yorCMO

MARCH 22, 2023

Marketing for quality, not quantity, may be one of the most important business decisions your firm will make. By focusing on building meaningful relationships with clients and prospects, you can add value to your practice and ensure long-term success. The post Marketing for Quality, Not Quantity: How it Adds Value to Your Practice and Ensures Long-Term Success appeared first on yorCMO.

Marketing 72

Marketing Marketers 72

Hubspot Marketing

MARCH 20, 2023

Consumer preferences are constantly evolving, which keeps things interesting. To help you prepare your strategies to meet audience needs, this post will dive deep into our State of Consumer Trends Report findings on consumer preferences, discuss how marketers currently measure up to those preferences and outline what you can do to better meet consumer needs.

Gen Z 144

Gen Z Social Media Marketing User-Generated Millennials 144

Practical eCommerce

MARCH 22, 2023

Marketers enjoy an ever-expanding choice of artificial intelligence-driven tools to optimize ad performance, generate content, enhance images, monitor competitors, and more. The post 21 AI Tools for Marketers appeared first on Practical Ecommerce.

Marketing 122

Marketing Marketers eCommerce Content Marketing 122

Content Marketing Institute

MARCH 22, 2023

Tech marketers, take note. How does your content marketing relate to your peers? CMI’s newly released Technology Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023 shares the answers.

Content Marketing 115

Content Marketing Marketing Marketers 115

Advertisement

According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

Communications

Search Engine Journal

MARCH 23, 2023

Google has just released Bard, its answer to ChatGPT. Here is everything we know about Bard. The post Google Bard: Everything You Need To Know appeared first on Search Engine Journal.

SEO 143

SEO 143

Customers.ai

MARCH 21, 2023

Are your Facebook Ads not converting as well as you’d hoped? You’re not alone! The overall Facebook ads average conversion rate is 9.21%. That’s more than 9 out of 10 people that you painstakingly drive into the final stages of your advertising funnel bouncing away to donkeyland. Worse than that, Facebook Ads are getting more expensive and less effective.

Real Estate 96

Real Estate Advertising Advertisers Food 96

Hubspot Marketing

MARCH 21, 2023

Did you know you could schedule your Instagram posts in advance? Or optimize your bio to appear in the Explore tab? There are countless lesser-known Instagram features, settings, hacks, and search options to help take your Instagram game to the next level. And we've compiled them all, here. Whether you’re a recruiter looking to showcase company culture, a eCommerce marketer, or just an individual looking to use Instagram in the best ways possible, here are Instagram tips and features for you to

User-Generated 145

User-Generated Branding Product Marketing 145

Digital Marketer

MARCH 20, 2023

Are you a marketer or business owner looking for a powerful secret weapon to help you think deeply and learn the intricacies of marketing? Look no further than Marketer Vision, the ultimate marketing framework designed to elevate your understanding and skills to new heights. Unlike other prompts, Marketer Vision is a comprehensive framework with extensive knowledge and AI-driven insights that empower you to dive deep into the world of marketing.

Marketing 95

Marketing Marketers Customer Transform 95

Practical eCommerce

MARCH 20, 2023

The continued growth of advertising on retail websites and marketplaces depends on how those platforms collect and use data. Will they choose frugality or gluttony? The post Retail Media Should be Data Thrifty appeared first on Practical Ecommerce.

Retail 79

Retail eCommerce Advertising Advertisers 79

Aspiration Marketing

MARCH 22, 2023

Obtaining customer feedback can be challenging at times, but that feedback is significantly helpful in improving your business–particularly when it comes to customer service. Fortunately, NPS surveys simplify the customer feedback process, and there are tools available to make this process even easier. If you’re looking to gain valuable feedback from your customers, here’s what you need to know about creating NPS surveys in the HubSpot Service Hub.

Customer 203

Customer 203

Advertiser: ZoomInfo

When economic headwinds pick up, sales leaders are the first to sound the alarm — and chart a new course. Longer sales cycles, larger buying committees, increased price pressure, and smaller teams can quickly combine to reduce your margin for error and increase the urgency to find a solution. To thrive in a challenging environment, sales teams need a rock-solid grasp of the fundamentals and the biggest force-multipliers they can get their hands on.

Price

Adams & Knight Marketing

MARCH 23, 2023

Avon, Conn., (March 24, 2023) – Adams & Knight , one of the region’s leading integrated marketing agencies, was recently honored with seven Adrian Awards, including one gold by the Hospitality Sales & Marketing Association International (HSMAI). The Adrian Awards is the world’s largest and most prestigious travel marketing competition, recognizing the outstanding work of hospitality brands and agencies for creativity and innovation in advertising, digital, public relati

Influencer Marketing 130

Influencer Marketing Content Marketing Advertising Advertisers 130

Calvyn Lee Blog

MARCH 18, 2023

Microsoft held an event in March 2023 to talk about the future of work with AI. Satya Nadella, the CEO of Microsoft, began the event by saying that the way we work with computers is something fundamental to the human experience. He discussed how we’ve been on a journey towards human-computer symbiosis for several decades, beginning with Vannevar Bush’s vision in his essay, “As We May Think,” in 1945.

Transform 130

Transform User-Generated Energy New Technology 130

Search Engine Journal

MARCH 21, 2023

Should you be worried that ChatGPT taking over your SEO job? Here's what to expect about the hot topic in this week's Ask An SEO. The post Will AI Kill SEO? We Asked ChatGPT appeared first on Search Engine Journal.

SEO 135

SEO 135

Aspiration Marketing

MARCH 23, 2023

If you're one of the few who have managed to optimize your website and keep it that way, you have earned a vacation. Except that vacation will cost you since what "optimized" means seemingly changes by the minute. If you want your site to remain at peak performance SEO-wise, it takes constant vigilance; even the most conscientious businesses can fall behind immediately.

SEO 169

SEO Management Marketing Strategy Marketing 169

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?

Marketing

Buffer Marketing

MARCH 23, 2023

What do creators like Mr. Beast and Ali Abdaal have in common? Not much, actually, other than the ‘Creator’ label and being YouTubers. They serve distinctly different audiences and create very different types of content. However, no matter how you look at it, they’re both pretty successful in their own rights. For content creators , one of the biggest debates is whether or not to "niche down" and focus on a specific topic or audience.

Marketing 121

Marketing Marketers Fashion Content Marketing 121

Social Media Examiner

MARCH 21, 2023

Looking for ways to save time and still maintain a strong social media presence? Wondering how to make video content repurposing part of your strategy? In this article, you’ll discover 10 ways to repurpose your videos for top social media platforms. Why Marketers Should Care About Repurposing Social Media Content Producing content for social media […] The post How to Repurpose Video for Maximum Social Media Impact appeared first on Social Media Examiner.

Marketing 121

Marketing Marketers 121

Search Engine Journal

MARCH 24, 2023

More content doesn't equate to better rankings. Here's the advice straight from SEO pro, Tony Wright, on deciding whether to keep, update, or remove it. The post How Do You Clean Up Content Without Effecting Rankings? appeared first on Search Engine Journal.

SEO 128

SEO 128

Aspiration Marketing

MARCH 20, 2023

Chances are that, if you're reading this guide, you are either intimidated by social media marketing or you think you must do it but hate being torn away from your core business—or both. However, neither of these objections needs to be true. With a little effort, social media can deliver immense returns on your investment and do so in a way that enhances, not distracts, from your company's focus on delivering great products to excited customers.

Social Media Marketing 130

Social Media Marketing Marketing Marketers Customer 130

Advertisement

Brand marketers are facing new challenges in 2023. Advertisers are spending more but finding it challenging to reach consumers. As economic uncertainty impacts how consumers shop, brands and retailers must find ways to reach them wherever they are and direct them to the offers and content that will inspire conversion. This eBook examines how marketers can more efficiently identify and capture online shoppers.

Shoppers

Search Engine Land

MARCH 23, 2023

It’s still very early in the AI search engine arms race, but it appears Microsoft has made gains on Google thanks to the new Bing. Microsoft has previously told us that one-third of preview users were new to Bing and that Bing passed 100 million daily active users following the new Bing preview. Elsewhere, Similarweb data showed: “…page visits on Bing have risen 15.8% since Microsoft Corp unveiled its artificial intelligence-powered version on Feb. 7, compared with a near 1% de

Search Marketers 120

Search Marketers Branding Marketing Marketers 120

Martech

MARCH 24, 2023

About 12 years ago, I met with a client and spoke about their approach to customer acquisition. There were whiteboard diagrams, initiatives posted to the wall and discussions about the strategy. Not far into the meeting, a director said, “If we focused solely on marketing to our customers, we would overachieve on our objectives.” He continued, “If we simply were able to renew 10% of our customer base, we would drive $40 million in incremental revenue this year.” He had do

Customer Journey 117

Customer Journey Customer Branding Customer Acquisition 117

Search Engine Journal

MARCH 23, 2023

Mozilla announced an open source counterweight against profit-focused AI companies. Will create an open source challenger to ChatGPT and Bard The post Mozilla Open Source AI To Challenge ChatGPT & Bard appeared first on Search Engine Journal.

SEO 128

SEO 128

Marketing Insider Group

MARCH 21, 2023

There’s nothing like one of the best content marketing TED talks to inspire a new perspective. At Marketing Insider Group, we love learning from the industry’s thought leaders to keep our own marketing efforts both innovative and effective. A nd what better way to inspire our readers to do the same than to share some of the best content marketing TED talks ever given?

Content Marketing 116

Content Marketing Marketing Marketers Advertising 116

Advertisement

A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.

Branding

Search Engine Land

MARCH 23, 2023

Reddit has announced a series of updates to its Ads Manager to accommodate its growing global advertising business and cater to the diverse needs of its advertisers. These changes are effective immediately and offer specific improvements for self-service clients and international advertisers. New features introduced in Reddit’s Ads Manager: Simple Campaign Creation: Create a campaign with a single ad in three easy steps Ideal for self-serve advertisers and quick ad launches Automated Ad Cr

Management 117

Management Advertising Advertisers 117

Hubspot Marketing

MARCH 20, 2023

The world of artificial intelligence and machine learning is expanding, and marketers should pay attention. AI is being implemented in nearly every industry to improve business processes, and the data surrounding this tech are staggering. To help you better grasp AI's most recent advancements, we've compiled a list of interesting AI statistics to consider before you use it for your own company strategy.

Marketing 115

Marketing Marketers Advertising Advertisers 115

Search Engine Journal

MARCH 23, 2023

OpenAI introduces plugin support for ChatGPT. It can now access the web, interpret code, and retrieve data from custom knowledge bases. The post OpenAI Introduces Plugin Support For ChatGPT appeared first on Search Engine Journal.

Customer 126

Customer 126

Buffer Marketing

MARCH 22, 2023

A slate of writing tools powered by artificial intelligence (AI) have recently made headlines as a new and more effective way to produce content. Most tech companies have even been implementing AI into their own tools as well, like we did earlier this year when we launched our AI assistant. I’ve written about my conflicted feelings about these very AI writing tools , but I’ve been making an effort to push past my hesitation and add AI into the articles I write for the Buffer blog.

Analytics 114

Analytics Product Social Media Marketing Branding 114

Advertiser: ZoomInfo

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.

Marketing

Search Engine Land

MARCH 24, 2023

Google Panda patent granted In 2014, a patent ( Ranking search results ) written by Google’s Navneet Panda and Vladimir Ofitserov – possibly describing the Google Panda algorithm update , or parts of it – was granted. However, the fact that Google was granted this patent didn’t necessarily mean it was being used by Google at the time, or that it hadn’t been modified since the application was filed.

Search Marketers 115

Search Marketers Marketing Marketers SEO 115

Influence & Co

MARCH 22, 2023

Email marketing is an invaluable tool for any business looking to drive sales and generate leads. In fact, 64% of small businesses rely on email marketing to connect with customers.

Email Marketing 110

Email Marketing Marketing Marketers Customer 110

Search Engine Journal

MARCH 23, 2023

I’ve written about search engine optimization (SEO) for over 20 years. So, I wasn’t shocked when the editors asked me to refresh an article I wrote on October 21, 2020, titled “3 Strategic SEO Insights & Tactical Advice for 2021.” But looking back at what I’d written two-and-a-half years ago, I realized that my actionable insights now need to be thoroughly updated in this era of constant change.

SEO 121

SEO 121

Rock Content

MARCH 20, 2023

It goes without saying that AI technology is rapidly changing the way people do just about everything. Searching for information, checking code for errors, and creating original art are just the beginning. Now, AI is about to change how you use your favorite Microsoft 365 products, as well. On March 16, 2023, Microsoft announced that they’re developing their very own answer to high-functioning chatbots like OpenAI’s ChatGPT – Microsoft 365 Copilot.

User-Generated 111

User-Generated Product Digital Marketing Marketing 111

Speaker: Kate Marx, VP of State Street Global Advisors; Tara Quehl, Marketing Director at Demandbase; Lee Zucker, Global Head of GTM & Revenue Strategy at Drift

The world of financial services is shifting as clients demand online experiences that feel similar to those in B2C. What’s the key to meeting their expectations? Humanizing their experience on your website. By personalizing your client’s online experience, your firm can build more trust and value into every interaction. Your team can also go into conversations with more context around a client’s long-term objectives, resulting in a faster time to investment.

Marketing