Martech

JANUARY 20, 2022

Virtual events excel at identifying prospects and their intent to purchase, and bestowing thought leadership. Virtual event “networking.” Making the exhibitor-attendee connection with virtual events. Choosing the right virtual event marketing technology: platform or stack?

Thought Leadership 141

Thought Leadership Marketing Marketers Whitepaper 141

Adobe Experience Cloud Blog

MARCH 21, 2014

Author: Julie Ritchie If you’ve been paying attention to the digital marketing landscape lately, you may have noticed the rising popularity of partner ecosystems – LaunchPoint , Marketo’s partner ecosystem, just celebrated its first birthday. But what are partner ecosystems, and how do they help marketers do their jobs?

Thought Leadership 134

Thought Leadership Digital Marketing Event Marketing Education 134

Martech

AUGUST 15, 2023

followers) Website: The Krehbiel Group David Raab An instantly recognizable face in the CDP thought leadership space, David is the influential founder of the CDP Institute, a vendor-neutral project that took the initiative of defining CDPs and has continued to follow their evolution. LinkedIn: Greg Krehbiel (2.3K Membership is free.

Thought Leadership 98

Thought Leadership Transform Health Analytics 98

Content Marketing Institute

DECEMBER 4, 2017

Regardless of your industry or region of the world, pre-event content is an important element for delivering on an amazing event experience. While marketing campaigns are often centered on content, event marketers often think about content too late. Create educational and fun videos to define event topics or goals.

Thought Leadership 111

Thought Leadership Education Promotion Event Marketing 111

Adobe Experience Cloud Blog

SEPTEMBER 15, 2015

This is especially important for executive events, like hosted-buyer programs with pre-set 1:1 meetings or executive educational events like Argyle Executive Forum. Thought Leadership Presentations. Are attendees qualified in any fashion? Where do you find the most engagement? Case Studies. 1:1 Appointments.

Thought Leadership 134

Thought Leadership Fashion Marketing Mix Entertainment 134

Adobe Experience Cloud Blog

JANUARY 5, 2017

This was a success on both sides—the contest drove many new names and those who participated received entertaining or educational content. Here’s an example of a referral campaign that we ran for our annual event, Marketing Nation Online. Polls and Surveys. Discount Codes.

Thought Leadership 134

Thought Leadership User-Generated Promotion Marketing Automation Platform 134

Adobe Experience Cloud Blog

FEBRUARY 2, 2017

Here are some of the ways account-based marketers can work with other teams and departments to leverage their programs for an integrated ABM strategy: Events: Event marketers humanize your brand, creating opportunities for buyers and sellers to meet face-to-face.

Thought Leadership 131

Thought Leadership CRM Transform Marketing 131

Marketing Insider Group

JUNE 14, 2020

And their search patterns reflect the need for basic education. Marketers are thus looking to develop an effective content strategy that will allow them to maintain the brand’s identity and boost marketing ROI, while improving their brand’s authority and thought leadership in the space. The result?

Content Marketing 145

Content Marketing Whitepaper Thought Leadership Marketing 145

Adobe Experience Cloud Blog

AUGUST 30, 2016

Wouldn’t it be nice if there was a way to get all of the perks of a live event, without all of the investment? I’m obviously referring to Marketo’s annual virtual event, Marketing Nation Online. This year’s affair falls on Wednesday, September 14, and is themed around tomorrow’s marketer. Well, there is! There truly is!

Thought Leadership 91

Thought Leadership Marketing Marketers Event Marketing 91

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

Education: Are you an expert or thought leader in your field? Use video to educate your audience on key and trending topics. But video can also be useful and educational. Create In-Person Events. Event marketing is another initiative that can seem expensive. But it doesn’t have to be!

Direct Mail 134

Direct Mail Real Estate Entertainment User-Generated 134

Marketing Insider Group

MAY 5, 2021

Marketing experiential aspects of an event can also set your event apart from the competition. Let’s say, for example, that one business is hosting an entirely educational event with a long list of presentations scheduled one after the other. Consider Facilitating a Hybrid Event.

Marketing 140

Marketing Marketers Communications Education 140

Marketing Insider Group

AUGUST 17, 2020

Sponsor’s Speaker Promotion: Get a speaker from your partner’s company to facilitate a thought leadership session or participate in a panel discussion. Ads in-between Sessions: Create slots in-between educational sessions to play ads from your sponsors. Prizes can also be sponsor branded items. Registration/Ticket Sales.

Non-Profit 144

Non-Profit User-Generated Thought Leadership Education 144

Adobe Experience Cloud Blog

OCTOBER 12, 2016

As I mentioned in a previous post about field marketing terms , with free events, you’re always going to have a drop-off of registrants to attendees (aka attrition rate). So, you need to make an educated guess (and dust off that old pencil and paper to do some algebra) in order to estimate how many attendees you’ll have at your event.

Thought Leadership 134

Thought Leadership Law Education Event Marketing 134

Martech

JULY 28, 2021

“Among this BETA group, 86% believe that thought leadership is the way to increase traffic with the organization,” said Rowley. “In In the past year and half we’ve had a strong focus on this, that we’re not advertising for who we are, but give people an open view of what we’re doing in the market.

Food 112

Food Thought Leadership Manufacturing Analytics 112

Adobe Experience Cloud Blog

AUGUST 9, 2016

Always refer back to your data and ROI measurements in order to make educated decisions for future programs. TIP: Decide on which success metrics mean the most to your team’s goals. Evaluate on a consistent basis (e.g. monthly) to make decisions for your future programs. First-Touch Pipeline .

Thought Leadership 91

Thought Leadership Whitepaper Food Customer Journey 91

Duct Tape Marketing

MAY 21, 2015

We’ve all experienced the power of eBooks, in educating an audience, adding credibility and thought leadership status to a brand and capturing more qualified leads. Have what it takes to write an informative eBook but lack the design skill to bring into fruition? offers the perfect solution.

eBook 78

eBook Thought Leadership User-Generated Digital Marketing 78

Set Up

MARCH 19, 2024

At my company today, there are many women in leadership roles in marketing and across our business, and that's definitely made it easier to lead. I started in event marketing which included a lot of after hours events, trade shows, customer entertaining, and alcohol where people sometimes dropped their professionalism.

Transform 105

Transform PR Marketing Marketers 105

Adobe Experience Cloud Blog

AUGUST 28, 2014

If you haven’t already heard about the event, here’s the low-down: Marketo is hosting marketing’s largest virtual event ever, with a half day’s worth of content and best practices, 20+ sessions, 200 thousand attending marketers, and marketing masterminds from leading companies such as Zappos, Google, Twitter, LinkedIn and many more.

Thought Leadership 131

Thought Leadership CMO Event Marketing Marketing 131

Adobe Experience Cloud Blog

APRIL 22, 2015

His mission of a “free, first-class education for everyone in the world” and the power that has to change people’s lives—including many that spoke via video—literally brought many to tears. Event Marketing b2b Consumer'

Thought Leadership 130

Thought Leadership Energy Marketing Marketers 130

Marketing Insider Group

JULY 1, 2020

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Once you get your content marketing strategy going, it’s that positive snowball effect in action.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Adobe Experience Cloud Blog

APRIL 12, 2017

Author: Stacey Thornberry So, this isn’t your typical feel-good public service announcement (PSA) about the importance of education or not smoking , but nonetheless, it is an important topic for marketers. Field events are not dead. Spark Interest in Your Offerings and Leave Them Wanting More.

Thought Leadership 128

Thought Leadership Transform Food Education 128

Adobe Experience Cloud Blog

JUNE 8, 2017

They not only allow audiences to jump back and forth, and in and out, from mobile devices—like second screen technology or social media sharing—they also have the ability to record and broadcast events of different lengths and from varied platforms. Connecting brands and demographics will always get us talking. And sharing!

Millennials 134

Millennials Transform Thought Leadership Event Marketing 134