Hubspot Marketing
MARCH 20, 2023
Consumer preferences are constantly evolving, which keeps things interesting. To help you prepare your strategies to meet audience needs, this post will dive deep into our State of Consumer Trends Report findings on consumer preferences, discuss how marketers currently measure up to those preferences and outline what you can do to better meet consumer needs.
Practical eCommerce - Marketing
MARCH 22, 2023
Marketers enjoy an ever-expanding choice of artificial intelligence-driven tools to optimize ad performance, generate content, enhance images, monitor competitors, and more. The post 21 AI Tools for Marketers appeared first on Practical Ecommerce.
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Content Marketing Institute
MARCH 22, 2023
Tech marketers, take note. How does your content marketing relate to your peers? CMI’s newly released Technology Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023 shares the answers.
Search Engine Journal
MARCH 23, 2023
Google has just released Bard, its answer to ChatGPT. Here is everything we know about Bard. The post Google Bard: Everything You Need To Know appeared first on Search Engine Journal.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Customers.ai
MARCH 21, 2023
Are your Facebook Ads not converting as well as you’d hoped? You’re not alone! The overall Facebook ads average conversion rate is 9.21%. That’s more than 9 out of 10 people that you painstakingly drive into the final stages of your advertising funnel bouncing away to donkeyland. Worse than that, Facebook Ads are getting more expensive and less effective.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Digital Marketer
MARCH 20, 2023
Are you a marketer or business owner looking for a powerful secret weapon to help you think deeply and learn the intricacies of marketing? Look no further than Marketer Vision, the ultimate marketing framework designed to elevate your understanding and skills to new heights. Unlike other prompts, Marketer Vision is a comprehensive framework with extensive knowledge and AI-driven insights that empower you to dive deep into the world of marketing.
Practical eCommerce - Marketing
MARCH 20, 2023
The continued growth of advertising on retail websites and marketplaces depends on how those platforms collect and use data. Will they choose frugality or gluttony? The post Retail Media Should be Data Thrifty appeared first on Practical Ecommerce.
Aspiration Marketing
MARCH 22, 2023
Obtaining customer feedback can be challenging at times, but that feedback is significantly helpful in improving your business–particularly when it comes to customer service. Fortunately, NPS surveys simplify the customer feedback process, and there are tools available to make this process even easier. If you’re looking to gain valuable feedback from your customers, here’s what you need to know about creating NPS surveys in the HubSpot Service Hub.
Buffer Marketing
MARCH 23, 2023
What do creators like Mr. Beast and Ali Abdaal have in common? Not much, actually, other than the ‘Creator’ label and being YouTubers. They serve distinctly different audiences and create very different types of content. However, no matter how you look at it, they’re both pretty successful in their own rights. For content creators , one of the biggest debates is whether or not to "niche down" and focus on a specific topic or audience.
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Hootsuite
MARCH 23, 2023
It seems like AI copywriting tools are everywhere, from content generators to ecommerce chatbots. With good reason: AI can save you a ton of time and money. Two things we all love, right? But like most tools, AI copywriters are only as powerful as the person using them. Besides knowing how to use it, you need to know when to use AI copywriting and when it’s best to use your team’s real human brains.
Hubspot Marketing
MARCH 23, 2023
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Microsoft is keeping generative AI front and center in its search products. In January, the company extended its partnership with Open AI, the maker of ChatGPT with a multi-year investment believed to be worth $10 billion.
Aspiration Marketing
MARCH 23, 2023
If you're one of the few who have managed to optimize your website and keep it that way, you have earned a vacation. Except that vacation will cost you since what "optimized" means seemingly changes by the minute. If you want your site to remain at peak performance SEO-wise, it takes constant vigilance; even the most conscientious businesses can fall behind immediately.
Social Media Examiner
MARCH 21, 2023
Looking for ways to save time and still maintain a strong social media presence? Wondering how to make video content repurposing part of your strategy? In this article, you’ll discover 10 ways to repurpose your videos for top social media platforms. Why Marketers Should Care About Repurposing Social Media Content Producing content for social media […] The post How to Repurpose Video for Maximum Social Media Impact appeared first on Social Media Examiner.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Sprout Social
MARCH 20, 2023
At the risk of stating the obvious: Short-form video is a big deal. Who hasn’t been scrolling through TikTok or Instagram Reels only to realize they’ve lost an hour? The fast growth of TikTok has influenced nearly every other social media platform to become short-form video platforms themselves. And this shift is putting pressure on social media practitioners to put on their movie director hats.
Marketing Insider Group
MARCH 20, 2023
We’re here to let you in on a little secret: organic search rankings save money. We can’t bear to watch your marketing dollars go to waste on paid search marketing that isn’t generating the results you deserve. Sure, your paid search ads are getting your content front and center, but are they maximizing your conversion rate and revenue? Not exactly.
Hubspot Marketing
MARCH 22, 2023
Artificial intelligence and machine learning have been in the spotlight lately as businesses are becoming more familiar with and comfortable using them in business practices. Although often discussed together, AI and machine learning are two different things and can have two separate applications. Here’s everything you need to know about the difference between artificial intelligence and machine learning and how it relates to your business.
Scoop.it!
MARCH 23, 2023
The internet ushered in the information age, and today, more than ever, we can access any kind of info with a few clicks on the internet. But this has caused two problems: the rise of misinformation and information overload. And this has led to information fatigue syndrome. Information fatigue syndrome is an emotional condition the audience suffers from and is caused by the stress of coping with large information quantities.
Speaker: Speakers:
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Sprout Social
MARCH 23, 2023
“Celebrate change.” One of our core values here at Sprout Social, and a phrase that defined my unique career path. Over the past six years, my journey at Sprout has taken me from the marketing organization to IT and engineering. Along the way, I used the many growth opportunities Sprout provides to find the role that’s right for me.
Content Marketing Institute
MARCH 23, 2023
Here’s how to generate a program that really deserves the thought leadership label from someone who’s been doing it for 20 years. Plus, get an inspiring example with each of her tips.
Hubspot Marketing
MARCH 20, 2023
The world of artificial intelligence and machine learning is expanding, and marketers should pay attention. AI is being implemented in nearly every industry to improve business processes, and the data surrounding this tech are staggering. To help you better grasp AI's most recent advancements, we've compiled a list of interesting AI statistics to consider before you use it for your own company strategy.
Martech
MARCH 24, 2023
About 12 years ago, I met with a client and spoke about their approach to customer acquisition. There were whiteboard diagrams, initiatives posted to the wall and discussions about the strategy. Not far into the meeting, a director said, “If we focused solely on marketing to our customers, we would overachieve on our objectives.” He continued, “If we simply were able to renew 10% of our customer base, we would drive $40 million in incremental revenue this year.” He had do
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Buffer Marketing
MARCH 22, 2023
A slate of writing tools powered by artificial intelligence (AI) have recently made headlines as a new and more effective way to produce content. Most tech companies have even been implementing AI into their own tools as well, like we did earlier this year when we launched our AI assistant. I’ve written about my conflicted feelings about these very AI writing tools , but I’ve been making an effort to push past my hesitation and add AI into the articles I write for the Buffer blog.
Content Marketing Institute
MARCH 24, 2023
Forget the never-ending conversations about AI-created content this week. We look to news from YouTube you may have missed – and share why you should consider it.
Adams & Knight Marketing
MARCH 23, 2023
Avon, Conn., (March 24, 2023) – Adams & Knight , one of the region’s leading integrated marketing agencies, was recently honored with seven Adrian Awards, including one gold by the Hospitality Sales & Marketing Association International (HSMAI). The Adrian Awards is the world’s largest and most prestigious travel marketing competition, recognizing the outstanding work of hospitality brands and agencies for creativity and innovation in advertising, digital, public relati
Neil Patel
MARCH 21, 2023
A lot of people will give you cookie-cutter advice on how to be an entrepreneur. Much of that advice usually consists of the famous line: “All you have to do is start!” Well, it takes more than that, especially if want to get your idea(s) off your vision board. The steps to becoming an entrepreneur aren’t linear, but that’s the best part of the journey.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Aspiration Marketing
MARCH 20, 2023
Chances are that, if you're reading this guide, you are either intimidated by social media marketing or you think you must do it but hate being torn away from your core business—or both. However, neither of these objections needs to be true. With a little effort, social media can deliver immense returns on your investment and do so in a way that enhances, not distracts, from your company's focus on delivering great products to excited customers.
Calvyn Lee Blog
MARCH 18, 2023
Microsoft held an event in March 2023 to talk about the future of work with AI. Satya Nadella, the CEO of Microsoft, began the event by saying that the way we work with computers is something fundamental to the human experience. He discussed how we’ve been on a journey towards human-computer symbiosis for several decades, beginning with Vannevar Bush’s vision in his essay, “As We May Think,” in 1945.
Hootsuite
MARCH 22, 2023
Social media SEO should be part of any ambitious marketer’s repertoire, but today, we’re diving into Facebook-specific tactics. That’s right — we’re cracking open the secret recipe to Facebook SEO! In this guide, we’ll walk you through the ins and outs of Facebook SEO and give you a dozen tips you can implement today to better your reach.
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