Aspiration Marketing
FEBRUARY 5, 2025
Is your website a revolving door? Visitors come and go, but few become paying customers. It's a common problem, but a solvable one. This is where conversion rate optimization (CRO) comes init's the practice of turning website visitors into loyal customers. Without it, you're leaving money on the table. Let's dive into some common CRO mistakes that could be plaguing your business.
The Marketing Operations Leader
FEBRUARY 4, 2025
In this edition: The New Marketing Ops Maturity Model Your Marketing Job Interview Cheat Sheet Poll: Who Should Be The Second Marketing Ops Hire? Exclusive For Paid Subscribers : How to Be More Strategic in Marketing Ops When You Are Always Stuck in the Weeds This Month’s Marketing Ops Huddle is About Navigating Conflict - Join Us On Feb 12th Do inconsistent UTMs mess up your campaign data?
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SmartBrief - Marketing
FEBRUARY 6, 2025
The Super Bowl continues to grow, but the question persists: Is it sustainable? Odds are it is, but only if the NFL takes a strategic approach to propelling its players into internet fame and stardom. Social media has revolutionized how fans consume sports, introducing athletes to broader audiences. Highlights, viral trends, interviews and collaborations with influencers amplify athletes reach, fostering deeper connections with fans who find new reasons to cheer for their favorites.
Buffer Marketing
FEBRUARY 3, 2025
Social media platforms are becoming mirrors of each other, but their results are anything but identical. Threads is driving significant engagement. However, X still surpasses Threads in MAU, meaning you could reach more people there. So where should you focus your efforts? For creators and brands, understanding which platform delivers better results can be the difference between thriving and wasting resources.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Orbit Media Studios
FEBRUARY 4, 2025
By Andy Crestodina Which content do readers love most? Ask GA4 and AI Its easy to see what content drives traffic. Its one of the most popular reports in Analytics. The Page path report is sorted by sessions so its all right there. Most marketers know their most visited articles. Its hard to see what content drives conversions. There isnt a report in GA4 that shows the conversion rates of your articles.
Trade Press Services Newsletter
FEBRUARY 6, 2025
Posting content on LinkedIn helps brands and individuals increase visibility and engage with their networks. But why stop there? Take the next step and solidify your LinkedIn presence by launching a LinkedIn newsletter. A LinkedIn newsletter is a simple, yet effective way to establish thought leadership and provide valuable content to audiences on a consistent basis.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
FEBRUARY 6, 2025
Marketing relies on seamless access to data, but customer information is often trapped in silos across teams and platforms. As a marketer, youre uniquely positioned to drive change by bridging gaps between teams and aligning data strategies with business goals. Here are five actionable ways to break down silos and maximize your marketing impact. Why marketers are key to breaking down data silos The impact of data silos on businesses is well-documented through surveys with CMOs and marketers.
Marketing Insider Group
FEBRUARY 3, 2025
A strong blog content strategy forms the backbone of effective online marketing. Starting from scratch requires thoughtful planning, clear goals, and actionable steps to connect with your audience while achieving your objectives. Quick Takeaways Set measurable goals to guide content creation. Understand your audience’s needs through research. Plan content with a structured editorial calendar.
Buffer Marketing
FEBRUARY 6, 2025
If you have a business and you choose not to use TikTok for business, you’re actively sleeping on a goldmine. TikTok has a massive user base of over 1.69 billion (!!) monthly active users — and the number of Americans using TikTok weekly has quadrupled since 2021. Let’s get rid of the top two objections before I tell you how to use TikTok for business.
Aspiration Marketing
FEBRUARY 6, 2025
In the blink of an eye, a potential customer can lose interest. That's the reality of today's mobile-first world, where lightning-fast browsing is no longer a luxury, but an expectation. Enter Accelerated Mobile Pages (AMP), a technology designed to turbocharge your website's speed and deliver a seamless mobile experience. But at the speed that web development is changing, a critical question emerges: Does AMP still hold its weight today?
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Martech
FEBRUARY 4, 2025
Education, technology and software development websites are seeing a referral traffic boost from ChatGPT search —and ChatGPT sent more traffic to more than 30,000 unique domains by November. Thats according to new Semrush ( disclosure: MarTech is owned by Semrush ) analysis of 80 million lines of global clickstream data from the second half of 2024.
SmartBrief - Marketing
FEBRUARY 5, 2025
Lets be real Valentines Day isnt just about roses and candle-lit dinners anymore. Its evolved into a celebration of all kinds of love: self-love, friendship and, of course, romance. If youre a brand looking to make a splash this Valentines season, youve got to meet shoppers where they are with offerings that actually match what theyre looking for.
Set Up
FEBRUARY 6, 2025
The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO + Founder, Joe Koufman , spoke with Sergio Prez, the Chief Marketing Officer at Emmy Squared, a pizza restaurant founded in 2014 with 10 locations across the East coast. Sergio Prez champions curiosity, authenticity, and the underdog spirit.
Aspiration Marketing
FEBRUARY 4, 2025
Account-based marketing (ABM) is a focused approach to B2B marketing where high-value accounts are prioritized and treated as individual markets. However, for ABM to truly thrive, strong sales and marketing alignment is essential. This alignment ensures that both teams work together, targeting the same accounts with a consistent message and a coordinated strategy.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Martech
FEBRUARY 3, 2025
Ever wondered if your Mac mini M4 Pro could become an LLM powerhouse? The short answer: not exactly but it can run DeepSeek R1 models locally without relying on cloud-based AI servers. Here’s how to set it up using Docker and Open WebUI for a seamless, ChatGPT-like experience while keeping your data private and under your control. With the right configuration, your Mac mini can handle fine-tuning, text generation and retrieval tasks without needing a dedicated server.
Buffer Marketing
FEBRUARY 7, 2025
Last year was Buffer’s first profitable year after two years of losses. This turnaround has been a huge accomplishment for our team. Given our focus on long-term sustainability and growing through revenue from customers rather than funding, it was a symbolic achievement in service of the path we’ve chosen. We closed 2024 with a net profit of $202,459.
Hubspot Marketing
FEBRUARY 4, 2025
90% of the U.S. population has eaten at a McDonald's over the past year. Whether a Big Mac is your drunk go-to, or you like to bribe your kids with Happy Meals on long car rides, the point holds: McDonalds is one of the most popular and long-lasting brands weve got. We all take it for granted. Except maybe we shouldn't. Theres a reason McDonalds ranks among the top 10 most magnetic brands for Gen Z surpassing Sephora, NFL, and Starbucks.
Marketing Insider Group
FEBRUARY 4, 2025
Search engine optimization evolves rapidly, influenced by advancements in technology, user behavior, and search engine updates. Understanding emerging trends ensures businesses stay competitive. Focusing on key changes and adapting strategies positions companies for growth in the digital space. Quick Takeaways Voice search optimization is reshaping the way users interact with content.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Martech
FEBRUARY 5, 2025
Marketers are still facing challenges in retail media networks (RMNs), but more than 90% say its the single most important channel for their campaigns, a new report found. The report from Skai, The State of Retail Media 2025 ( registration required ), done in collaboration with The Path to Purchase Institute, is based on a survey of marketers at U.S. consumer product brands, manufacturers and agencies.
Backlinko
FEBRUARY 7, 2025
Competitive intelligence (CI) gives you the clarity to make the right moves for your businesswhether that’s meeting customer needs, finding new opportunities, or outsmarting competitors. Marketing agency Thrive proves this perfectly. I spoke to Aaron Whittaker , the VP of Demand Gen and Marketing at Thrive, to understand how they use CI. His team gathered intel to solve a specific challenge.
Hubspot Marketing
FEBRUARY 4, 2025
Lets be honest: advertising on Facebook successfully is not easy. Its power to attract and close customers for pretty much any industry is undeniable, but thats only if you know how to navigate and optimize the anatomy of a Facebook Ad. When it comes to creating a Facebook ad for your business, there are a lot of different things to consider. How much text is too much?
SocialPilot
FEBRUARY 2, 2025
Getting online reviews is great for your business. How do you respond to those reviews? Thats where the real opportunity lies. Now, responding to positive reviews feels effortless. But those tricky negative ones, thats where the real challenge lies. If youve ever felt nervous about replying to a negative or any type of review, you’re not alone.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
FEBRUARY 5, 2025
If your social feeds and inbox look like mine, you cant avoid the AI hype. I recently read a paper, “ In 2025, AI wont just assist salespeople it will replace them.” Its focus is on AI-led growth (AiLG) and it mostly deals with sales in relation to go-to-market (GTM) motions. This excerpt from the paper made me think about how an AiLG approach to GTM, as related to B2B marketing, might take shape: The main thing to realize is that AI will create a new kind of buying experience and t
Litmus
FEBRUARY 7, 2025
You strive to deliver the perfect email experience to your subscribers. But if you’re glossing over email accessibility, you could be alienating those with visual, physical, cognitive, and neurological disabilities. Read on to learn how to make your emails more accessible for all of your subscribers. What is email accessibility? Why does email accessibility matter?
Hootsuite
FEBRUARY 7, 2025
Like many marketers, influencers, and content creators, youve probably gotten the memo that short-form videos are king. On Instagram, Reels account for over half of the time people spend on the platform. But what about reach? Like other social platforms, you can boost Instagram Reels , which gives you a straightforward and powerful solution to extend the reach and results of your content.
Buffer Marketing
FEBRUARY 4, 2025
If there’s one thing every creator wishes for, it’s more hours in the day. Between brainstorming ideas, creating content, engaging with audiences, and keeping up with trends, it can feel like the to-do list never ends. But here’s some good news: you may not be able to get more time—but you can definitely get smarter tools. 2025 is shaping up to be a year of massive opportunities for creators , but staying ahead means working efficiently.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Martech
FEBRUARY 4, 2025
Unassigned traffic in Google Analytics 4 (GA4) can leave marketers scratching their heads, wondering where these visits are coming from. Heres why it happens and how you can resolve it to gain clearer insights into your website’s performance. What is unassigned traffic in GA4? Unassigned traffic in GA4 refers to website visits that cannot be categorized into any of Google’s predefined default channel groups.
The LeadG2 Blog
FEBRUARY 6, 2025
Unlock the full potential of your Professional Employer Organization (PEO) revenue operations by implementing these proven strategies designed to streamline your sales processes. By doing so, you can not only enhance efficiency but also significantly boost your overall success. These strategies are grounded in methodologies that have been tested and refined to ensure optimal performance.
Social Media Examiner
FEBRUARY 6, 2025
Why do some videos skyrocket to fame while others get ignored? Wondering what strategies experts use to replicate success and break through the noise? In this article, youll discover the proven tactics behind the Billion View Formula and how it can transform your content strategy. Why Marketers Should Create Viral Organic Videos Think of viral […] The post 6-Steps Formula to a Billion Views: Adley Kinsman Viral Video Secrets appeared first on Social Media Examiner.
Marketing Insider Group
FEBRUARY 5, 2025
Efficiency is more than a goal; it’s a necessity for modern businesses. Fortunately, CRM workflow automation can save you an incredible amount of time and money. Automating repetitive tasks within Customer Relationship Management (CRM) systems streamlines processes, reduces errors, and frees up valuable time for more strategic activities. This technology can send follow-up emails and track leads, allowing your team to focus on jobs like building strong customer relationships.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
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