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In the last six months, economic trend surveys we've conducted revealed that 37% of marketers are reporting budget cuts – likely due to our changing economy. As a marketer, knowing where your leadership team might need to cut can help you prepare to pivot to strategies with less resourcing. And, if you lead a team, you're likely wondering how marketing leaders are navigating this time to my the best decisions for your staff and business in uncertain times.
Webinars allow businesses to connect with audiences worldwide while providing valuable content that packs a punch. But, like any marketing tool, you need to keep certain do's and don'ts in mind if you want to be successful. From choosing a killer topic to promoting your event like a boss, we'll cover all the do's of webinar marketing. And, just like any savvy marketer, we'll also share the don'ts, including how to avoid being too salesy or boring your audience to tears.
I’m excited to announce a new book coming out this summer, The New Automation Mindset : The Leadership Blueprint For An Age When Anyone Can Automate Anything With AI. Written by Vijay Tella, CEO of Workato, with contributions by Massimo Pezzini and myself, it offers a framework for harnessing automation as an engine of innovation, not merely efficiency.
A new template in Google’s Looker Studio creates a dashboard to see how your awareness, engagement, and conversion metrics relate in real-time. That information can help you adapt your initiatives to better achieve the content’s goals.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Wondering how to get advanced data from Instagram Insights? Want to see side-by-side performance metrics for reel vs. reel or story vs. carousel? In this article, you’ll learn how to use Instagram Insights to compare your content analytics to reveal which type of content performed best. How Comparative Metrics Improve Your Instagram Content On Instagram […] The post How to Use Instagram Insights to Develop a Content Plan appeared first on Social Media Examiner.
Automated email is one of the biggest — and most under-utilized — growth opportunities in marketing. Brands in every vertical can benefit from strategic automation. Yet, repeatedly, we see incredibly juicy low-hanging fruit in the client onboarding stage. Our client portfolio is heavy in ecommerce, hospitality and food and beverage, which are particularly ripe verticals for email automation.
The only constant in life is change. And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.
The only constant in life is change. And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.
Jay Acunzo has been creating content on the Internet for a long time. His journey on social media began when, as a sports journalist in 2005, he started a blog while interning and writing for a student paper. When he moved into marketing, his sports blog called “Blog, Don’t Lie” (named after the infamous quote by NBA player Rasheed Wallace) shifted focus to writing about sports writing.
Generative AI is an artificial intelligence that can generate words, images, and more from a prompt. It’s already proving helpful for creators. I find it helpful for everything from coming up with new ideas, translating your own ideas into words on a page, and helping you explore tones or perspectives to communicate. This is why we’re building AI writing tools at AWeber, To be clear, our aim is not to replace human creators - I don't believe that's even possible.
Organizations need a go-to-market (GTM) strategy that uses the right metrics and mix of tactics or “motions” to drive revenue and survive economic challenges, said Sangram Vajre, CEO of analyst firm GTM Partners, in his second-day keynote at The MarTech Conference. A go-to-market strategy is an organization’s plan to engage customers to buy a product or service and gain a competitive advantage.
While SEO can initially seem daunting, it doesn't have to be. By creating and optimizing your blog post with SEO in mind, you can significantly boost the visibility of your content. In this blog, we'll dive into everything you need to know to ensure that your blog post is SEO-friendly, ensuring it ranks high on search engines.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Operating on social media without brand safety tools is like browsing the internet without malware protection. Technically, you can do it—but it opens you up to unnecessary risks and incidents that can cause financial loss and permanent reputational damage. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online.
Optimizing your content to rank high in search engines can be tedious, especially when there are many factors to consider. Page load times, keywords, content quality, and videos are all things that can affect SEO. Fortunately, AI SEO tools are available to streamline SEO optimization and boost your website's rankings. In this article, we'll explore the various AI tools available to you, but first, let's dive into how marketers use AI and the definition of AI SEO.
Obviously, the airwaves are dominated with news and observations about ChatGPT, especially when it comes to creativity and jobs. However, I think the bigger threat to creators is something else. And it’s already here. When it comes to creativity, there’s a persistent (hopeful) argument that humans will have an edge, at least for a while!
The traditional web design model is broken. Whether you're an agency or a business, it leaves you extremely vulnerable to several risks and often does not produce optimal results. Growth-Driven Design is the new gold standard for delivering results and bringing measurable business value through web design. It is a smarter, agile, and data-driven approach that minimizes the pitfalls of traditional web design and produces high-performing websites.
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
As the premier professional-focused social platform, LinkedIn is where to establish yourself as a thought leader in your industry. And with over 63 million company profiles on LinkedIn, it’s important to know when the best time to post is for you to engage with your followers – whether they’re clients, customers, employees or prospects, or all of the above.
Finding the right influencer for a brand campaign can feel like dating. You want someone who shares your values, aligns with your goals, and will make a great impression on your friends and family — or followers, in your brand's case. The same can be said if you're an influencer looking for a brand that will take your career to the next level. Whether you're a brand or an influencer, this article will help you find the perfect match by showing you the top channels for influencer marketing.
Over half of marketers say they need more budget to get better-than-average results from their video content. But that financial boost may not be necessary with these tips to shoot quality video from a mobile phone.
Data clean rooms (DCRs) are a relatively new technology that marketers are using to enhance their use of data in a privacy-compliant way. Ana Milicevic, principal and co-founder of management consultancy Sparrow Advisers, recently gave The MarTech Conference some answers to pressing questions marketers have about how DCRs can power their stack. “If you are in a decision-making role you are probably tasked with at least evaluating whether this is a technology that you need to pay attention to,” s
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Your hard work providing an excellent product or service goes to waste if no one knows about it. How can a digital marketing agency help you stand out in a crowded market? A digital marketing agency can help you gain visibility or, at a minimum, keep up with your competitors. Statistics show that most companies are increasing their marketing budget because of a demonstrable return on investment.
In the summer of 1968, audiences everywhere were shocked by the sights and visions presented in Stanley Kubrick’s 2001: A Space Odyssey. Kubrick’s cinematic opus featured technologies that seemed, well, extremely far-fetched at the time. Taking center stage was an artificial intelligence known as HAL 9000. While we’re still quite a bit away from AI singing Daisy, developments in AI have started to impact work everywhere, including marketing.
It’s here – the all-new AI-powered Google Search engine we’ve heard rumors about under the code name Magi. Is it more “ visual, snackable, personal, and human ?” Yes. But, for now, you can only gain access to Google’s new search generative experience (SGE) through a Google Labs waitlist – which means you may be waiting weeks before you can play with it directly.
This guide is here to help you with the migration of your custom events, with a step-by-step on how to set up GA4 custom events. The post Google Analytics Event Tracking: How To Get Set Up appeared first on Search Engine Journal.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Are you looking for inspiration to improve your organization’s marketing performance? Well, there’s plenty of inspiration if you keep your eyes and ears open. This may seem obvious, but sometimes I have to remind myself of this fact and of all the opportunities out there. As marketing-oriented professionals, we’re all responsible for contributing ideas, regardless of where we sit on the organizational chart.
As customer behavior constantly changes, marketers face an ongoing challenge to keep up with their audiences. Personalization and need fulfillment are essential to the success of any marketing campaign, and failing to understand what your customers want could result in lost revenue for your business. Marketers must stay in touch with evolving customer behavior and preferences to ensure their campaigns resonate with their customers.
Let me guess – you’ve been trying to increase audience engagement for what feels like forever, but you’re just not seeing the results you had hoped for. You know that engaging your audience is no longer just “nice-to-have” – it’s critical if you want to stand out from the competition and build a loyal following. But, you feel like you’ve tried everything and just don’t know where to go next.
Content marketing should have a place in in-house marketing agencies. But what exactly should it be? Newly released research indicates what’s happening now, but we share an idea of what you should be doing.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
In early 2020, Google's Chrome Team introduced the Core Web Vitals to provide quality signals for web pages. Today, the Google Chrome team announced an upcoming change in the metrics for the Core Web Vitals better to evaluate the quality of a web page's user experience. This article explores this change and its meaning for Google Search and site owners.
SEO isn’t easy — it often requires an entire team of people who solely focus on SEO within your marketing department to get it right. That’s why many companies choose to outsource their SEO to an SEO agency/service. But where do you start? And how much will it cost? These are some of the first questions businesses may have when thinking about hiring externally.
YouTube experiments with blocking ad blockers amid declining ad revenue, pushing for more Premium subscriptions. The post YouTube Blocks Ad Blockers Amid Declining Ad Revenue appeared first on Search Engine Journal.
When did B2B marketing teams stop caring? Sure, they care about their jobs. But many don’t seem to care about the topic of their employer’s business. And that’s a problem.
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
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