Hubspot Marketing
JULY 30, 2023
43% of companies offering customer service through DMs have a customer service rep responding to messages, while 41% leave it up to the marketer in charge of managing that platform. Consumers are turning to social in place of Google. Another 13% use automated tools like chatbots, which I expect to become more popular this year.
Martech
JANUARY 30, 2024
Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies. Elaine Szu, the company’s Vice President of Global Marketing, says that even with more than a year of planning, there were still things that surprised them.
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Set Up
DECEMBER 12, 2023
As a part of our Industry blog series, we interview marketers from an array of industries to get their perspective, advice, and predictions of everything marketing. Having periodic conversations with marketing leaders not only helps us keep a pulse on every industry, but reveals common trends and challenges that all marketers face.
Hootsuite
AUGUST 25, 2021
At the root of all of this discourse is a fundamental truth: Over the last decade, social media marketing has come into its own as a profession. And, as the breadth of skills that social media managers are expected to have expands, social media management training and education is more important than ever.
Businesses Grow
JUNE 26, 2023
In the early days, I was a distinctive voice since I had more than 25 years of global marketing experience. Now, that doesn’t sound like a marketing agency to me. He couldn’t see that the world had slowly pulled his marketing business to a new place. But then my blog took off. I had found a seam.
Hubspot Marketing
MAY 14, 2019
Marketing teams create content, host events, and launch entire campaigns dedicated to the people associated with that account, rather than the industry as a whole. Acquisition Marketing. Affiliate Marketing. Email Marketing. Event Marketing. Experiential Marketing. Global Marketing.
Martech
JULY 12, 2021
. “Driscoll’s has been around for 100 years, we’re family-owned, a private company,” said Frances Dillard, VP of brand and product marketing, herself a ten year Driscoll’s veteran. “We are the global market leader, we only focus on the fresh berries side — strawberries, blueberries, raspberries, blackberries.
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