Sat.Jul 29, 2023 - Fri.Aug 04, 2023

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Twitter’s Rebrand Is A Cautionary Lesson For Marketers. Here’s Why

CMO Network

At the core, brands are identifiable signifiers that conjure thoughts and feelings in the minds and hearts of people with regard to a company, product, organization, o.

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Do You Know Your Branding Basics? Think Again

Digital Marketer

There is no topic in business and marketing bigger than the topic branding. When you Google the term “why is branding important,” you’ll find an abundance of resources that stress the importance of understanding and investing in branding for your success. In the majority of these resources, there are also vague references to terms like brand value, brand equity, and consumers’ minds and hearts.

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4 AI categories impacting marketing: Workflow automation and RPA

Martech

In this four-part series, we’re exploring four categories of artificial intelligence (AI), how they can meaningfully impact marketers and their customers and what to potentially avoid. So far, we’ve explored generative AI , predictive analytics and personalized customer journeys. The last article of the series will look at workflow automation or robotic process automation (RPA), or AI-based tools that enable repetitive tasks to be performed by software rather than humans.

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What to Prioritize With Content Marketing When You’re on a Budget

Influence & Co

With the right combination of content deployment cadence, content type, and content intent, you’ll make sure your content is a profit-producing asset.

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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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Meta’s new chatbots set to improve targeted ad capabilities

Search Engine Land

Meta is launching a range of AI-powered chatbots that could improve its targeted advertising capabilities. The chatbots, which could come as early as September, reportedly have the ability to collect large amounts of data regarding users’ interests. It’s expected that the new technology will also boost engagement across Meta’s platforms, as the chatbots, which all exhibit different personalities, will be able to have humanlike conversations with Meta’s 4 billion users, re

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3 possible scenarios for the future of martech in the Age of AI

Chief Martec

For years, people have been prognosticating the collapse of the martech landscape. That all these thousands of different martech apps are going to be winnowed down to a handful of winners. For the past 12 years, those predictions have been consistently proven wrong, year after year after year. (The myths of martech are nothing if not resilient.) But maybe, just maybe, the Age of AI will be the inflection point that will bring those failed prophets redemption.

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The Need To Be Heard: Why Sonic Branding Is Growing In Importance

CMO Network

The article discusses the growing importance of sonic branding. John Taite, EVP of Made Music Studio is interviewed.

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5 tips for a successful programmatic ad campaign

Search Engine Land

Programmatic advertising enables digital marketers to buy advertising space through automated technology and machine learning, typically using a demand-side platform (DSP). Leaning on automation is nothing new to most marketers. Programmatic advertising streamlines the process of buying ad inventory across a huge network of platforms. It also gives advertisers greater control and granularity over placements, budgets and creative assets.

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Why Learning GA4 Is So Hard – And What To Do About It

Content Marketing Institute

GA4 is here. It's weird. And you're gonna have to get used to it. Use this guide to finally figure out where to find the reports you need (and how to make sense of them).

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AI In The Aisles: The Executives Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

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How to Design an AI Marketing Strategy

Businesses Grow

Today I’d like to move beyond the tips and tricks phase of AI and marketing (although that is still a lot of fun!) and provide something more advanced — how to design an AI marketing strategy. Let’s step back from the hype and take a more strategic view of how AI will be applied to strategy. The format of this post will be a little different from what you normally see from me.

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Maximizing Your SEO Results with Google Analytics

Aspiration Marketing

SEO is a critical component of digital marketing for businesses of all sizes. Optimizing your website for search engines can improve your website's visibility and drive more traffic to your website, ultimately leading to increased sales and revenue. However, to effectively optimize your website for search engines, it is paramount to understand how it performs and what changes you can make to improve its performance.

Analytics 246
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The HubSpot Blog's 2023 Social Media Marketing Report: Data from 1200+ Global Marketers

Hubspot Marketing

Let’s face it - social media marketing in 2023 is harder than ever. Making good content isn’t even half the battle for brands today. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. With social media and the marketers who use it moving at the speed of light, keeping up with new platforms, trends, and algorithm updates isn’t easy.

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Five Reasons Not to Trust AI to Write Your Content

Trade Press Services Newsletter

Individuals and businesses are leveraging artificial intelligence (AI) to improve productivity, streamline operations, and enhance customer service. In fact, research shows that more than half of organizations use some form of AI to automate various aspects of their companies. As artificial intelligence technology revolutionizes numerous sectors, content creation is no exception.

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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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Sprout Social acquires Tagger Media

Martech

Social media management software company Sprout Social acquired Tagger Media, an influencer marketing and social intelligence platform, for $140 million. The acquisition adds the ability to discover influencers and plan campaigns around them to Sprout Social’s broad social media management and analytics offerings. Tagger Media offers a unified SaaS solution for brands and agencies that allows marketers to measure the impact of influencer campaigns through ROI and trends reports.

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What is the HubSpot Operations Hub, and How Can I Use It?

Aspiration Marketing

Efficient operations are vital for businesses to thrive in today's competitive landscape. But, as businesses grow, they often face issues such as disconnected systems, data silos, and inefficient processes. Fortunately, HubSpot Operations Hub can help companies to overcome these challenges. The Operations Hub offers a centralized platform that synchronizes and unifies data, automates workflows, and provides robust reporting and analytics capabilities.

Analytics 246
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We’re Opening A Talent Pool — Here’s What To Do If You’re Interested

Buffer Marketing

We are a small team on a mission to help innovative companies grow their businesses – and along the way, we're championing a more human way to work. As a remote team who can hire from anywhere in the world, the traditional approach to hiring has come with some unique challenges. And at Buffer, we’re always looking for ways to improve our processes (as seen in our four-day workweek , transparency , and remote work approach).

Energy 98
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3 ways to adapt content for the era of social media entertainment

Sprout Social

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. From the early days of Six Degrees to the rise of TikTok and the introduction of Threads, brands have had to adapt to this constantly changing landscape. And as a result, so has the role of social media managers. From content creation to community management, the responsibilities of social teams have expanded significantly.

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B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

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Marketo’s July releases: A manager’s guide

Martech

Marketo released a native function for creating visualizations of Smart Campaigns. The feature, Engagement Map, lets users explain how smart campaigns work more efficiently. Another notable feature released last month is Web Services Error, which identifies API users responsible for creating an error. This will reduce the time needed to troubleshoot web services error notifications.

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How to Choose a Webinar Topic That Resonates with Your Audience

Aspiration Marketing

Webinars have emerged as a highly effective marketing tool, allowing businesses to connect with their audience more deeply. However, the success of a webinar hinges on choosing a topic that genuinely resonates with the target audience. In this comprehensive guide, we'll delve into selecting a webinar topic that captivates and engages your audience, enabling you to leave a lasting impact on your audience and drive valuable results for your business.

Marketing 245
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All About Threads: What You Need to Know About Instagram’s New App

Buffer Marketing

Contrary to how we typically start articles, I want to share a disclaimer: we know as much about Threads as you do. That means we won’t be sharing any strategies or research-backed tips – instead, we’ll focus on: what you need to know about Threads and personal and expert observations about the platform. So in this article, expect an overview of Threads from its July 5th launch date till date.

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Video and Storytelling: How to Connect With an Audience

Social Media Examiner

Want to grow your business? Wondering how to create videos that position you as a relatable authority? In this article, you’ll discover how to use video to connect with your target audience. Why Video Storytelling Matters Storytelling is one of the fundamental things that makes us human. From telling stories around campfires, reading stories to […] The post Video and Storytelling: How to Connect With an Audience appeared first on Social Media Examiner.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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Unlocking the true value of a new email address

Martech

Email remains a powerful and cost-effective tool for content delivery and marketing offers, despite frequent predictions to the contrary. But acquiring new email addresses requires a lot of effort, which raises the question of return on investment. How much can you afford to spend on a new email address? Let’s start with a very simple calculation: Value = revenue from emails ÷ deliverable email addresses For example, if your email program brings in $100,000 and you have 100,000 deliverable names

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Inside Podcasting’s Profitability Dilemma

Hubspot Marketing

Among listeners, podcasts are more popular than ever. But from a business standpoint, the industry has lost its way. The golden age of podcasting spanned from 2015 to 2022. During this time, shows like Serial popularized the medium, and the COVID-19 pandemic led to a boom in podcast production and engagement. Media companies began putting a lot of money into the medium.

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How I Built a Profitable Newsletter Business

Buffer Marketing

In December 2022, I was starting to long for something more. I was working at a Venture Capital firm and was feeling the itch to create something new on my own. At the firm, I was a portfolio manager and would run point on all the firm's founder relationships. Through those relationships, I noticed a trend: founders of startups are no different than anyone else.

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AI Marketing Assistants: How Virtual Assistants Are Changing The Game

Rock Content

Welcome to a world where AI virtual assistants like ChatGPT are ready to serve customers 24/7. These digital genies are making lives a whole lot easier for everyone. From automating routine tasks to delivering personalized marketing experiences, virtual assistants are helping companies achieve their marketing goals. In 2021, the global Virtual Digital Assistant (VDA) market was valued at $13.36 Billion.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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Electrolux’s data and analytics roadmap to improved customer experience

Martech

Global home appliances company Electrolux owns over 70 brands, including Frigidaire and AEG. They sell approximately 60 million household products in around 120 markets. With an organization of this size, there was great value to be gained by unifying data and deploying analytics. But to implement this kind of change, Electrolux needed a roadmap. The organization formed a global consumer and analytics team in 2021.

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AI-based Content Curation Tools

Practical eCommerce - Marketing

AI-driven platforms can locate, analyze, summarize, and repurpose content. Here are five handy tools to get started. The post AI-based Content Curation Tools appeared first on Practical Ecommerce.

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5 Questions to Ask AI to Help Develop Marketing Personas

Marketing Insider Group

Learning about your audience to connect with them effectively requires extensive research. While interviews are a great way to gain insight into your target audience, they can be extremely time-consuming. Additionally, it can be difficult to get interviewees to open up and deliver the information you’re searching for. With the help of AI, you can gain powerful insights about your marketing segments to help cater your website strategy to your audience.