Businesses Grow
APRIL 1, 2024
I was recently talking with a young influencer and I offered to send her one of my books. “I don’t read books,” she said. “OK, how about an audiobook?” “I don’t listen to books either. The only content I consume is YouTube. I have the ad-free version and that is all I watch all day long.” This story is not unusual.
Search Engine Land
APRIL 1, 2024
ChatGPT now features “more prominent” links to sources in its responses for paid users, OpenAI announced. Links won’t appear in the free version of ChatGPT, however. Why we care. Brands, SEOs and content creators of all sizes have been extremely considered about the parasitic nature of generative AI. Large AI companies like OpenAI have consumed large amounts of web content and provided answers without attribution.
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Content Marketing Institute
APRIL 3, 2024
A new study reveals which sites send generous referral traffic (and which don’t). Google tops the list, but don’t overlook other search engines and social sites where you might face less competition. Here’s how to grab your share of referrals from non-Google sources.
Aspiration Marketing
APRIL 4, 2024
The automation of marketing efforts is a game-changer in modern business dynamics. That said, it can be tricky to understand the intricacies of automation, and choosing a platform is no small feat. To help guide you in this digital age, we'll walk you through what marketing automation is and how tools like HubSpot workflows will help you streamline efforts and maximize efficiency.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Buffer Marketing
APRIL 2, 2024
I started dreaming of creating a tool for ice facials when I realized there was no easy and accessible tool out there. My mom and I were both obsessed with using cold temperatures to increase cellular turnover, reduce inflammation, and firm the skin, but I hated the experience of having to hold an ice cube in my hands for minutes at a time. I was shocked to find there were no solutions on the market, so asked my partner, Lewis Battersby, if we could use his 3D printer to test some ideas.
Digital Marketer
APRIL 4, 2024
Did you know there are about 200 Facebook Ad metrics? That’s way too much to keep your eyes on. A smarter approach is to focus on a few metrics and ignore the rest until you need them. But how do you know which ones are really worth your constant attention? Let’s find out… Every Facebook Advertiser Struggles with Metrics You are not the only one who is lost in the maze of Facebook ad metrics.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
APRIL 2, 2024
What’s the key to B2B marketing success? Influencers. B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Whether you’re looking at big fish with millions of followers or investigating micro-influencers with fewer than a hundred thousand followers, the investment is worth it
Search Engine Land
APRIL 2, 2024
I’ve worked in the field of marketing analytics for nearly two decades. Lately, more and more programs are investing in more complicated and arcane measurement strategies. This is ultimately a net positive for programs and the industry in general, but an incomplete understanding of analytics leads to ripe ground for getting deceived. Whether it’s auditing accounts run by other agencies or hearing marketing partners give poor advice on joint client calls, I’ve seen plenty of instances where plat
Hubspot Marketing
APRIL 4, 2024
In my agency days, I once woke up at 5:00 am to meet a TV host at my client’s donut shop for a behind-the-scenes first look at their pumpkin-spiced lattes and donuts. (In Indiana, we love our donuts.) The TV coverage was great, but you know what made an even bigger impact? The Instagram stories the media personality shared. In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic.
Aspiration Marketing
APRIL 3, 2024
Are you struggling to manage content creation, management, and marketing across various platforms? We hear you. We're thrilled that HubSpot announced the launch of the all-new HubSpot Content Hub! Building upon the foundation of the CMS Hub (which will transition into the new Hub), the Content Hub offers a powerful and centralized solution for all web content needs.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Trade Press Services Newsletter
APRIL 4, 2024
Podcasting is a powerful media platform for sharing ideas, stories, and expertise. More than 504 million people listen to podcasts around the globe and almost half of listeners reside in the United States. Research shows that around 144 million Americans listen to podcasts monthly. As podcasts continue to grow in popularity, thought leaders and marketers are recognizing the value of being a podcast guest as part of an effective marketing program.
Social Media Examiner
APRIL 2, 2024
Are you up to date on changes from Facebook? Wondering which recent Facebook updates are important to marketers and business owners? In this article, we explore Facebook changes that affect your marketing. #1: Facebook Advantage+, Shops, Collaborative Ads, and Promotion Codes Meta has announced several new artificial intelligence (AI)-powered tools and ad formats to help […] The post Facebook Updates: Ads, Promo Codes, Monetization, and More appeared first on Social Media Examiner.
Martech
APRIL 1, 2024
Break-neck rates of change are inevitable as digital marketing responds to technological advancements, shifting consumer behavior and policy demands. For the past three decades, marketers have been leading the way on the web, adapting to constant changes. Despite this, progress isn’t slowing down. Projections show that digital marketing in the U.S. could increase by $100 billion in the next three years.
Aspiration Marketing
APRIL 2, 2024
In today's digital era, the speed and reliability of website performance play a pivotal role in engaging online audiences. Users expect seamless interactions, and any delay can lead to frustration and abandonment. Content Delivery Networks (CDN) are a powerful solution to revolutionize how web content is delivered.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Sprout Social
APRIL 3, 2024
Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. Fashion influencers are indispensable partners for businesses because they influence purchase decisions, extend brand reach and connect with niche communities.
Social Media Examiner
APRIL 4, 2024
Wondering how to build lasting relationships with industry influencers? Looking for a framework that doesn’t rely on a budget? In this article, we’ll explore how to create a no-cost B2B influencer marketing program. Why Is Influencer Marketing Important? Influencer marketing has become an increasingly important strategy for business-to-business (B2B) brands looking to build trust, expand […] The post How to Create a No-Cost B2B Influencer Marketing Program appeared first on Social Media Ex
Buffer Marketing
APRIL 3, 2024
There’s a reason Facebook has been around for more than two decades — and kept growing every single year. But if you’re here, you likely already know that Facebook is still the world’s most-used social media network , with over 3 billion active monthly users (MAU). You probably also already know that Facebook has incredibly robust shopping tools, and the vast majority (27 percent) of global online shoppers use Facebook as their preferred social platform fo
Aspiration Marketing
APRIL 1, 2024
Getting your blog or website ranked among the top search engine results can provide multiple benefits. In 2024, SEO will play a significant role in achieving this. You can use some techniques to optimize your website for search engines. If you want to discover these techniques, keep reading until the end. We will discuss each one briefly and explain how each technique can help you rank higher in SERPs.
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Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Content Marketing Institute
APRIL 5, 2024
You’ve read the headlines, clicked the research, and gone down the generative AI rabbit hole. Yes, it’s got great hype people. But they all miss the first lesson of generative AI and marketing.
Hubspot Marketing
APRIL 2, 2024
Creating a productive workplace for yourself is tough enough, but doing it for the entire team? That's a whole different ball game. As a marketing team leader for many years, I learned firsthand the importance — and the challenges — of building a productive workplace. But wherever I worked, my goal was the same: to inspire my team and help them break through barriers to achieve their best.
Practical eCommerce - Marketing
MARCH 31, 2024
Email marketing works best when combined with meaningful editorial. The post A Better Ecommerce Newsletter appeared first on Practical Ecommerce.
Aspiration Marketing
MARCH 30, 2024
In the cutthroat world of online competition, your website is your digital storefront. Think about it: would you open a physical store in a dark alley, hidden from potential customers? Absolutely not! Yet, countless businesses unknowingly relegate themselves to the online equivalent – a poorly designed website that struggles to attract visitors, let alone convert them into paying customers.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Martech
APRIL 5, 2024
In 2023, martech utilization was only at 33% per Gartner — a steep decline from 42% in 2022 and 58% in 2020. The underutilization of martech has unintended consequences. For example, it may lead to future budget reductions based on past platform usage. Insufficient usage of martech may also hinder the improvement of marketing processes. There are different reasons why martech is underutilized.
Hubspot Marketing
APRIL 5, 2024
When I was growing up, QVC was the channel my mother would watch to discover new products and deals. From hair straighteners to trendy blouses to jewelry, QVC would display everything during its 24/7 live broadcast. Fast-forward to 2024, and I thought the live QVC era was long gone, thanks to the rise of online shopping. However, it looks like it is making a comeback via TikTok Live Shopping.
CopyBlogger
APRIL 5, 2024
Most local business owners have tried a few local SEO tips, but it’s easy to get lost in the weeds. Continue Reading The post How To Optimize Your Website For Local Search in 2024 appeared first on Copyblogger.
Aspiration Marketing
APRIL 3, 2024
Imagine a website that's more than just a digital brochure. A website that seamlessly transforms visitors into leads, adapts to your growth, and scales with your ambition. That's the power of HubSpot Content Hub, especially its Enterprise tier , which was built to equip businesses for online dominance.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
APRIL 5, 2024
Google issued a reminder that it will be discontinuing all Universal Analytics (UA) services and APIs on July 1. With Google Analytics 4 (GA4) properties fully replacing UA, access to UA properties through the Google Analytics front-end and APIs will no longer be available starting in July. If you haven’t fully migrated to GA4 properties, Google advises following the migration guide to begin transitioning as soon as possible.
Search Engine Land
APRIL 5, 2024
When you work in an industry like SEO , staying updated on new technologies is crucial. But, not all learning needs to be about link building, content or technical aspects of SEO. It’s also valuable to look outside of the industry. With that in mind, here are 10 of the best (in my opinion) non-marketing books that offer great insight and value for any SEO professional. 1.
Practical eCommerce - Marketing
APRIL 3, 2024
Roughly half of U.S. adult TikTok users have never posted a video. Over two-thirds have not completed their bio. The post Charts: TikTok in the U.S. appeared first on Practical Ecommerce.
Litmus
APRIL 4, 2024
As email geeks, we love to obsess over exciting email designs and funky new coding tricks. But the real reason we send emails? To build relationships that drive business results. To make email marketing work as a channel, you need to perform in three main areas: Deliverability, engagement, and value. That’s why we hosted a Litmus Talks webinar called “Embrace the Email Performance Trifecta and See Major Results.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
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