Neil Patel
DECEMBER 18, 2020
Color wields enormous sway over our attitudes and emotions. When our eyes take in color, they communicate with a region of the brain known as the hypothalamus, which sends a cascade of signals to the pituitary gland, on to the endocrine system, and then to the thyroid glands. The thyroid glands signal the release of hormones, which cause fluctuation in mood, emotion, and resulting behavior.
Content Marketing Institute
DECEMBER 17, 2020
Whether you’re looking for a promotion or new job, or want to pivot your role or industry, create a content marketing strategy to support your personal brand in 2021. Here’s how to do it. Continue reading → The post How to Create a Content Marketing Strategy for Your Personal Brand appeared first on Content Marketing Institute.
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Hootsuite
DECEMBER 17, 2020
It’s common wisdom that the internet is forever. Country superstar Brad Paisley even wrote a song about it , for goodness sakes. But Twitter, with its new Fleets feature , dares to disagree. Rolled out to users worldwide November 2020, Fleets are a way to post content on Twitter that will disappear after 24 hours. Reactions so far have been… mixed. It's very meta how everyone stopped caring about Fleets after 24 hours. — Monty Ashley (@monty_ashley) November 27, 2020. ok all of your fl
Hubspot Marketing
DECEMBER 17, 2020
Stores and websites aren’t a mishmash of products with no discernible organization for a reason. People want a sense of direction and a positive customer experience , even when they are “just browsing.” They also want to know they are in good hands when it comes to the product category they’re exploring — whether that’s kitchen tools, breakfast cereals, or winter coats.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Neil Patel
DECEMBER 18, 2020
The e-commerce landscape is becoming more competitive by the day. As such, e-commerce store owners need to find innovative ways to stand out from the crowd. One platform that made this possible, especially for smaller players, was Wanelo. However, now that the online shopping giant is no longer operating, you might be interested in finding the best alternatives to Wanelo.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Marketing Insider Group
DECEMBER 15, 2020
Brand awareness is more than people simply recognizing your business name or your logo. True brand awareness entails your audience getting to know the personality behind your brand and what makes you different from your competitors. It’s vital to build brand awareness because consumers are much more likely to buy from a brand they know and trust than one that’s new to them.
Sprout Social
DECEMBER 14, 2020
What a year it’s been. Over the last nine months, social media leaders have dealt with a global pandemic, natural disasters, social uprisings and a contentious general election. With people spending more time on social media because they’re stuck at home, social teams are also under pressure to be always on. Many social media marketing leaders also had to scrap their original strategies because they were no longer relevant or appeared inconsiderate.
Neil Patel
DECEMBER 18, 2020
We’re losing PPC ad data. While it used to show you almost all terms, Google AdWords now only offers specific keywords that meet a certain volume threshold. General Data Protection Regulation (GDPR) has limited data from European traffic, and more restrictions could be on the way. This lack of visibility makes it harder to know what’s working and what’s not in PPC.
Hootsuite
DECEMBER 14, 2020
Need to link your Instagram account to a Facebook page? You’ve clicked on the right how-to article. Since acquiring Instagram in 2012, Facebook has streamlined cross-app functionality for businesses and non-profits. The most recent update of Facebook Business Suite makes it possible for admins to manage everything in one place—from cross-posting to replying to messages.
Speaker: Speakers:
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Marketing Insider Group
DECEMBER 14, 2020
Are you feeling your well of content marketing inspiration running dry? It doesn’t have to take a huge amount of time and energy to create content that generates leads. Sometimes it’s just a case of thinking outside of the box and putting a new spin on the content you already have. There’s still time left before the end of the year to make sure your content marketing efforts have an impact on your revenue.
Search Engine Journal
DECEMBER 18, 2020
In this article, I talk about the power of creating experiences. You will find creative examples and best practices for impactful content experiences. The post Content Experiences Are the New Content Marketing appeared first on Search Engine Journal.
Neil Patel
DECEMBER 16, 2020
You’ve poured a ton of time into creating a blog. You are regularly posting content, so you’re starting to build up an audience. At some point, you’ll probably want to monetize it , right? Why not get all that hard work to pay off? So, you dive into affiliate marketing, which has a lot of earning potential. A study from VigLink (now Sovrn) shows that affiliate marketing is the biggest revenue generator for publishers after Google AdSense.
Content Marketing Institute
DECEMBER 14, 2020
Imagine crowds lining up for miles just to see your content marketing. Imagine it’s so successful that it becomes the central plot point in a Hollywood movie. That’s the stuff of content marketers’ dreams, but it’s real for this brand. Continue reading → The post 7 Lessons from a 96-Year-Old Content Marketing Tradition appeared first on Content Marketing Institute.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Marketing Insider Group
DECEMBER 17, 2020
We use the word “content” all the time in B2B digital marketing. Content drives engagement, delights and assists your audience, and gives people confidence in your brand. Companies that actively generate digital marketing content often focus on blogs and industry articles, which can be very effective, but aren’t the only types of content that exist.
Search Engine Journal
DECEMBER 17, 2020
A well-planned content calendar is a must-have for marketers to make sure their campaigns are optimized and performing well. Here's what you need to know. The post How to Manage a Data-Driven Content Marketing Calendar via @JRiddall appeared first on Search Engine Journal.
Neil Patel
DECEMBER 16, 2020
Facebook now has over 2 billion active monthly users. Nearly 1 billion of those users participate in Facebook Groups. Creating a group of your own is an inexpensive and effective way to reach your target market. If you’re not already familiar with Facebook Groups , it’s essentially a community within Facebook’s platform that users can join and participation is encouraged.
Content Marketing Institute
DECEMBER 18, 2020
Once upon a time, a child’s toy comes to life inside a retail store. Elsewhere in the world, a man combines 11 herbs and spices while romancing an heiress. Catch those stories and one more from Google this week. Continue reading → The post This Week in Content Marketing: Lessons from Home Depot, KFC, and Google appeared first on Content Marketing Institute.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Sprout Social
DECEMBER 16, 2020
Overview. To stand out as a brand on social is a simple process for the viewer: First, something pulls them in visually. Then, they connect to it emotionally. Jeni’s Splendid Ice Creams’ whimsical, creative and scroll-stopping visual branding manages to capture viewers in both ways at once. A few things become clear as you peruse Jeni’s social pages: They have a clear point of view, they put their customers before their advertising and they’re not afraid to go all out to tell a story and spark a
Search Engine Journal
DECEMBER 16, 2020
What is the "messy middle?" Find out what it is and how SEO professionals' better understanding of this can drive growth in 2021. The post The Future of SEO Lies in the “Messy Middle” of the Purchase Journey via @gregjarboe appeared first on Search Engine Journal.
Neil Patel
DECEMBER 15, 2020
If you have a website that publishes content, you know there’s one thing that’s super important… monetizing your traffic. You’ve poured tons of time and effort into creating a great site, and there’s nothing better than turning all that hard work into cash. But monetizing your site isn’t as easy as it might seem at first. To get the most out of it, you’ll need to utilize some solid strategies.
Content Marketing Institute
DECEMBER 15, 2020
The pressure on brands to take a stand on headline-grabbing issues won’t disappear in 2021. Self-described “professional troublemaker” Luvvie Ajayi Jones offers useful advice for navigating the challenges. Continue reading → The post Should Your Brand Take a Stand? Luvvie Ajayi Jones Offers Useful Advice appeared first on Content Marketing Institute.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Sprout Social
DECEMBER 15, 2020
If you’re thinking about giving New Year’s resolutions a hard pass, you’re not the only one. Social chatter around New Year’s resolutions has been, to be honest, slow to get off the ground in 2020. We used Sprout Social Advanced Listening to learn what was causing this muted response and found only 27,208 messages across Twitter, Instagram, YouTube and Reddit from November 14-December 14.
Rock Content
DECEMBER 13, 2020
When making a purchase, downloading a file, or simply consuming digital content, the user needs to feel safe. That’s why any brand that wants to offer valuable experiences to the persona needs to invest in website security. So, it’s time to get an SSL Certificate. In addition to protecting the audience, this will protect the brand’s own data from hacker attacks and other types of threats.
Neil Patel
DECEMBER 14, 2020
Amazon is the king of e-commerce. It’s the largest online retailer in the world selling over 12 million items and is one of the most trusted e-commerce sites. With 197 million people logging on to shop every single month, how can you direct some of that traffic to your Amazon store? Amazon Ads. A solid advertising strategy can help you increase sales as competition on the platform heats up, even if you don’t have a massive budget.
Traackr
DECEMBER 16, 2020
This year we wanted to share the biggest breakthrough moments and what they mean for the influencer marketing industry.
Speaker: Speakers:
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Search Engine Journal
DECEMBER 14, 2020
Publishing the wrong content can send your brand spiraling (think hate messages and millions of $$ lost). Here are 4 content campaigns not to emulate. The post 4 of the Worst Content Campaigns in History (And Lessons to Learn From Them) via @JuliaEMcCoy appeared first on Search Engine Journal.
Rock Content
DECEMBER 15, 2020
Is your marketing department ready for 2021? The development and execution of successful campaigns depend, among other things, on the planning of a solid marketing budget. After all, if you can’t justify the size of the investment your team needs, your company may decide to spend the money on other activities. A marketing budget outlines all the financial resources that the department plans to spend in a given period — usually quarterly or annually.
Neil Patel
DECEMBER 18, 2020
If you own a local business, be it a restaurant, bar, retail store, or even a local service provider, you might have heard of Yelp Elite. This coveted group of “expert reviewers” gets more exposure on their reviews from others. The Yelp Elite Squad reviews can have a positive or negative impact on your business’ reputation, even though n egative reviews can help your business seem more trustworthy.
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