Sat.Feb 22, 2025 - Fri.Feb 28, 2025

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How to bulletproof your marketing pitches

Martech

Stop me if this sounds familiar. You craft a marketing strategy that checks all the boxes: Bold, data-driven and designed to actually achieve the crazy results the broader executive team wants. The team loves it. You can already see the impact it will have. You’re cheesin’ while you see it. Then you pitch it And just like that, the highest-paid voice in the room dismisses it without a second thought.

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Top 5 Growth Strategies for Agencies in 2025

Set Up

The path to growth for marketing Agencies in 2025 is no longer about simply acquiring new Clients; its about scaling effectively. With evolving Client demands, technological advancements, and increasing competition, Agencies must focus on strategies that enable sustainable and efficient expansion. For the last decade, Set up has worked with and surveyed a number of Agencies to advise them on how to stay competitive and achieve sustainable growth.

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Is Sales Enablement Worth the Investment?

Aspiration Marketing

63% of B2B purchase processes stall before the finish linebut it isn't due to a lack of effort from sales teams, but rather a fundamental shift in how buyers make decisions. They're bombarded with information, demanding personalized solutions and clear value propositions. Sales enablement has emerged as a potential answer to this challenge, promising to equip sellers with the tools and knowledge they need to succeed.

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The Ultimate Review Marketing Guide: Strategies, Tools, & Tips

SocialPilot

For customers, your business is only as good as the reviews they find online. Your brand is what other people say about you when youre not in the room. Jeff Bezos, Founder of Amazon With the rise of review platforms like Google Business Profile, Yelp, and Facebook, reviews are now one of the most influential factors in customer decision-making. In fact, 93% of consumers say online reviews impact their purchasing decisions.

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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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How to Use Substack: Lessons from What's Working for Creators

Buffer Marketing

Substack has a reputation. Depending on who you ask, it’s either the best place to build a newsletter business or a platform that only works for big-name writers. The truth? It’s somewhere in between. While Substack has helped established journalists and authors go independent, it’s also a powerful tool for up-and-coming writers, niche creators, and anyone looking to build an audience without relying on social media algorithms.

More Trending

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CRO Reporting Made Easy: Key Metrics to Track and Analyze

Aspiration Marketing

Is your website a revolving door or a magnet for conversions? Conversion Rate Optimization (CRO) transforms casual visitors into loyal customers, but it takes more than just a pretty website. Effective reporting is the key to understanding what truly drives conversions. By analyzing key metrics like bounce rate, time on page, and click-through rates, you can unlock the secrets to turning your website into a high-performing conversion machine.

Transform 161
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Marketing measurement finally explained in simple way

The Marketing Operations Leader

In this edition: Marketing Measurement Finally Explained in a Simple Way Breakdown of Effective Campaign Ops Teams How Three People Run Marketing Lifecycle and Automation for Calm’s Billion Message Machine (Including Podcast Episode) Exclusive For Paid Subscribers : 10 Things I Learned in the Last 5 Years to Help You Level Up Your Ops Career Sponsor this newsletter and reach thousands of marketing operators and decision-makers , fill out this form to get started.

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Instagram’s Grid Just Changed—Here’s What You Need to Know

Buffer Marketing

If your Instagram profile looks a little different, you’re not alone. Instagram is rolling out a new 4:5 aspect ratio for post previews, replacing the classic 1:1 square grid. This means posts now appear taller, bringing the profile grid in line with the vertical-first format already used for feed posts and Reels. 0:00 / 0:11 1× This update is part of Instagram’s evolution toward a more immersive, mobile-friendly experience.

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How to get the AI training you need to succeed

Martech

In the rush to deploy generative AI for marketing, organizations have overlooked one thing: Training. People may assume marketers don’t need it because genAI uses natural language. However, being able to communicate with a technology and knowing how to use it are very different things. A 2024 report from The Marketing AI Institute found that although 99% of marketers say they’re using AI, 67% say a lack of training remains a barrier to its adoption at work.

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AI In The Aisles: The Executive's Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

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Localization vs. Globalization: What's the Difference?

Aspiration Marketing

A major brand attempts a global campaign with a single product and messagebut it falls flat. Why? They missed the mark on localizing their message. Globalization has brought unprecedented opportunities for businesses to expand their reach, but it's a complex landscape. This blog post will explore the distinct nature of globalization and localization and illuminate why recognizing their differences can make or break your business in the global marketplace.

Product 161
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38 YouTube stats marketers need to know in 2025

Hootsuite

YouTube has continued to dominate the world of video sharing. These days, its a one-stop shop for everything from entertainment to how-to videos. Understanding key YouTube stats and figures is the best way to develop a YouTube marketing strategy that works and lasts. Read on for the YouTube user, usage, and business stats you need to know to hit the ground running (and get that camera rolling).

Gen Z 102
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How to Create a Stakeholder Map for Seamless Project Tracking

Hubspot Marketing

Six years ago, I led a website content overhaul that nearly derailed when the product team and sales department had completely different ideas about our messaging priorities. Despite my experience with content strategies, I made a rookie mistake I hadnt created a stakeholder map. That experience pushed me to develop a systematic approach to stakeholder management.

Finance 94
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Five common LinkedIn Ads mistakes and how to fix them

Martech

Many assumeLinkedIn Ads is an easy-to-use platform: just set your budget, pick your audience, and let the leads roll in. But small mistakes can add up quickly, costing your organization thousands with little to show. This article breaks down five of the most common LinkedIn Ads mistakes from targeting missteps to overlooked settings and how to fix them. 1.

Education 117
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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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How to create an influencer contract (plus template)

Sprout Social

The contracting phase of an influencer marketing partnership might not be the most exciting step, but its essential for setting expectations and protecting both parties. When done right, its a straightforward process. But legal bottleneckslike heavy redlines and lengthy approvalscan quickly turn it into a headache. A well-structured, flexible influencer contract template can cut through the friction, ensuring smoother negotiations without endless legal back-and-forth.

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Claude Statistics: How Many People Use Claude?

Backlinko

Claude is an AI chatbot developed by Anthropic, a popular alternative to ChatGPT. Launched in March 2023, Claude quickly attracted a multi-million user base. Today, Claude has 18.9 million monthly active users worldwide. From the number of Claude users to Claude user demographics, youll find the latest data about Claude on this page. Key Claude Stats Claude has 18.9 million monthly active users worldwide.

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Inside the B2B Marketing Funnel — Everything I Know as a Marketer

Hubspot Marketing

If it feels like the B2B marketing funnel concept has been around forever, youre not far off. In 1898, advertising pioneer Elias St. Elmo Lewis created the AIDA model , laying the foundation for the funnel we marketers use every day. While the idea of selling something to someone is as old as humanity, the modern funnel framework helps standardize and improve a buyers experience.

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How to protect your marketing survey against AI bot attacks

Martech

AI bots are corrupting marketing data, from fake survey responses to misleading email engagement. As they become more sophisticated, they’re harder to detect skewing research results, inflating metrics and wasting marketing budgets. Here’s how to protect your data from AI-driven manipulation. How AI bots are gaming the system Businessman and former Presidential candidate Andrew Yang once said, “Automation is no longer just a problem for those working in manufacturing.

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B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

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Social Care: The Path to Happier Customers and Increased Sales

Social Media Examiner

Wondering how to make your social media efforts more profitable? Looking for ways to improve customer retention and acquisition through social platforms? In this article, you'll discover how to implement a social care strategy that enhances customer experience and drives business growth. Why Social Care Matters for Marketers While algorithms shift and platforms rise and […] The post Social Care: The Path to Happier Customers and Increased Sales appeared first on Social Media Examiner.

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What Is JavaScript SEO? 6 Best Practices to Boost Rankings

Backlinko

JavaScript has enabled highly interactive and dynamic websites. But it also presents a challenge: ensuring your site is crawlable, indexable, and fast. Thats why JavaScript SEO is essential. When applied correctly, these strategies can significantly boost organic search performance. For instance, book retailer Follet saw a remarkable recovery after fixing JavaScript issues: Thats the impact of effective JavaScript SEO.

SEO 84
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Marketing AI Agents101: What You Need to Know Right Now

Sales Force: CMO

Are you a marketer and feel like you have data figured out because you have a customer data platform (CDP) ? Sorry, but you have to start all over again. I say that half-jokingly, as the truth is marketing has entered a new era of agentic AI. CDPs helped us bring our data together to create a unified customer profile. Now agents can incorporate not only CDP data but also data not typically associated with a CDP and act on it.

CRM 88
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When will Agentforce make its mark on Salesforce earnings? Wait ‘til next year

Martech

It was the moment during the Salesforce earnings call on Wednesday when the needle scratched across the record. Amy Weaver, Salesforce president and CFO, was talking about Agentforce and said: “We are incredibly excited about the customer momentum we are seeing. However, the adoption cycle is still early as we focus on deployment with our customers.

Food 107
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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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The Smart Marketer’s Guide to Streamlining Work with AI

Social Media Examiner

Wondering where you should begin using AI in your work? Are you overwhelmed by the number of AI tools available and unsure which to try? In this article, you'll discover a practical framework for prioritizing where to use AI and finding the right solutions to streamline your business processes. Why You Need a System for […] The post The Smart Marketers Guide to Streamlining Work with AI appeared first on Social Media Examiner.

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Social media statistics in the UK: What businesses need to know in 2025

Sprout Social

Social media has become a key part of the UK’s digital world. Its impact spans the entire business funnel, from customer engagement to strategic planning. Social touches every aspect of how businesses operate and grow. For social media professionals in the UK or targeting its highly engaged user base, staying ahead of the game requires a solid grasp of the latest stats and trends to make smart decisions.

Gen Z 77
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Semrush Pricing: How to Choose the Right Plan

Backlinko

Choosing a Semrush plan isn’t always obvious. Paid plans start at $139.95 and go up to enterprise solutions. Not to mention the various add-ons and apps. You dont want to overpay for features you dont need. Or pick a cheaper plan that limits your ability to grow. In this guide, you’ll learn which Semrush plan matches your needs, whether you’re a solo blogger tracking 100 keywords or an agency managing 40+ client websites.

Price 68
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Why independent CDPs are disappearing (and what comes next)

Martech

I didn’t make a year-end CDP prediction for 2025 last year, but if I had, consolidation among independent CDPs would have been my top call. With hindsight, I would have been right. This year marks a shift from slow growth to purposeful growth. We can better understand where the market’s headed by looking at how it has evolved. In just the first three weeks of 2025, three leading independent CDPs announced mergers or acquisitions: ActionIQ.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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I Can’t Get Enough of Instagram Trial Reels — Here’s How I Use Them for Best Results

Buffer Marketing

Let's be reel real: no matter how well-thought-out your Instagram strategy is, you can never predict exactly how it’s going to perform. Your followers (and potential followers) are human, after all, and there is so much nuance in the way folks behave online. This is why I often advise aspiring Instagram creators and social media marketers to experiment.

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AI and Machine Learning in Modern UX Design

Marketing Insider Group

AI in UX design has reshaped how digital experiences evolve. Interfaces now adjust based on real-time user behavior, creating interactions that feel seamless. Machine learning detects patterns, predicts preferences, and refines workflows without requiring manual updates. Quick Takeaways: AI refines UX by adapting interfaces based on real-time interactions.

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How Can Google AI Help Marketers Reach Potential Customers

Scoop.it!

Google AI is a crucial element in the future of marketing. While the technology’s capabilities are well-known, how can Google AI help marketers reach potential customers more effectively? Google AI Overviews have become immensely popular recently. They promise to reshape how marketers connect with audiences by delivering more innovative, faster, and more personalized experiences.