn how to fix this, but for the life of you, your traffic won’t go up no matter which tactic you leverage. What you’re feeling right now is very common. Not only have I experienced it, but when I was starting out, I even took the small life savings that I made from cleaning restrooms and sweeping up trash to pay a marketing
Litmus
JANUARY 4, 2019
This year you can expect to see more personalized emails, as well as more interactive emails. For the second year in a row, those two email design trends stood out above all others, according to a Litmus poll of more than 240 marketers. The next tier of email design trends included using more AI-driven content and live content, and simplifying email designs.
Marketing Insider Group
JANUARY 17, 2019
Last year, NYMAG and The Guardian proclaimed social media influencers the idols of millennials and the main hope of marketing. According to these sources, only the lazy didn’t work with at least one social media influencer and many companies had an entire stable of them. But, today, the blush might be off the apple. What […]. The post The Rise and Fall of the Social Media Influencer appeared first on Marketing Insider Group.
Content Marketing Institute
JANUARY 14, 2019
The sales funnel is obsolete. In fact, it has been obsolete for a long time. Bold statement? Yes, but when you look at the facts, it’s obvious. The sales funnel doesn’t help predict anything about buyers: Not their mentality, not their movement through the buyer’s journey , and not when they might make a purchase. Modern buyers are too unpredictable.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
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