Ann Handley
AUGUST 28, 2021
Image credit: presentandcorrect. A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. * * *. Long before I wrote books and your favorite newsletter ??, I wrote for a financial newspaper about Federal Reserve regs and housing prices.
Neil Patel
SEPTEMBER 2, 2021
There’s no hiding it, Instagram is one of my favorite social media channels. Not only is it a great way to share your life with friends and family and promote your business, but it’s also a great way to make a lot of money. Best of all, you don’t need a big following and there are several different ways to earn an income. In this article, I’m going to show you how to make money on Instagram using seven of my favorite strategies: Get paid for sponsored posts.
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Hootsuite
SEPTEMBER 2, 2021
When you’re thinking about creating a social media strategy for your business, a few leading platforms probably come to mind right away: Facebook, Instagram, Twitter, and maybe YouTube or Pinterest, depending on your industry. However, there are many types of social media sites out there, with new platforms and formats popping up on the regular. Some of them are pretty niche, while others have the potential to become the next Instagram or TikTok.
Content Marketing Institute
SEPTEMBER 1, 2021
Explore the strategic decision-making behind four winning B2B and B2C content marketing initiatives. Learn the who, how, why, and bottom line for each one. Continue reading → The post The 3 Strategic Pillars Behind Every Winning Content Strategy appeared first on Content Marketing Institute.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Sprout Social
SEPTEMBER 1, 2021
As brands find new channels and avenues to promote their products, there’s no shortage of data to track and measure. The sheer amount of performance data available often leaves marketers overwhelmed. Which metrics matter to you and which ones should you focus on? Share of voice (SOV) is a metric that illustrates your place in the market, making it a great place to start.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Marketing Insider Group
AUGUST 30, 2021
We’ve been there: the next social media post or blog article is due, and you’ve been so busy that you’re just now looking for a great topic to cover. You feel the pressure as you work to get it done quickly, and once it’s published you can barely enjoy the sense of accomplishment before your next deadline arrives. When you understand what content marketing really is , you know that means sticking to a publishing schedule.
Content Marketing Institute
SEPTEMBER 2, 2021
Before you leap into new social media spaces like TikTok, Clubhouse, Twitter Spaces, Spotify, or Greenroom, stop to consider whether you should. Try this advice from Content Marketing World speakers to help you decide. Continue reading → The post 22 Content Marketers Share Their Take on TikTok, Clubhouse, and Trendy Social Spaces appeared first on Content Marketing Institute.
Hootsuite
SEPTEMBER 1, 2021
Maybe it’s your entrepreneurial spirit. Maybe you heard about 20-year-old Addison Rae ’s Tesla Model X. Maybe you got that “screen time” notification (the one where your phone passive aggressively tells you you’re addicted to the internet) and said, “Hey, might as well monetize this.”. However you got here, welcome. Here’s how to make money on TikTok.
Neil Patel
SEPTEMBER 1, 2021
B2B and B2C content marketing require entirely different strategies. However, whether you’re targeting businesses or individual consumers, one point remains the same: Content matters. Content is how you boost brand awareness , build trust in your company, and empower your customers to solve their problems. However, you can’t just create the occasional blog post or paid ad and hope to generate results.
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Sprout Social
AUGUST 30, 2021
Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. The benefits of multichannel marketing are clear. It creates more opportunities to: Expand brand awareness. Reach prospects and returning customers.
Content Marketing Institute
AUGUST 30, 2021
When challenged to create, rejuvenate, or rethink what your content marketing team does, it’s time to connect for a good brainstorming session. Try one or more of these 13 techniques. Continue reading → The post 13 Brainstorming Techniques to Spur Creativity on Content Marketing Teams appeared first on Content Marketing Institute.
Hootsuite
SEPTEMBER 1, 2021
TikTok, the former go-to for dancing teens and lip dub enthusiasts, is currently home to a wide variety of content for all demographics — and a source of shopping inspiration to its 732 million global active users. Just this week, I tried to buy a lipstick that I saw in a single TikTok from a creator I’d never come across before, only to learn it had sold out across Canada days earlier.
Neil Patel
SEPTEMBER 1, 2021
Artificial intelligence (AI) tools for media let you create content at scale in a previously impossible way and you don’t even need design experience to create something impressive. AI isn’t new. The film and gaming industries both use it regularly, for instance. But, these sectors have only scratched the surface of AI capabilities. On a seemingly daily basis, new AI tools emerge to help people create articles, video scripts, logos, and more.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Marketing Insider Group
AUGUST 30, 2021
Are you using empathy in your marketing ? Why? Because marketing isn’t something you do to people; it’s something you do with people. You might be wondering: why am I saying this? The problem with modern sales and marketing. I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help.
Content Marketing Institute
SEPTEMBER 3, 2021
Are you keeping up with all the shifts in the content marketing game? This week’s hot takes will get you up to speed in three areas: creating episodic content, insights into Instagram strategy, and the idea of ‘always-on’ content. Continue reading → The post 3 Hot Takes: The (Always-On) Show Business of Content appeared first on Content Marketing Institute.
Search Engine Journal
AUGUST 31, 2021
Automation is not a tool that simply replaces manual work. Learn and understand what true automation is and how to leverage its full potential. The post Redefining SEO Automation in 2021 appeared first on Search Engine Journal.
Neil Patel
AUGUST 31, 2021
SEO can be a brilliant strategy to increase your website traffic but it isn’t always enough. Imagine you rely on SEO for all your traffic. What happens when the Google algorithm changes ? You risk losing potential customers! That’s why diversifying your methods of increasing web traffic can offer better results. If you have multiple traffic sources, changing algorithms won’t completely halt your business.
Speaker: Speakers:
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Hootsuite
AUGUST 30, 2021
If you’re actively marketing your business, you need an equally active customer service program. After all, you can’t build your business without happy customers. In this post, we’ll explore how customer service software tools can help automate, organize, and simplify your customer service efforts. If you specifically want to know how to use social media channels to offer customer service, check out our post on social customer service.
Content Marketing Institute
AUGUST 31, 2021
Public relations and content marketing do overlap, but they’re not the same. Yet too many content marketers use PR-centered metrics to prove the value of their content. Here are four steps to change that. Continue reading → The post How To Get Content Marketing Measurement Wrong: Do It Like a PR Person appeared first on Content Marketing Institute.
Search Engine Journal
SEPTEMBER 1, 2021
Looking for author bio writing tips? Learn why it's important for SEO, readers, E-A-T, and UX, plus see examples and a sample template here. The post How to Write an Author Bio: E-A-T, SEO Tips & Great Examples appeared first on Search Engine Journal.
Neil Patel
AUGUST 30, 2021
If you’re retailing products and want to reach the widest audience possible, having a well-optimized e-commerce website is an absolute must. Why? Well, there are several benefits. A great e-commerce website helps you understand the basics about your customers, for example, demographics like their locations, age groups, and how they found you. By using tracking, you can then use your visitor’s information for behavior analysis to get to know them even better.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Marketing Insider Group
SEPTEMBER 1, 2021
Online marketing has changed significantly in the last few years—we’ve already discussed these developments in previous articles. But in this post, I’d like to focus on employee advocacy in B2B marketing specifically, because it comes with its own unique challenges. And of course, its own unique solutions. Yes, B2B can make it harder to connect directly with the right audience, it’s more specific, less generalized.
Martech
SEPTEMBER 1, 2021
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and Happy September! This is a big month for us and our readers. The MarTech conference is just around the corner, on Sept. 14 and 15. ( Free registration here. ) And even before that, our annual MarTech Replacement survey
Search Engine Journal
SEPTEMBER 3, 2021
Consumers tend to trust and buy from brands that have higher star ratings. Here's what you need to know for organic and local search. The post A Guide to Star Ratings on Google and How They Work appeared first on Search Engine Journal.
Neil Patel
AUGUST 30, 2021
Article sponsored by PayPal. Gen Z’ers, which includes those born between 1996 and 2012, now make up 20 percent of the US population and account for $143 billion in direct spending. If you are still focused on millennials, it’s time to start paying attention to a new generation of consumers. Here are five ways to attract and keep Gen Z customers. 1.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Sprout Social
AUGUST 31, 2021
Since we first embarked on our journey with Diversity, Equity and Inclusion (DEI), our efforts have led to a team who not only understands the importance of DEI, but who see it as an essential aspect of who we are as a company. Fostering a diverse and inclusive workplace environment is only possible when every team member is on board. And over the past year, we took a deeper look at the way our team experiences DEI at Sprout.
Martech
SEPTEMBER 2, 2021
I’m looking forward to MarTech on Sept. 14-15, when I join Kath Pay (Holistic Email Marketing), Jennifer Cannon (Shotflow) and Kim Davis (MarTech and Third Door Media) to talk about new developments email marketers need to know about. . One of those issues is the perennial “bright-and-shiny” disease. It can be just as contagious as you-know-what.
Search Engine Journal
SEPTEMBER 3, 2021
Exceed search performance goals with these 5 Google tools that help publishers diagnose problems and improve rankings. The post Google’s Top 5 SEO Tools appeared first on Search Engine Journal.
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