Sat.Mar 18, 2023 - Fri.Mar 24, 2023

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Marketing for Quality, Not Quantity: How it Adds Value to Your Practice and Ensures Long-Term Success

yorCMO

Marketing for quality, not quantity, may be one of the most important business decisions your firm will make. By focusing on building meaningful relationships with clients and prospects, you can add value to your practice and ensure long-term success. The post Marketing for Quality, Not Quantity: How it Adds Value to Your Practice and Ensures Long-Term Success appeared first on yorCMO.

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7 Pieces of Content Your Audience Really Wants to See [New Data]

Hubspot Marketing

Consumer preferences are constantly evolving, which keeps things interesting. To help you prepare your strategies to meet audience needs, this post will dive deep into our State of Consumer Trends Report findings on consumer preferences, discuss how marketers currently measure up to those preferences and outline what you can do to better meet consumer needs.

Gen Z 145
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21 AI Tools for Marketers

Practical eCommerce - Marketing

Marketers enjoy an ever-expanding choice of artificial intelligence-driven tools to optimize ad performance, generate content, enhance images, monitor competitors, and more. The post 21 AI Tools for Marketers appeared first on Practical Ecommerce.

eCommerce 113
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Surprising and Expected Results From Tech Content Marketers [New Research]

Content Marketing Institute

Tech marketers, take note. How does your content marketing relate to your peers? CMI’s newly released Technology Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023 shares the answers.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Google Bard: Everything You Need To Know via @sejournal, @martinibuster

Search Engine Journal

Google has just released Bard, its answer to ChatGPT. Here is everything we know about Bard. The post Google Bard: Everything You Need To Know appeared first on Search Engine Journal.

SEO 143
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Facebook Ads Average Conversion Rate Benchmarks & How to Improve Yours

Customers.ai

Are your Facebook Ads not converting as well as you’d hoped? You’re not alone! The overall Facebook ads average conversion rate is 9.21%. That’s more than 9 out of 10 people that you painstakingly drive into the final stages of your advertising funnel bouncing away to donkeyland. Worse than that, Facebook Ads are getting more expensive and less effective.

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41 Instagram Features, Hacks, & Tips Everyone Should Know About

Hubspot Marketing

Did you know you could schedule your Instagram posts in advance? Or optimize your bio to appear in the Explore tab? There are countless lesser-known Instagram features, settings, hacks, and search options to help take your Instagram game to the next level. And we've compiled them all, here. Whether you’re a recruiter looking to showcase company culture, a eCommerce marketer, or just an individual looking to use Instagram in the best ways possible, here are Instagram tips and features for you to

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Marketer Vision: Your AI Marketing Coach

Digital Marketer

Are you a marketer or business owner looking for a powerful secret weapon to help you think deeply and learn the intricacies of marketing? Look no further than Marketer Vision, the ultimate marketing framework designed to elevate your understanding and skills to new heights. Unlike other prompts, Marketer Vision is a comprehensive framework with extensive knowledge and AI-driven insights that empower you to dive deep into the world of marketing.

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Retail Media Should be Data Thrifty

Practical eCommerce - Marketing

The continued growth of advertising on retail websites and marketplaces depends on how those platforms collect and use data. Will they choose frugality or gluttony? The post Retail Media Should be Data Thrifty appeared first on Practical Ecommerce.

Retail 76
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How to Create NPS Surveys with HubSpot Service Hub

Aspiration Marketing

Obtaining customer feedback can be challenging at times, but that feedback is significantly helpful in improving your business–particularly when it comes to customer service. Fortunately, NPS surveys simplify the customer feedback process, and there are tools available to make this process even easier. If you’re looking to gain valuable feedback from your customers, here’s what you need to know about creating NPS surveys in the HubSpot Service Hub.

Customer 222
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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Adams & Knight Wins Big at Prestigious Travel Industry Awards

Adams & Knight Marketing

Avon, Conn., (March 24, 2023) – Adams & Knight , one of the region’s leading integrated marketing agencies, was recently honored with seven Adrian Awards, including one gold by the Hospitality Sales & Marketing Association International (HSMAI). The Adrian Awards is the world’s largest and most prestigious travel marketing competition, recognizing the outstanding work of hospitality brands and agencies for creativity and innovation in advertising, digital, public relati

PR 130
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Will AI Kill SEO? We Asked ChatGPT via @sejournal, @RyanJones

Search Engine Journal

Should you be worried that ChatGPT taking over your SEO job? Here's what to expect about the hot topic in this week's Ask An SEO. The post Will AI Kill SEO? We Asked ChatGPT appeared first on Search Engine Journal.

SEO 136
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8 Best AI Copywriting Tools (Beyond Chat GPT)

Hootsuite

It seems like AI copywriting tools are everywhere, from content generators to ecommerce chatbots. With good reason: AI can save you a ton of time and money. Two things we all love, right? But like most tools, AI copywriters are only as powerful as the person using them. Besides knowing how to use it, you need to know when to use AI copywriting and when it’s best to use your team’s real human brains.

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10 Tips For Improving Your Site's SEO in 2023

Aspiration Marketing

If you're one of the few who have managed to optimize your website and keep it that way, you have earned a vacation. Except that vacation will cost you since what "optimized" means seemingly changes by the minute. If you want your site to remain at peak performance SEO-wise, it takes constant vigilance; even the most conscientious businesses can fall behind immediately.

SEO 186
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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20 Artificial Intelligence Statistics that Marketers Need to Know in 2023

Hubspot Marketing

The world of artificial intelligence and machine learning is expanding, and marketers should pay attention. AI is being implemented in nearly every industry to improve business processes, and the data surrounding this tech are staggering. To help you better grasp AI's most recent advancements, we've compiled a list of interesting AI statistics to consider before you use it for your own company strategy.

Marketing 127
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Mozilla Open Source AI To Challenge ChatGPT & Bard via @sejournal, @martinibuster

Search Engine Journal

Mozilla announced an open source counterweight against profit-focused AI companies. Will create an open source challenger to ChatGPT and Bard The post Mozilla Open Source AI To Challenge ChatGPT & Bard appeared first on Search Engine Journal.

SEO 131
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Why B2B brands must focus on orchestrating meaningful customer engagement

Martech

About 12 years ago, I met with a client and spoke about their approach to customer acquisition. There were whiteboard diagrams, initiatives posted to the wall and discussions about the strategy. Not far into the meeting, a director said, “If we focused solely on marketing to our customers, we would overachieve on our objectives.” He continued, “If we simply were able to renew 10% of our customer base, we would drive $40 million in incremental revenue this year.” He had do

Customer 132
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A Beginner's Guide to Social Media Marketing in 2023 [Video]

Aspiration Marketing

Chances are that, if you're reading this guide, you are either intimidated by social media marketing or you think you must do it but hate being torn away from your core business—or both. However, neither of these objections needs to be true. With a little effort, social media can deliver immense returns on your investment and do so in a way that enhances, not distracts, from your company's focus on delivering great products to excited customers.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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To Niche or Not To Niche: Guidance from Creators on Picking A Lane

Buffer Marketing

What do creators like Mr. Beast and Ali Abdaal have in common? Not much, actually, other than the ‘Creator’ label and being YouTubers. They serve distinctly different audiences and create very different types of content. However, no matter how you look at it, they’re both pretty successful in their own rights. For content creators , one of the biggest debates is whether or not to "niche down" and focus on a specific topic or audience.

Fashion 127
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How Do You Clean Up Content Without Effecting Rankings? via @sejournal, @tonynwright

Search Engine Journal

More content doesn't equate to better rankings. Here's the advice straight from SEO pro, Tony Wright, on deciding whether to keep, update, or remove it. The post How Do You Clean Up Content Without Effecting Rankings? appeared first on Search Engine Journal.

SEO 129
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3 Fundamental Editorial Standards for Any Serious Publication

CopyBlogger

I’m a “go big or go home” kind of gal. And when it comes to content marketing today that translates. Continue Reading The post 3 Fundamental Editorial Standards for Any Serious Publication appeared first on Copyblogger.

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Artifical Intelligence and Machine Learning: Whats the Difference?

Hubspot Marketing

Artificial intelligence and machine learning have been in the spotlight lately as businesses are becoming more familiar with and comfortable using them in business practices. Although often discussed together, AI and machine learning are two different things and can have two separate applications. Here’s everything you need to know about the difference between artificial intelligence and machine learning and how it relates to your business.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How To Make Your Next Thought Leadership Program a Success

Content Marketing Institute

Here’s how to generate a program that really deserves the thought leadership label from someone who’s been doing it for 20 years. Plus, get an inspiring example with each of her tips.

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OpenAI Introduces Plugin Support For ChatGPT via @sejournal, @MattGSouthern

Search Engine Journal

OpenAI introduces plugin support for ChatGPT. It can now access the web, interpret code, and retrieve data from custom knowledge bases. The post OpenAI Introduces Plugin Support For ChatGPT appeared first on Search Engine Journal.

Customer 126
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11 TED Talks Every Content Marketer Needs to Watch

Marketing Insider Group

There’s nothing like one of the best content marketing TED talks to inspire a new perspective. At Marketing Insider Group, we love learning from the industry’s thought leaders to keep our own marketing efforts both innovative and effective. A nd what better way to inspire our readers to do the same than to share some of the best content marketing TED talks ever given?

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Looking at AI’s rapid infusion into marketing automation platforms

Martech

This is part one of a four-part series on AI’s infusion into marketing automation platforms. The rapid adoption of generative AI has increased the excitement volume to 11 for martech professionals. AI-enabled enhancements to the core uses of marketing automation platforms — data management, campaign/lead management and workflows/integrations — are being introduced by Salesforce , HubSpot and other market leaders.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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This day in search marketing history: March 25

Search Engine Land

Google Panda patent granted In 2014, a patent ( Ranking search results ) written by Google’s Navneet Panda and Vladimir Ofitserov – possibly describing the Google Panda algorithm update , or parts of it – was granted. However, the fact that Google was granted this patent didn’t necessarily mean it was being used by Google at the time, or that it hadn’t been modified since the application was filed.

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GPT-4: How Is It Different From GPT-3.5? via @sejournal, @VincentTerrasi

Search Engine Journal

Learn how OpenAI's latest version of the popular tool has improved to revolutionize marketing and AI-driven communications. The post GPT-4: How Is It Different From GPT-3.5? appeared first on Search Engine Journal.

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8 ways to leverage short-form video (and how to get buy-in)

Sprout Social

At the risk of stating the obvious: Short-form video is a big deal. Who hasn’t been scrolling through TikTok or Instagram Reels only to realize they’ve lost an hour? The fast growth of TikTok has influenced nearly every other social media platform to become short-form video platforms themselves. And this shift is putting pressure on social media practitioners to put on their movie director hats.

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How I Use AI Writing Tools as a Content Writer

Buffer Marketing

A slate of writing tools powered by artificial intelligence (AI) have recently made headlines as a new and more effective way to produce content. Most tech companies have even been implementing AI into their own tools as well, like we did earlier this year when we launched our AI assistant. I’ve written about my conflicted feelings about these very AI writing tools , but I’ve been making an effort to push past my hesitation and add AI into the articles I write for the Buffer blog.

Analytics 124
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission