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Programmatic ad buying is quickly becoming the norm, with AOL claiming that 92% of marketers are now using the technology despite persisting programmatic advertising challenges. Spend on programmatic advertising is increasing and thus is becoming a more mainstream form of advertising that advertisers feel is more accessible. This article will solve 5 of your biggest programmatic advertising challenges and to run more successful programmatic advertising campaigns.
AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals and specialists, according to OpenAI CEO Sam Altman. Here’s how this shift could lead to the rise of the “marketing generalist” — a new type of marketer who uses AI tools to rapidly execute campaigns across various disciplines, such as content, digital, branding and more.
Since the advent of online advertising, businesses the world over have been struggling to decide how best to spend their hard earned budget, but how do you decide between these two titans? Well, we thought we’d pit them against each other in a battle to the death. Which side are you on? Are you going to float like a butterfly or sting like FB?
In today's content-saturated landscape, captivating your audience requires strategic engagement. Here's the secret weapon : Automated HubSpot Blog Email Notifications. No matter if you're a seasoned influencer or a brand building buzz, keeping your tribe in the loop is essential. HubSpot, the marketing powerhouse, offers a seamless solution to manage your blog notifications.
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Are you looking for strategies to find and convert your ideal prospects? Are you taking full advantage of LinkedIn? In this article, you’ll discover proven tactics to identify your target audience, craft compelling messages, and guide prospects through your sales funnel on LinkedIn. Why Should Marketers Focus on LinkedIn for Sales? LinkedIn has emerged as […] The post Using LinkedIn to Increase Your Sales appeared first on Social Media Examiner.
Google has started its enforcement of the new site reputation abuse policy by deranking or deindexing portions of websites from the Google Search index. This seems to have launched in the past hour or so, where sites as large as CNN, USA Today, Fortune, and LA Times are seeing their coupon directories no longer ranking for coupon-related keyword phrases.
Harnessing the power of TikTok is crucial for staying relevant and engaging with many audiences. The TikTok comments section alone is ripe with information brands can use to form stronger connections and improve their product or services. But navigating the dynamic landscape of TikTok can be challenging. That’s where TikTok monitoring comes into play.
Harnessing the power of TikTok is crucial for staying relevant and engaging with many audiences. The TikTok comments section alone is ripe with information brands can use to form stronger connections and improve their product or services. But navigating the dynamic landscape of TikTok can be challenging. That’s where TikTok monitoring comes into play.
Imagine you're browsing an online clothing store overwhelmed by hundreds of dresses. Wouldn't it be helpful to quickly filter by color or price? That's the magic of URL parameters – tiny bits of extra information tucked into website addresses. These hidden helpers make your online shopping experience smoother and play a crucial role behind the scenes for website owners.
Is your agency too reliant on one client or industry? Wondering how to evaluate new market opportunities to determine if they're a good fit? In this article, you’ll discover how to diversify your pipeline for agency stability and growth. Why Having a Diversified Pipeline Is Essential for the Health and Stability of Your Agency Building […] The post How to Diversify Your Marketing Agency Pipeline appeared first on Social Media Examiner.
Social media search is growing. Google search results are increasingly filled with results from social platforms. According to this study , 87 percent of social media marketers say social search is vital to their strategy. There’s even an industry inside joke that adding “reddit” or “pinterest” or, of course, "linkedin" at the end of your search terms will more likely deliver exactly what you need.
Happy #MartechDay to you! On the first Tuesday of May, we celebrate the martech industry and all the talented marketing technologists and marketing ops professionals who work in it. Cheers to you for all you do in pioneering this wild and woolly field. It’s also the day when Frans Riemersma and I release our annual update to the marketing technology landscape.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Many SaaS companies believe successful marketing campaigns require complex tactics and hefty budgets. However, the truth is, powerful conversions can be achieved through strategic planning and a focus on core customer needs. This guide will equip you with five effective strategies that deliver results, regardless of budget size.
Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’ve spent 200 hours interviewing persuasion experts. In this blog, I share the persuasion tactics that actually work. You’ll learn why persuasion attempts work better if you ask for action in the future (rather than the present).
Incorporating others’ content into your Instagram feed is a common and effective element of any Instagram marketing strategy. User-generated content (UGC) is often used by brands to showcase their customers and influencers, and if you’re wondering where to find it, check out how to listen and monitor on Instagram. UGC is a common reason brands, like yours, need to be able to repost on Instagram.
“Google is not about blue links. It’s about organizing the world’s information,” according to former executive chairman and CEO of Google Eric Schmidt, speaking earlier today on CNBC. Schmidt was asked about the “blue link economy,” and all the brands and businesses that have benefited from Google Search. But Google is changing.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Recently, marketers have been stuck in a bit of a Catch-22. Personalization is at the forefront; it’s an expectation for customers and has become one of the most powerful tools in the marketer’s arsenal. At the same time, customers are increasingly concerned about the what, why, and how of their data. They want to know what’s being collected, why we’re collecting it and how it’s being used.
Photo by iMattSmart In the vibrant and ever-changing marketing landscape, standing out is paramount for those looking to elevate their careers. This is especially true in Marketing Operations (MOps), where a blend of skill enhancement and certification can significantly impact your professional trajectory. This comprehensive guide aims to simplify the path to career advancement, offering MOps professionals the tools they need to invest in their future effectively.
When singer Shay Lia showed off her vivacious dance moves during Kaytrandas’ iconic Boiler Room set in 2013, she dazzled audiences and quickly became a meme. Over a decade later, people still reminisce and rave over the viral moment. As the creator economy grows, today’s landscape resembles a dance floor. The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd.
Many companies present a list of what not to do and call them their “employee social media guidelines.” Innovative brands see the power of employee ambassadors. Here’s how to create company social media guidelines for the win.
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
As businesses grapple with reducing their carbon footprint, optimizing digital marketing is an unexpected solution that can also drive better ROI — a true win-win scenario. The carbon cost of clicks In 2022, fifty-five published a study (registration required) showing that the average media campaign generates 70 tons of CO2 emissions, or the equivalent of seven people’s carbon outputs in an average year.
A good social inbox tool is the foundation of an effective social messaging strategy — and a handy tool for keeping followers, customers, and prospects happy. When your audience reaches out to you, your social media inbox tool ensures you see their message right away and can reply in a timely manner from one tab (without having to check multiple social platforms every day).
During my two decades working in public relations for education companies, I’ve seen a major shift in crisis communications. It used to be that most crises arose from financial issues such as taking kickbacks or layoffs. These situations still come up, but today the more common types of crises companies need to prepare for include: Data breaches Ransomware attacks Taking a stance on a current political or social issue Issues arising from the use of generative AI, including copyright conflicts So
Google manipulated ad auctions and inflated costs to increase revenue , harming advertisers, the Department of Justice argued last week in the U.S. vs. Google antitrust trial. What follows is a summary and some slides from the DOJ’s closing deck, specific to search advertising, that back up the DOJ’s argument. Google’s monopoly power This was defined by the DOJ as “the power to control prices or exclude competition.” Also, monopolists don’t have to consider ri
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
The martech landscape continues to expand relentlessly, year after year. In 2024, this translates to a compound annual growth rate (CAGR) of 41.8%, marking an astounding 9,295% increase over a span of 13 years. The State of Martech 2024: Scott Brinker and Frans Riemersma That number is daunting, and so is the growth. With that sheer growth rate, it is fair to ask yourself and your team: “Do we control our martech, or does our martech control us?
Are you spending too much on technology? A new study reveals marketing budgets are shrinking, yet spending on marketing tech is rising. But a big chunk of that tech goes unused. Solving that problem could boost your budget and ROI. Here’s how.
Yesterday we celebrated the 10th annual Stackie Awards as part of #MartechDay. Every year for the past decade, we’ve invited marketers to send in a single slide that illustrates their marketing tech stack and how they conceptualize it. From these entries, we select five “winners” whose visualizations we thought were particularly noteworthy in some way.
The number of Google Search queries without SGE increased last month from 25% to 65%. This is a surprisingly big drop, especially considering rumors that SGE could launch ahead of, or during, Google I/O next week. Search results without SGE increase. Why did this happen, starting in mid-April? The reduction of SGE can be traced to Google’s Opt-in results type (when users must request an AI-generated answer).
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
The increasing use of biometric data, such as facial recognition and fingerprints, for authentication raises new privacy risks, especially in a world where virtual try-on is an increasingly widely used marketing tool. Unlike passwords, biometric identifiers are permanent and can be stolen by hackers to impersonate victims and gain unauthorized access.
When rumors started swirling about Twitter changing its name to X, I couldn’t believe it at first. But then, in July 2023 , as I searched for my favorite blue icon on the phone, I found a black icon instead. It had actually happened! Elon Musk had indeed decided to rebrand this popular platform, choosing to dismantle something iconic. Something that has existed for 18 years.
Much of digital advertising will change when Chrome eliminates third-party cookies. Thus the fear. The post Google’s Cookie Delay Reveals Industry Fears appeared first on Practical Ecommerce.
Statcounter has revised data indicating that Google took a massive hit to its search market share in April while Microsoft Bing and Yahoo made ludicrous gains. Inaccurate data. For U.S. search market share in April, here’s what Statcounter was showing just a few days ago: Google fell to 77.52%, down from 86.94% in March and down from 88.88% year-over-year (YoY).
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
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