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Holiday shopping will soon begin — officially — the Friday after Thanksgiving, a.k.a. Black Friday. And despite fears of economic slowdowns and lingering inflation, the holiday season is expected to be a boon for retailers. Holiday spending is projected to be up between 3% and 4% over 2022, according to the National Retail Federation. Here are the trends we’re watching for Black Friday and throughout the rest of the ever-expanding holiday calendar.
Struggling to put a price on your agency's marketing services? Wondering whether to charge based on value or on time spent? In this article, we'll explore how to price your marketing services effectively. How to Determine the Price Structure for Your Marketing Agency Pricing your services is one of the biggest marketing agency challenges. Pricing […] The post How to Price Your Marketing Services appeared first on Social Media Examiner.
We examine the innovative brand partnerships reshaping the defiition of success in the world of marketing and business and what they mean for the future of the industry.
The social media boom of the last decade is over. It’s not that people are no longer using social media — they are. They’re just using it less, and engaging differently. In 2022, the average daily time spent on social media declined globally leading to a drop in organic reach for brands and creators. Per GWI , 54% of people use social media to connect with friends and family, and 27% of people use social media to keep up with news.
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
⏰ Big news : on Thursday, I'm launching Growth Memo Premium! For $15/month, paid subscribers get two monthly deep dives into companies that are very successful at SEO, CRO (conversion rate optimization) or PLG (product-led growth). The differentiator : every deep dive is verified by insider insights. I talk to operators at the company I dissect to validate my analysis.
Modern marketing teams recognize the value of building an audience. But what does that really mean? Haven’t content marketers already been doing that? Well, let’s start with a marketing database is not an audience.
Modern marketing teams recognize the value of building an audience. But what does that really mean? Haven’t content marketers already been doing that? Well, let’s start with a marketing database is not an audience.
Whoa, did you just hear that? If you’re a retailer, an ecommerce company, or anybody else who relies on Q4 to make big money, that distant rumbling is the Black Friday engine revving up to what will become a deafening roar. At this time of year, we’re all crazy, working on campaigns, tightening our final strategy and getting ready to run the last big race.
The holiday email marketing season is here. It’s the most wonderful time of the year…but it feels more like a super hectic, stressful sprint to the finish line. It’s your last push to meet your annual goals, so stress levels—and email volume—are at an all-time high. While your colleagues in other departments might be already sipping eggnog and swapping secret snowflake gifts, you’re in charge of making sure the team hits their revenue numbers and that the most high-stakes email campaigns of the
Want to use your content on multiple social platforms? Looking for a system to batch the creation, prep, and scheduling of your marketing content? In this article, we’ll explore a strategy for social content repurposing. Why is Repurposing Content so Important for Marketers? While some marketers might be hesitant to repurpose content across multiple platforms […] The post Social Content Repurposing: An Easy System for Creating Great Content appeared first on Social Media Examiner.
Many of us have been there with the cup of noodles diet when money is tight. Sometimes, marketing teams also run into tight budgets. But that doesn’t mean you should stop your operations. There are still clever ways to run lean marketing campaigns. In this post, we’ll highlight budget-friendly marketing campaign tips straight from experts. Low-Budget Marketing Campaign Tips Media Campaigns Be Realistic When you have few resources, one of the worst things you can do is have unachievable expectati
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Email marketing remains a cornerstone for businesses seeking to engage and connect with their audiences in today's fast-paced digital landscape. But it's not always smooth sailing–several challenges may hinder your email marketing success. From email deliverability concerns to open rates and list growth, we'll delve into actionable strategies to enhance your email campaigns.
French bee CEO Christine Ourmières-Widener talks about how AI and a new style of plane are helping the Paris discount carrier take off where others have faltered.
Are you up to date on changes from Facebook? Wondering which recent Facebook updates are important to marketers and business owners? In this article, we explore Facebook changes that affect your marketing. #1: Ad-Free Facebook Subscriptions Meta announced the rollout of a paid subscription without ads to EU, EEA, and Swiss users, balancing regulators' requirements […] The post Facebook Updates: Reels A/B Testing Tool, New Ads, Broadcast Channels, and More appeared first on Social Media Exa
If your company receives more mentions, DMs and attention on social media than in the past, you’re not alone. Social media has democratized access to medical information and empowered patients to take charge of their health. But it also has negative consequences. Like increasing the spread of misinformation and excluding healthcare workers from vital conversations with their patients.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Visuals play a vital role in online content and can also be inaccessible to some users. That's where image alt tags come into play. These tags are significant not only for accessibility but also for SEO. Whether you're a seasoned marketer or just getting started, understanding image alt tags is crucial for enhancing your website's user experience and search engine visibility.
Google has rolled out ranking improvements aimed at showcasing more content from social media, blog posts, forums and more that share personal insights and experiences. This is the hidden gems announcement Google made back in May, but this update is not part of the helpful content system. It is part of the Google core ranking system, Brad Kellett, Senior Director on Google Search product and engineering told us.
I send HubSpot’s Marketing Blog email newsletter daily (a not-so-subtle reminder to subscribe ). So, it’s my job to keep a pulse on the latest email marketing trends. As a marketer, I often stay on top of trends by reading up on marketing news, but when it comes to email, there's a much simpler method — scanning my inbox. I subscribe to a ridiculous amount of email lists, and while seeing 54,188 (and counting) unread emails on my phone is a little hair-raising, it provides a large pool of emails
I wasn’t always a social media manager. I started my career as a TV reporter, then worked for a company’s in-house public affairs department, before managing social media professionally. So, I know first-hand how interactions with coworkers and leadership within a company differ when you’re not a social media manager versus when you are one. It’s fascinating really.
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
X, formerly known as Twitter, has gone through a lot of changes since its ownership changed hands in November 2022. One of the most notable ones is its paid tier, which has seen name and design changes and many (many) additions to its list of features. So much has happened with this paid tier known as X Premium (RIP Twitter Blue) that it can be overwhelming for users considering it to go through and understand if it’s right for them.
Yahoo Search is expected to start rolling out aspects of its new search engine in the first weeks of 2024. Brian Provost, the Senior VP and General Manager of Yahoo Search, said Yahoo Search will be launching in the very early days of 2024. Brian Provost said this at Search Marketing Expo Next event during the question and answer portion of his talk today.
AI is everywhere, filling the web with content that often lacks the depth, nuance or forward-looking angle of expert insight. While tools like ChatGPT can supplement expertise with efficiency and creativity, more than ever, buyers need perspective that comes from years of experience and deep industry knowledge. In this sea of increasingly repetitive and recycled content, you need to offer something unique to capture attention.
“Authenticity”—there’s no question that it’s one of the biggest social media buzzwords. But don’t be fooled—authentic marketing is only becoming more important. According to this year’s Sprout Social Index™ , the number one reason consumers follow brands on social is to stay informed about products and services. But at the same time, the Index also found that authentic, non-promotional content is the number one thing consumers don’t see enough from brands.
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers. Now that fantastic deals are table stakes, it can feel like shouting into a crowded room to ensure your brand gets the attention it deserves. But capturing market attention is well worth doing over this high-spend period.
Google’s Search Liaison, Danny Sullivan, has reportedly said that major changes are coming to Google’s search rankings in the future. This comes from a talk Sullivan gave at an event last Friday, where he was quoted as saying that these “major changes” are coming and that some may need to “buckle up.” Danny Sullivan after this story was published replied on X saying, “I was talking about various things people have raised where they want to see our result
I was perusing The Wall Street Journal and saw a headline that grabbed my attention: “Forget Retirement. Become a Social Media Star Instead.” The article recounts how “granfluencer” Linda Davis earned a six-figure income through cooking videos that attracted sponsors like Chobani and Disney Cruises. It seems like everybody and anybody is jumping on the creator economy bandwagon!
CEOs are tasking leaders for an AI strategy. Technology leaders must borrow from the marketing playbook to change IT's narrative from cost-center to innovation factory.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
When I was building a social media audience for an e-commerce company I ran a few years ago, the go-to options for monetizing that audience never appealed to me. It felt like advertising or brand sponsorships would water down the content. Plus, I never liked the idea of monetizing an audience for the sake of doing so—I wanted to create something so meaningful that people wanted to support my work by paying for it.
Google has updated its search quality raters guidelines for the first time in 2023 with a number of updates including simplifying the needs met scale, adding some more modern examples and some other minor changes. The last update to this document was 11 months ago on December 15, 2022 , which was a much larger update to the document. What changed. Here is a list of the documented changes: Simplified Needs Met scale definitions and added guidance for specific types of Needs Met ratings; refreshed
Done well, content helps merchants attract, engage, and retain customers. The post Ecommerce Benefits of Content Marketing appeared first on Practical Ecommerce.
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