Buffer Marketing
AUGUST 21, 2024
Social media marketing is more complicated than ever. You need a proper strategy , content creation skills, copywriting formulas in your back pocket, and a knack for tying it all together. It doesn’t hurt to borrow the hard-earned lessons of industry experts who’ve come before you. Here are the top 12 courses to improve your social media marketing skills.
Martech
AUGUST 19, 2024
Reaching your B2B audience gets challenging each year as competition increases and digital trends evolve. New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. For small teams, account-based marketing ( ABM ) simplifies targeting and maximizes budget impact. The benefits of programmatic ABM for small B2B marketing teams ABM presents multiple benefits for small B2B marketing teams striving to optimize resources and drive engagement.
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Hubspot Marketing
AUGUST 20, 2024
The first thing I do every weekday morning is tell my Amazon Alexa to turn off my alarm. In other words, the very first interaction of my day is with artificial intelligence (AI) — kind of surreal now that I write it. This is just one example of how AI can impact our everyday lives, and the same can be said about AI in B2B marketing. According to HubSpot’s State of AI, 62% of business leaders say their company has already invested in AI and automation tools for their employees to leverage.
Vertical Response
AUGUST 19, 2024
Struggling to get noticed with traditional advertising? Alternative advertising breaks the mold with creative strategies that captivate and engage audiences. This article covers the top alternative advertising methods, showing you how to achieve impactful and memorable marketing results. Key Takeaways Alternative advertising engages consumers through unconventional strategies, creating deeper connections and resonating more personally than traditional methods.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
verse.ai
AUGUST 20, 2024
How to Maximize Outcomes Today and in Six Months In great news for house-shoppers, house owners, and mortgage companies, average 30-year mortgage rates just dropped to their lowest level in over a year. As of early August, 30-year mortgage rates stood at 6.125%. This “means better pricing to consumers, incentivizing them to take advantage of approximately half a percentage point in rate improvement in the market” – Rick Roque, executive vice president of retail, Sierra Pacific Mortgage Source:
Backlinko
AUGUST 19, 2024
Google’s AI Overviews are a search feature that uses generative AI to provide quick answers directly in search results. Here’s what it looks like: We’ve spent many hours studying AI Overviews since they were announced on May 14, 2024. And we’ve analyzed what their introduction means for the world of SEO. In this (evolving) article, we cover: What AI Overviews are How AI Overviews affect SEO How you can optimize for AI Overviews AI Overviews are a fairly new feature, and they are subject to frequ
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Welcome Software
AUGUST 19, 2024
There's this illusion that out-of-home or OOH advertising is this old-fashioned, super expensive, impossible to measure, and generally difficult marketing tactic. Spoiler alert: I think you're wrong, and I want to make you change your mind. Why? Because OOH doesn't deserve this bad rep. In reality, it's not that hard to work and it can be an awesome value driver for your brand.
Martech
AUGUST 20, 2024
Warren Buffett, a towering figure in the financial world, voiced his concerns about artificial intelligence during his annual meeting in May. He compared AI to the development of nuclear weapons: “We let a genie out of the bottle when we developed nuclear weapons. AI is somewhat similar — it’s part way out of the bottle.” This underscores the potential risks and benefits that AI presents to society.
InTouch Marketing
AUGUST 21, 2024
It’s nearly impossible to scroll through your news feeds without seeing a new advancement in artificial intelligence (AI). From medical technology to fraud detection and e-commerce, AI is playing a significant role in many sectors.
Aspiration Marketing
AUGUST 21, 2024
Imagine scrolling through your social media feed – a constant barrage of posts, articles, and videos vying for your attention. How do you decide what to stop and engage with? Often, it comes down to a gut feeling. But that feeling isn't random. It's shaped by a brand's unique voice, the personality that shines through in all its communication. So, what is a brand voice, and how can you use modern technology to drive yours?
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
SmartBrief - Marketing
AUGUST 23, 2024
Menopause is not just another life stage; it is a profound transition marked by physical shifts, emotional complexities and neglected wellness needs. Williams (Parallel Path) Why does this matter now more than ever? Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. They’re questioning why menopause – a natural journey affecting millions – has been sidelined in discussions, solutions and support.
Martech
AUGUST 22, 2024
Marketers are starting to think big about AI in marketing. Different organizations will take various routes to achieve their goals. Some will hire expensive consultants and embark on a massive AI transformation. Based on my experience watching companies undertake similar transformations, whether in agile marketing or digital transformation , this “big bang” approach is almost certainly doomed to failure.
Social Media Examiner
AUGUST 20, 2024
Wondering why your AI results are missing the mark? Looking for a simple framework to maximize your AI prompting results? In this article, you'll learn how to craft precise AI prompts to save time, deliver value, and boost profitability. The Perfect Prompting Framework Artificial intelligence (AI) has become an essential tool for marketers and content […] The post Generic to Genius: Crafting AI Prompts for Optimal Results appeared first on Social Media Examiner.
Aspiration Marketing
AUGUST 19, 2024
Sales teams require quality content to effectively promote their brand's products or services and attract customers. Crafting this content requires careful attention, as it differs from standard write-ups, making the process somewhat challenging. However, by following the right strategies, creating content that converts potential leads into customers can be achieved with relative ease.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Hubspot Marketing
AUGUST 20, 2024
Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. You’re about to learn an invaluable copywriting concept, something you can use to captivate your market’s attention, not to mention differentiate almost any product. Indeed, this will help you position whatever you’re selling in a unique, compelling way.
Martech
AUGUST 22, 2024
It’s iOS update season again, and email marketers need to get ready. The good news is that while iOS 18 is expected to be released in mid to late September, similar to previous years, the changes affecting Apple Mail aren’t available in beta yet. This likely means they won’t be part of the initial update. (Don’t take my word for it. Apple’s preview mentioned that the changes are “ coming later this year ,” which, to me, makes it more likely they’ll be released separately and at a later date.
Social Media Examiner
AUGUST 22, 2024
Are you struggling to get results with your Facebook ads? Wondering how to create ads that convert? In this article, we’ll explore how marketers can embrace emotions in their ads to improve their results. Why Emotions Matter in Advertising Facebook advertising remains a crucial tool for businesses looking to reach their target audience. But with […] The post Leveraging Emotions in Your Facebook Ads for Better Results appeared first on Social Media Examiner.
Businesses Grow
AUGUST 19, 2024
This post builds on some of the thinking from previous posts as we begin to discover the implications of the AI Era. One of those implications is that we might need new CTAs (calls to action) for our content. This is an interesting idea, and it begins with vampires. The Vampire Effect Have you ever enjoyed an advertisement — and even talked about it with friends — but could not remember who the sponsor of the ad was?
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Hubspot Marketing
AUGUST 19, 2024
I've been editing videos for almost a decade, both professionally and for my passion projects. So, believe me when I say I know how tedious editing even the shortest videos can be. Fortunately, many AI video editing tools can help speed up the process of editing, whether you're a beginner or an expert videographer. Here are 8 of the best AI video editing tools I've found and what I like most about them.
Martech
AUGUST 23, 2024
The connection between employee experience (EX) and customer experience (CX) is well-documented, with both anecdotal evidence and statistical data supporting the correlation. Research indicates that positive EX leads to superior CX, which in turn drives revenue growth and customer satisfaction. This relationship is demonstrated in companies where engaged employees deliver exceptional service, resulting in improved customer relations and business success.
SocialPilot
AUGUST 22, 2024
Threads or Instagram Threads is the latest entrant in the roundup of social media channels and caused quite a stir when it was launched in 2023. In the initial phase of its release, Threads gained 100 million users, making it the fastest-growing app, surpassing even Chat-GPT. This made many realize how impactful Instagram Threads is going to become in the near future.
SmartBrief - Marketing
AUGUST 21, 2024
How Hallmark Media is balancing innovation and tradition with a new brand experience Hallmark Media is undergoing a dynamic transformation, seamlessly blending its rich heritage with modern media strategies to deepen consumer engagement. At the 2024 Summer TCA Press Tour in Pasadena , Hallmark President and CEO Mike Perry, along with his executive team, unveiled their forward-looking strategy for the brand.
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Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Hubspot Marketing
AUGUST 19, 2024
Chris Savage once raised $17.3m in debt to do a leveraged buyout of his own company. Today, that company is a $67k video marketing platform. I caught up with the Wistia CEO to learn how he sextupled — that’s 6X — Wistia’s product updates. Lesson 1: Sometimes, just go with your gut. " Two-pizza team " is a Jeff Bezos term that describes a scrappy business strategy.
Martech
AUGUST 19, 2024
Last week, Adam Robinson, the CEO of Retention.com, published a LinkedIn post that’s become all too familiar over the last couple of years. You know the one. Retention.com had to let go of staff. In this case, it was 15 people, which is about 40% of the headcount. These posts are met with a wide range of emotions, which is understandable. I’m not bringing it up to judge Robinson on his turn at this unfortunate ritual.
Search Engine Land
AUGUST 23, 2024
AI search engine Perplexity is expected to launch ads in Q4 in “15 key categories.” Ad categories. Here are some categories where Perplexity ads will appear: Arts and entertainment. Finance. Food and beverage Health. Technology. Video ads. Advertisers will be able to run video ads on mobile (at the top of related questions) or desktop (on the side screen). “These ads will be accompanied by text that highlights their products,” Adweek reported.
Aspiration Marketing
AUGUST 22, 2024
In today's interconnected world, businesses are no longer confined by geographical borders. The internet has opened doors to a global marketplace, teeming with potential customers who speak a multitude of languages. To tap into this vast pool of opportunity, brands need to embrace multilingual marketing.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
illumin
AUGUST 22, 2024
2024’s US presidential race is forecast to generate a record-breaking $12 billion in ad spend. This includes a whopping $9 billion spent on down-ballot races alone. Advertisers across America are keen to join the chorus of voices and win the day. With so much competition, advertisers looking to make a difference need to stand out. They need to ensure their data measurement is up to date and ready to go – leveraging the latest techniques and technology to reach the right audience and have
Martech
AUGUST 21, 2024
To lead and shape marketing technology strategies, marketers must master six core competencies. You can read about the first one, generalized system understanding, here. Today we’re looking at martech tool management. What is martech tools management? Let’s start with what martech tool management isn’t: It isn’t about technical setup or programming, and doesn’t require certifications or deep technical knowledge.
Search Engine Land
AUGUST 19, 2024
Google Ads officially eliminated the audience recommendations feature from the Insights tab, a move that removes automated suggestions for targeting specific audiences. Why we care. The removal of audience recommendations from Google Ads’ Insights tab forces advertisers to take a more hands-on approach to audience targeting. Impact on advertisers.
Aspiration Marketing
AUGUST 20, 2024
Struggling to climb the SEO ladder? Are you stuck with a low Domain Rating holding you back? You're not alone. But what if you could unlock the secrets to attracting high-quality links and skyrocketing your website's authority? We'll look into proven strategies for crafting link-worthy content, building valuable relationships, and watching your domain rating soar.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
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