Businesses Grow
JULY 17, 2024
The two most important “soft skills” in marketing are empathy and curiosity. I realized that I’d written more than 3,000 blog posts and had never written about curiosity. How un-curious of me. Curiosity is the spark that ignites innovation in marketing. It’s the fuel that propels us beyond the mundane and into the realm of the remarkable.
Trade Press Services Newsletter
JULY 11, 2024
Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace. By partnering with industry influencers, brands can reach new audiences while deepening trust with existing ones.
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Hubspot Marketing
JULY 11, 2024
Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Months before Beau was born, my sister — herself a mother of three — recommended we put a “NoseFrida” on our registry. “It’s this rubber tube,” she said. “One end goes in the baby’s nose, the other goes in your mouth. Then you suck.
Marketing Insider Group
JULY 29, 2024
Nonprofits are investing more time and resources into digital marketing avenues than ever before. According to the 2024 M+R Benchmarks report , nonprofits invested 13% more in digital advertising in 2023 than in 2022. Digital marketing connects nonprofits to new audiences and strengthens their relationships with existing supporters. However, your digital marketing plan is only as powerful as the data you collect to inform your decisions.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Vertical Response
JULY 29, 2024
Need a clear way to plan for a marketing campaign? This guide will walk you through 7 simple steps to set goals, reach your audience, and measure your results. Key Takeaways Setting clear, measurable goals is essential for guiding a marketing campaign, allowing for alignment with business objectives and progress tracking. Identifying and understanding the target audience through segmentation and persona development enhances engagement and campaign effectiveness.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Backlinko
JULY 19, 2024
Rank tracking tools let you monitor your SEO performance over time. By tracking which keywords you’re ranking for, where you’re gaining, and where you’re losing. Backlinko.com ranks for more than 114K keywords in the US. 16K of these rank in the top 10 positions. Keeping track of the keywords we know drive the most value helps us ensure we have visibility for key terms in volatile search results.
Buffer Marketing
JULY 24, 2024
You’re spinning multiple plates at once as a social media marketer. Brainstorming content ideas, scheduling posts, replying to comments, analyzing your social media marketing performance, tweaking your marketing strategy based on data — and repeating it all over again day in and day out for multiple social media platforms. Whew. It takes some elbow grease to keep the wheels spinning.
Marketing Insider Group
JULY 24, 2024
Content marketing is a dynamic field that evolves rapidly, and staying ahead requires significant effort. You’ll need to set strategic benchmarks to measure success, helping you improve wherever necessary. Whether you’re a seasoned marketer or just starting, these benchmarks will help define your successes and failures. From there, you can optimize your strategies and achieve the desired results.
Martech
JULY 23, 2024
Brands today face a new and formidable threat: AI-powered dupes. These sophisticated copycats are eroding consumer trust, diluting brand identities and damaging bottom lines. The cost? The sale of counterfeit products is a $2 trillion criminal enterprise that impacts virtually every industry, according to the National Crime Prevention Council (NCPC).
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Aspiration Marketing
JULY 18, 2024
Ever feel lost during a sales call, struggling to answer a tough objection or explain your product's edge? You're not alone. Unpreparedness can sink deals. But don't worry; there's a secret weapon: sales battle cards. These handy quick-reference guides empower you with essential product knowledge, competitor insights, and objection-crushing responses.
Social Media Examiner
JULY 25, 2024
Wish you could easily get great content for your social platforms? Wondering how to leverage user-generated content (UGC) in your marketing? In this article, we’ll explore UGC strategy What Is User-Generated Content? In today's digital age, UGC has become a powerful tool for businesses to connect with their audience and build brand loyalty. UGC is […] The post UGC Strategy: Boosting Visibility and Sales With Customer Content appeared first on Social Media Examiner.
Search Engine Land
JULY 29, 2024
Change is the only constant in today’s rapidly evolving digital marketing landscape. Keeping up with the latest innovations isn’t just a choice – it’s a necessity for survival. Generative engine optimization (GEO) is the latest major development revolutionizing the way people search and interact with information online. As GEO and its effects on SEO and digital marketing continue to evolve, we’ll cover the basics to equip you with the knowledge to navigate these dynamic changes and stay ahead.
Hubspot Marketing
JULY 16, 2024
Everyone knows that ChatGPT can generate content on nearly any topic you can imagine (some information might be made up, but that’s a story for a different article). So, while I’m not a fan of using it to create articles, I must say that I’m impressed with how helpful it can be for SEO. In this post, I put together different ways you can use ChatGPT to improve your search rankings – whether it’s through keyword improvements, proper linking, or other tactics.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Sprout Social
JULY 23, 2024
“You know what I really like? Pinterest. I’ve got a lot of stuff saved. I deleted Instagram and Twitter on my phone. I have TikTok, and I have Pinterest… Puppies, breakfast, workout videos and booty shorts. I see all the content I want to see.” This quote from Megan Thee Stallion during a recent chat at Social Media Week captures the buzz we’ve been hearing in marketing circles: Pinterest is having a moment.
Martech
JULY 10, 2024
No marketing technology series would be complete without discussing the ever-important measurement of success or KPIs. I have been writing about KPIs and ROI my entire career, with the topic becoming especially hot and heavy during the dawn of social media. I recall discussing the topic at a digital marketing dinner about 15 years ago, where after several glasses of wine, the bold consensus was to forget direct ROI and instead find inherent value in the new relationships we could garner on socia
Aspiration Marketing
JULY 24, 2024
Launching a marketing campaign without understanding your audience is like navigating a new city without a map. You might have a great plan and experienced skills, but reaching your target audience is a guessing game. Marketing research is the tool that helps you find your way. By following a structured six-step process, you'll gather valuable customer information to craft messages that connect and campaigns that deliver results.
Buffer Marketing
JULY 11, 2024
As a professional, there’s no better way to future-proof your career than building your personal brand on LinkedIn. Establishing yourself as a thought leader and building an engaged audience on the platform can help generate new customers for your business, exciting job opportunities, and even paid side projects as a B2B (or B2C) creator. I’ve been focused on building a personal brand on LinkedIn since mid-2022 (that’s just about two years at the time of writing this),
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Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Backlinko
JULY 22, 2024
If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month. This turns your site from an afterthought into an asset that generates leads and sales. Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. In the first two years, our traffic grew from a few hundred monthly visitors to several thousand.
Hubspot Marketing
JULY 12, 2024
In a perfect world, my car would run on starlight and dreams, fries would taste good reheated, and we would never be asked to prove the ROI of community management. Unfortunately, that’s not the world we live in — so I reached out to 3 different community management experts and asked how they show the value of their community. Below, I’ll share their best tips for communicating ROI to your stakeholders.
Social Media Examiner
JULY 18, 2024
Want to make your marketing more relatable? Wondering how humor could help? In this article, we’ll explore how to embrace humor in your writing. Why Use Humor in Marketing? Humor can be a powerful marketing tool that can increase brand awareness an customer loyalty, but many marketers shy away from using it. They worry about […] The post Embracing Humor in Your Writing: The Funny Side of Business appeared first on Social Media Examiner.
Martech
JULY 17, 2024
Eighty-three percent of Chinese business decision-makers say their organizations are using AI. This contrasts with the U.S. (65%) and the U.K. (70%). However, closer questioning reveals that U.S. organizations are ahead in terms of genAI maturity, having fully implemented solutions. These statistics come from an extensive global survey of 1,600 decision makers in genAI strategy or data analytics in organizations across key sectors conducted by Coleman Parkes for data management and analytics ven
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Aspiration Marketing
JULY 23, 2024
Are you feeling stuck in a business rut? You're not alone. Many businesses struggle to identify areas for improvement, leading to missed opportunities and stagnant growth. The key to unlocking your brand's full potential lies within a powerful tool: SWOT analysis. In our previous blog posts, we introduced SWOT analysis as a framework for evaluating your competitive position and dived into the "S" in SWOT.
Marketing Insider Group
JULY 23, 2024
As you know, social media marketing is a cornerstone of brand success, providing businesses with unparalleled opportunities to engage with audiences and build their online presence. With numerous platforms available, choosing the right ones for your brand is crucial. As we move through 2024, Twitter, now known as X, remains a powerhouse in the social media landscape, boasting over 106 million users in the United States alone.
Search Engine Land
JULY 10, 2024
Internal linking is one of the most under-utilized arrows in the quiver of a site owner. Although inbound link building gets all the press, it’s the correct use of internal linking that can really move a site algorithmically when done strategically. Need to provide increased UX to users accessing content ? Use internal linking. Need to promote an inclusive, accessibility-compliant experience ?
Hubspot Marketing
JULY 23, 2024
Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Back in 2015, I worked for a medium-sized British software company. My job was to increase the number of leads we generated from our Facebook, Twitter, and LinkedIn accounts. To help, I was handed around £5,000 and asked to create a few click-worthy Facebook ads.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Social Media Examiner
JULY 16, 2024
Want to create better video thumbnails without a graphic designer? Wondering if AI tools can help? In this article, we explore how to create great-looking YouTube thumbnails using AI tools. How to Create Visually Appealing Thumbnails With AI Custom YouTube thumbnails are crucial for getting people to click on your videos. But creating, testing, and […] The post How to Create Stunning AI Thumbnails for YouTube appeared first on Social Media Examiner.
Martech
JULY 11, 2024
Did you know that you have your own intent data? You don’t need to buy it. If you are executing campaigns, especially in existing accounts, you have data that goes much deeper than you could buy. You just know where and how to look for it. Once you find it, you will realize that what has been sold or said to you about “signals” isn’t exactly true. The reality of intent signals As marketers, we’ve been told that there is a connection between a “signal” of a prospect seeking information with their
Aspiration Marketing
JULY 10, 2024
Podcast listenership is booming, with massive audiences eager to be transported by engaging narratives. But unlike movies or TV shows, podcasts rely solely on audio to captivate their audiences. There are no fancy visuals, just the power of your voice and the listener's imagination. It's a unique challenge, but one that narrative podcasts are conquering in incredible ways.
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