Sat.Mar 08, 2025 - Fri.Mar 14, 2025

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The 7 Reports Every Demand Gen Leader Needs

The Marketing Operations Leader

In this edition: The 7 Reports Every Demand Gen Leader Needs 10 Things No One Tells You About Working in Marketing Operations Poll: What Do You Use to Create Presentations? Exclusive For Paid Subscribers : 5 Things You Can Do At Work to Get Ahead That No One Really Talks about Hear from Ops Directors and VPs at CrowdStrike, ServiceNow, 8x8, and DataRobot on How to Overcome Growth Challenges in Marketing and Ops.

Analytics 130
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Google is exploring ads in new AI Mode

Martech

Google confirmed to Adweek it will explore bringing ads to its new AI Mode search experience. However, ad buyers are concerned that user behavior in the conversational interface could reduce ad effectiveness. Google is looking to monetize its newest AI search experience, telling Adweek it plans to explore bringing ads into AI Mode the conversational search feature launched in beta this week.

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The social media landscape is being upended: Don’t wait to make a move

Sprout Social

We know that social media moves fast. And frankly, marketers don’t have time to consume the same watered down, not-so-takes about the state of the industry. That’s why we’re launching this new series, @MeNextTime, where we’ll invite Team Sprout and some of our favorite social experts to share how they really feel about the latest trends.

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Business Development for Startups: Essential Strategies for Growth

Aspiration Marketing

The startup journey is a rollercoaster. From securing funding to acquiring customers, the challenges are constant. But business development for startups isn't just about sales; it's the lifeblood of early-stage growth. Explore essential strategies for navigating these hurdles, covering funding, partnerships, customer acquisition, and market entry, empowering you to build a thriving business.

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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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The 10 biggest marketing challenges have nothing to do with AI

Businesses Grow

Are you tired of reading about AI? Me too. There’s a whole world of marketing disruption and opportunity to talk about, so let’s put GPT on pause for a moment and consider the State of the Nation and the 10 biggest marketing challenges. One of the best parts of my job is interacting with business leaders of all types. I get a broad, global perspective of marketing issues from the very largest companies to solopreneurs and startups.

Transform 105

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Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. However, understanding the social media landscape in Australia is no small feat, but this guide will make this once-tall task much easier. Explore some of the most important social media statistics in Australia to find the data you need to stay competitive, boost ROI and build better strategies.

Gen Z 57
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Are attention spans really getting shorter? How should marketers respond?

Martech

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: Are attention spans really getting shorter? And how should marketers respond? Yes, research indicates that attention spans are indeed getting shorter, particularly among younger audiences.

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5 alternatives to Heap for holistic product analytics

Welcome Software

Heap emerged as a pioneering product analytics tool aimed at helping businesses understand how users interact with their digital products and services, By offering automated, self-service product instrumentation and analytics, Heap empowered teams to analyze user behavior, identify pain points, and optimize the product experience. But today’s product-led-growth-focused companies want flexible insights into the full customer journey across multiple touchpoints, channels, and interactions, b

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5 Steps to Build Buyer Personas That Drive Results

Aspiration Marketing

Ever felt like a marketing message was talking at you, not to you? That's often the result of missing buyer personas. These semi-fictional representations of your ideal customers are crucial for aligning your marketing efforts, ensuring that targeted messages reach their intended audience. The result? Marketing efforts that resonate and drive conversions.

Customer 147
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AI In The Aisles: The Executive's Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

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How live social shopping is driving brand results

Sprout Social

Picture this: a beauty influencer swipes on a new lipgloss shade during a livestream. She answers questions in real-time as thousands of viewers watch. Within minutes, the product sells out. Sounds too good to be true? Its not. This is the power of live social shopping, a retail trend that started in China that is reshaping social commerce worldwide.

Branding 116
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How to influence Google’s AI Overviews

Martech

Generative AI is reshaping the web for brands and users alike, as features like Googles AI Overviews move the burden of processing search results from human users to AI services. AI Overviews use generative AI to pull information from various sources to generate responses. This means brands have less control over how their content is displayed and interpreted.

Transform 125
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8 Questions to Help You Write a Compelling Marketing Brief

Hubspot Marketing

If youre staring at a blank screen (weve all been there) trying to figure out how to develop a marketing brief, there are a few questions you can ask yourself to get to the heart of the problems and solutions your campaign will address. Use these guiding questions alongside our free marketing brief templates to help you create a brief that has just enough information but not too much to get your team excited and on the same page.

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A Complete Guide to Google Performance Max (PMAX) for Healthcare

Sachs Marketing Group

In todays digital landscape, healthcare providers must leverage advanced marketing tools to reach the right audience. Google Performance Max (PMAX) is one of the most powerful advertising solutions available, offering a data-driven, automated approach to campaign management. But how does it work, and is it the right choice for healthcare organizations?

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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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AI Assistants: How To Level Up Your Work

Social Media Examiner

Should you be using an AI assistant in your business? If you've ever wished for a consultant who's available 24/7, never gets frustrated, and costs a fraction of a typical advisory fee, then the answer is yes. In this article, you'll discover how to train an AI model to function like an always-available assistant specifically […] The post AI Assistants: How To Level Up Your Work appeared first on Social Media Examiner.

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Why marketing success requires failure (and how to handle it)

Martech

If you’ve been around the corporate world long enough, you might remember when “failing up” was the latest concept in corporate success. It describes the ability to rise above failure and move on, to share your experiences with others, understanding the point of failure, learning from it and moving on. Like most corporate cliches, it came and went.

Marketers 124
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Be a Knock Out in Small and Local Business Marketing

Hubspot Marketing

In addition to running a marketing agency with customers around the globe and a seven-figure local business, todays master is also a kickboxing champion and MMA fighter making Jennifer Waters easily the marketer Id least like to fight. Though Flo from Progressive seems like shed be a scrapper, right? Its not just me? But rather than spend our time arguing about which mascot would win in the octagon, today shes here to teach you how to kill it in small and local business marketing that is.

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We Analyzed 1.7M Posts from X, Threads, and Bluesky: Here’s What We Learned

Buffer Marketing

Everyone talks about how different social media platforms are, and it’s not hard to see why. X is treated as the town square. Threads wants to be the friendly alternative. Bluesky champions decentralization and user control. But when we analyzed 1.7 million posts, a surprising pattern emerged: posts on X, Threads, and Bluesky get the same median engagement.

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B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

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How to Succeed in Influencer Marketing in 2025

Social Media Examiner

Are you considering working with influencers but unsure how to get started? Wondering how to maximize your return on investment when collaborating with creators? In this article, you'll discover proven strategies for influencer partnerships that deliver measurable results for your business. Why Marketers Should Work with Creators in 2025 Many marketers are hesitant to embrace […] The post How to Succeed in Influencer Marketing in 2025 appeared first on Social Media Examiner.

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AI can find your ideal customers, but only humans can build real relationships

Martech

AI personalization is everywhere, but it’s not everything. Only humans can provide the genuine interaction and empathy to build lasting customer relationships. While AI can help identify your ideal customers, you must go old school to nurture them. “AI is a magnificent tool,” said Kyle Tudor, head of sales at Perfection and Custom, at last fall’s MarTech Conference. “But your customers are still human.

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How not to fall for AI dupes

SmartBrief - Marketing

If history has taught us anything, theres nothing quite like widespread buzz to inspire an influx of dupes, and AI dupes are no exception. As far back as the Second Century BCE, growing demand for Greek sculptures among wealthy Romans led to a proliferation of replicas. Today, the dupe phenomenon shows no signs of slowing down, particularly with younger generations — eMarketer published survey data highlighting that 71% of Generation Zers and 67% of millennials say they sometimes or always

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How to 'Reset' Your Instagram Algorithm When Your Feed Needs a Fresh Start

Buffer Marketing

As a type A perfectionist, there are few things that give me more satisfaction than a good old spring clean. Come change of seasons, I’m always overcome with the urge to clear out drawers, declutter cupboards, and rearrange shelves. Doing it is a bit of a slog, of course, but that feeling you get after a good tidy-up? Worth every second I spend cursing over piles of old clothes on my bedroom floor.

Health 67
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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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How We’re Building Breeze to Power the Future of GTM

Hubspot Marketing

Two years after Generative AI took off, one thing is clear: AI will transform the way businesses operate. But for most small and medium businesses, the AI landscape feels overwhelming. They dont need the hype; they need practical help. The reality is that 50% of small businesses fail within five years. Not because starting a business is hard, but because scaling one is brutal.

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How to inflation-proof your marketing in 2025

Martech

Marketing budgets are doing two things right now tightening and transforming. With consumer spending power squeezed and C-suites scrutinizing every expense, businesses and the marketers who support them have come to a critical inflection point: adapt to inflation or watch your ROI evaporate. Simply cutting costs won’t cut it. As inflation stubbornly hovers at 3% and reports reveal consumers’ disposable income is up just 1.8% year over year the weakest pace since December 2022 busi

Transform 112
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The ultimate guide to LinkedIn hashtags in 2025: Tools + top trends

Hootsuite

Over one billion people use LinkedIn, making it the worlds largest social media platform for professionals. And all those people want to boost professional networking, learn from content creators, and follow thought leaders wherever they go. Using LinkedIn hashtags will help those people find you and your content. But which LinkedIn hashtags do you use?

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Why seeing is believing: The power of visual campaign management

illumin

Discover why a visual-first DSP is the future of campaign management. See how a more intuitive marketing tool helps you track and optimize with clarity. In digital advertising, speed, accuracy, and clarity drive results. Yet most DSPs rely on static change logs and text-based records, forcing advertisers to manually piece together what changed and how it impacted performance.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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How Marketers Can Use Retail Media Networks to Get In Front of Customers [Expert Tips]

Hubspot Marketing

I was shopping for dog treats recently. My dog has particular tastes, so I turned to Amazon to find what new treats might delight her. Amazon collects my browsing data and purchase history (aka, first-party data ) and uses it to plan and deliver targeted ads while Im on the platform. One of these ads led to me a good deal on some rawhide-free chewy rolls, which have now become her favorite.

Retail 69
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3 high-impact email automations you need to drive revenue

Martech

You open your email automation platform and instantly feel overwhelmed. Dozens of workflows stare back at you welcome series, abandoned carts, nurturing sequences, anniversary triggers the list goes on. But here’s a hard truth: most email automations are just noise. They drain your resources, confuse your audience and deliver little real value.

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Optimizing Your Website's User Experience to Increase Conversions

Aspiration Marketing

User experience (UX) is about a whole lot more than looksits the foundation of a high-performing website that keeps visitors engaged, converts clicks into customers, and sets your brand apart. Unfortunately, many businesses focus on increasing clicks but overlook how usability, speed, and design impact conversions. Dont let this be you.

Branding 172