Hubspot Marketing

OCTOBER 12, 2017

When was the last time you ran a competitive analysis for your brand? If you're not sure, or if the last "analysis" you ran was a quick perusal of a competitor's website and social media presence, you're likely missing out on important intelligence that could help your brand grow. To help you get started with competitive analysis the right way, we're breaking down everything you'll want to look for below.

Whitepaper 145

Whitepaper eBook Price Promotion 145

Adobe Experience Cloud Blog

OCTOBER 13, 2017

One of the most stressful moments in a marketer’s career is when traffic starts to slow or decline. You generated a lot of leads and revenue with creative emails, in-depth content, and shareable social posts, but new ideas are falling flat, and you’re suffering from a severe case of marketer’s block. One source of new ideas that may come as a surprise is SEO website analytics.

Analytics 134

Analytics SEO Transform User-Generated 134

Marketing Insider Group

OCTOBER 12, 2017

This article has been updated, expanded, and republished. As audience expectations rise, marketing technology gets more sophisticated, and the number of channels we need to reach keeps growing, marketers are discovering that their tried and true ways of working just don’t cut it anymore. Fortunately, Agile marketing holds the key to making marketing work in […].

Marketing 111

Marketing Marketers Content Marketing 111

Content Marketing Institute

OCTOBER 10, 2017

Leaf through a portfolio of social media award winners, and you’re likely to see entrants from the tourism, cooking, and fashion industries. Putting together an Instagram or Snapchat plan for these companies may not be easy, but then again, emerald beaches and platefuls of poké make for great social sharing. . What about those less-than-obvious brands?

Branding 111

Branding Gen Z Education Millennials 111

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

Hubspot Marketing

OCTOBER 11, 2017

Let's say you've come to the difficult realization that quite frankly your brand -- if you can even call it that -- is all over the place. Or perhaps worse, you have a defined brand, but you're noticing that it just doesn't seem to mesh with who you really are and what you really do. Don't panic. Before you get all hung up on what shade of green to use for your logo or what tone you're going to use when engaging with people on Twitter, you need to step back and take a look at the big picture.

Branding 145

Branding Customer loyalty Customer Place 145

Adobe Experience Cloud Blog

OCTOBER 12, 2017

Nearly 3 out of 4 online shopping carts are abandoned. There are a myriad of reasons why customers abandon their carts, from sticker shock about shipping rates to lack of trust in your data privacy policies. Whatever the reasons are behind this astronomical number, the fact remains that marketers need to address this unavoidable issue. Cart abandonment emails are one of the leading cart recovery methods you can employ.

Shoppers 174

Shoppers B2C eCommerce Thought Leadership 174

Content Marketing Institute

OCTOBER 8, 2017

You know this article format. A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).

B2C 111

B2C User-Generated Health Retail 111

Traackr

OCTOBER 11, 2017

From identification to compensation to measurement, get your questions about influencer marketing for B2B technology organizations answered in this post.

Influencer Marketing 84

Influencer Marketing Marketing Marketers 84

Adobe Experience Cloud Blog

OCTOBER 9, 2017

In a prior post, I wrote about four tools to make you a content curating master. It’s easy to make mistakes in this process, and if you make some of these mistakes, you risk the loss of attention, followers, respect, and authority. But not to worry! I’ll provide suggestions on how to correct the mistakes. In this post, I cover common mistakes people make in content curation and how to solve them. 1) Frequency Mistake: You Share Too Often.

Thought Leadership 174

Thought Leadership Food Branding Place 174

Marketing Insider Group

OCTOBER 9, 2017

We have moved fully into the age of smartphones. One area that is continuing to grow, especially for business purposes, is apps. Want more proof of that concept? Have to look at the data provided by Yahoo, which found that a shocking 90% of people’s mobile usage is coming from apps now. According to Google, […]. The post How Mobile App Development is Fueling Digital Marketing appeared first on Marketing Insider Group.

Digital Marketing 106

Digital Marketing Marketing Marketers Marketing Strategy 106

Advertisement

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Content Marketing Institute

OCTOBER 11, 2017

Content marketing is at a critical inflection point. For it to serve as the fuel and infrastructure for modern marketing departments, some things need to change. Brands are not getting much of a return on that investment. We know this thanks to a survey of 252 marketing leaders at Fortune 500 conducted by BrightEdge (one of my clients). Some key findings: 71% of marketers say that less than half of their content is being consumed. 71% of marketers say that less than half of their #content is bei

SEO 111

SEO B2C Marketing Marketers 111

Duct Tape Marketing

OCTOBER 12, 2017

How to Optimize Your Event Marketing Campaigns: Before, During and After Events written by Guest Post read more at Duct Tape Marketing. Frost and Sullivan report that the live events industry is worth around $512 billion. Alon Alroy, CMO of Bizzabo, explains how event marketers can measure and optimize their event marketing campaigns before during and after the event process.

Event Marketing 77

Event Marketing CMO CRM Marketing 77

Adobe Experience Cloud Blog

OCTOBER 10, 2017

You have spent months creating your list of personas. You’ve given them all names and painstakingly vivid (and hopefully, useful and relevant) details, such as how large the team is that they manage, or how often they are on a plane. The question is, what comes next? How do you actually humanize these personas, find them in the marketplace, and target them appropriately?

Thought Leadership 134

Thought Leadership Marketing Automation Platform New Technology User-Generated 134

Marketing Insider Group

OCTOBER 12, 2017

Many businesses struggle with how to create a buyer persona. Luckily, our friends at GetCRM have provided this handy infographic on how to build a buyer person. They even provided these helpful answers to your top questions: What is a buyer persona? A buyer persona is a fictional person that represents a key segment of […]. The post What To Include In A Buyer Persona [INFOGRAPHIC] appeared first on Marketing Insider Group.

Marketers 104

Marketers Marketing 104

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Content Marketing Institute

OCTOBER 7, 2017

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode. This week, Robert ponders the nature of our personal power – and how we should choose to wield it. In the news, we discuss the week that was Advertising Week.

Content Marketing 109

Content Marketing Millennials Marketing Marketers 109

Rock Content

OCTOBER 12, 2017

Digital marketing can be done a number of different ways. Slow or fast. Set or iterative. Right or wrong to a degree (of course, there are many different right answers to digital marketing issues). Authentically or trickery. I’m a big fan of running digital marketing in a fast way that’s iterative and actually allows me to figure out the right way for specific audiences.

Digital Marketing 72

Digital Marketing Customer Journey Marketing Marketers 72

Duct Tape Marketing

OCTOBER 10, 2017

Choosing the Right Marketing Channels for Your Business written by John Jantsch read more at Duct Tape Marketing. As of October 2017, there are roughly sixteen marketing channels available to us. Businesses need to get very, very good at getting clients in just a few of these channels. Trying to master them all is not only extremely hard to do, it is also the fastest way to get stuck in the idea of the week rut.

Marketing 65

Marketing Marketers Energy SEO 65

Marketing Insider Group

OCTOBER 11, 2017

In 2017, more brands created and shared video content than ever before. In ecommerce, competition for the attention of online consumers is fiercer than ever. As more and more companies have started to implement the same tired social media, content marketing, and digital marketing strategies and tactics as their competitors, the smartest and most innovative […].

eCommerce 103

eCommerce Branding Digital Marketing Content Marketing 103

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Content Marketing Institute

OCTOBER 12, 2017

Marketing automation tools. Social media tools. Collaboration tools. As a marketing leader, you’re faced with a crushing number of marketing technologies to consider: almost 5,000 of them, falling into some 75 categories. When it’s time to consider new technology, how on earth do you know what all to consider? B2B Marketing Academy co-founder Peg Miller has some guidance.

New Markets 107

New Markets New Technology Marketing Marketers 107

Rock Content

OCTOBER 9, 2017

When we talk about optimizing brand presence, it has historically been limited to search engines like Google and Bing. However, consumers search – and discover – on many other platforms, including Amazon, Pinterest, YouTube and Instagram. And that means there are plenty of opportunities for brands and marketers therein. Some of the SEO basics remain despite the platform, like finding the best keywords and creating good content to establish relevance.

Inbound Marketing 49

Inbound Marketing User-Generated Acquisition Marketing SEO 49

Duct Tape Marketing

OCTOBER 13, 2017

10 Brilliant Offline Marketing Ideas to Boost Your Website Traffic written by Guest Post read more at Duct Tape Marketing. What’s the first thing you think of when it comes to boosting the website traffic? Social media marketing , for sure. SEO, too. Whenever you’re trying to make your website more popular, online marketing is the natural response. Is it the only available alternative?

Direct Mail 62

Direct Mail Promotion Social Media Marketing Marketing 62

Marketing Insider Group

OCTOBER 10, 2017

Content continues to blanket the web and for performance-driven marketers, finding new and creative ways to display the content can be a real challenge. Infographics, though popularized a few years ago, continue to be an effective content marketing method. The infographic is the best marriage of graphic design and copywriting, offering endless ways to showcase […].

Copywriting 101

Copywriting Content Marketing Marketers Marketing 101

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing

Content Marketing Institute

OCTOBER 13, 2017

Is content creation a challenge for your company? It is for one-third of B2B companies, according to the recently released B2B Content Marketing: 2018 Benchmarks, Budgets and Trends — North America. One-third of #B2B companies cite #content creation as a challenge via @cmicontent #research. #CMWorld Click To Tweet. How do those problems develop? What bottlenecks do they create?

Communications 100

Communications Content Marketing Product Management 100

Adobe Experience Cloud Blog

OCTOBER 11, 2017

A typical day in the life of a content marketer is somewhat like this: get into work, log in, grab a cup of coffee and, on a good day, get straight down to business to create top trending content that grabs thousands of eyeballs. On a bad day, you’ll often find us tearing out our hair, trying to figure out what makes for content that people actually want to read.

Thought Leadership 134

Thought Leadership Millennials Influencer Marketing Place 134

Duct Tape Marketing

OCTOBER 11, 2017

Transcript of Webinar Best Practices Throughout the Customer Journey written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: Webinars. Everybody’s doing them, right? Well yeah, right, everybody’s doing them, but are they doing them well and are you using them in your business? I think that webinars are a great tool to use for every stage of the customer journey, not just as a sell tool, as a hard sell tool, like so many people use it.

Customer Journey 57

Customer Journey Customer Education Promotion 57

Marketing Insider Group

OCTOBER 9, 2017

Do you plan to send out more marketing messages next year than you did this year? If you’re like most marketers I talk to, you answered “yes.” We love to send out more marketing messages, create more content, print more brochures, and promote our products and services more now than we ever have before. And […]. The post The Importance of Storytelling in the Engagement Economy appeared first on Marketing Insider Group.

Promotion 100

Promotion Product Marketers Marketing 100

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketing

Content Marketing Institute

OCTOBER 9, 2017

Editor’s note: Because email marketing continues to be one of the most used and most effective cornerstones of content marketing, Jodi Harris updated her 2015 article. Think of a well-executed email strategy as the backbone of a successful content marketing program. It’s an essential structure that supports your various content efforts and is the best technique for building a subscriber base – which is critical for achieving value from your content marketing program.

Real Estate 111

Real Estate Transform User-Generated Content Marketing 111

Marketing Insider Group

OCTOBER 11, 2017

One of the best ways to boost blog traffic is with images. Using high quality visual content won’t just make your posts more appealing, it can also boost engagement and better convey the information you are sharing through your written content. After all, 90 percent of the information that the brain processes is visual and we process images 60,000 […].

Marketers 93

Marketers Marketing Content Marketing 93

Marketing Insider Group

OCTOBER 13, 2017

For the 144th episode of The Marketing Book Podcast, I interviewed Dorie Clark, author of Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive. This is the third book in a trilogy. The first being Reinventing You: Define Your Brand, Imagine Your Future which focuses on personal branding and professional reinvention.

Branding 83

Branding Marketers Marketing Marketing Strategy 83

Duct Tape Marketing

OCTOBER 7, 2017

Weekend Favs October 7 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

Marketers 57

Marketers Marketing 57

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing