Adobe Experience Cloud Blog
AUGUST 26, 2014
'Author: Maggie Jones In our experience, companies tend to have one of two problems with social marketing : 1) they can’t think of anything to post, or 2) they’ve got so much material that they overwhelm their audiences — which means that their brilliant messaging and razor-sharp wit gets lost in the noise. Regardless of which category your company falls into, an editorial calendar is what you need.
Marketing Insider Group
AUGUST 18, 2014
'One of the biggest content marketing questions I get on a regular basis is “ who are the leading content marketing brands? ” After American Express OPEN Forum , which claims to be the single largest source of leads, in the form of new card members for their small business group, I typically point to Red Bull who has taken the whole “ brand as publisher ” model to a whole new level.
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Duct Tape Marketing
AUGUST 28, 2014
'A Visual Guide to Local SEO for Small Business Websites written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Justin Sturges – Enjoy! How to Build a Perfectly Optimized Local Website by Following the Google Guidelines! Building a winning local website is no simple task.
Adobe Experience Cloud Blog
AUGUST 21, 2014
'Author: Maggie Jones There are a lot of blogs about marketing out there, and many of them are worth reading — well-written, original, full of valuable information and fresh perspectives. But the sad, sad truth is that there are a limited number of hours in the day (only 24, last time we checked). To help our friends in marketing sort through the blogosphere in record time, we’re compiling a list of our most bookmark-worthy marketing blogs, narrowing down the list to 10 in each category.
Speaker: Speakers:
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Adobe Experience Cloud Blog
AUGUST 18, 2014
'Author: Maggie Jones If you’re like many marketers, defending your budget to the C-suite can feel like answering a pop quiz on a book you forgot to read…in Greek. First of all, executives don’t care about “soft” metrics like brand awareness, impressions, or followers on social media — even though those metrics help marketers improve performance, your CEO is more concerned with pipeline, revenue, and profit.
Adobe Experience Cloud Blog
AUGUST 12, 2014
'Author: Rachel Yarnold For marketers with big dreams and small budgets, guerrilla marketing has a strong appeal its often seen as a low investment, high impact strategy. But while these campaigns do tend to be inexpensive, they also require a big imagination. But before we dive in, what exactly is guerrilla marketing? The term was actually coined in 1984 by American advertising executive and writer Jay Conrad Levinson.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Adobe Experience Cloud Blog
AUGUST 27, 2014
'Author: Julie Ritchie Many years from now, as anthropologists comb through the remnants of our civilization, they’ll find something strange in the YouTube archives: thousands of people willingly dumping ice water over their heads. The ALS Ice Bucket Challenge is the latest in a long list of unexpectedly viral phenomena. This list includes, but is not limited to, Grumpy Cat, Ridiculously Photogenic Guy, and Gangnam Style (none of which impressed Olympic gymnast McKayla Maroney , nor did the
Adobe Experience Cloud Blog
AUGUST 6, 2014
'Author: Julie Ritchie If you’re like most marketers, events are part of your marketing mix. And why not? Events are a great way to drive opportunities and engage every aspect of your marketing funnel. But to host your event in a beautiful space, offer your attendees lunch (or a cocktail), and thrill them with amazing speakers, you need something that’s green and rhymes with honey.
Adobe Experience Cloud Blog
AUGUST 25, 2014
'Author: Seth Lieberman Many marketers feel like the engine is always running. There’s always more to do – campaigns to run, technologies to master, analytics to check… And, of course, there’s the constant need to drive more leads, better leads, and faster MQLs. In fact, 78% of B2B marketers state that “generating more leads” is the biggest challenge they are currently facing.
Adobe Experience Cloud Blog
AUGUST 14, 2014
'Author: Courtney McAra When I first came to Marketo, I was SHOCKED by the size of our marketing operations team. In my previous role, I’d handled marketing operations and demand generation. I was sure they didn’t need so many people for operations alone. Boy, was I wrong. What I failed to realize was that marketing operations (affectionately known as “MOPS” at Marketo) is at the core of a well-run marketing team.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Adobe Experience Cloud Blog
AUGUST 13, 2014
'Author: Maggie Jones According to Forrester research, your audience will consume around three pieces of content on your website for every one piece you can realistically complete and deliver. This shouldn’t be much of a surprise — creating content is a big investment of resources, and if your audience is spending a healthy amount of time on your site, you want them to consume your content.
Adobe Experience Cloud Blog
AUGUST 19, 2014
'Author: Jennifer Hawkins Events have traditionally been one of marketing’s biggest spends, but they’re notorious for failing to generate useful information. According to Frost and Sullivan, marketers spend $565 billion on event marketing each year, but the resultant data is often reduced to a stack of business cards and a PDF of scanned leads. Understandably, this makes it difficult for data-driven marketers to justify expensive events, and to get clear insight into what works best.
Adobe Experience Cloud Blog
AUGUST 20, 2014
'Author: Julie Ritchie If you enjoy requesting cars on your smartphone, you were probably excited to learn that Uber has partnered with Google Maps , offering ride estimates along with driving directions, and allowing you to launch the Uber app in one tap. Personally, I was excited about the partnership for another reason – it’s a great example of partner marketing.
Adobe Experience Cloud Blog
AUGUST 4, 2014
'Author: Maggie Jones If you’re in higher ed, you’re probably under pressure to increase retention, graduation, and post-graduation employment rates – no small task, especially when you’re competing against other schools, fighting against social networks for attention, and dealing with squeezed budgets at every turn. But higher ed organizations are now catching up with best-of-breed marketers in other industries — and not a moment too soon.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Marketing Insider Group
AUGUST 28, 2014
'There is a ton of excitement and anticipation surrounding this year’s Content Marketing World taking place in Cleveland in just 2 weeks. In case you didn’t know, the keynote speaker at this year’s event is Kevin Spacey, who will certainly blow us away with a ton of expletives on storytelling success. Leading up to the event, Lee Odden has been very busy publishing a series of ebooks and infographics on Content Marketing Strategy , Audience Development , Visual Content Marke
Marketing Insider Group
AUGUST 20, 2014
'In the course of working with brands across the business landscape, a few questions come up time and time again. What is content marketing? Why is it important? Who should care? What should they do about it. It reminds me of the classic journalism approach of answering the who?, what?, when?, where?, why? and how? questions to get to the bottom of every good story.
Marketing Insider Group
AUGUST 26, 2014
'In my recent post on the top skills for content marketing strategists, I listed 7 skills you should look for when hiring a content marketing strategist. The post was inspired by both my own challenge of filling the role inside a large enterprise brand. It was also based on the large number of times I have been asked this question, especially recently, by mostly large brands.
Duct Tape Marketing
AUGUST 26, 2014
'Why Dark Posts Are the Best Facebook Advertising Approach Right Now written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Let me preface this post by highlighting the words in the title “right now.”. photo credit: windy_sydney via photopin cc. As with all things in this fast changing digital world, a killer tactic today may soon be worth very little when, for example, the network you’re using it on decides to change the rules or it simply becomes diluted d
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Duct Tape Marketing
AUGUST 11, 2014
'10 Ways to Supercharge Your B2B Lead Generation Efforts written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. B2B lead generation seems to be a mystery to many marketers. Just do a search on the topic and youll find little thats helpful. In my opinion, there are two reasons for this. One people are searching for that one killer lead tactic that will mask all ills or, Two people fail to realize that successful B2B lead generation is made up of
Duct Tape Marketing
AUGUST 15, 2014
'The Future of Mobile Search Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Justin Emig – Enjoy! Just a few short years ago, smartphones were reserved for those bleeding edge consumers willing to spend half of their paycheck on a device double the size of their existing ‘feature’ phone that allowed you to replicate an experience historically reserved for
Duct Tape Marketing
AUGUST 21, 2014
'How to Get More Customers for Free This Week Through Google written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post i s from Erik Larson – Enjoy! . You’re getting frustrated. You see neighboring businesses, competitors, and everyone else get customers through their door, and you’re getting nothing.
Duct Tape Marketing
AUGUST 14, 2014
'8 Ways to Amplify Your Content on Mobile written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Dave Landry – Enjoy! photo credit: shutterstock. Mobile is becoming a powerful, driving engine in the content world. The January 2014 Mobile Technology Fact Sheet shows that 63% of adult cell phone owners use their phones to go online, while 34% of cell phone Internet users go o
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Duct Tape Marketing
AUGUST 25, 2014
'Does Your Business Have a TV Show? written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Kevin Jordan – Enjoy! If you watch any television at all, chances are you’ve stumbled across one of the many reality TV shows that turn the day-to-day drama of a small business into prime time entertainment.
Duct Tape Marketing
AUGUST 7, 2014
'How Mobile Marketing is Changing the Face of Events written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s post comes from Adam Hope. ‘Mobile marketing’ Image Credit: Osman Kalkavan. In today’s increasingly mobile world, more and more marketers are focusing their activity primarily at mobile users.
Duct Tape Marketing
AUGUST 8, 2014
'Just Work the Program written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and todays guest post is from Justin Belmont Enjoy! Photo Credit: Barber Chair. Many barbershops go beyond a simple haircut to treat customers to a grooming extravaganza.
Duct Tape Marketing
AUGUST 29, 2014
'The Top Google Analytics Reports for Assessing Mobile Activity written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Mark Hansen – Enjoy! As the use of mobile devices continues to increase, understanding the needs and behaviors of our mobile visitors is increasingly important.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Duct Tape Marketing
AUGUST 27, 2014
'What Does Charm Have To Do with Business? written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Marketing podcast with Jordan Harbinger. My guest for this week’s episode of the Duct Tape Marketing Podcast is Jordan Harbinger – cofounder of an amazingly successful business called The Art of Charm – a business with the tagline – where ordinary guys become extraordinary men.
Duct Tape Marketing
AUGUST 6, 2014
'In Sales & Marketing, Zero Dark Thirty is 30 Minutes Too Late written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. … or why the biggest sales problem businesses think they have isn’t the one they actually have! It’s guest post day here at Duct Tape Marketing and today’s guest post is from a member of the Duct Tape Marketing Consultant Network - Kurian M.
Duct Tape Marketing
AUGUST 13, 2014
'Why Is Profit Viewed As a Bad Thing? written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Marketing podcast with Mike Michalowicz It always amazes me when I see how little focus business owners have on this concept known as profit. photo credit: Dave Dugdale via photopin cc. There seems to be a total infatuation with revenue and head count when the true health of a business investment is profit.
Duct Tape Marketing
AUGUST 30, 2014
'Weekend Favs August Thirty written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road. photo credit: pablohart via photopin cc.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
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