Sat.Feb 17, 2024 - Fri.Feb 23, 2024

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Top 5 Digital Marketing Trends That Will Dominate in 2024

Calvyn Lee Blog

Are you wondering how digital marketing, advertising and sales will evolve in 2024? In this comprehensive guide, we will explore the top 5 key digital marketing trends that are poised to dominate the industry next year. Knowing and anticipating future marketing trends is crucial for developing an effective strategy. That’s why we’ve prepared this in-depth ebook covering over 120 marketing and online advertising trends and predictions for 2024.

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How to supercharge your marketing strategy with AI automation

Sprout Social

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity.

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Will traffic from search engines fall 25% by 2026?

Search Engine Land

Will traffic from search engines to your website drop 25% by 2026 as a result of the rise of generative AI answer engines? That’s what Gartner, a technological research and consulting firm, is predicting. Why we care. SEO and PPC are incredibly valuable. Search traffic is what can lead to revenue and profit (whether via converting that traffic to leads, sales, or whatever type of conversion matters to your brand).

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Skills-based hiring for modern marketing teams

Martech

Have you ever wondered if traditional hiring practices are holding your marketing team back? I work with CMOs, helping them build best-in-class marketing teams, among other things. In many cases, they’re firmly rooted in what many, including myself, believe is an outdated requirement of seeking candidates with degrees. The evolving talent marketplace While degrees used to signal a person’s abilities, skills and potential, the landscape has changed dramatically.

CMO 135
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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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Nurturing Contacts in Marketing - MQLs

Aspiration Marketing

In the dynamic landscape of digital marketing, the process of nurturing contacts plays a pivotal role in steering potential leads toward conversion. In this lead nurturing series, we'll dive into what messages resonate with leads, explore diverse approaches, and address the unique challenges encountered at each stage. Let's start with Marketing Qualified Leads (MQLs), a crucial juncture where prospects show promising engagement and interest.

Marketers 262

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Shift Your Storytelling Strategy To Co-Create (and We Don’t Mean More Case Studies)

Content Marketing Institute

Great brand stories can attract and retain attention long enough to develop trust with your audience no matter where they are in their journey. But to get great stories, marketers must shift their storytelling thinking.

Branding 117
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TCPA Compliance: Email Marketing as a Safe Harbor

Vertical Response

Navigating TCPA Compliance: Email Marketing as a Safe Harbor Shifts in regulatory frameworks often become a pivotal moment for marketing professionals, forcing a recalibration of strategy and approach. The recent TCPA update from the Federal Communications Commission (FCC) regarding robocalls and automated texts is one such regulatory change that poses a new challenge to businesses.

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YouTube is Our Highest-Converting Channel Thanks to Micro-Influencers: Here’s Our Strategy

Buffer Marketing

My company, Galan Leather Co. , sells a fairly niche product: handmade leather and wood writing accessories, plus other craft goods that writing and stationery enthusiasts will appreciate. Because of that, we’ve found that the most effective way to market to our audience is via very niche channels: specifically, micro-influencers on YouTube. Given our products’ aesthetic appeal, you may think Instagram would be the way to go.

Shipping 118
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Shopify ‘Audiences’ Boosts Cookieless Ads

Practical eCommerce - Marketing

Sharing first-party, anonymous data from participating merchants can mitigate the elimination of third-party cookies. The post Shopify ‘Audiences’ Boosts Cookieless Ads appeared first on Practical Ecommerce.

eCommerce 117
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AI In The Aisles: The Executive's Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

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What is User-Generated Content (UGC), and How Can I Make Use of It?

Aspiration Marketing

In a world dominated by digital interactions, user-generated content (UGC) stands out as a powerful force reshaping the landscape of online engagement. But what exactly is UGC, and why has it become integral to modern marketing strategies?

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Instagram Lead Generation Strategy

Social Media Examiner

Want more leads from Instagram? Wondering which Instagram content types to use at each stage of the buyer journey? In this article, we'll explore Instagram lead generation strategy. Why Should Marketers Use Instagram to Generate Leads? With over 2 billion monthly active users, Instagram presents a significant opportunity for businesses to connect with potential customers. […] The post Instagram Lead Generation Strategy appeared first on Social Media Examiner.

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Article complaining about being outranked on Google being outranked by Reddit

Search Engine Land

How Google is killing independent sites like ours from HouseFresh talks about an ongoing complaint from smaller publishers and site owners about how they are constantly being outranked by larger publishers and site owners in Google Search. The irony here is that story is currently being outranked by Reddit – no joke. Google ranking Reddit above HouseFresh.

SEO 144
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Everything You Need to Know About Google Search Essentials (formerly Google Webmaster Guidelines)

Hubspot Marketing

One of the most important parts of having a website is making sure your audience can find your site (and find what they’re looking for). The good news is that Google Search Essentials, formerly called Google Webmaster Guidelines, simplifies the process of optimizing your site for search performance. After all, getting your target audience to your site and converting them is the whole point of having a website in the first place.

SEO 137
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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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A Deep Dive into Fulfillment's Impact on E-Commerce Logistics

Aspiration Marketing

Fulfillment services are a critical aspect of any e-commerce business. Without quality fulfillment services, companies that operate without physical store locations would not be able to supply goods to their customers. Handling the storage, shipping, and returns related to products that companies create and market requires attention to detail and expertise.

Logistics 263
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LinkedIn Updates: Ads Tools, Networking Features, and More

Social Media Examiner

Are you up to date on changes from LinkedIn? Wondering which recent LinkedIn updates are important to marketers and business owners? In this article, we explore LinkedIn changes that affect your marketing. #1: Heading 2 Subheading 4 In addition, if you open the Reels composer in the mobile Facebook app, you’ll now see a tab […] The post LinkedIn Updates: Ads Tools, Networking Features, and More appeared first on Social Media Examiner.

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How to speed up site migrations with AI-powered redirect mapping

Search Engine Land

Migrating a large website is always daunting. Big traffic is at stake among many moving parts, technical challenges and stakeholder management. Historically, one of the most onerous tasks in a migration plan has been redirect mapping. The painstaking process of matching URLs on your current site to the equivalent version on the new website. Fortunately, this task that previously could involve teams of people combing through thousands of URLs can be drastically sped up with modern AI models.

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Business intelligence reporting: making sense of your organization’s data

Sprout Social

Most businesses collect a wealth of data daily. From consumer and competitor insights to social media analytics, this data helps you make smarter decisions, spot trends and stay ahead of the curve—if you know how to make sense of it. This is the power of business intelligence (BI) reporting. The right BI tools turn mountains of data from various sources into actionable, easily analyzed documents or dashboards.

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B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

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Understanding HubSpot Custom Objects: Tips for Effective Use

Aspiration Marketing

In a world where one-size-fits-all solutions fall short, custom objects emerge as the key to unlocking tailored data management within the HubSpot ecosystem. From understanding their core definition to advanced strategies and overcoming challenges, this guide will equip you with the knowledge to harness the full potential of HubSpot custom objects.

Customer 260
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How to Grow Your Agency Through Strategic Delegation

Social Media Examiner

Are you too busy working in your agency to grow your agency? Wondering how to reclaim time to strategize? In this article, you'll discover how to free up valuable time by strategically delegating parts of your role to trusted team members without sacrificing client satisfaction. A Radical Solution for Exponential Growth: Insights From the “Video […] The post How to Grow Your Agency Through Strategic Delegation appeared first on Social Media Examiner.

Marketers 137
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How social listening can be a B2B content marketing goldmine

Martech

Most content strategies for B2B often rely on a subject matter expert or skilled writer to generate ideas, schedule content to satisfy the CMO and write based on perceived market demands. However, you must take the guesswork out of the equation to create relevant, high-performing content. Rather than rely solely on hypothesizing what an audience may want to read, savvy B2B marketers tap into social listening.

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What should Google rank in Search when all the content sucks?

Search Engine Land

Many people have an incredibly low bar for what they consider to be “great” content that deserves to rank in Google Search. So often, I see people bemoaning the fact that their content is great and high-quality. They just can’t understand why it isn’t ranking. But inevitably, when I go look at that great content, it typically is, at best, subpar.

SEO 133
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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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I Asked ChatGPT to Write 5 Different Farewell Emails to Send to My Coworkers — Here's What I Got

Hubspot Marketing

Goodbyes are hard. And it’s even more challenging when you must say goodbye through email. Recently, I left my full-time teaching position to pursue a writing career. Sending a farewell email to my close colleagues, unaware of my decision to transition to a new job, was bittersweet. I preferred to say goodbye in person, but sometimes, time only allows for a farewell email.

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How to Use DMs for Networking (+ Real-life Examples from 7 Writers)

Buffer Marketing

You’ve probably received dozens of spammy, impersonal direct messages (DMs) in your social media inboxes that you never bothered replying to. Think messages from people who misspell your name, are clearly looking to sell you something you don’t need, or are just copy-pasting text en masse.  It’s little wonder that DMs get a bad rap, and most tend to shy away from sending them.

PR 132
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B2B content marketing: Driving success through strategic content creation

Martech

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. In this article, we will explore the fundamentals of B2B content marketing, delve into effective strategies for creating impactful content, and examine the role of generative AI in enhancing content creation.

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2024 Social Media Post Design Ideas and 100+ Free Templates

Hootsuite

Great social media stands out , and eye-catching, engaging and creative design will help set you apart from the crowd. You’re not just any brand — you’re a cool brand, and your social media post design should reflect that. We’ve got the resources to help you get the most out of every post (that rhyme was by design), on Instagram, Facebook, TikTok, Linkedin, and beyond.

Transform 130
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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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5 Email Footer Examples I Love (For Your Inspiration)

Hubspot Marketing

I’ll admit: It wasn’t until I received a company email signed off with “ad maiora” that I paid attention to email footers. After looking up the meaning of the phrase — it meant “toward greater things” — I went back to the email and noticed the intricate and eye-catching graphic design right at the bottom of it, along with the company’s information. That’s when I realized that an email footer can be used for much more than a simple address, privacy policy, and an almost indistinguishable unsubscr

Transform 132
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Five Highlights From My New Speech on AI

Businesses Grow

My speech on AI First, allow me to say humbly and honestly that I’m no expert in AI. But who is? I can say with authority, however, that I am a student of AI, and I’m good at distilling complex ideas like artificial intelligence into the essential issues that matter to a business. While I might be the last marketer on LinkedIn who hasn’t added “AI Expert” to his title, I can still connect the dots in an informed manner!

Food 130
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Mobile-first marketing strategies for modern consumers

SmartBrief - Marketing

We’re all aware of how much mobile devices are used for internet access today, but did you know that more than 50% of global internet traffic originated from mobile devices in the fourth quarter? It’s 58.67%, to be exact, Statista reports. This emphasizes the importance of adopting mobile-first marketing strategies. Such an approach enables companies to reach their audience where they’re most active.